GOBLINLAB LTD
- Company typePrivate
- Founded2026
- HeadquartersLondon, United Kingdom
- Headcount—
- GTM typeB2C
- OfferingSoftware
GOBLINLAB LTD firmographics
Firmographics- Name
- GOBLINLAB LTD
- Legal name
- goblin.tools
- Website
- https://goblin.tools
- Company type
- Private
- Founded year
- 2026
- Operating status
- Operating
- Ownership category
- akta.pro rank
GOBLINLAB LTD industry classification
Industry- Product category
- AI-Assisted Productivity Software
- NAICS
- Software Publishers (51321)
- SIC
- Services-Prepackaged Software (7372)
- akta.pro primary industry
- Executive Functioning & Behavioral Support Tools (ADHD, SEL/Behavior Tracking, Routines) (EDAFAKAG)
- akta.pro secondary industries
- Special Needs Skill-Building & Therapy Learning Apps (Autism, OT/PT, Life Skills) (EDAFAKAJ), AI Tutoring Systems (Conversational Tutors, Homework Helpers) (EDAFAFAC), AI-Powered Tutoring & Study Assistant Platforms (EDANAGAD)
Keywords
Where GOBLINLAB LTD is headquartered
LocationHeadquarters
- HQ city
- London
- HQ country
- United Kingdom
- HQ region
- Europe
Markets served
GOBLINLAB LTD business model
Business model- GTM type
- B2C
- Offering type
- Software
- Cost components
- Technology or R&D, Operations, Personnel, Marketing or Sales
Revenue model
- Mobile App Sales: Native mobile apps for Android and iOS sold at a low price point. Revenue helps cover running and maintenance costs so the website can remain free.
- Sponsorship Program: Monthly sponsorship at $100/month. Sponsors receive logo placement on the Goblin Tools homepage. No long-term commitment required — cancel any time.
- Patreon / Ko-Fi Support: Optional community support via Patreon and Ko-Fi. Entirely optional and the site does not depend on it for survival.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Others | Free Web Access |
| Unit Pricing | Others | Mobile Apps (iOS & Android) |
| Subscription | Monthly | Sponsor ($100/month) |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels5 records
GOBLINLAB LTD product offering
Product offeringCore offering
Goblin Tools operates a free web platform offering nine AI-powered single-task utilities (Magic ToDo, Formalizer, Judge, Taskmaster, Professor, Consultant, Estimator, Compiler, and Chef) focused on task management, text transformation, and decision support. The suite is designed primarily for neurodivergent users who find everyday tasks overwhelming, with a novel "spiciness level" control to tune AI output intensity. Revenue is generated via paid mobile apps, a $100/month sponsorship program, and optional Patreon/Ko-Fi community support.
Product overview
Goblin Tools is a collection of small, single-task AI-powered tools designed primarily to help neurodivergent people with overwhelming or difficult tasks. The core product is Magic ToDo, a smart task breakdown tool that generates actionable steps from task descriptions. This is complemented by Taskmaster for focused task execution with timers and suggestions. Supporting tools include Formalizer (text style transformation), Judge (emotional tone analysis), Professor (concept explanation), Consultant (decision-making), Estimator (time estimation), Compiler (braindump to tasks), and Chef (recipe suggestions). All tools use AI technologies in the back-end. The company offers free web access with optional low-priced mobile apps for Android and iOS.
Differentiator
Problem solved
Functional benefit
Companies that use GOBLINLAB LTD
Customer profileSegments1 record
Ideal customer profiles1 record
GOBLINLAB LTD technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration6 records
AI capability10 records
Feature9 records
GOBLINLAB LTD partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered core and minor.
- OpenAIcoreGoblin Tools relies on OpenAI's AI models as the backend for many of its tools. When users invoke AI-powered features, input data is sent to OpenAI's servers for processing. The company notes it does not store user input data on its own servers and does not share data with any other third parties. OpenAI receives no information linking requests to specific users.
- StripecoreStripe processes sponsorship payments securely. Used on the sponsor sign-up page for payment collection.
- ArcologyminorBram De Buyser's AI and Data company. goblin.tools is written and maintained by Bram, who is also the founder of Arcology. Arcology is developing Teacher Tools (tchr.tools). Bram is available for consulting or custom development through Arcology.
Scale indicators1 record
Recent moves6 records
Expansion highlights5 records
GOBLINLAB LTD competitors and assessment
Company assessmentDirect peers
- Tiimo: Visual daily planning and routine app explicitly designed for neurodivergent users (ADHD, autism). Comparable to Goblin Tools because it targets the same primary audience with task/routine management and is one of the few direct competitors in the neurodivergent productivity niche.
