Maison Beast
Maison Beast is a European designer streetwear brand selling premium apparel and accessories via a Shopify DTC storefront and a flagship store in Tallinn, Estonia, targeting fashion-forward luxury streetwear consumers with multiple branded sub-collections.
- Company typePrivate
- Founded2024
- HeadquartersTallinn, Estonia
- Headcount—
- GTM typeB2C
- OfferingHardware or Manufacturing
Maison Beast firmographics
Firmographics- Name
- Maison Beast
- Legal name
- Mob Ties OÜ
- Website
- https://maisonbeast.com
- Company type
- Private
- Founded year
- 2024
- Operating status
- Operating
- Short description
- Maison Beast is a European designer streetwear brand selling premium apparel and accessories via a Shopify DTC storefront and a flagship store in Tallinn, Estonia, targeting fashion-forward luxury streetwear consumers with multiple branded sub-collections.
- Ownership category
- akta.pro rank
Maison Beast industry classification
Industry- Product category
- Premium Streetwear Apparel
- NAICS
- Clothing and Clothing Accessories Retailers (458110)
- SIC
- Retail-Apparel & Accessory Stores (5600)
- akta.pro primary industry
- Outerwear & Cold-Weather Apparel Manufacturers (CRAAAAAI)
- akta.pro secondary industries
- Headwear Manufacturing (Hats/Caps/Beanies) (IMAOAFAA), Scarves/Shawls/Winter Neckwear Manufacturing (IMAOAFAD)
Keywords
Where Maison Beast is headquartered
LocationHeadquarters
- HQ city
- Tallinn
- HQ country
- Estonia
- HQ region
- Europe
Offices3 records
Markets served
Maison Beast business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Personnel, Marketing or Sales, Operations, Technology or R&D
Revenue model
- Direct E-commerce Sales: Primary revenue stream through maisonbeast.com online store selling apparel and accessories directly to consumers. Products include clothing (t-shirts, hoodies, jackets, pants, shorts, knitwear), accessories (hats, bandanas, jewelry), and footwear.
- Physical Retail Sales: Retail store at Rotermanni 18, Tallinn, Estonia operating Mon-Sat 11:00-19:00, Sun 12:00-18:00. Customers can also pick up online orders at the Mob Ties Laundromat location.
- Gift Cards: Digital MB Dollar Gift Cards and physical gift cards available in various denominations
- Affiliate Partnership Program: Commission-based affiliate program through Uppromote for referral sales
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Premium Apparel - T-shirts |
| Unit Pricing | Pay-as-you-go | Premium Apparel - Outerwear |
| Unit Pricing | Pay-as-you-go | Premium Apparel - Bottoms |
| Unit Pricing | Pay-as-you-go | Accessories - Entry Level |
| Unit Pricing | Pay-as-you-go | Accessories - Premium |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels10 records
Maison Beast product offering
Product offeringCore offering
Maison Beast designs, markets, and sells premium European designer streetwear apparel and accessories through its own Shopify e-commerce platform and a flagship retail store in Tallinn, Estonia. The product range spans hoodies, t-shirts, jackets, pants, shorts, knitwear, denim, hats, bandanas, sterling silver jewelry, and footwear, organized under branded collections such as Saint Beasts United F.C., Diplomats' Club, Mob Ties, and Eyeconic Essentials. Manufacturing is performed in Portugal using premium materials such as 450 GSM brushed French Terry cotton.
Product overview
Maison Beast is a European designer streetwear brand offering a diverse portfolio of apparel and accessories. The core product lineup centers around the Eyeconic Essentials collection (hoodies, t-shirts, sweatshorts, and outerwear), the Saint Beasts United F.C. fantasy football club merchandise (track jackets, track pants, jerseys, shorts, and bundles), the Diplomats' Club sub-brand (t-shirts, hoodies, sweatpants), and the Dead Presidents and Luciens collections. Additional offerings include premium accessories (knitted beanies, bucket hats, silk bandanas, sterling silver jewelry such as the Candy Wrapper Ring and Security Tag Pendant), denim pieces (stone-washed hoodies, pants, shirts, jackets), and gift cards. Products are sold through the e-commerce platform and a retail store in Tallinn, Estonia, with items ranging from $24 to $799.
Differentiator
Problem solved
Functional benefit
Brands
- Saint Beasts United F.C. A fantasy football club-inspired collection featuring track jackets, track pants, jerseys, and shorts with club branding and 3D silicone patches.
- Diplomats' Club
- Eyeconic Essentials
- Mob Ties
Products and services
- Saint Beasts United F.C. Track Jacket Lightweight 100% polyester oversized track jacket with contrast piping, full-zip front, elasticated cuffs and hem, and custom 3D silicone Maison Beast and Saint Beasts United patches; targeted at fashion-forward streetwear consumers.
- Saint Beasts United F.C. Track Pants 100% polyester oversized track pants with contrast piping, elasticated waistband and cuffs, side pockets, and custom 3D silicone patches; targeted at streetwear consumers.
- Saint Beasts United F.C. Oversized Jersey 100% premium polyester match jersey with mesh panel sleeves for breathability and screen-printed graphics; targeted at streetwear enthusiasts.
