Canadian Sports and Recreation Marketing

What Canadian Sports and Recreation Marketing does

Canadian Sports and Recreation Marketing (CSRM), also operating under the mark CSRMG, is a privately held community sports and recreation marketing organization founded in 2019 and headquartered in Brampton, Ontario, Canada. The company organizes and operates the International Tape Ball Cricket Championship (ITBCC), an annual multi-day tape ball cricket tournament held at the CAA Centre / Brampton Sports Complex (7575 Kennedy Road S, Brampton). CSRM debuted the inaugural Taza ITBCC-2019 with 32 participating teams drawn from the Greater Toronto Area and the United States, and has since run successive editions in 2022, 2023, 2024, and 2025, with the most recent (Crispy ITBCC-2025) held June 28 – July 1, 2025. The 2023 edition featured 32 teams, 70 matches, and 352 players across four floodlit grounds, with a prize pool exceeding $30,000.

The company's product portfolio consists of two core events — the ITBCC cricket championship (offering Pro, Elite, and Amateur divisions) and the Funtastic Family Fun Fest, a co-running community festival featuring entertainment, food vendors, cultural performances, and children's activities — supported by an online Teams Portal for registration and a tiered corporate Sponsorship Package program with nine tiers. CSRM is not a technology company; its technical footprint is limited to a WordPress-based website (csrmg.com) used for event information, team registration, vendor bookings, and sponsorship inquiries. There is no proprietary software, API, mobile application, or data platform.

CSRM generates revenue through three streams: corporate sponsorship packages across nine tiers (with multi-year contract cadences covering social media campaigns, electronic and print advertising, kick-off parties, kit distribution ceremonies, and ground branding), team registration fees (including early bird discounts and add-ons for festival tickets, hotel accommodation, and meal vouchers), and vendor/exhibitor booth fees from the family festival. Its go-to-market is event-driven and community-led, targeting tape ball cricket teams from the South Asian diaspora, families seeking free community entertainment, and corporate sponsors (food brands, insurance companies, and local businesses) seeking access to South Asian consumer segments. The company relies on recurring annual events, sponsor networks, community outreach, social media, and municipal partnerships (notably with the City of Brampton) to drive participation and engagement. Management is led by a team of community organizers including Farhan Hashmi, Farrukh Siddiqui, Ahsan Waheed (Event Coordinator), Intakhab Khan, Zaheer Arif, and Baber Syed, alongside partner organizations Sports Trends, Avatel IP, and Fair Share Marketing.

Name

Canadian Sports and Recreation Marketing

Legal name

Canadian Sports and Recreation Marketing

Website

https://csrmg.com

Company type

Private

Founded year

2019

Operating status

Operating

Short description

Canadian Sports and Recreation Marketing (CSRM) is a privately held Brampton, Ontario-based community sports organization that produces the annual International Tape Ball Cricket Championship (ITBCC) and the co-running Funtastic Family Fun Fest, serving South Asian cricket teams, GTA families, and corporate sponsors.

Ownership category

akta.pro rank

Product category

Community Sports Event Management

NAICS

Promoters of Performing Arts, Sports, and Similar Events (7113), Other Spectator Sports (711219)

SIC

Services-Amusement & Recreation Services (7900), Services-Miscellaneous Amusement & Recreation (7990)

akta.pro industry

PRIMARYMPAKAAAF

Cricket Leagues

Media, Entertainment & Sports/Sports (Leagues, Teams, Events, Venues)/Professional Sports Leagues (Domestic & International)

Keywords

• Tape ball cricket
• Community sports events
• Family festival
• Sports event sponsorship
• Amateur sports tournament

GTM type

B2B and B2C

Offering type

Services

Cost components

Operations

Revenue model

1. Corporate Sponsorships: CSRM generates revenue through tiered sponsorship packages (9 tiers available) from corporate sponsors. Benefits include social media campaigns, electronic and print advertising, kick-off parties, kit distribution ceremonies, and ground branding.
2. Team Registration Fees: Teams pay entry fees to participate in ITBCC championships. Early bird registration fees apply with discounts for activity tickets, hotel accommodation, and meal vouchers.
3. Vendor and Exhibitor Fees: Revenue from vendor booth registrations at the Funtastic Family Fun Fest events.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels6 records

Core offering

CSRM organizes and operates the annual International Tape Ball Cricket Championship (ITBCC) and the concurrent Funtastic Family Fun Fest in Brampton, Ontario. It sells team registration access, vendor booth space, and tiered corporate sponsorship packages tied to multi-day community sports and cultural events targeting South Asian cricket enthusiasts, families, and local businesses across the Greater Toronto Area.

Product overview

Canadian Sports and Recreation Marketing operates a dual-event portfolio centered around the ITBCC (International Tape Ball Cricket Championship) and the Funtastic Family Fun Fest. The ITBCC is an annual multi-day tape ball cricket championship that has grown from its inaugural 2019 edition to its 2025 edition, featuring multiple competitive divisions (Pro, Elite, Amateur) and attracting teams from across North America. The Funtastic Family Fun Fest runs concurrently as a complementary family festival featuring entertainment, food vendors, and cultural activities. Supporting offerings include an online Teams Portal for registration and a tiered Sponsorship Package program for corporate partners. The organization uses a WordPress-based website for event management and information dissemination.

