Elevate Performance Soccer Training Inc.

What Elevate Performance Soccer Training Inc. does

Elevate Performance Soccer Training Inc. (doing business as Elevate Performance) is a founder-owned, cash-pay wellness practice headquartered in Salt Lake City, Utah, operated as a solo practice by Dr. Shannon Ballinger, PT, DPT, CSCS, FNC, TRS. The company delivers an integrated service offering spanning physical therapy (initial evaluations, follow-ups, injury screens, home visits, telehealth), personal training (1:1 sessions and program development), and nutritional coaching (individual and family consultations, grocery store tours, pantry makeovers, cooking lessons). Group programming — Advanced Tennis Performance (8-week, $320/athlete, co-developed with coach Wolf von Lindenau), Foundations of Strength, HIIT Ignite, and Team Sports Training — extends the offering to cohort and team-level customers at high-school and club-sport levels.

Underlying practice is an evidence-based functional and holistic rehabilitation methodology incorporating biomechanics, gait analysis, vestibular rehabilitation, and functional nutrition; there is no proprietary technology platform, and the only third-party technology referenced is PtEverywhere for online scheduling. Services are delivered in-person at two partner facilities, Rise4 (1077 S Main St) and Rise Athletic Club (RAC), with telehealth and in-home visits as supplemental channels. Pricing is transparently published, operates on a pay-as-you-go basis, and functions as an out-of-network cash-pay model with superbills available for client-initiated insurance reimbursement; sliding-scale and payment plans are offered.

The business is a professional-services revenue model with no disclosed funding, no institutional investors, no M&A activity, and no subsidiaries. Go-to-market is community-led, relying on the founder's local reputation, 40+ website testimonials, a Google 5-Star rating, organic blog content, and word-of-mouth referrals rather than paid acquisition. The practice serves active individuals, recreational and competitive athletes (tennis, triathlon, endurance, team sports), general wellness seekers, and high-school/club sports teams within the Mountain West region of the United States.

Name

Elevate Performance Soccer Training Inc.

Legal name

Elevate Performance Soccer Training Inc.

Website

https://elevatepfmc.com

Company type

Private

Founded year

2009

Operating status

Operating

Short description

Elevate Performance is a founder-owned, solo cash-pay wellness practice in Salt Lake City, Utah, integrating physical therapy, personal training, and nutritional coaching for active individuals, recreational and competitive athletes, and high-school/club sports teams.

Ownership category

akta.pro rank

Product category

Physical Therapy and Wellness Services

NAICS

Sports and Recreation Instruction (61162), Vocational Rehabilitation Services (62431)

SIC

Services-Offices & Clinics Of Doctors Of Medicine (8011), Services-Health Services (8000)

akta.pro primary industry

Sports Physical Therapy & Return-to-Play Rehab (HSADAIAB)

akta.pro secondary industries

Wellness Program Design & Accountability Coaching (HSADAGAC), Sports Rehabilitation, Return-to-Play & Performance Therapy Centers (MPAKAJAO), Sports Medicine, Athletic Training & Rehabilitation Services (EDALAIAH)

Keywords

• Physical therapy services
• Personal training programs
• Nutritional coaching
• Athletic performance training
• Cash-pay wellness clinic

Headquarters

HQ city

Salt Lake City

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Physical Therapy Sessions: Cash-pay physical therapy services offered on an hourly session basis. Initial evaluation, follow-ups, injury screens, home visits, and telehealth sessions are available. Operating as an out-of-network cash-pay clinic, with superbills provided for clients who wish to submit insurance claims independently.
2. Personal Training Sessions: One-on-one personal training sessions, initial consultations with program development, and group training sessions. Billed per session on a pay-as-you-go basis.
3. Nutritional Coaching: Individual and family/group nutritional coaching consultations, grocery store tours, pantry makeovers, and cooking lessons. Billed per session or hourly.
4. Group Training Programs: Structured group programs including Advanced Tennis Performance (8-week program, $320 per athlete), HIIT Ignite, Foundations of Strength, and Team Sports Training. Billed per program or session.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels5 records

Core offering

Elevate Performance delivers integrated physical therapy, personal training, and nutritional coaching services from a single practitioner, Dr. Shannon Ballinger, PT, DPT, CSCS, FNC. Services include initial evaluations, follow-up PT sessions, injury screens, home visits, telehealth, 1:1 personal training, and structured group programs such as Advanced Tennis Performance, Foundations of Strength, HIIT Ignite, and Team Sports Training. The practice operates as a cash-pay, out-of-network clinic with transparent per-session pricing and superbills for client-initiated insurance reimbursement.

Product overview

Elevate Performance is a holistic wellness practice offering integrated physical therapy, personal training, and nutritional coaching services under one roof. The core offerings include Physical Therapy (initial evaluations, injury screening, home-visits, telehealth), Personal Training (1:1 sessions and program development), and Nutritional Coaching (individual/family consultations, cooking lessons). The company also offers group training programs including Advanced Tennis Performance, Foundations of Strength, HIIT Ignite, and Team Sports Training, which are personalized team-centric experiences served at Rise4 and Rise Athletic Club locations.

