KIND Yoga Incorporated

What KIND Yoga Incorporated does

KIND Yoga Incorporated (operating as 'Kind Yoga By Heart') is a privately-held, founder-owned nature-based yoga studio founded in 2015 by Ellen Reesor in Markham, Ontario, Canada. The business operates from a single off-the-grid greenhouse on Reesor's Farm at 10825 Ninth Line, offering yoga, breathwork, and mindfulness classes seasonally from mid-May to mid-October, weather permitting. The physical facility is wood-stove heated with no electricity, and the studio describes itself as the only nature-based yoga studio in the Greater Toronto Area.

The core product is in-person yoga instruction across 10+ class types (Hatha, Vinyasa Flow, Slow Flow, Yin & Yang, Pilates, Breathwork, Broga, Mindful Movement, Live Music Yoga) delivered through a hybrid pricing model: unit-based class passes (drop-in CAD $32, 5-class $140, 10-class $250), subscriptions (Monthly Pass CAD $175, Season Pass CAD $650), and a new-student two-for-one offer. Adjacent revenue streams include a 250-hour Yoga Teacher Training program, multi-format retreats at partner venues across Ontario (Willowgrove Farm, Harmony Dawn, Nirvana Retreats), specialized 4-week series (prenatal/postnatal and peri/postmenopause in collaboration with Markham Pelvic Health), corporate and private group classes, and an Energy Exchange volunteer program. Booking and payment are handled through the third-party Wellness Living platform.

The company serves a long-tail of individual consumer segments — general wellness seekers, expecting and new mothers, women in menopause transition, families with young children, men (Broga), the LGBTQIA+ community, aspiring yoga teachers, and corporate/private event hosts — primarily in the Markham/Stouffville corridor. Distribution is exclusively direct-to-consumer via online booking and the on-site greenhouse; a portion of proceeds is donated to Ontario Farmland Trust. As of the most recent evidence, KIND Yoga has not raised institutional funding, maintains a small instructor team (~10), and operates as a single-location, seasonal, bootstrapped lifestyle business.

Name

KIND Yoga Incorporated

Legal name

Kind Yoga By Heart

Website

https://kindyoga.ca

Company type

Private

Founded year

2015

Operating status

Operating

Short description

KIND Yoga Incorporated is a privately-held, founder-owned yoga studio operating a single off-the-grid greenhouse on Reesor's Farm in Markham, Ontario, delivering seasonal nature-based yoga classes, retreats, teacher training, and specialized wellness series to individual consumers in the Greater Toronto Area.

Ownership category

akta.pro rank

Product category

Yoga and Mindfulness Studio Services

NAICS

Fitness and Recreational Sports Centers (71394)

SIC

Services-Membership Sports & Recreation Clubs (7997)

akta.pro primary industry

General Yoga Instruction (Hatha/Vinyasa/Flow) (HSADACAA)

akta.pro secondary industries

Guided Meditation Instruction (1:1 & Group) (HSADAJAA), Yoga & Meditation Experiences (Studio Classes, Guided Meditation, Mindfulness) (THAJAHAA), Restorative Yoga, Yin Yoga & Yoga Nidra (HSADACAF)

Keywords

• Yoga studio services
• Mindfulness classes
• Yoga teacher training
• Wellness retreats
• Corporate yoga programs

Headquarters

HQ city

Markham

HQ country

Canada

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Class Packages and Drop-in Classes: Individual drop-in classes and multi-class packages purchased online through Wellness Living booking platform. Classes offered at the greenhouse studio during seasonal operation (May-October).
2. Memberships (Season Pass and Monthly Pass): Season Pass offers unlimited classes for the entire season with perks including 15% off workshops and retreats, 10% off merchandise. Monthly Pass provides unlimited classes for one month.
3. Workshops and Retreats: Specialized workshops (breathwork, art, writing experiences) and day/weekend retreats at various price points. Includes events like Prenatal & Postnatal Series, Peri & Postmenopause Series, Family Yoga, and overnight retreats at partner locations.
4. Energy Exchange Program: Volunteers trade 2 hours per week (cleaning, gardening, maintenance) in exchange for unlimited yoga and 10% discount on merchandise and events.
5. Private Group Events: Private group classes in greenhouse or at preferred locations for special occasions including bridal parties, birthdays, and corporate events.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels8 records

Core offering

KIND Yoga Incorporated operates an off-the-grid, nature-based yoga and mindfulness studio out of a greenhouse on Reesor's Farm in Markham, Ontario. The studio sells seasonal drop-in classes, multi-class passes, monthly and season memberships, specialized workshops and themed series, day and overnight yoga retreats at partner locations, and a 250-hour yoga teacher training program. Revenue is generated primarily through individual class attendance, membership subscriptions, retreats, workshops, private/corporate group bookings, and tuition for teacher training.

