COOLTURA CREATIVE LTD

What COOLTURA CREATIVE LTD does

Cooltura Creative LTD is a social-first, full-service creative agency founded in 2022 by Carolina Bin and Mariaelena Traverso, specializing in short-form video production, creator management, and social media campaign services. The firm operates across three entities - Cooltura SRL (Italy), Cooltura Creative LTD (United Kingdom), and COOLTURA LLC (United States) - with offices in Turin, London, and New York and a team of approximately 30. Its core service stack comprises Creative Strategy, Creator Outreach & Management, Content Production (in-house and creator-led), Account & Campaign Management, Reporting & Analytics, and Always-on Strategy. Production output is delivered across TikTok, Instagram Reels, Snapchat Spotlight, and YouTube Shorts, supported by in-house filming and post-production, motion graphics, and CGI-powered visual content capabilities.

The business model is professional services with custom, project-based pricing and no public rate cards. Cooltura generates revenue through enterprise client engagements and campaign projects, primarily serving fashion and luxury brands (Marni, Diesel, MaxMara, Liu Jo, Hogan, Ray-Ban, Levi's, and LVMH/Kering group entities), with growing presence in beauty (Nivea, MAC, Avène, Klorane, Veralab), CPG and F&B (illy, Caffè Borbone), automotive (Leapmotor, RSE Italia), travel and hospitality (hu Open Air, The Mall Luxury Outlets), media (Disney+), e-commerce (YOOX, Luisaviiaroma), and public-sector work. The go-to-market is community-led and creator-driven, leveraging the agency's TikTok-native origin, an extensive vetted creator network spanning Italy, Germany, Spain, the UK, the US, Canada, and France, and direct outreach to prospective clients via the co-founders. The agency has been recognized with four consecutive years of TikTok Ad Awards (2022-2025) and is distinguished by proprietary format innovations such as the 'Holiday Show' (the first reality show designed entirely for TikTok).

Name

COOLTURA CREATIVE LTD

Legal name

Cooltura Creative LTD

Website

https://itscooltura.com

Company type

Private

Founded year

2022

Operating status

Operating

Headcount range

11–50 employees

Short description

COOLTURA is a social-first, full-service creative agency founded in 2022 that produces short-form video content, manages creators, and runs social media campaigns for enterprise clients. It serves fashion, luxury, beauty, CPG, automotive, travel, and media brands across the UK, Italy, and US.

Ownership category

akta.pro rank

Product category

Social Media Creative Agency Services

NAICS

Graphic Design Services (541430)

SIC

Services-Advertising Agencies (7311)

akta.pro primary industry

Social Media Creative Agencies (Content & Community) (MPAAAAAE)

akta.pro secondary industry

Influencer Media Amplification (Paid Creator Whitelisting/Spark Ads) (MPAAABAL)

Keywords

• Social media creative agency
• Short-form video production
• Creator management services
• Brand campaign management
• TikTok marketing agency

Headquarters

HQ city

London

HQ country

United Kingdom

HQ region

Europe

Offices3 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Creative Agency Services: Cooltura operates as a full-service creative agency providing end-to-end services including creative strategy, creator outreach and management, content production, account and campaign management, reporting and analytics, and always-on strategy services. Revenue is generated through client engagements and campaign projects.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels7 records

Core offering

COOLTURA is a social-first, full-service creative agency that connects brands to culture in real time through short-form video content. The agency produces, distributes, and manages short-form video content across TikTok, Instagram Reels, Snapchat Spotlight, and YouTube Shorts, offering end-to-end services spanning creative strategy, creator outreach and management, in-house content production, account and campaign management, paid media, reporting and analytics, and always-on cultural strategy.

Product overview

Cooltura is a social-first, full-service creative agency that crafts short-form video content across TikTok, Instagram Reels, Snapchat Spotlight, and YouTube Shorts. The agency operates as a unified service offering encompassing Creative Strategy, Creator Outreach & Management, Content Production (both in-house and creator-led), Account & Campaign Management, Reporting & Analytics, and Always on Strategy. The core value proposition is connecting brands to culture in real time through meaningful storytelling and trend-driven creative ideas. Headquartered in Milan, New York, and London, the agency specializes in fashion, luxury, beauty, automotive, travel, and CPG sectors, working with clients including LVMH, Kering, Diesel, Marni, Ray-Ban, Levi's, Nivea, and Disney+.

