MALIHA'S ART LIMITED

What MALIHA'S ART LIMITED does

Maliha's Art Limited is a London-based private company founded in 2021 by Pakistani-American artist Maliha Abidi, operating a solo-artist business model with manager support. The company sells advocacy-focused art, illustrated books, NFT digital collectibles, and creative campaign work, and conducts commissioned art services and paid speaking engagements. Revenue is generated across six streams: art prints sold via the company's Shopify storefront, NFTs and digital collectibles distributed primarily through OpenSea and Instagram's Digital Collectibles feature, three published books (Pakistan for Women, Rise, Journey to America) sold through Amazon, Barnes & Noble, Waterstones, and other retailers, commissioned artwork for corporate brands and nonprofits, fee-based speaking at conferences, and licensing of artwork for products such as puzzles.

The underlying technology stack is built on digital illustration and animation tools, Ethereum-based NFTs (notably the 10,000-piece Women Rise collection built from 453 hand-drawn generative traits), and a Shopify-based e-commerce storefront. The company has two adjacent subsidiaries: Women Rise (a Web3 NFT project focused on women's rights and girls' education through art) and BackPackX (a spatial computing platform centered on VR-based storytelling and education for marginalized communities). There is no public API, no proprietary software platform, and no disclosed AI/ML capabilities.

The go-to-market is hybrid: community-led growth through the Women Rise NFT ecosystem and 80,000+ social followers, direct-to-consumer e-commerce with international shipping, and event-driven acquisition via speaking engagements at Web Summit, SXSW, NFTxNYC, and Economist Impact. Customer segments include NFT and Web3 collectors, socially conscious art collectors, corporate brands and nonprofits seeking DEI-aligned creative work, and book readers. Named clients include Adobe, Instagram, UNHCR, Chicago Bulls, The New York Times, Rebel Girls, Charity Water, and The Pad Project. The company is founder-owned with no disclosed funding rounds, no parent company, and no venture capital or private equity investment.

Name

MALIHA'S ART LIMITED

Legal name

Maliha's Art Limited

Website

https://malihaabidi.com

Company type

Private

Founded year

2021

Operating status

Operating

Short description

Maliha's Art Limited is a London-based private company founded by artist Maliha Abidi that sells advocacy-focused art prints, illustrated books, NFT digital collectibles, commissioned artwork, and speaking services to consumers, corporate brands, and nonprofits globally.

Ownership category

akta.pro rank

Product category

Art & Creative Services

NAICS

Art Dealers (45992)

SIC

Books: Publishing Or Publishing & Printing (2731)

akta.pro primary industry

Art, Photography & Illustrated Books Publishing (MPAJAAAF)

Keywords

• Digital illustration art
• NFT collectibles
• Art print sales
• Illustrated book publishing
• Commissioned artwork services

Headquarters

HQ city

London

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Operations, Personnel, Marketing or Sales, Technology or R&D

Revenue model

1. Art Prints & Merchandise: Physical art prints sold directly through e-commerce store. Prices quoted in USD. Ships internationally with customer responsibility for customs and duties.
2. NFTs and Digital Collectibles: Digital art sold as NFTs on OpenSea marketplace and through Instagram's Digital Collectibles feature. Both primary sales and secondary market royalties.
3. Books and Publications: Author and illustrator of books celebrating women. Sold through Amazon, Barnes & Noble, Waterstones, and other retailers. Includes 'Pakistan for Women' (2019), 'Rise' (2022), and 'Journey to America' (2022).
4. Commissioned Artwork: Corporate commissions for brand collaborations and custom illustrations. Organizations reach out via manager for speaking, commissions, and partnerships.
5. Speaking Engagements: Fee-based speaking at conferences and panels on NFT art, Web3, women empowerment, and social impact topics.
6. Licensing: Artwork licensed for various uses including puzzles, merchandise, and commercial applications. The 100 Iconic Women artwork was licensed to create puzzles for young adults.