- TickTick: Cross-platform task and habit management app with built-in timers and productivity features. Comparable because Goblin Tools explicitly integrates with TickTick via CSV export, and both compete for users organizing personal tasks and routines, including ADHD and productivity-focused audiences.
- Todoist: A leading consumer and prosumer task management app. Comparable to Goblin Tools because it is one of Goblin's primary export integration targets for Magic ToDo and competes for the same task-management-and-productivity mindshare among neurodivergent and general productivity users.
- Any.do: Consumer task management app with AI-assisted features. Comparable to Goblin Tools because it serves the same individual task-management use case and overlaps with Goblin's primary user need of breaking down and executing personal tasks.
Broad incumbents
- ClickUp: All-in-one productivity platform combining tasks, docs, and AI assistance. Comparable to Goblin Tools because it offers overlapping task breakdown, writing, and productivity features aimed at both individuals and teams, competing for similar user workflows.
- Notion AI: Broader productivity workspace with integrated AI features for writing, summarizing, and task management. Comparable because Notion is one of Goblin's Magic ToDo export targets and increasingly competes with Goblin's text and task features via Notion AI.
- ChatGPT: OpenAI's general-purpose conversational AI assistant. Comparable because Goblin Tools uses OpenAI models as its backend and ChatGPT itself can replicate Goblin's task breakdown, formalization, explanation, and decision-support functions as conversational prompts.
- Asana: Work management platform for teams with AI-powered features. Comparable because Asana is a Magic ToDo export target and its AI features increasingly overlap with Goblin's task breakdown and workflow assistance, though oriented to teams rather than individuals.
- Microsoft Copilot: Microsoft's AI assistant integrated across Microsoft 365 productivity apps. Comparable as a broad incumbent offering overlapping functionality with Goblin's Formalizer, Professor, and Consultant tools, embedded into the productivity suites Goblin targets.
- Anthropic Claude: Anthropic's general-purpose AI assistant with strong writing and reasoning capabilities. Comparable to Goblin Tools because it can perform formalization, explanation, decision support, and task breakdown functions, positioning it as an alternative destination for the same user needs.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
GOBLINLAB LTD social profiles
Digital presenceGOBLINLAB LTD financial estimates
Financial estimateRevenue estimate
Valuation estimate
GOBLINLAB LTD leadership team
Management profileNumber of profiles
Profiles1 record
GOBLINLAB LTD funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
GOBLINLAB LTD M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about GOBLINLAB LTD
What does GOBLINLAB LTD do?
Goblin Tools operates a free web platform offering nine AI-powered single-task utilities (Magic ToDo, Formalizer, Judge, Taskmaster, Professor, Consultant, Estimator, Compiler, and Chef) focused on task management, text transformation, and decision support. The suite is designed primarily for neurodivergent users who find everyday tasks overwhelming, with a novel "spiciness level" control to tune AI output intensity. Revenue is generated via paid mobile apps, a $100/month sponsorship program, and optional Patreon/Ko-Fi community support.
Is GOBLINLAB LTD a public or private company?
GOBLINLAB LTD is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was GOBLINLAB LTD founded?
GOBLINLAB LTD was founded in 2026.
Where is GOBLINLAB LTD based?
GOBLINLAB LTD is headquartered in London, United Kingdom, in the Europe region.
How does GOBLINLAB LTD make money?
Three revenue lines are on record. Mobile App Sales are the primary driver. The others are sponsorship Program and patreon / Ko-Fi Support.
Who are GOBLINLAB LTD's main competitors?
Direct peers on record are Tiimo, TickTick, Todoist and Any.do. Broad incumbents are ClickUp, Notion AI, ChatGPT, Asana, Microsoft Copilot and Anthropic Claude.
Does GOBLINLAB LTD have an API?
No public API is recorded for GOBLINLAB LTD.
What industry is GOBLINLAB LTD in?
GOBLINLAB LTD's product category is AI-Assisted Productivity Software. Its primary akta.pro industry code is EDAFAKAG, Executive Functioning & Behavioral Support Tools (ADHD, SEL/Behavior Tracking, Routines), with a secondary code of EDAFAKAJ, Special Needs Skill-Building & Therapy Learning Apps (Autism, OT/PT, Life Skills). Its NAICS code is 51321 and its SIC code is 7372.