Differentiator

Problem solved

Functional benefit

Products and services

• Creative Strategy Strategic consultancy that connects brands with curated creator networks and adds platform-specific authenticity and expertise to short-form video campaigns.
• Creator Outreach & Management Connection with an extensive network of selected creators for brand campaigns across social platforms, including talent sourcing, briefing, and coordination.
• Content Production In-house production of short-form video content including filming, motion graphics, CGI-powered visuals, and editing in partnership with creators and production experts.
• Account & Campaign Management Management of brand social media accounts with growth management across organic and paid strategies, including TikTok account launches and ongoing curation.
• Reporting & Analytics Quantitative and qualitative data and results analysis to optimize future actions and campaign performance across social platforms.
• Always-on Strategy Ongoing insights and trends coverage on subcultures and key cultural moments, providing continuous brand relevance and trend-driven creative ideas.
• Campaign & Media Management Social media account content management with growth analysis across organic and paid channels, including paid media buying and optimization.

Quantifiable outcome

• TikTok Ad Awards 2025 Greatest Branding Winner and 2024 Greatest Creative + Greatest Branding Finalist
• +8 more outcomes

Named customers38 records

Segments6 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability4 records

Feature4 records

Partnerships

One partnership is on record.

• Tom of Finland FoundationminorStrategic or Co-development PartnerCooltura partnered with the Tom of Finland Foundation and the TikTok LGBTQI+ artist community for Diesel's Pride series, presenting the capsule collection and supporting artistic freedom of expression. The collaboration involved fast-paced vlog formats with voiceover narration focusing on storytelling the work of the artists, integrating the collection within video frames while maintaining focus on the artists.

Scale indicators23 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Moburst: Mobile-first and social media marketing agency serving global brands with app marketing, influencer, and creative services. Comparable to Cooltura in social platform expertise and creator-driven campaigns for enterprise clients.
• Whalar Group: Creator marketing and social-first creative agency with strong TikTok and short-form video expertise. Closely comparable to Cooltura in creator network, brand partnerships, and platform-native campaign execution.
• Obviously: TikTok-specialized creative and influencer marketing agency serving major consumer brands. Direct peer to Cooltura in TikTok-native campaign production and creator-led storytelling for enterprise clients.
• Fanbytes (Brainlabs): TikTok and Gen-Z marketing agency (now part of Brainlabs) specializing in influencer and creator-led campaigns. Direct peer in platform specialization, youth audience targeting, and short-form video production.
• The Digital Fairy: Boutique social-first creative agency focused on TikTok, Instagram, and YouTube for fashion and lifestyle brands. Closely comparable to Cooltura in vertical specialization and platform-native creative execution.
• Billion Dollar Boy: Influencer and social creative agency serving global brands with creator-led campaigns. Comparable to Cooltura in offering integrated influencer strategy, content production, and platform-specific creative.
• Kyra: Creator and influencer marketing agency specializing in TikTok and Instagram Reels campaigns for global brands. Comparable to Cooltura in creator management, social-first campaign delivery, and Gen-Z audience focus.
• Tin Man Media: Social-first creative agency focused on short-form video and TikTok-native content for brands. Direct peer in platform expertise, creator partnerships, and fashion/lifestyle client base.

Broad incumbents

• We Are Social: Global social media marketing agency network with deep TikTok and short-form video capabilities. Broader incumbent offering integrated paid social, content production, and influencer services that overlap with Cooltura's core offering at larger scale.
• VaynerMedia: Large social-first digital agency known for TikTok and short-form video production for global brands. Comparable in platform-native creative philosophy but operates at significantly larger scale as a broader incumbent.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/coolturaagency

Revenue estimate

Valuation estimate

Number of profiles

Profiles9 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about COOLTURA CREATIVE LTD