MASCHA LIMITED
MASCHA Limited is a UK-based direct-to-consumer matcha brand selling premium stone-ground matcha powder sourced from Guizhou, China via founder-family tea-dealer relationships, targeting UK health-conscious consumers and coffee drinkers seeking alternatives through its own e-commerce site.
- Company typePrivate
- Founded2025
- HeadquartersLondon, United Kingdom
- Headcount—
- GTM typeB2C
- OfferingHardware or Manufacturing
What MASCHA LIMITED does
MASCHA Limited is a UK-registered, direct-to-consumer matcha brand launched in 2025, operating as a private limited company out of a registered address in Mare Street, London. The company sells premium stone-ground matcha powder in 30g tins sourced from family-connected farms in Guizhou Province, China, near the UNESCO-listed Fanjing Mountains. Sourcing infrastructure is built on the founder's mother's 30-plus-year tea-dealer relationships, enabling the brand to bypass importers and distributors and position itself around 'honest matcha at an honest price', contrasting with misleading 'Japanese origin' and 'ceremonial grade' claims common in the Western matcha market.
The product portfolio consists of limited-release seasonal batches: Batch #1 (Late Autumn 2025 harvest) sold out and is not being restocked, while Batch #2 (Spring 2026 harvest) is the current SKU at £14.99 per 30g tin, with a starter bundle (Batch #2 plus bamboo whisk) at £18.99. A subscription offering was introduced with Batch #2 at £12.74/month (a 15% discount) with flexible monthly, bi-monthly, or tri-monthly delivery cadence to lock in daily drinkers. Wholesale/bulk pricing under the 'Go Big, Pay Less' programme targets cafes, retailers, and businesses as a secondary channel.
The technology layer is a Shopify-powered storefront with Stripe payment processing, supported by organic marketing across Instagram, TikTok, and Facebook, plus a content-marketing blog ('Learn Tea') and an email newsletter gated by a 10% first-order discount. Shipping is UK-only. There is no disclosed headcount, no external funding, no executive team identified on the website, and no AI or automation components beyond standard e-commerce tooling; the company is operationally founder-led at a very early commercial stage.
MASCHA LIMITED firmographics
Firmographics- Name
- MASCHA LIMITED
- Legal name
- MASCHA Limited
- Website
- https://mascha.co.uk
- Company type
- Private
- Founded year
- 2025
- Operating status
- Operating
- Short description
- MASCHA Limited is a UK-based direct-to-consumer matcha brand selling premium stone-ground matcha powder sourced from Guizhou, China via founder-family tea-dealer relationships, targeting UK health-conscious consumers and coffee drinkers seeking alternatives through its own e-commerce site.
- Ownership category
- akta.pro rank
MASCHA LIMITED industry classification
Industry- Product category
- Specialty Tea
- NAICS
- Spice and Extract Manufacturing (311942)
- SIC
- Grain Mill Products (2040)
- akta.pro primary industry
- Specialty & Single-Origin Spices (Geographic/Varietal, Premium Grades) (AFAJANAK)
- akta.pro secondary industry
- Spice Blends & Seasoning Mixes (Dry Rubs, Marinade Mixes) (AFAJANAD)
Keywords
Where MASCHA LIMITED is headquartered
LocationHeadquarters
- HQ city
- London
- HQ country
- United Kingdom
- HQ region
- Europe
Offices1 record
Markets served
MASCHA LIMITED business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Marketing or Sales, Operations, Personnel, Technology or R&D
Revenue model
- Direct Product Sales: One-time purchase of matcha products (30g tins). Primary revenue stream from direct e-commerce sales of Batch #1 and Batch #2 matcha. Sold out Batch #1 indicates strong initial demand.
- Subscription (Recurring): Subscription model offering 15% discount (£12.74/month vs £14.99 one-time) with flexible delivery options (monthly, every 2 months, every 3 months). Targets daily matcha drinkers for recurring revenue.
- Wholesale/Bulk: Wholesale pricing for bulk orders mentioned via 'Go Big, Pay Less' programme targeting retailers and businesses.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Pay-as-you-go | MAS CHA Matcha Batch #1 – 30g (Sold Out) |
| Hybrid | Monthly | MAS CHA Matcha Batch #2 – 30g (Current) |
| One time/ perpetual license | Pay-as-you-go | MAS CHA Matcha Batch #2 & Bamboo Whisk Bundle |
| Unit Pricing | Pay-as-you-go | UK Shipping |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels6 records
MASCHA LIMITED product offering
Product offeringCore offering
MASCHA Limited sells premium stone-ground matcha tea powder (30g tins) sourced directly from Guizhou, China, sold to UK consumers via its own e-commerce website. The brand offers limited seasonal batches (Batch #1 Late Autumn 2025 harvest, Batch #2 Spring 2026 harvest), a starter bundle with a bamboo whisk, and a recurring subscription programme at a 15% discount.
Product overview
MASCHA LIMITED is a direct-to-consumer matcha brand offering premium ceremonial-grade matcha powder sourced from Guizhou, China. The product portfolio consists of limited-release seasonal batches (Batch #1 and Batch #2) sold primarily as 30g tins, plus a starter bundle that pairs the matcha with a traditional bamboo whisk. The company sells exclusively through its UK-based e-commerce platform, offering both one-time purchases and subscription options. All products are 100% vegan, gluten-free, and contain no additives or sugar.
Differentiator
Problem solved
Functional benefit
Products and services
- MAS CHA Matcha Batch #2 (30g) Premium stone-ground matcha powder (30g tin, ~15 servings) sourced from Guizhou, China, Spring 2026 harvest. Sold direct to UK consumers via the MASCHA website at £14.99 one-time or £12.74/month on subscription. Targets daily matcha drinkers seeking a vibrant, naturally sweet, low-bitterness matcha.
