LONDON HOMES PROPERTY LIMITED

What LONDON HOMES PROPERTY LIMITED does

London Homes Property Limited is a London-based property consultancy and estate agency founded by Stephen Lee, a UK Chartered Civil Engineer (CEng MICE), operating from 16 Upper Woburn Place, WC1H 0AF. The firm offers an end-to-end service stack spanning property investment advisory, sourcing and acquisition, sales, lettings, full management, refurbishment/project supervision and HMO conversions — designed as a 'one local representative' model for overseas (predominantly Hong Kong) and BNO-visa investors who cannot manage UK property remotely. Its technology stack is built on third-party SaaS rather than proprietary platforms: Arthur Online handles tenant communications, maintenance tracking and financial reporting; RightMove and Zoopla distribute listings; and DPS/TDS handle deposit protection. The firm maintains mandatory regulatory memberships including The Property Ombudsman, UKALA Client Money Protection (No. 008088) and HMRC AML registration (XJML00000193506).

The business operates on a hybrid fee model: recurring lettings and management fees of 8.4%–14.4% Inc. VAT of monthly rent (Full Management 14.4%, Let-Only 12.0%, Manage-Only 8.4%); transactional sales commissions of 2.4%–3.0% Inc. VAT; bespoke property sourcing fees; and refurbishment/project management fees typically bundled with sourcing mandates. GTM is sales-led and consultative — WhatsApp-first consultation booking, bilingual (Cantonese/English) content marketing, Hong Kong-targeted seminars, and diaspora word-of-mouth referrals. Stephen Lee's public profile as a Hong Kong media interviewee and seminar speaker functions as the primary top-of-funnel demand engine.

The company serves five named customer segments, with overseas Hong Kong investors as primary and BNO families, non-resident landlords, UK-based landlords and first-time overseas buyers as secondary cohorts. Case studies document yields of 5.8%–20.6% across London and Birmingham assets, including a Birmingham HMO conversion achieving ~20.6% annual yield on a former pub. Operating geographies span London, Greater London, Birmingham and broader UK; the firm is privately held by its founders with no external institutional investors and reports £M+ in UK property assets under management.

Name

LONDON HOMES PROPERTY LIMITED

Legal name

London Homes Property Limited

Website

https://uklondonhomes.com

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

1–10 employees

Short description

London Homes Property Limited is a London-based bilingual (Cantonese/English) property consultancy and estate agency offering end-to-end UK property sourcing, refurbishment supervision, lettings and management services primarily for overseas Hong Kong investors and BNO families.

Ownership category

akta.pro rank

Product category

Residential Property Management and Estate Agency Services

NAICS

Residential Property Managers (531311), Real Estate Property Managers (53131), Other Activities Related to Real Estate (531390)

SIC

Real Estate Agents & Managers (For Others) (6531), Real Estate (6500)

akta.pro primary industry

Residential Real Estate Asset Management (BPAJAMAA)

akta.pro secondary industry

Multifamily Apartment Property Management (BPAJAFAA)

Keywords

• Property management services
• Lettings agency
• Property investment advisory
• Property sourcing
• Real estate services

Headquarters

HQ city

London

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Lettings & Management Fees: Ongoing management fees charged as a percentage of monthly rent. Three service tiers: Full Management (14.4% Inc. VAT), Let-Only (12.0% Inc. VAT), and Manage-Only (8.4% Inc. VAT). Fees are recurring, charged monthly against rental income collected. This is the primary revenue stream, targeting landlords who require ongoing UK-based property oversight.
2. Property Sales Commission: Fees charged to sellers on property disposal. Sole Agency rate is 2.4% (Inc. VAT) and Multiple Agency is 3.0% (Inc. VAT). One-time transaction-based revenue tied to successful property sales.
3. Property Sourcing Services: Bespoke property identification and acquisition advisory for buyers, with fees subject to discussion based on service scope. Typically a one-time project fee for overseas buyers seeking guided property acquisition in London and major UK cities.
4. Refurbishment & Project Management: Value-add project supervision covering space planning, refurbishment works, and HMO conversions. Revenue is earned through project coordination and quality control, often bundled with property sourcing or management mandates.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels8 records

