MEANINGFUL FUTURES CIC

What MEANINGFUL FUTURES CIC does

Do What Matters Ltd, trading as Do What Matters with the Meaningful Futures CIC sub-brand, is a Brighton, UK-based coaching and facilitation practice founded in 2013 by Celine McKeown. The business serves change-makers, purpose-led founders, educators, healthcare teams, NGOs, and international development organisations through individual coaching (Explorers, Thought-Partnership, Catalyst, Meaning Walks), a recurring 12-week group program called Meaning Makers, certified Map of Meaning training courses, team away-days and retreats, and multi-stakeholder facilitation, delivered in English or French in person or via Zoom. The founder holds lead trainer status with Map of Meaning International, granting access to a research-based framework and global training curriculum that anchors the practice's methodology.

The offering is human-delivered with no proprietary technology platform; operations rely on standard SaaS tools including Squarespace for the website, Calendly for booking, Zoom for online delivery, and a blog plus email newsletter for top-of-funnel engagement. Pricing is mixed: fixed per-participant fees for group programs (£600 for Meaning Makers, US$400 for the Introduction course) and bespoke pricing for individual coaching and organisational facilitation. A free 30-minute exploratory call serves as the primary bottom-of-funnel conversion mechanism.

The revenue model is essentially that of a solo professional services practice: founder-owned, bootstrapped, with no external investment or parent company. Celine McKeown is the sole operator, drawing on a network of trusted colleagues for larger projects, and capacity is structurally constrained by her billable hours. The 2024 creation of Meaningful Futures CIC as a social innovation sub-brand targeting Y12 students extends the practice's reach into youth futures-literacy without scaling the adult coaching team.

Name

MEANINGFUL FUTURES CIC

Legal name

Do What Matters Ltd

Website

https://dowhatmatters.co.uk

Company type

Private

Founded year

2013

Operating status

Operating

Headcount range

1–10 employees

Short description

Do What Matters is a Brighton, UK-based solo coaching and facilitation practice founded in 2013, serving change-makers, purpose-led leaders, educators, healthcare teams, and NGOs through individual coaching, group programs, Map of Meaning certified training, and team retreats delivered online and in person.

Ownership category

akta.pro rank

Headquarters

HQ city

Polegate

HQ country

United Kingdom

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Coaching Services: One-to-one coaching programs including Explorers (3-6 month journey with 8 sessions), Thought-Partnership (weekly/fortnightly sessions), Catalyst (half-day deep-dive), and Meaning Walks (2.5 hour in-person Brighton sessions). Billed per program or session.
2. Courses and Events: Meaning Makers 12-week program (8 participants, £600), Introduction to Map of Meaning (4 sessions, US$400), Core Practitioner Training (5 sessions), Discover sources of meaning events. Delivered online via Zoom with workbooks.
3. Team Workshops and Retreats: Design and facilitation of team away-days, retreats, strategy workshops, and multi-stakeholder processes for organizations. Delivered in-person or online.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels5 records

Core offering

Do What Matters / Meaningful Futures delivers individual coaching, group coaching programs, professional training courses, and team workshops and retreats built around the Map of Meaning framework. Services are sold to change-makers, leaders, teams, and organizations across the private, public, and not-for-profit sectors, and are delivered in-person in Brighton UK or online via Zoom worldwide.

Product overview

Do What Matters is a coaching and facilitation services business offering individual coaching programs (Explorers, Thought-Partnership, Catalyst, Meaning Walks), group programs (Meaning Makers 12-week coaching program), professional training courses (Map of Meaning Introduction and Practitioner Training), team experiences (workshops, away-days, retreats), and multi-stakeholder facilitation. Services are delivered in-person or online via video conferencing. The business is based in Brighton, UK and works internationally in English or French.

Differentiator

Problem solved

Functional benefit

Brands

• Meaningful Futures: A social innovation project in Brighton (UK) giving young people the skills, understanding and confidence to craft a meaningful life and make a positive difference in the world. Combining personal development training, sustainability education, and encounters with local leaders who are reshaping the world of work, business and society for a better future.

