CYONIC LIMITED

What CYONIC LIMITED does

Cyonic Limited is a UK-based cybersecurity services firm founded in 2024 by ethical hacker Rob Shapland, operating under the brand Cyonic Cyber from Southwater, United Kingdom. The company sells three professional services: face-to-face cybersecurity training for boards and staff, live social engineering assessments (including building intrusions, phishing, OSINT reconnaissance, and deepfake voice/video attacks), and 2-hour tabletop cyber incident simulations. All services are delivered directly by Rob Shapland and a small team either in person at client locations or remotely via Microsoft Teams or Zoom, targeting organizations ranging from FTSE 100 enterprises to SMEs.

The underlying "technology" is fundamentally human-delivered rather than software-based: the core differentiator is a story-led training methodology authored by an active penetration tester with 15 years of experience, augmented by body-worn camera footage captured during real social engineering exercises. The company uses generative AI tooling for deepfake voice and video as part of attack simulation, but does not appear to build proprietary AI models or maintain a software platform. Pricing is quote-based and not publicly disclosed, with multi-year contract cadence referenced.

The business model is pure professional services with no disclosed software or platform revenue. Go-to-market relies on the founder's personal brand — TV appearances, keynote speaking, and media commentary — as top-of-funnel lead generation, converting into direct enterprise sales. No funding rounds, investors, partnerships, patents, awards, or management team beyond the founder are disclosed. Customer references are anonymized, with the company claiming universal excellent reviews across FTSE 100 and SME clients but naming no specific accounts. The company appears to be bootstrapped, founder-controlled, and pre-revenue at the entity level with no disclosed headcount.

Name

CYONIC LIMITED

Legal name

CYONIC LIMITED

Website

https://cyonic-cyber.co.uk

Company type

Private

Founded year

2024

Operating status

Operating

Short description

Cyonic is a UK-based cybersecurity services firm founded in 2024 by ethical hacker Rob Shapland, delivering face-to-face cyber training, social engineering tests, and tabletop incident exercises to FTSE 100 enterprises and SMEs via direct in-person and virtual engagement.

Ownership category

akta.pro rank

Product category

Cybersecurity Training & Consulting

NAICS

Computer Training (611420), Security Systems Services (56162)

SIC

Services-Computer Programming Services (7371)

akta.pro primary industry

Secure Remote Work, BYOD & Mobile Device Security Training (EDABAGAE)

akta.pro secondary industries

Cybersecurity Technical Skills (Security Engineering, SOC, Pen Testing) (EDABAFAF), Network Security Services (Firewall/VPN/ZTNA/SASE Integration) (BPAEAEAG)

Keywords

• Cybersecurity awareness training
• Social engineering testing
• Incident response exercises
• Ethical hacking services
• Penetration testing services

Headquarters

HQ city

Southwater

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Cybersecurity Training Services: Face-to-face training sessions for board and staff delivered by ethical hacker Rob Shapland. Training is personalized and engagement-focused, covering social engineering awareness and defense techniques. Delivered in-person or via video conferencing platforms.
2. Social Engineering Assessments: Live social engineering penetration testing including building intrusions, phishing attacks, deepfake voice/video calls, OSINT reconnaissance. Objectives set by client and results incorporated into ongoing training programs.
3. Tabletop Cyber Incident Exercises: 2-hour tabletop simulation sessions where Rob Shapland guides IT and management teams through simulated attacks, followed by detailed reports on gaps and improvement recommendations.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels4 records

Core offering

Cyonic provides cyber security awareness training, social engineering tests, and tabletop incident response exercises. Services are delivered face-to-face or via video conferencing by ethical hacker Rob Shapland and his team, covering board-level education, staff awareness, live social engineering attacks (building intrusions, phishing, deepfake voice/video), and guided 2-hour tabletop simulations of cyber incidents.

Product overview

Cyonic (Cyonic Cyber) is a cybersecurity services company offering a portfolio of three integrated services centered around human-factor security: Cyber Training for board and staff awareness, Social Engineering penetration testing (including physical intrusions, phishing, and deepfake attacks), and Tabletop Cyber Incident Exercises for incident response practice. All services are delivered by ethical hacker and TV personality Rob Shapland and his team, ranging from FTSE 100 enterprises to SMEs.

Differentiator

Problem solved

Functional benefit

Products and services

• Cyber Training Face-to-face cybersecurity awareness training delivered by ethical hacker Rob Shapland for board and staff members, covering threat awareness and defense techniques. Delivered in person or via Microsoft Teams/Zoom for organisations ranging from FTSE 100 enterprises to SMEs.
• Social Engineering Services Penetration testing services that simulate real-world social engineering attacks against client organisations, including building intrusions, deepfake voice calls, phishing attacks, deepfake video, and OSINT reconnaissance. Activities are recorded on body-worn cameras for incorporation into client training programs.
• Tabletop Cyber Incident Exercises 2-hour guided tabletop simulations of realistic cyber attacks led by Rob Shapland with IT and senior management teams, observing team reactions and documenting gaps in processes and procedures. A full report is produced detailing recommended improvements.

Quantifiable outcome

• Training prevented successful hack - staff used techniques learned to identify and report attack before network compromise

Named customers2 records

Segments3 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability3 records

Feature3 records

Scale indicators2 records

Recent moves2 records

Expansion highlights2 records

Direct peers

• Hoxhunt: AI-driven security awareness and phishing simulation platform serving enterprises globally. Competes with Cyonic on the awareness and behavioral change use case, with a more automated delivery model.
• KnowBe4: Market-leading security awareness training platform. Directly competes with Cyonic in the corporate cybersecurity awareness space, though at much larger scale and via SaaS rather than live delivery.
• Phished: Belgian-headquartered automated security awareness and phishing simulation platform. Competes with Cyonic for enterprise awareness budgets with a fully automated delivery model.
• CybSafe: UK-based cybersecurity awareness and behavior analytics platform. Closest geographic peer to Cyonic, competing for the same UK enterprise awareness budget but via a software/data-led approach rather than live services.
• Lucy Security: Provider of phishing simulation and security awareness training. Directly comparable to Cyonic on the awareness training and social engineering testing use cases, with both SaaS and services delivery.
• SoSafe: European-headquartered cybersecurity awareness and phishing simulation vendor. Comparable to Cyonic in target market (enterprise awareness training) but offers a SaaS platform rather than live ethical-hacker-led delivery.

Broad incumbents

• SANS Institute: Established cybersecurity training and certification provider. Comparable to Cyonic's training/tabletop offering for technical IT audiences, though SANS focuses on technical certifications rather than awareness/social engineering.
• Proofpoint Security Awareness: Broad cybersecurity incumbent offering security awareness training as part of a wider email security and compliance portfolio. Overlaps with Cyonic's awareness training but competes via platform scale rather than live delivery.

Emerging players

• Right of Boom: Tabletop cyber incident exercise provider for IT and leadership teams. Directly comparable to Cyonic's tabletop cyber incident service, though with a workshop-format rather than ethical-hacker-led delivery.

Others

• F-Secure (now WithSecure) Consulting: European cybersecurity consultancy offering penetration testing including social engineering engagements. Comparable to Cyonic's social engineering services arm, though operating at much larger scale and via a broader portfolio.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights5 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about CYONIC LIMITED