Ida-Viru Ettevõtluskeskus

What Ida-Viru Ettevõtluskeskus does

Ida-Viru Ettevõtluskeskus (IVEK) is an Estonian non-profit organization founded in 2016 that operates the idaviru.events platform, a regional event aggregation and management system serving Ida-Viru County in northeastern Estonia. The platform functions as a two-sided marketplace: an internal organizer-facing tool used by cultural institutions, sports clubs, municipalities, NGOs, and community organizers to publish events, paired with a public-facing calendar that residents and tourists use to discover events. Coverage spans all seven Ida-Viru municipalities (Alutaguse, Jõhvi, Lüganuse, Narva, Narva-Jõesuu, Kohtla-Järve, Sillamäe) and the system supports Estonian, Russian, and English via automatic translation, reflecting the region's bilingual population. Beyond aggregation, IVEK produces original event series including the IDA-VIRU ÖÖKINO outdoor cinema program (July-August 2026, funded by the Swiss-Estonian Cooperation Programme) and the 7 Cities Music Festival.

Name

Ida-Viru Ettevõtluskeskus

Legal name

Ida-Viru Ettevõtluskeskus

Website

https://idaviru.events

Company type

Private

Founded year

2016

Operating status

Operating

Short description

Ida-Viru Ettevõtluskeskus operates idaviru.events, a trilingual event calendar and organizer tool covering all seven municipalities of Estonia's Ida-Viru County for cultural institutions, sports clubs, municipalities, and residents.

Ownership category

akta.pro rank

Product category

Regional Event Discovery Platform

NAICS

Arts, Entertainment, and Recreation (71), Museums, Historical Sites, and Similar Institutions (712), Historical Sites (71212), Museums, Historical Sites, and Similar Institutions (7121)

SIC

Services-Membership Organizations (8600), Services-Miscellaneous Amusement & Recreation (7990), Services-Amusement & Recreation Services (7900), Services-Advertising Agencies (7311)

akta.pro primary industry

Cultural Festivals & Events Organizations (BPAGAHAG)

akta.pro secondary industries

Virtual Community Festivals & Cultural Events (Online Celebrations) (MPAGAOAK), Meeting & Event Program Technology (Registration, Apps, Badging) (THACAFAB), Community Arts, Culture & Creative Placemaking Enterprises (BPAGALAO)

Keywords

• Event discovery platform
• Regional event calendar
• Cultural event listing
• Community event promotion
• Multilingual event platform

Headquarters

HQ city

Jõhvi vald

HQ country

Estonia

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Digital Commerce or Content

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Others

Revenue model

1. Advertising and Promotional Packages: Event organizers can purchase advertising packages to highlight their events on the homepage, newsletters, and social media channels
2. Event Listing Platform Services: Free basic listing for event organizers; platform monetizes through premium promotional features
3. Newsletter Marketing: Weekly newsletter distribution with promotional content opportunities

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

Ida-Viru Ettevõtluskeskus operates idaviru.events, a regional event management and discovery platform for Ida-Viru County, Estonia. It consists of an internal tool where event organizers (cultural institutions, sports clubs, municipalities, NGOs) list their events and a public-facing calendar where residents and tourists discover cultural, sports, and community events. Revenue is generated through paid advertising packages that promote featured events on the homepage, newsletter, and social media.

Product overview

Ida-Viru Ettevõtluskeskus operates the idaviru.events platform, a dual-component event management and marketing system consisting of an internal organizer dashboard and a public event calendar. The platform aggregates cultural and sports events across Ida-Viru County, supporting events in Estonian, Russian, and English. Associated event series include the IDA-VIRU ÖÖKINO outdoor cinema and the 7 Cities Music Festival. Additional services include newsletter distribution, event statistics, and advertising packages for event promotion.

Differentiator

Problem solved

Functional benefit

Products and services

• idaviru.events Platform Dual-interface event management and marketing platform consisting of an internal organizer tool for event listing and a public event calendar for visitors, aggregating cultural and sports events across Ida-Viru County, Estonia. Supports Estonian, Russian, and English languages.
• Public Event Calendar Public-facing event calendar for residents and tourists showing all cultural and sports events in Ida-Viru County, with filtering by date, type, region, and free events.
• Event Organizer Dashboard (Internal Tool) Internal work tool for event organizers to input events, manage listings, and publish them to the public calendar; enables free event submission in approximately 3 minutes.
• Weekly Newsletter Service Weekly newsletter delivering personalized event information to subscribers based on their preferences for region, event type, and language.
• Advertising Packages Paid promotional packages allowing event organizers to feature their events on the homepage, in the newsletter, and on social media; includes extended event statistics.
• IDA-VIRU ÖÖKINO 2026 Outdoor Cinema Series Open-air cinema series running July 28 - August 27, 2026 across Ida-Virumaa featuring Estonian films with subtitles in multiple languages; funded through the Swiss-Estonian Cooperation Programme.
• 7 Cities Music Festival (7 linna muusika) Multi-venue music festival bringing concerts to various locations across Ida-Viru County.

Quantifiable outcome

• 3-minute event submission time

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

Feature2 records

Partnerships

Two partnerships are on record, tiered core and minor.

• Ida-Viru Loomeklaster (Creative Cluster)coreStrategic or Co-development PartnerRegional creative industry cluster partnership supporting cultural development in Ida-Viru county
• Viru-FilmiFondminorGTM or Marketing PartnerCo-presenter of ÖÖKINO outdoor cinema program showcasing Estonian films

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Emerging players

• Bandsintown: Music concert discovery platform surfacing local concerts and live events to fans. Comparable to idaviru.events in surfacing concerts and music festivals (e.g., 7 Cities Music Festival) to attendees in a defined geography.
• AllEvents.in: Online event aggregator and discovery platform indexing cultural, sports, and community events across geographies. Closely comparable to idaviru.events's public calendar model for surfacing local events to visitors.
• Townscript: Event management and ticketing platform targeting organizers in India with freemium listing and promotional tools. Comparable to idaviru.events's dual organizer dashboard + public calendar structure and monetization via highlighted listings.
• Eventful: Local event discovery platform aggregating concerts, festivals, theater, and community events by geography. Comparable to idaviru.events in providing a region-filtered public calendar of cultural and entertainment events.

Broad incumbents

• Facebook Events: Free event publishing and discovery built into the global Facebook social network, used by most organizers in Ida-Viru as a parallel listing channel. Comparable free substitute competing with idaviru.events's promotional packages.
• Eventbrite: Global self-service event ticketing and discovery platform. Comparable to idaviru.events as a two-sided marketplace connecting event organizers and attendees with a freemium model and paid promotional upgrades.
• Meetup: Community-based event discovery platform organized around local groups and interests. Comparable to idaviru.events in aggregating hyperlocal cultural and community events for residents, though operating at much larger scale.

Regional players

• Fienta: Estonian/Baltic ticketing platform integrated with idaviru.events for free ticket distribution (ÖÖKINO). Comparable as a regional event infrastructure partner and potential substitute for paid ticketing features.
• Visit Estonia: National tourism board promoting Estonian regions including Ida-Viru to tourists. Comparable as a regional cultural/tourism event discovery surface and a potential partner or substitute channel for promoting Ida-Viru events.
• Piletimaailm (Piletilevi): Dominant Estonian ticketing platform used by most cultural venues and event organizers in Estonia. Comparable to idaviru.events as regional infrastructure for promoting and selling tickets to cultural events in Estonia.

Market position

Weaknesses4 records

Competitive moat5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/share/1D6UWoWLP6

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Ida-Viru Ettevõtluskeskus