Melli Stuudio
Melli Stuudio is a single-location hair salon in Tartu, Estonia, operating under Melli OÜ. It employs six hairdressers serving women, men, and children with cuts, coloring, styling, and bridal services, alongside Keune product retail and training workshops.
- Company typePrivate
- Founded2016
- HeadquartersTartu, Estonia
- Headcount1–10
- GTM typeB2C
- OfferingServices
What Melli Stuudio does
Melli Stuudio is a single-location, private hair salon operating as Melli OÜ from Teguri 26b in Tartu, Estonia, inside the historic Kammivabrik (Comb Factory) building. Founded by Meelika — a hairdresser with 14 years of industry experience and continuous Keune Academy training — the studio employs six hairdressers (Meelika, Kätlin, Laura, Liina, Snezana, and Janis) and delivers haircuts, coloring (dyeing, streaking, balayage, ombre, airtouch), hairstyling (everyday, festive, bridal), and hair treatments for women, men, and children. Pricing is pay-as-you-go per service, with tickets ranging from €22 for children's cuts to €160+ for technical coloring, plus per-gram material pass-throughs for dye and bleaching powder.
The studio runs three revenue streams: chair-time salon services as the core, a WooCommerce/Storefront e-commerce store (pood.mellistuudio.ee) reselling Keune professional hair care products, and a small training vertical ('Koolitused') offering curl-creation, hairstyling, and 'Girls ABC' birthday-party workshops. Its go-to-market is direct-to-consumer, primarily through appointment-based bookings handled via the SalonInfra online platform and phone, supplemented by walk-ins based on availability. Marketing relies on an Instagram presence (@mellistuudio), a bilingual Estonian/English website with gallery and pricing, and word-of-mouth driven by visible customer testimonials. The underlying technology is commodity — WordPress/WooCommerce for commerce, SalonInfra for scheduling — with no proprietary software, AI/ML systems, or app products. There are no external investors, parent entities, funding rounds, patents, or regulatory actions on record.
Melli Stuudio firmographics
Firmographics- Name
- Melli Stuudio
- Legal name
- Melli OÜ
- Website
- https://mellistuudio.ee
- Company type
- Private
- Founded year
- 2016
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Melli Stuudio is a single-location hair salon in Tartu, Estonia, operating under Melli OÜ. It employs six hairdressers serving women, men, and children with cuts, coloring, styling, and bridal services, alongside Keune product retail and training workshops.
- Ownership category
- akta.pro rank
Melli Stuudio industry classification
Industry- Product category
- Hair Salon Services
- NAICS
- Beauty Salons (812112)
- akta.pro industry
- Women's Hair SalonsHaircutting & Styling ServicesHair Coloring & Highlights ServicesHair Treatments & Scalp Care (Keratin/Botox/Deep Conditioning)Professional Hair Care (Shampoo, Conditioner, Treatments)
Keywords
Where Melli Stuudio is headquartered
LocationHeadquarters
- HQ city
- Tartu
- HQ country
- Estonia
- HQ region
- Europe
Offices1 record
Markets served
Melli Stuudio business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Supply Chain, Marketing or Sales
Revenue model
- Hair services: Core revenue from haircuts, coloring, styling, and treatments for women, men, and children. Services include cuts, blow-dry, updos, bridal styling, and various coloring techniques.
- Product sales: E-commerce store selling Keune hair care products including shampoos, conditioners, masks, and styling products. Products include lines for color-treated hair, curl control, volume, and men's care.
- Training services: Educational workshops on curl creation, hairstyling techniques, and 'Girls ABC' birthday party experiences for young girls.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Women's services |
| Unit Pricing | Pay-as-you-go | Coloring services |
| Unit Pricing | Pay-as-you-go | Hairstyling services |
| Unit Pricing | Pay-as-you-go | Men's services |
| Unit Pricing | Pay-as-you-go | Children's services |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels4 records
Melli Stuudio product offering
Product offeringCore offering
Melli Stuudio provides professional hairdressing services including haircuts for women, men, and children; coloring techniques (dyeing, highlights, balayage, ombre, airtouch, toning); everyday, festive, and bridal hairstyling; and hair treatments, all delivered on an appointment basis at its Tartu salon. The studio also runs an online store reselling Keune professional hair care products and offers short-format training workshops on hairstyling and curl creation techniques.