Differentiator

Problem solved

Functional benefit

Products and services

• Physical Therapy Cash-pay physical therapy rehabilitation services offering initial evaluation ($150/hour), follow-up sessions ($120/hour), injury screens ($50/20-minute), home visits ($160/hour), and telehealth sessions, provided by Dr. Shannon Ballinger for individuals recovering from injury or addressing acute musculoskeletal conditions.
• Personal Training CSCS-certified personal training including an initial consultation with custom program development ($120/~60-minute session) and 1:1 training sessions ($100/~45-60 minutes), targeting active individuals and athletes seeking strength, performance, and sustainable movement improvements.
• Nutritional Coaching Functional medicine-based nutrition services including individual consultations ($120/hour), family/group consultations ($150/hour), grocery store tours and pantry makeovers ($75/hour), and cooking lessons for individuals and families seeking to build lifelong dietary habits.
• Group Fitness Classes Dynamic group fitness sessions led by expert trainers, designed to foster community while achieving individual goals in strength, agility, and overall wellness, hosted at Rise4 and Rise Athletic Club locations.
• Advanced Tennis Performance Elite tennis training program co-developed with world-class coach Wolf von Lindenau, focused on building strength, power, and agility for high-level tennis athletes. 8-week program held at Rise Athletic Club, priced at $320 per athlete.
• Foundations of Strength Group strength-building program featuring twice-weekly 45-60 minute progressive workouts designed to build strength, improve posture, and foster confidence under expert trainer guidance.
• HIIT Ignite High-intensity interval training program featuring 45-60 minute varied, heart-pumping sessions combining intense activity bursts with rest periods to enhance cardiovascular fitness and burn fat.
• Team Sports Training Custom-designed training programs for high-school and competitive club-level athletes, tailored to specific sport movements and demands with team-centric experiences and flexible 6-12 week timelines, available at special team rates.

Named customers9 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Four partnerships are on record, tiered core, secondary and minor.

• Wolf von LindenaucoreStrategic or Co-development PartnerWorld-class tennis coach partnered with Elevate Performance to co-develop and co-deliver the Advanced Tennis Performance program. This program targets elite, high-level tennis athletes and is designed to prepare them for the next level of competition. Shannon Ballinger leads strength, power, and agility training while Wolf von Lindenau contributes tennis coaching expertise.
• Rise4 (Fitness Facility)coreOthersRise4 is a fitness facility in Salt Lake City (1077 S Main St) that serves as Elevate Performance's primary physical location. The practice operates under the 'Elevate @ Rise4' brand identity within this facility, offering PT, personal training, nutritional coaching, and group fitness classes to Rise4 members and the broader community.
• Rise Athletic Club (RAC)secondaryOthersRise Athletic Club (RAC) is a second fitness facility location where Elevate Performance delivers group training programs including the Advanced Tennis Performance, Foundations of Strength, HIIT Ignite, and Team Sports Training programs. RAC serves as the venue for larger group sessions and specialized programs.
• WildPasturesminorOthersWildPastures is a regenerative agriculture protein company referenced in Elevate Performance's blog content on regenerative agriculture. The company is mentioned as a preferred source of regeneratively raised proteins (grass-fed beef, pork, chicken) that offer a healthier omega-6 to omega-3 fatty acid ratio. This is a content/educational reference rather than a formal commercial partnership.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• StretchLab: Cash-pay assisted stretching and mobility franchise with locations nationwide offering one-on-one and group sessions targeting flexibility, injury prevention, and recovery. Comparable as a direct peer in the cash-pay boutique recovery and mobility category where Elevate's clients overlap.
• Mike Boyle Strength and Conditioning: Private sports performance training facility specializing in strength and conditioning for athletes across sports, run by a credentialed coaching staff with deep roots in collegiate and professional athletic preparation. Directly comparable to Elevate's sports performance and strength training programs serving competitive and recreational athletes.
• Origin: Cash-pay physical therapy practice specializing in women's health, pregnancy, and postpartum care with integrated pelvic floor PT and strength training. Comparable as a direct peer in the cash-pay, longer-session, integrated-care model that prioritizes outcomes over insurance volume.

Emerging players

• P3 (Peak Performance Project): Sports performance training company specializing in soccer, speed, and strength coaching for competitive youth and club athletes. Comparable as an emerging player in the sport-specific performance training category where Elevate's Advanced Tennis Performance and Team Sports Training compete for the same club-athlete market.
• Hinge Health: Digital musculoskeletal care platform providing app-based PT, coaching, and exercise programs for back, joint, and chronic pain. Comparable as an emerging player in the broader PT services category, though operating at scale and through employer/insurer channels rather than as a local cash-pay practice.

Broad incumbents

• Equinox: Premium fitness operator offering personal training, group classes, and integrated wellness services at high price points targeting affluent, active consumers. Comparable as a broad incumbent in the premium fitness and integrated wellness space; Elevate's target customers overlap with Equinox's demographic.
• F45 Training: Global fitness franchise offering standardized 45-minute group functional training sessions marketed at premium price points to active professionals. Comparable as a broad incumbent in the group training and premium fitness category where Elevate competes for the same active-lifestyle consumer wallet.
• ATI Physical Therapy: National physical therapy chain with broad service offerings including sports medicine, workers' comp, and specialty rehabilitation. Comparable as a broad incumbent in outpatient PT; ATI primarily operates insurance-based clinics with shorter visit cadence, contrasting Elevate's integrated cash-pay model.
• Title Boxing Club: Boxing-themed group fitness franchise offering kickboxing and strength sessions. Comparable as a broad incumbent in the group fitness category competing for similar active-lifestyle consumers in the same geographic markets.
• Athletico Physical Therapy: One of the largest outpatient physical therapy providers in the U.S. with hundreds of clinic locations offering orthopedic, sports, and work-related PT services. Comparable as a broad incumbent in the physical therapy services category where Elevate Performance competes, though Athletico operates a high-volume insurance-reimbursed model versus Elevate's cash-pay boutique approach.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Elevate Performance Soccer Training Inc.