MH Orientation Inc.

What MH Orientation Inc. does

MH Orientation Inc. is a sole proprietorship career counseling practice operated by Marie-Hélène P. Hébert, a Quebec-licensed career counselor (c.o.) and OCCOQ member since 2014, founded in 2008 and based at 3731 Rue Émile-Bouthillier in Saint-Hubert (Longueuil), Quebec. The firm delivers one-on-one career orientation, academic guidance, psychometric evaluation, skills development, and psychological support services to individuals across all age and life stages, as well as employee assessment, team building, and custom training to organizations. Service delivery is hybrid — in-person at the Saint-Hubert office or remotely via Zoom and Microsoft Teams — with appointments self-scheduled through Calendly or arranged via direct email/phone contact.

The technology stack is deliberately lean and built on standard consumer SaaS: secure video conferencing (Zoom, Teams with phone failover), online scheduling (Calendly), Interac e-transfer payments, and licensed third-party psychometric instruments including the Myers-Briggs Type Indicator (MBTI) Levels I and II and the Work Personality Index (IPT) for employee selection. A portfolio of asynchronous digital products has been layered onto the practice, including a 19-page Skills Balance Sheet (bilan de compétences) self-guide ($35 CAD), a 10-module Self-Confidence Online Training course ($57.49 CAD), and multiple MBTI-based self-assessment variants priced between $65 and $145 CAD.

The business model is fee-for-service unit pricing denominated in CAD and tax-exempt under Quebec law C-59: counseling sessions at $145 per 50 minutes, psychometric tests at roughly $75 each, employee selection testing at $85 per candidate, team building at $75–$145 per person, and corporate engagements quoted per project. Go-to-market is direct-to-consumer (individual clients book via Calendly or direct contact) supplemented by sales-led outreach to enterprises and inbound referrals from channel partners including three Carrefour Jeunesse-Emploi locations (Anjou/Saint-Justin, Ahuntsic Bordeaux-Cartierville, Frontenac), Services Québec, and the Brio Employee Assistance Program. Marketing relies on content — an educational blog (2022–2026), active social channels (Facebook, Instagram, LinkedIn, TikTok, YouTube), and podcast appearances — rather than paid acquisition.

Name

MH Orientation Inc.

Legal name

Marie-Hélène P. Hébert

Website

https://mhorientation.ca

Company type

Private

Founded year

2008

Operating status

Operating

Short description

MH Orientation is a Quebec sole-proprietorship career counseling practice offering one-on-one orientation, psychometric testing, skills development, and corporate employee assessment — delivered in-person and remotely — to individuals and organizations primarily across Quebec.

Ownership category

akta.pro rank

Product category

Career Counseling Services

NAICS

Employment Placement Agencies (561311), Human Resources Consulting Services (541612)

SIC

Services-Employment Agencies (7361), Services-Engineering, Accounting, Research, Management (8700)

akta.pro primary industry

New Student Onboarding & Orientation (EDALAAAE)

akta.pro secondary industry

General Company Orientation & Culture (EDABAOAA)

Keywords

• Career counseling services
• Psychometric assessment
• Academic guidance
• Skills development
• Psychological support

Headquarters

HQ city

Longueuil

HQ country

Canada

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Individual Counseling Sessions: Core revenue stream from one-on-one career orientation counseling sessions, priced at $145 CAD per 50-minute session, with an average of 2–4 sessions per orientation process. Sessions available in-person or remotely. Tax-exempt under Quebec law C-59.
2. Psychometric Testing — Individual: Online psychometric test administration with personalized evaluation report, approximately $75 CAD per test. Includes a separate interpretation session at standard session rates.
3. Online Self-Assessment Tools: Digital self-assessment products sold online: MBTI Level I ($75), MBTI Level I+II ($145), Self-Knowledge Profile ($75), Leadership Growth ($115), Career Plan ($65), Communication/Conflict/Change/Decision-Making Assessment ($145), Skills Balance Sheet guide ($35). Purchased via online form and delivered by email.
4. Online Training — Self-Confidence Program: 10-module online training program on self-confidence and authentic presence, priced at $57.49 CAD including taxes. Includes video content, digital readings/audio, and guided exercises. Purchased online.
5. Corporate/Organizational Services: Enterprise services including employee psychometric selection testing ($85 per candidate), team building tools ($75–$145 per person), and custom-designed training/conferences/workshops. Billed per engagement, with pricing quoted upon contact. Revenue stream through corporate clients via direct outreach.

Pricing tiers

Go-to-market motion3 records

Distribution channels3 records

Marketing channels8 records

Core offering

MH Orientation provides one-on-one career and school orientation counseling combined with validated psychometric assessments (MBTI, IPT Work Personality Index). The practice delivers services in-person at its Saint-Hubert (Longueuil) office and remotely via Zoom and Microsoft Teams, supplemented by digital self-assessment products, online training programs, and corporate employee selection and team-building services.

Product overview

MH Orientation Inc. is a career counseling practice operated by Marie-Hélène P. Hébert, offering a portfolio of professional orientation services centered on individual career counseling (orientation de carrière) combined with validated psychometric testing (tests psychométriques). The core offering consists of in-person and remote one-on-one counseling sessions, supplemented by digital products including the Bilan de compétences skills assessment guide ($35), Self-Confidence Online Training course ($57.49), and various psychometric assessments (MBTI at $75-$145, IPT employee selection test at $85). Corporate services for organizations include employee assessment, team building tools, and customized training. Services are delivered in-person at the Longueuil office or remotely via Zoom and Microsoft Teams, with appointment scheduling managed through Calendly.