Core offering

London Homes Property Limited is a London-based real estate advisory and estate agency delivering end-to-end property services to individual landlords and overseas investors. Its offering covers investment advisory and portfolio strategy, off-market property sourcing, sales and valuations, lettings and tenant placement, ongoing property management, refurbishment and project management, and HMO conversions and licensing.

Product overview

London Homes Property Limited operates as a comprehensive, end-to-end UK property services platform offering integrated services across the entire property investment lifecycle. The core offering consists of Property Investment & Asset Allocation, Property Sourcing/Buying, Property Sales, Lettings & Tenant Management, and Full Property Management as the five primary service pillars. These are supplemented by value-add modules including Refurbishment & Project Management, HMO Conversions & Licensing, and Portfolio Analysis & Strategy. The company uses Arthur Online as a tenant management technology sub-product. Services are designed primarily for overseas (particularly Hong Kong) and UK-based investors seeking hands-off property management, with Cantonese-language support throughout the service delivery.

Differentiator

Problem solved

Functional benefit

Products and services

• Property Investment Advisory & Portfolio Strategy Advisory service helping individual investors and landlords plan, structure, and allocate capital across London residential assets, including portfolio analysis, asset-allocation advice, and acquisition strategy. Intended for UK and overseas individual investors seeking to enter or grow a London buy-to-let portfolio.
• Property Sourcing (Off-Market / On-Market Acquisition) Sourcing service identifying, evaluating, and acquiring London residential properties for buyers, including off-market stock and HMOs, with engineering-grade due diligence. Targeted at overseas investors, BNO families, and UK buyers unable or unwilling to search the market themselves.
• Property Sales & Valuations Estate agency service providing market appraisals, sole-agency and multi-agency sales (commission 2.4% and 3.0% inc. VAT respectively), and listing on Rightmove and Zoopla. For individual vendors selling London residential property, including tenanted and HMO assets.
• Lettings & Tenant Management Lettings agency service placing tenants, conducting referencing, arranging deposits, and supporting landlords with tenancy paperwork. Tenancy-related fees follow the firm's published Let-Only (12.0% inc. VAT) or Full Management (14.4% inc. VAT) pricing. For individual landlords with London residential properties.
• Full Property Management (Full Management Tier) Comprehensive ongoing property management service for landlords, priced at 14.4% inc. VAT of monthly rent, covering rent collection, tenant liaison, maintenance coordination, compliance, and landlord statements. For individual UK and overseas landlords outsourcing day-to-day management of London residential lets.
• Manage-Only Property Management Mid-tier management service for landlords who already have a tenant in place, priced at 8.4% inc. VAT of monthly rent, covering ongoing management of the existing tenancy without the firm conducting tenant placement. For individual landlords retaining an existing tenant but outsourcing day-to-day management.
• Refurbishment & Project Management End-to-end refurbishment project service — scoping, contractor coordination, and project oversight — including landscape and outdoor work delivered with an in-house Chartered Landscape Architect. For investors and landlords preparing a London property for let or sale.
• HMO Conversions & Licensing Advisory and management service for houses in multiple occupation, covering conversion works, mandatory and additional HMO licensing, and ongoing compliance support. For individual landlords and investors operating or entering the HMO segment in London.

Quantifiable outcome

• 98-100% on-time rent collection rate reported across letting pages
• +5 more outcomes

Named customers5 records

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration5 records

Feature4 records

Partnerships

Seven partnerships are on record, tiered core and minor.