Pricing tiers

Go-to-market motion3 records

Distribution channels5 records

Marketing channels8 records

Core offering

Maliha's Art Limited is the commercial practice of artist Maliha Abidi, selling physical art prints, three published illustrated books, and NFT digital collectibles (notably the Women Rise 10,000-piece collection) directly to consumers through its own e-commerce store, OpenSea, Instagram, and major book retailers. The business also delivers commissioned artwork for brands and nonprofits and offers paid speaking engagements at conferences.

Product overview

Maliha Abidi operates a portfolio of artist services and products centred on social justice through art. The core offerings include a Women Rise NFT collection (10,000 generative pieces on 453 traits) and supporting We Rise 1/1 NFT drops; physical art prints and digital artworks sold via OpenSea and the online shop; three published books (Pakistan for Women, Rise, Journey to America) featuring illustrated portraits of inspirational women; commissioned art services for brands and organisations; and speaking engagements at global conferences. The artist also provides immersive installation experiences and collaborates with global non-profits and brands on social impact campaigns.

Differentiator

Problem solved

Functional benefit

Brands

• Women Rise: NFT project of 10,000 pieces based on 453 hand-drawn traits, focused on women's rights, gender equality, and girls' education through Web3 art.
• BackPackX

Products and services

• Women Rise NFT Collection Generative NFT collection of 10,000 unique pieces built from 453 hand-drawn traits, sold to NFT collectors and Web3 audiences, with proceeds supporting women's rights and girls' education.
• We Rise Collection Limited 1/1 NFT drop celebrating influential Black women, with all primary and secondary proceeds donated to organisations supporting Black women-owned businesses, Black artists, and non-profits in education, healthcare, and mental health.
• 100 Iconic Women Art Print Physical art print derived from the 100 Iconic Women digital canvas, available in A2 and A4 sizes and priced at £39.99 GBP, shipped internationally to art collectors and supporters.
• Art Prints Physical art prints (including the Seem print) sold through the online shop to individual collectors, priced in U.S. Dollars and shipped internationally.
• Pakistan for Women (Book) Illustrated book celebrating 50 inspirational Pakistani women through portraits and true stories, published via Kickstarter and sold through major book retailers.
• Rise (Book) Illustrated book published in April 2022 celebrating 100 remarkable women of colour with inspirational stories and portraits, sold via Amazon, Barnes & Noble, Waterstones, and other retailers.
• Journey to America (Book) Illustrated book published in July 2022 profiling 20 immigrants and children of immigrants who have shaped American culture and business, distributed through major online and physical retailers.
• Commissioned Art Bespoke illustration commissions for companies, organisations, and brands, including custom portraits, logo reinterpretations, and campaign artwork.
• Speaking Engagements Fee-based speaking engagements at conferences and panels on NFT art, Web3, digital art, women's rights, gender equality, and social impact, delivered at events including Web Summit Lisbon and SXSW Austin.

Quantifiable outcome

• The Pad Project campaign raised $25,000 for Afghan girls' education
• +3 more outcomes

Named customers11 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

Feature3 records

Partnerships

Twelve partnerships are on record, tiered core and notable.