Product overview
Melli Stuudio operates as a unified hair salon business offering professional hairdressing services (haircuts, coloring, hairstyling for daily, festive, and bridal occasions) complemented by an e-commerce platform (Melli Stuudio E-pood) selling Keune professional hair care products. The studio also provides educational training programs (Koolitused) covering curling techniques, hairstyling, and girls' hair care workshops. An online booking system via SalonInfra enables appointment scheduling. The business combines service-based and product-based revenue streams under the Melli Stuudio brand.
Differentiator
Problem solved
Functional benefit
Products and services
- Hair Salon Services
Companies that use Melli Stuudio
Customer profileNamed customers3 records
Segments4 records
Ideal customer profiles5 records
Melli Stuudio technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration4 records
Melli Stuudio partnerships and signals
Strategic signalScale indicators3 records
Recent moves5 records
Expansion highlights5 records
Melli Stuudio competitors and assessment
Company assessmentBroad incumbents
- Regis Corporation: Largest listed owner and franchisor of hair salons (SmartStyle, Supercuts, Cost Cutters and others). Operates the same core service business model at scale and serves as a benchmark for unit economics in the salon industry.
- Franck Provost: Premium European hair salon and beauty brand with full-service cut, color, bridal and styling menus. Useful benchmark for premium pricing strategy, bridal upsell and brand-driven salon positioning.
- Jean Louis David: European salon chain with a premium unisex positioning. Closely comparable to Melli Stuudio's premium, brand-aware cut/color/styling offering in a similar urban European customer demographic.
- Great Clips: North America's largest walk-in hair salon franchise. Comparable appointment/walk-in haircut and styling service model with online check-in, analogous to Melli Stuudio's SalonInfra-based booking.
- Dessange Paris: Premium French salon brand combining services with branded haircare product distribution. Comparable business model to Melli Stuudio's salon-plus-Keune-product resale approach.
- Ulta Beauty: Large beauty retail and in-store salon operator. Provides an indirect comparison for combined product-retail-plus-service business models at a much larger scale than Melli Stuudio.
- Fantastic Sams: Established full-service salon franchise offering cuts, color and styling for the whole family (women, men, children). Closely comparable to Melli Stuudio's family-segmented service menu.
Others
- Keune Haircosmetics: Dutch professional haircare brand whose products Melli Stuudio distributes via its E-pood and uses in-salon. Not a direct competitor but a key supplier/partner that influences product margin and brand positioning.
- Toni&Guy:
Direct peers
- Salon Plus: Tartu-based hair salon explicitly named as a prior employer of Melli Stuudio team member Janis. It offers a directly comparable menu of cuts, color and styling services to the same Tartu customer base, making it the closest direct peer.
Market position
Strengths4 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights6 records
Customer concentration
Melli Stuudio social profiles
Digital presenceMelli Stuudio financial estimates
Financial estimateRevenue estimate
Valuation estimate
Melli Stuudio leadership team
Management profileNumber of profiles
Profiles6 records
Melli Stuudio funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Melli Stuudio M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Melli Stuudio
What does Melli Stuudio do?
Melli Stuudio provides professional hairdressing services including haircuts for women, men, and children; coloring techniques (dyeing, highlights, balayage, ombre, airtouch, toning); everyday, festive, and bridal hairstyling; and hair treatments, all delivered on an appointment basis at its Tartu salon. The studio also runs an online store reselling Keune professional hair care products and offers short-format training workshops on hairstyling and curl creation techniques.
Is Melli Stuudio a public or private company?
Melli Stuudio is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Melli Stuudio founded?
Melli Stuudio was founded in 2016. It employs 1 to 10 people.
Where is Melli Stuudio based?
Melli Stuudio is headquartered in Tartu, Estonia, in the Europe region.
How does Melli Stuudio make money?
Three revenue lines are on record. Hair services are the primary driver. The others are product sales and training services.
Who are Melli Stuudio's main competitors?
Broad incumbents on record are Regis Corporation, Franck Provost, Jean Louis David, Great Clips, Dessange Paris, Ulta Beauty and Fantastic Sams. Others are Keune Haircosmetics and Toni&Guy. Salon Plus is listed as a direct peer.
Does Melli Stuudio have an API?
No public API is recorded for Melli Stuudio.
What industry is Melli Stuudio in?
Melli Stuudio's product category is Hair Salon Services. Its primary akta.pro industry code is HSALAAAA, Women's Hair Salons, with a secondary code of HSALAAAD, Haircutting & Styling Services. Its NAICS code is 812112.