- MAS CHA Matcha Batch #1 (30g) Premium stone-ground matcha powder (30g tin) sourced from Guizhou, China, Late Autumn 2025 harvest. Debut product of MASCHA, sold at £14.99 per 30g tin; now sold out and not restocking. Bold grassy flavour suited to lattes, creative drinks, and baking.
- MAS CHA Matcha Batch #2 & Bamboo Whisk Starter Bundle Bundled starter set pairing one 30g tin of MAS CHA Matcha Batch #2 with a traditional bamboo whisk (chasen), priced at £18.99. Provides everything needed for traditional matcha preparation at home. Aimed at first-time matcha drinkers and as a gift purchase.
Quantifiable outcome
- 15% subscription discount (£12.74 vs £14.99)
- +2 more outcomes
Companies that use MASCHA LIMITED
Customer profileNamed customers1 record
Segments4 records
Ideal customer profiles4 records
MASCHA LIMITED technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration1 record
Feature2 records
MASCHA LIMITED partnerships and signals
Strategic signalScale indicators3 records
Recent moves5 records
Expansion highlights4 records
MASCHA LIMITED competitors and assessment
Company assessmentDirect peers
- Encha Matcha: Premium organic ceremonial-grade matcha DTC brand with subscription offerings, marketed toward health-conscious coffee-alternative drinkers — directly comparable target customer (busy professionals, coffee switchers) and product to MAS CHA.
- Tenzo Tea: Premium ceremonial-grade matcha DTC brand selling direct online to consumers with a focus on transparency and education — overlapping customer persona, pricing tier, and educational content strategy with MAS CHA.
- Naoki Matcha: Premium ceremonial matcha brand with direct online sales emphasising single-origin Japanese sourcing and high-L-theanine positioning — directly comparable premium-DTC matcha proposition to MAS CHA's batch-transparent approach.
- MatchaBar: Functional matcha brand selling matcha powders, lattes, and energy alternatives through DTC and foodservice, explicitly positioned as a coffee replacement — comparable product and 'calm energy' value proposition to MAS CHA's coffee-switcher segment.
- Jade Leaf Matcha: US-based DTC premium matcha brand selling ceremonial-grade Japanese matcha online with subscription options — a near-identical business model to MAS CHA, differentiated mainly by Japanese sourcing and a more mature US subscriber base.
- Ippodo Tea: Long-established Japanese premium matcha and loose-leaf tea retailer operating direct-to-consumer globally with curated grades and seasonal lots — directly comparable to MAS CHA's premium, batch-numbered, direct-shipping model, though Ippodo is Japanese-origin and far larger.
Regional players
- Bird & Blend Tea Co. UK-based specialty tea retailer offering matcha lattes, loose-leaf blends, and subscription tea boxes through DTC and physical stores — directly comparable UK market, target consumer, and tea-shopping occasion, though with a much broader portfolio beyond matcha.
Broad incumbents
- Aiya America: Major Japanese matcha producer selling both retail consumer tins and bulk food-service/ingredient supply — broader incumbent that overlaps with MAS CHA on consumer matcha but with a much wider portfolio and B2B footprint.
- Adagio Teas: Large US online tea retailer with a matcha range, subscription club, and educational content — a broader incumbent in the online specialty-tea category that competes for the same health-conscious, transparency-seeking buyer MAS CHA targets.
- Marukyu Koyamaen: Heritage Japanese matcha producer (est. 1688) supplying both wholesale B2B and direct consumers with a wide portfolio of grades and tea categories — a broader incumbent in the same premium matcha category that competes on authenticity and brand legacy MAS CHA is challenging.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights6 records
Customer concentration
MASCHA LIMITED social profiles
Digital presenceMASCHA LIMITED compliance and trust
Trust signalCompliance1 record
MASCHA LIMITED financial estimates
Financial estimateRevenue estimate
Valuation estimate
MASCHA LIMITED leadership team
Management profileNumber of profiles
MASCHA LIMITED funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
MASCHA LIMITED M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about MASCHA LIMITED
What does MASCHA LIMITED do?
MASCHA Limited sells premium stone-ground matcha tea powder (30g tins) sourced directly from Guizhou, China, sold to UK consumers via its own e-commerce website. The brand offers limited seasonal batches (Batch #1 Late Autumn 2025 harvest, Batch #2 Spring 2026 harvest), a starter bundle with a bamboo whisk, and a recurring subscription programme at a 15% discount.
Is MASCHA LIMITED a public or private company?
MASCHA LIMITED is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was MASCHA LIMITED founded?
MASCHA LIMITED was founded in 2025.
Where is MASCHA LIMITED based?
MASCHA LIMITED is headquartered in London, United Kingdom, in the Europe region.
How does MASCHA LIMITED make money?
Three revenue lines are on record. Direct Product Sales are the primary driver. The others are subscription (Recurring) and wholesale/Bulk.
Who are MASCHA LIMITED's main competitors?
Direct peers on record are Encha Matcha, Tenzo Tea, Naoki Matcha, MatchaBar, Jade Leaf Matcha and Ippodo Tea. Bird & Blend Tea Co. is listed as a regional player. Broad incumbents are Aiya America, Adagio Teas and Marukyu Koyamaen.
Does MASCHA LIMITED have an API?
No public API is recorded for MASCHA LIMITED.
What industry is MASCHA LIMITED in?
MASCHA LIMITED's product category is Specialty Tea. Its primary akta.pro industry code is AFAJANAK, Specialty & Single-Origin Spices (Geographic/Varietal, Premium Grades), with a secondary code of AFAJANAD, Spice Blends & Seasoning Mixes (Dry Rubs, Marinade Mixes). Its NAICS code is 311942 and its SIC code is 2040.