Products and services

• Explorers Coaching Structured 3-6 month one-to-one coaching program with 8 sessions, self-directed exercises between sessions, and email support. Designed for young people, career changers, and purpose-led individuals to discover purpose, identify sources of meaning at work, and clarify their unique point of impact on people and planet.
• Thought-Partnership Coaching Regular weekly or fortnightly one-to-one coaching sessions providing support, challenge, and inspiration for leaders, volunteers, or entrepreneurs implementing a vision for change. Focuses on impact, purpose, meaningful workplaces, and regenerative businesses.
• Catalyst Coaching Half-day deep-dive coaching session for clients with an existing project needing a kick-start or new insight. Uses systemic coaching and engages all ways of knowing (analytical, emotional, embodied, intuitive) to generate practical solutions and new insights.
• Meaning Walks 2.5 hour in-person walking session in Brighton UK combining walk and talk with quiet reflection time. Draws a Map of Meaning in the ground to explore what is meaningful and identify practical steps for moving forward with more purpose, clarity, and meaning.
• Meaning Makers Program 12-week online group coaching program for change-makers delivered via Zoom with small groups of 6-12 people. Includes 6x2 hour live sessions, 6 workbooks, and 2 hours of one-to-one coaching. Partnership with Map of Meaning International. Cost: £600 per participant.
• Map of Meaning Introduction Course 4x2 hour online training course providing foundational information on the Map of Meaning framework. Covers dimensions of meaningful work and life, personal meaning mapping, and pathways forward. Required course for Practitioner Training. Cost: US$400 per participant.
• Map of Meaning Core Practitioner Training Advanced training for those who completed Introduction to Map of Meaning. Deepens personal exploration of meaningfulness and trains practitioners to use the Map with others. 5 sessions over 5 weeks, 12 total training hours. Co-hosted with Lani Morris of Map of Meaning International.
• Team Experiences (Workshops, Away-days, Retreats) Design and facilitation of small and large-group workshops, away-days, retreats, team-building, and creative collaborations for teams and multi-stakeholder groups. Addresses strategy, purpose alignment, challenge resolution, and co-creation of new ways forward.
• Multi-Stakeholder Facilitation Design and facilitation of processes for multi-stakeholder groups including annual strategy workshops and participatory decision-making processes.
• The Heart of What Matters Weekend Retreat In-person weekend retreat focused on connecting with self, nature, and the heart of what truly matters in a time of crisis. Co-hosted with John Watters from the Center for Courage & Renewal at Emerson College, Forest Row, Sussex.

Quantifiable outcome

• 12 participants per Meaning Makers cohort
• +2 more outcomes

Named customers11 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Four partnerships are on record, tiered core and minor.

• John Watters / Center for Courage & RenewalcoreStrategic or Co-development Partner · 12 July 2024Co-hosted weekend retreat 'The Heart of What Matters: Making Meaning in a Time of Crisis' with John Watters, a facilitator with the Center for Courage & Renewal. Retreat held at Emerson College, Forest Row, Sussex. John Watters brings distinctive principles and practices pioneered by Dr. Parker J. Palmer.
• Meaningful Futures Partner OrganisationsminorStrategic or Co-development Partner · 1 January 2024Meaningful Futures social innovation project connects young people (Y12 students) with local organisations working towards better futures. Partner organisations provide work experience placements and serve as learning opportunities for futures-literacy and life-skills development.
• Map of Meaning InternationalcoreStrategic or Co-development Partner · 1 January 2019Celine McKeown has been a trustee and lead trainer for Map of Meaning International since 2019. Co-hosts professional training curriculum including Introduction, Core Practitioner, and Advanced Practitioner Training. The Map of Meaning is a research-based framework for building meaningful lives, work and workplaces. Programs delivered in partnership with participants from around the world.
• Lani Morris / Map of Meaning InternationalcoreStrategic or Co-development Partner · 1 January 2019Co-hosting Map of Meaning Core Practitioner Training with Lani Morris, co-founder of Map of Meaning International. Five weekly sessions beginning February 25, 2025.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Potential Project: A purpose- and mindfulness-at-work training and consulting firm serving global organizations. Directly comparable to Do What Matters in combining inner-development training with team/organizational facilitation for change-makers.
• Presencing Institute: Otto Scharmer's Theory U-based institute offering systems transformation, leadership development, and facilitator training. Comparable methodology footprint to Do What Matters' integrative coaching and change-maker programs.
• Barrett Values Centre: Values- and culture-transformation consultancy providing assessments, training, and facilitation. Comparable to Do What Matters in helping organizations clarify purpose, values, and meaningful workplace practices.
• The Ready: Organizational transformation and coaching practice focused on purpose, strategy, and team alignment. Closely parallels Do What Matters' team workshops, retreats, and multi-stakeholder facilitation offerings.
• Center for Courage & Renewal: Network of contemplative retreat and facilitation work based on Parker Palmer's principles; explicitly an existing retreat co-host partner of Do What Matters and operates in the same meaning/contemplative-practice space.
• Heartstyles: Purpose-driven leadership and culture development firm combining coaching, assessments, and team programs. Comparable to Do What Matters in targeting leaders seeking meaningful, values-aligned workplace change.

Broad incumbents

• CoachHub: Enterprise digital coaching platform providing AI-matched coaches and development programs globally. Comparable to Do What Matters' individual and team coaching but with a much larger, tech-enabled operational footprint.
• Korn Ferry: Global organizational consulting firm offering leadership development, executive coaching, and team effectiveness services. Overlaps Do What Matters' team facilitation and leadership development offerings as a broad incumbent.
• BetterUp: Large-scale digital coaching platform offering 1:1 coaching, coaching for managers, and wellbeing content to enterprise customers. Overlaps Do What Matters' coaching offering but as a tech-enabled, broadly-scoped incumbent rather than a niche purpose practice.

Others

• Map of Meaning International: Charitable trust and framework owner for the Map of Meaning methodology. Not a competitor but a strategic ecosystem partner from which Do What Matters derives lead-trainer status, curriculum, and a community of practitioners.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/dowhatmatters

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about MEANINGFUL FUTURES CIC