Product overview

KIND Yoga Incorporated operates as a nature-based yoga studio offering a single unified service model centered around in-person yoga classes held in a greenhouse on Reesor's Farm in Markham, Ontario. The core product is the yoga class experience, supplemented by class pass packages (Drop-In, 5-Class, 10-Class), membership options (Season Pass, Monthly Pass), and a New Student promotion. The studio provides diverse class types including Hatha, Vinyasa Flow, Slow Flow, Yin & Yang, Pilates, Breathwork, Broga, Mindful Movement, and Live Music Yoga. Additional offerings include Yoga Teacher Training (250-hour nature-based YTT), Private Group Classes for events, Day Retreats, Weekend/Overnight Retreats at partner locations, themed wellness programs (6 Week Challenge, 30 Day Challenge), specialized series (Prenatal/Postnatal, Peri/Postmenopause, Parent & Tot), and an Energy Exchange volunteer program. The studio operates seasonally from approximately mid-April to mid-October.

Differentiator

Problem solved

Functional benefit

Products and services

• Drop-In Yoga Class A single yoga class experience in the off-grid greenhouse studio amidst farmers' fields, priced at $32 plus tax per class. Available to individuals during the seasonal operation (mid-May to mid-October).
• 5-Class Pass A package of 5 yoga class experiences in the greenhouse studio, priced at $140 plus tax. Sold to individuals seeking multiple class experiences at a discount.
• 10-Class Pass A package of 10 yoga class experiences in the greenhouse studio, priced at $250 plus tax. Sold to frequent visitors seeking volume discounts.
• Monthly Pass Unlimited yoga classes for one month, priced at $175 plus tax. Sold to individuals seeking recurring short-term unlimited access during the operating season.
• Season Pass Unlimited yoga classes for the entire seasonal operating period (mid-May to mid-October) with perks including 15% off workshops and 1-day retreats and 10% off merchandise, priced at $650 plus tax. Non-transferable, non-refundable, cannot be extended.
• Private Group Yoga Classes Private yoga classes offered in the greenhouse or at the client's preferred location for corporate events, bridal parties, and birthdays.
• Day Retreats Full-day immersive yoga retreats featuring multiple classes, meditation, mindfulness activities, and catered meals at locations including Reesor's Farm and Willowgrove Farm in Stouffville.
• Weekend/Overnight Yoga Retreats Multi-day retreats at external retreat centers including Harmony Dawn Retreat Center (Hastings, ON) and Nirvana Retreats (Adjala-Tosorontio, ON), featuring multiple yoga classes, meditation, nature immersion, accommodations, and meals.
• 6 Week Challenge A six-week structured wellness program incorporating daily yoga, weekly meditations, accountability, community events, outdoor activities, and plant-based meal encouragement, with prizes. Sliding scale pricing available.
• 30 Day Challenge A month-long challenge featuring daily yoga, HIIT, or meditation classes via Zoom, weekly inspirational content, optional daily schedules, and an online accountability group.
• Energy Exchange Program Volunteer program in which participants trade 2 hours per week of cleaning, gardening, or maintenance work for unlimited yoga classes and 10% off merchandise and events.
• Prenatal & Postnatal Yoga 4-Week Series A 4-week series designed to support expecting and new parents with pelvic floor health, core connection, and confident recovery through guided yoga, co-led with Markham Pelvic Health.
• Peri & Postmenopause 4-Week Yoga Series A 4-week series designed to help women navigate perimenopause and postmenopause with education, strength-building movement, and relaxation focusing on pelvic health and bone strength, co-led with Markham Pelvic Health.
• Parent & Tot Yoga 6-Week Series A 6-week yoga series for parents and infants (ages 5 weeks to pre-crawling) featuring gentle yoga, mindful movement, and bonding activities in a judgment-free environment.
• Corporate Yoga Workplace yoga services brought to corporate settings for team building, wellness programs, and employee wellbeing; available on-site or at KIND's greenhouse.
• 250-Hour Nature-Based Yoga Teacher Training (YTT) A 250-hour nature-based yoga teacher training certification program designed to share the studio's accumulated yoga knowledge with aspiring instructors.