Differentiator

Problem solved

Functional benefit

Quantifiable outcome

• 32 teams and thousands of spectators attracted to inaugural 2019 event
• +2 more outcomes

Named customers6 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

14 partnerships are on record, tiered core and minor.

• TWI Foods (Crispy)coreGTM or Marketing Partner · 1 January 2022Title sponsor for ITBCC-2022 and subsequent events. Imran Samdani from TWI Foods has been a consistent supporter, attending kick-off events and prize distribution ceremonies. Crispy branding appears prominently on championship titles.
• The BIG Insurance (Pickering)minorGTM or Marketing Partner · 1 January 2022Platinum sponsor for ITBCC-2022. Billyard Insurance Group (Pickering) provided prize distribution support.
• ADF Foods - AshokaminorGTM or Marketing Partner · 1 January 2022Gold sponsor for ITBCC-2022. Distributed prize money to amateur division winners.
• Super Asia - Handi and SherbonminorGTM or Marketing Partner · 1 January 2022Gold sponsor providing support for ITBCC-2022 events. Mr. Hamza from Super Asia participated in prize distribution.
• Dabur RealminorGTM or Marketing Partner · 1 January 2022Silver sponsor for ITBCC-2022.
• QuikChikminorGTM or Marketing Partner · 1 January 2022Silver sponsor for ITBCC-2022.
• Quality Natural FoodsminorGTM or Marketing Partner · 1 January 2022Sponsor for ITBCC-2022.
• Karahi Point RestaurantminorGTM or Marketing Partner · 1 January 2022Hosted kick-off events and provided sponsorship support for ITBCC-2019 and ITBCC-2022.
• City of BramptoncoreOthers · 1 January 2022Municipal sponsor for 2023 events. Mayor Patrick Brown pledged continuous city support for tape ball cricket events, providing official recognition and institutional backing.
• Karachi Hwy KarahiminorGTM or Marketing Partner · 1 January 2022Local restaurant that hosted kick-off party for ITBCC-2022 and generously sponsored the event.
• Pak National Foods (Taza)coreGTM or Marketing Partner · 1 January 2019Title sponsor for Taza ITBCC-2019. CEO Shahab Hassan reiterated commitment to support CSRM events. Taza is a Pakistani food brand providing championship naming rights.
• Fair Share MarketingcoreStrategic or Co-development Partner · 1 January 2019Marketing partner led by President Aamir Waheed. Key management team member supporting CSRM operations and event coordination.
• Sports TrendscoreStrategic or Co-development Partner · 1 January 2019Partner organization led by Farrukh Siddiqui, involved in CSRM event vision and execution.
• Avatel IPcoreStrategic or Co-development Partner · 1 January 2019Partner organization led by Farhan Hashmi, supporting CSRM management and tape ball cricket promotion.

Scale indicators6 records

Recent moves6 records

Expansion highlights5 records

Others

• South Asian Heritage Month (Canada): A national awareness initiative celebrating South Asian Heritage Month in Canada. Comparable to CSRM as both celebrate and promote South Asian cultural identity in Canada through public-facing programming, though SAHM operates as an awareness campaign rather than paid ticketed events.
• Brampton Recreation (City of Brampton): The municipal recreation department that provides community sports facilities and programs in Brampton. CSRM uses CAA Centre, a City of Brampton venue, and receives municipal sponsorship, making the city both a venue partner and a complementary programming provider.

Broad incumbents

• Cricket Canada: The national governing body for cricket in Canada, comparable as the umbrella organization overseeing cricket activities including community events across Canadian regions. CSRM's tournaments operate within the broader cricket ecosystem that Cricket Canada administers.
• GT20 Canada: A Canadian T20 cricket tournament featuring domestic and international players. Comparable to CSRM as a Canada-based cricket competition organizer, though GT20 operates at a more professional franchise level rather than community tape ball cricket.
• Global T20 Canada: A professional franchise-based T20 cricket league operating in Canada, comparable to CSRM as both run competitive cricket events in Canada targeting cricket enthusiasts, though Global T20 Canada operates at a substantially larger professional scale rather than community tape ball cricket.
• Toronto Six: A Canadian women's professional cricket team that has competed in international T20 leagues. Comparable as another Canada-based cricket brand but operates at a professional franchise level rather than community-organized tape ball championships.
• Caribana / Toronto Caribbean Carnival: A major Toronto-based cultural festival celebrating Caribbean heritage. Comparable to CSRM as another large-scale GTA cultural festival that combines sports/parade elements with cultural programming, competing for similar multicultural corporate sponsorship dollars in Toronto.

Direct peers

• Festival of South Asia (Toronto): A Toronto-based community festival celebrating South Asian culture, comparable to CSRM's Funtastic Family Fun Fest component. Both target GTA's South Asian diaspora with multi-vendor cultural programming and family entertainment, competing for similar audience attention and corporate sponsorships.

Regional players

• Pak Canada Cricket Association: A community-level cricket organization serving the Pakistani-Canadian diaspora in Canada. Comparable to CSRM as it organizes amateur and community cricket competitions for South Asian diaspora, though typically at a smaller regional scale without CSRM's annual championship branding.

Emerging players

• National Cricket League (Canada): An amateur cricket league organization in Canada serving community and club-level competition. Comparable to CSRM as both organize amateur cricket events for diaspora communities, though NCL focuses on multi-format club league play rather than tape ball championship branding.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Canadian Sports and Recreation Marketing