Differentiator

Problem solved

Functional benefit

Products and services

• Career Orientation Counseling (Orientation de carrière)
• Psychometric Tests (Tests psychométriques)
• Skills Assessment Guide (Bilan de compétences)
• Self-Confidence Online Training (Formation en ligne sur la confiance en soi)
• Corporate Services (Services aux organisations)
• Employee Selection Test (Test de sélection des employés)
• Remote Career Counseling (Orientation de carrière à distance)
• Psychological Support (Aide psychologique)

Quantifiable outcome

• Average of 2–4 sessions per orientation process, indicating efficient resolution of client career questions
• +1 more outcomes

Named customers11 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Feature4 records

Partnerships

Six partnerships are on record, tiered minor and core.

• FM 103.3 Radio — L'entrepreneur branchéminorGTM or Marketing Partner · 1 March 2025Marie-Hélène appeared as a guest expert on the L'entrepreneur branché show (hosted by Maryse Audet, FM 103.3) discussing career trends, artistic careers, and workplace evolution. Episodes aired March 2026 and June 2025. This media partnership serves as a marketing and thought leadership channel.
• Programme d'aide aux employés (PAE) BriocoreStrategic or Co-development PartnerMH Orientation provides career counseling and orientation services to employees referred through the Brio Employee Assistance Program (PAE). Dedicated consent forms and service agreements are in place for Brio clients. This partnership extends the practice's reach into the corporate EAP market.
• Carrefour Jeunesse-Emploi (CJE) — Anjou/Saint-JustincoreChannel Partner/ Reseller/ DistributorReferral partnership with the Carrefour Jeunesse-Emploi Anjou/Saint-Justin. Clients are referred to MH Orientation for professional orientation services. Dedicated consent forms are signed between the parties.
• Carrefour Jeunesse-Emploi (CJE) — Ahuntsic Bordeaux-CartiervillecoreChannel Partner/ Reseller/ DistributorReferral partnership with the Carrefour Jeunesse-Emploi Ahuntsic Bordeaux-Cartierville. Clients are referred to MH Orientation for professional orientation services.
• Carrefour Jeunesse-Emploi (CJE) — FrontenaccoreChannel Partner/ Reseller/ DistributorReferral partnership with the Carrefour Jeunesse-Emploi Frontenac. Clients are referred to MH Orientation for professional orientation services.
• Services QuébecminorChannel Partner/ Reseller/ DistributorReferral source for government-funded clients. Mentioned alongside CJE partnerships as part of the intake process for referred clients.

Scale indicators3 records

Recent moves6 records

Expansion highlights4 records

Broad incumbents

• Robert Half: Specialized staffing and talent solutions firm offering career resources, resume services, and professional placement. Comparable to MH Orientation's individual client career-counseling segment and corporate employee selection line, but operating nationally and across many disciplines.
• Randstad Canada: Large staffing and HR services firm operating in Canada with career guidance, outplacement, and workforce solutions. Comparable in providing career-related advisory to individuals and corporate clients, though as part of a broader staffing portfolio rather than a specialized orientation practice.
• Korn Ferry: Global organizational consulting firm offering talent assessment, leadership development, and career transition services. Comparable in the use of validated psychometric tools for employee selection and development, but at a much larger enterprise scale.
• Lee Hecht Harrison (LHH): Global career transition and outplacement firm offering individualized career coaching, psychometric assessment, and reemployment services to corporate clients and displaced employees. Directly comparable to MH Orientation's corporate career services line, but at enterprise scale across multiple geographies.
• Adecco Canada: Global HR services firm with Canadian operations providing staffing, career guidance, and outplacement. Comparable to MH Orientation in serving both individual career-seekers and corporate HR clients, though as part of a much broader workforce solutions portfolio.

Emerging players

• Truity: Online platform offering psychometric and personality assessments (including MBTI-style tests) directly to consumers. Comparable to MH Orientation's self-assessment digital product line ($35-$145), but with a freemium web-based model rather than professional interpretation.
• CoachHub: Global digital coaching platform delivering 1:1 coaching sessions via video to enterprise and individual clients. Comparable service model to MH Orientation's remote career counseling, but at platform scale with a network of coaches rather than a sole practitioner.
• BetterUp: Digital coaching and career development platform offering 1:1 coaching for individuals and enterprise workforce development. Comparable to MH Orientation in targeting career transitions and self-knowledge, but operates at vastly greater scale with a tech-enabled delivery model rather than a solo practice.

Others

• The Myers-Briggs Company (CPP): Publisher of the official Myers-Briggs Type Indicator (MBTI) assessments that MH Orientation administers. Functions as the upstream supplier of the validated psychometrics used in the practice, rather than a direct competitor, but shapes the assessment ecosystem.

Regional players

• Carrefour Jeunesse-Emploi (CJE) network: Quebec-wide network of government-funded youth employment centers offering free career counseling, school-to-work transition services, and psychometric support. Comparable service offering to MH Orientation but free at point of use, and currently a referral partner rather than competitor.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@marie-helenep.hebert/videos
• Facebookfacebook.com/conseillereenorientation
• LinkedInlinkedin.com/in/marie-h%C3%A9l%C3%A8ne-p-h%C3%A9bert-b9326a30
• Instagraminstagram.com/mh_orientation
• TikToktiktok.com/@mhorientation?is_from_webapp=1&sender_device=pc

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about MH Orientation Inc.