Segments10 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Eight partnerships are on record, tiered minor and core.

• Land Over LandingsminorStrategic or Co-development PartnerPartnership focused on community revival and land transformation into a permanent regional food hub, serving Canada's largest urban market with fresh opportunities, secure jobs, and sustainable future.
• Ontario Farmland TrustcoreStrategic or Co-development PartnerA portion of all KIND Yoga proceeds goes to Ontario Farmland Trust, which works to protect and preserve Ontario farmlands and associated agricultural, natural, and cultural features. Partnership aligned with KIND's farm setting and land stewardship mission.
• Markham Pelvic HealthcoreStrategic or Co-development PartnerCollaboration delivering Peri & Postmenopause 4-week series and Prenatal & Postnatal 4-Week Series. Markham Pelvic Health provides 20 minutes of education per session while KIND Yoga leads 30 minutes of guided movement.
• Reesor's Farm and MarketcoreOthersFamily farm hosting KIND's greenhouse studio on property. Students park at Reesor's Market overflow parking. Partnership includes farm market, community events, pancake breakfasts featuring Reesor's farm produce.
• Harmony Dawn Retreat CenterminorOthersWeekend retreats hosted at Harmony Dawn, a green retreat center 25 minutes north of Cobourg on Rice Lake. 50 acres of meadows and forest with sustainable building design. Serves as destination retreat venue.
• Nirvana RetreatsminorOthers14-acre wellness retreat property on Oak Ridges Moraine with spring-fed swimming pond, organic gardens, and yoga barn overlooking pond. Location for winter retreats.
• Willowgrove FarmminorOthersFarm venue for day retreats in Stouffville, 5 minutes from 404. Features freshwater creek, forested woodlot, apple orchards, organic gardens, and petting barn.
• Eagle CanadaminorOthersLGBTQIA+ organization receiving 20% of profits from Queer Asanas yoga social events, supporting community organizations.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Strala Yoga: Founded yoga brand offering classes, retreats, and teacher training with a focus on accessibility and community. Comparable founder-led studio model with strong retreat and training components.
• YYOGA: Canadian yoga studio chain with multiple locations, class packages, memberships, and teacher training. Comparable consumer offering, pricing model, and Canadian market context as KIND Yoga.
• Modo Yoga: International yoga studio chain founded in Toronto with hot and non-heated yoga classes plus teacher training. Founder Ellen Reesor trained at Modo (500hr Modo Teacher Training, 100hr Modo Flow), making it a direct lineage and operational peer.
• Power Yoga Canada: Canadian yoga studio chain offering Vinyasa Flow, memberships, and teacher training in a community-based format. Direct competitor for Canadian yoga consumers and similar class-pass business model.

Broad incumbents

• CorePower Yoga: One of the largest yoga studio chains in North America with 200+ locations, memberships, and teacher training. Operates as a broad incumbent in the same yoga studio category with wider scale and capital.
• Omega Institute for Holistic Studies: Wellness retreat and educational center offering residential yoga retreats, workshops, and teacher training. Broad incumbent in the wellness retreat category with comparable programming and pricing tiers.
• Kripalu Center for Yoga & Health: Long-established US yoga and wellness retreat center offering residential retreats, teacher training, and holistic wellness programming. Broad incumbent serving the wellness retreat niche that KIND's retreats also target.

Emerging players

• Wanderlust: Yoga-focused festival and event brand hosting multi-day yoga experiences, retreats, and teacher training. Operates in the same experiential/yoga retreat space that KIND's overnight retreats occupy.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/hathaellen
• Instagraminstagram.com/kindyogabyheart

Revenue estimate

Valuation estimate

Number of profiles

Profiles10 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about KIND Yoga Incorporated