• AdobecoreGTM or Marketing PartnerSelected for Adobe Stock Artist Development Fund programme. Created diverse depictions of women at work across different fields and occupations as part of Adobe's commitment to accurate, inclusive representation in stock imagery.
• InstagramcoreStrategic or Co-development PartnerSelected as Alpha Cohort creator to test Instagram's Digital Collectibles Feature. First artist of South Asian descent selected for this programme. Providing feedback and recommendations to shape the new functionality.
• Vital Voices and Project EveryonecoreStrategic or Co-development PartnerTeamed up to support Google.org's Impact Challenge for Women and Girls - a $25 million commitment. Created joyful illustrations showing women accessing education, running businesses, and developing skills.
• Chicago BullsnotableGTM or Marketing PartnerOne of 23 artists selected to reinterpret the Chicago Bulls iconic logo in Women Rise style. Artwork auctioned as NFT on Coinbase with portion of proceeds going to charity.
• UNHCR (USA for UNHCR)coreStrategic or Co-development PartnerCreated illustrated portraits of five featured storytellers for World Refugee Day campaign.
• The Pad ProjectcoreStrategic or Co-development PartnerCreated four artworks for International Day of the Girl 2021 to raise awareness and funds for Afghan girls' education. Campaign raised $25,000.
• Charity WatercoreStrategic or Co-development PartnerIllustrated series celebrating activists working to better their communities. Charity Water brings clean and safe drinking water to people in developing countries.
• The New York TimesnotableGTM or Marketing PartnerIllustrated article for The New York Times about the first presidential debate of Joe Biden.
• Rebel GirlscoreGTM or Marketing PartnerCommissioned to create portraits for Good Night Stories for Rebel Girls books. Created portrait of activist Muzoon Almellehan (volume 3) and astronaut Nora Al Matrooshi (volume 4).
• International Planned Parenthood Federation (IPPF)coreStrategic or Co-development PartnerCreated animation and illustrations highlighting the strength, bravery and determination of refugee women in fragile humanitarian settings and celebrating female frontline workers.
• Lonely WhalecoreStrategic or Co-development PartnerCollaboration for Women's History Month showcasing six women advocating for climate action. Also collaborated on Sea Signs series drawing portraits of inspiring individuals.
• CoinbasenotableChannel Partner/ Reseller/ DistributorNFT auction platform for Chicago Bulls collaboration. Artwork auctioned on Coinbase NFT platform.

Scale indicators7 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Beeple (Mike Winkelmann): Digital artist famous for the 'Everydays' NFT sale and prominent Web3 figure. Direct peer in NFT-driven artist business model with large digital collector base and conference speaking presence.
• Kadir Nelson: Acclaimed American painter and illustrator known for illustrated books including 'Heart and Soul: The Story of America and African Americans.' Direct peer in illustrated book publishing with social impact themes and fine art credentials.
• Shepard Fairey (OBEY): Street artist and graphic designer behind the Obama HOPE poster, selling prints, doing commercial commissions, and operating a mission-driven art brand. Direct peer in artist-led print sales, social impact positioning, and corporate commissioned work.
• Good Night Stories for Rebel Girls: Children's book brand and media company that publishes illustrated stories of extraordinary women. Maliha has been commissioned by Rebel Girls for volumes 3 and 4 of Good Night Stories, making it both a client and a direct peer in illustrated books celebrating women.
• Vashti Harrison: Author and illustrator of illustrated books including the 'Little Leaders' series celebrating Black women in history. Direct peer in illustrated social-impact book publishing with overlap in advocacy mission and female empowerment themes.
• Refik Anadol: Digital artist working with NFTs, immersive installations, and AI-generated media art. Direct peer in digital art practice using emerging technology for fine art production, gallery exhibitions, and NFT distribution.
• FEWOCiOUS: Young NFT artist (Victor Langlois) known for high-volume generative NFT drops and personal brand-led digital art sales. Direct peer in solo-artist NFT business model with similar demographic positioning and Web3 community building.

Broad incumbents

• Saatchi Art: Global online art gallery representing thousands of artists and selling original art, prints, and limited editions. Broad incumbent in the art dealer/marketplace space where Maliha's work could alternatively be listed for distribution.
• Society6: Online marketplace for independent artists to sell prints, art, and home decor. Broad incumbent in D2C art print retail that competes for the same socially-conscious art collector segment Maliha serves through her own Shopify storefront.

Others

• Adobe: Creative software platform that runs the Adobe Stock Artist Development Fund where Maliha was selected as a featured artist. Strategic platform partner enabling commercial distribution of stock imagery rather than a direct competitor.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xtwitter.com/Maliha_z_Art
• LinkedInlinkedin.com/in/malihazart
• Instagraminstagram.com/maliha_z_art
• TikToktiktok.com/@malihazart

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about MALIHA'S ART LIMITED