- Saint Beasts United F.C. Oversized Shorts 100% premium polyester shorts with breathable mesh side panels, custom 3D silicone patches, and elasticated waistband for oversized fit; targeted at streetwear consumers.
- Eyeconic Wide-Sleeve Hoodie Hoodie with extra-wide sleeves, AirCloud ultrasoft finish, relaxed oversized fit, dropped shoulders, and rubberized logo; made from 100% Premium brushed French Terry cotton at 450 GSM; targeted at premium streetwear buyers.
- Eyeconic Ultrasoft Tee Soft premium t-shirt from the Eyeconic Essentials collection with premium fabric construction; targeted at streetwear consumers.
- Stone-Washed Denim Hoodie Denim hoodie with stone-washed finish featuring premium construction and Maison Beast branding; targeted at premium denim and streetwear buyers.
- Stone-Washed Denim Pants Faded black denim pants with stone-washed finish, part of the Maison Beast denim collection.
- Stone-Washed Denim Jacket
Quantifiable outcome
- 4.8/5 customer satisfaction rating based on verified reviews
- +1 more outcomes
Companies that use Maison Beast
Customer profileNamed customers7 records
Segments2 records
Ideal customer profiles2 records
Maison Beast technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration14 records
Feature3 records
Maison Beast partnerships and signals
Strategic signalScale indicators4 records
Recent moves6 records
Expansion highlights5 records
Maison Beast competitors and assessment
Company assessmentDirect peers
- Represent: UK-based premium streetwear brand operating on a similar DTC-plus-flagship model with comparable AOVs ($80-$300 range) and limited-edition drops targeting the same luxury-streetwear consumer.
- Daily Paper: Amsterdam-based premium streetwear brand using strong narrative storytelling and collaborations to command premium prices ($80-$300 range), comparable in positioning to Maison Beast's European DTC model.
- Palm Angels: Italian luxury streetwear brand with premium price points and lifestyle-driven sub-narratives (sports, surf, varsity) that overlap with Maison Beast's Saint Beasts United F.C. varsity aesthetic.
- C.P. Company: Italian premium sportswear brand with European manufacturing, technical fabrics, and a strong storytelling identity — comparable in heritage-craft narrative and premium DTC positioning to Maison Beast.
- Vetements: Swiss luxury streetwear house known for oversized silhouettes, premium fabrication, and ironic cultural references — a comparable creative reference point, even referenced directly by Maison Beast's 'Take Off Your Vetements' hoodie.
- Corteiz: London-based streetwear label built on secretive, narrative-led drops and community-driven scarcity — closely mirroring Maison Beast's limited-edition and story-driven GTM.
Broad incumbents
- Stüssy: Heritage streetwear brand with global DTC and wholesale distribution; a broader incumbent in the limited-drop, lifestyle-driven streetwear category Maison Beast targets.
- Acne Studios: Swedish premium casualwear house with global DTC, wholesale, and elevated price points; overlaps with Maison Beast on Scandinavian/European premium positioning and oversized silhouettes.
- True Religion: Premium denim-led apparel brand overlapping with Maison Beast's stone-washed denim pieces (hoodie, pants, jacket, shirt) and premium price positioning.
- Off-White: Global luxury streetwear brand (LVMH-owned) defining the premium streetwear segment Maison Beast operates in, with significantly larger scale, distribution, and brand recognition.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat2 records
Key risks6 records
Key highlights7 records
Customer concentration
Maison Beast social profiles
Digital presenceMaison Beast financial estimates
Financial estimateRevenue estimate
Valuation estimate
Maison Beast leadership team
Management profileNumber of profiles
Profiles1 record
Maison Beast funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Maison Beast M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Maison Beast
What does Maison Beast do?
Maison Beast designs, markets, and sells premium European designer streetwear apparel and accessories through its own Shopify e-commerce platform and a flagship retail store in Tallinn, Estonia. The product range spans hoodies, t-shirts, jackets, pants, shorts, knitwear, denim, hats, bandanas, sterling silver jewelry, and footwear, organized under branded collections such as Saint Beasts United F.C., Diplomats' Club, Mob Ties, and Eyeconic Essentials. Manufacturing is performed in Portugal using premium materials such as 450 GSM brushed French Terry cotton.
Is Maison Beast a public or private company?
Maison Beast is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Maison Beast founded?
Maison Beast was founded in 2024.
Where is Maison Beast based?
Maison Beast is headquartered in Tallinn, Estonia, in the Europe region.
How does Maison Beast make money?
Four revenue lines are on record. Direct E-commerce Sales are the primary driver. The others are physical Retail Sales, gift Cards and affiliate Partnership Program.
Who are Maison Beast's main competitors?
Direct peers on record are Represent, Daily Paper, Palm Angels, C.P. Company, Vetements and Corteiz. Broad incumbents are Stüssy, Acne Studios, True Religion and Off-White.
Does Maison Beast have an API?
No public API is recorded for Maison Beast.
What industry is Maison Beast in?
Maison Beast's product category is Premium Streetwear Apparel. Its primary akta.pro industry code is CRAAAAAI, Outerwear & Cold-Weather Apparel Manufacturers, with a secondary code of IMAOAFAA, Headwear Manufacturing (Hats/Caps/Beanies). Its NAICS code is 458110 and its SIC code is 5600.