• The Property OmbudsmancoreOthersLondon Homes Property Limited is a member of The Property Ombudsman, a UK-approved redress scheme for property agents. Membership is a regulatory requirement for letting and estate agents in England and provides independent dispute resolution for consumers. The company displays the TPO logo on its website footer.
• UKALA (UK Association of Letting Agents)coreOthersLondon Homes is a member of UKALA (UK Association of Letting Agents), which provides client money protection (CMP) and professional standards oversight. The company's UKALA Client Money Protection certificate number is 008088. Stephen Lee is listed as a UKALA member on regulatory content.
• HMRC Anti-Money Laundering (AML) SchemecoreOthersLondon Homes is HMRC Anti-Money Laundering registered (Registration No.: XJML00000193506). This is a mandatory registration for businesses conducting estate agency work in the UK, requiring compliance with UK money laundering regulations.
• DPS (Deposit Protection Service)coreOthersThe Deposit Protection Service is a UK government-approved tenancy deposit scheme. London Homes uses DPS to protect tenant deposits as required by UK law. The DPS logo appears in the website footer alongside TDS (Tenancy Deposit Scheme), indicating both are supported.
• TDS (Tenancy Deposit Scheme)coreOthersThe Tenancy Deposit Scheme is a UK government-approved deposit protection scheme. London Homes offers both DPS and TDS as deposit protection options for landlords, ensuring full legal compliance with deposit protection regulations.
• Client Money Protection (CMP) via UKALAcoreOthersClient Money Protection is a mandatory scheme protecting landlords' and tenants' money held by letting agents. London Homes is a CMP member under UKALA (No. 008088), ensuring client funds are protected even if the company becomes insolvent.
• Trading StandardsminorOthersThe Trading Standards logo appears in the website footer, indicating compliance with UK consumer protection standards administered by Trading Standards. This is part of the company's regulatory trust and compliance framework.

Scale indicators6 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Portico: London residential sales, lettings and management agency operating across prime and mid-market segments. Comparable full-service residential offering and London footprint, though without London Homes' explicit Hong Kong/overseas niche.
• Stirling Ackroyd: London-based estate agency covering sales, lettings and property management, with a Hong Kong office serving overseas investors. Closely mirrors London Homes' end-to-end residential offering and overseas-investor focus.
• Chase Evans: London-focused residential sales, lettings and property management agency with strong overseas investor exposure, particularly Asian buyers. Comparable service mix and client base to London Homes.
• Benham & Reeves: London letting, sales and property management agency with a long-standing Hong Kong/overseas investor client base and dedicated Far Eastern desk. Highly comparable to London Homes in target segment, Cantonese/English service, and full-lifecycle UK property offering for Asian buyers.
• Fraser & Co: London estate and letting agency historically serving significant Asian and overseas investor demand, with bilingual capability. Comparable to London Homes in its overseas-investor orientation, residential sales/lettings mix, and London-centric footprint.

Broad incumbents

• Foxtons: Dominant London estate and lettings incumbent offering sales, lettings and property management across the capital. Broadly comparable on the residential management core function but serves a general domestic market rather than London Homes' overseas-investor focus.
• Knight Frank: Global prime residential and commercial real estate advisory with substantial London residential management and Asian investor desk. Adjacent in that it serves HNW overseas buyers with London property needs, but operates at materially higher price points and scale than London Homes.
• Kinleigh Folkard & Hayward: Large London and South East residential sales, lettings and block/property management firm. Comparable on residential property management services and London operating geography, though much broader in segment than London Homes.
• Marsh & Parsons: London-focused residential sales, lettings and management agency with significant Asian/overseas investor client work. Overlaps with London Homes on London residential management and overseas-buyer representation.
• Dexters: Large London estate and lettings agency with broad coverage across sales, lettings, and management. Comparable on residential property management but lacks London Homes' concentrated Cantonese/HK niche.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@londonhomespropertylimited664
• Facebookfacebook.com/londonhomesproperty
• LinkedInlinkedin.com/company/uklondonhomes

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about LONDON HOMES PROPERTY LIMITED