Bhangra Junction Ltd.

What Bhangra Junction Ltd. does

Bhangra Junction Ltd. (legally THE BHANGRA JUNCTION, also operating as Bhangra Junction Folk & Fitness Studio) is a privately held, founder-led dance and fitness services business headquartered in Noida, India. Founded in 1989, the company provides Punjabi folk dance instruction — including Bhangra, Giddha, Sammi, Jhummar, Luddi, Jindua, and Malwai Giddha — delivered through a combination of scheduled studio classes at its Noida location and online classes with stated parity in instructor attention. The company also operates the proprietary Bhangracise program, which it markets as a full-body cardiovascular workout leveraging the cited Time magazine endorsement of Bhangra as a workout modality.

The company's revenue is generated through four distinct streams: recurring individual class tuition (subscription model with disclosed monthly cadence), Corporate Workshops for team building, School & College Workshops for educational institutions, and project-based Event Choreography & Performance covering weddings, celebrity events, cultural festivals, and live Dhol performances. Customer segments span individual consumers aged 5 to 80, corporate clients (30+ served), and educational institutions (55+ served). Marketing relies primarily on organic social channels — Instagram (@bhangrajunction_folk_fitness), Facebook, and YouTube (@manvsng) — supplemented by WhatsApp/phone-driven bookings (9818751012) and community event participation.

The company is small in headcount (12+ instructors and staff including Co-Founder Harry, Master Instructor Vivek, and instructors Amrit and Ranjana) and claims a 35+ year operating history with a 100,000+ lifetime trainee base, 5,000+ classes conducted, 2,500+ fitness sessions, and 500+ events. Operations extend into Australia (Melbourne) via collaboration with Creative Events Australia. No institutional investors, funding rounds, M&A activity, or AI/technology capability were disclosed; the company operates as an independent services entity with reported partnership activity alongside Bhangra Arena (2026) for joint performances.

Name

Bhangra Junction Ltd.

Legal name

THE BHANGRA JUNCTION

Website

https://bhangrajunction.com

Company type

Private

Founded year

1989

Operating status

Operating

Short description

Bhangra Junction Ltd., founded in 1989 in Noida, India, is a privately held dance and fitness studio offering Punjabi folk dance classes, the proprietary Bhangracise program, corporate and school workshops, and event choreography for individuals, corporates, institutions, and weddings across NCR and Australia.

Ownership category

akta.pro rank

Product category

Dance and Fitness Studio Services

NAICS

Dance Companies (711120), Fitness and Recreational Sports Centers (71394)

SIC

Services-Amusement & Recreation Services (7900), Services-Miscellaneous Amusement & Recreation (7990)

akta.pro primary industry

Dance Education (Ballet, Contemporary, Hip-Hop, Cultural Dance) (EDAMAAAH)

akta.pro secondary industries

Dance Fitness Classes (e.g., Zumba) (HSADABAD), Dancers, Choreographers & Dance Troupes Booking (HSACAHAD)

Keywords

• Folk dance classes
• Dance fitness programs
• Corporate team building
• Punjabi cultural workshops
• Wedding choreography

Headquarters

HQ city

Noida

HQ country

India

HQ region

Asia

Offices2 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Dance Class Tuition: Fees collected for regular dance classes including Bhangra Folk, Bhangracise fitness, and folk dance instruction. Classes offered at scheduled times throughout the week for individuals.
2. Corporate Workshops: Team building workshops for corporate clients, providing group dance experiences for employee engagement and team bonding.
3. School & College Workshops: Educational workshops for students of all age groups, integrating cultural education with performing arts.
4. Event Choreography & Performance: Wedding choreography, celebrity events, grand corporate events, cultural festivals, and live stage performances including Dhol drumming sessions.

Pricing tiers

Go-to-market motion3 records

Distribution channels5 records

Marketing channels6 records

Core offering

Bhangra Junction Ltd. operates a folk dance and fitness studio in Noida, India, delivering in-person and online Punjabi Bhangra dance classes, a proprietary cardiovascular fitness program called Bhangracise, corporate team-building workshops, school and college educational workshops, and event choreography services including weddings, cultural festivals, and live Dhol performances.

Product overview

Bhangra Junction is a single unified dance and fitness studio offering in-person and online classes. The core offerings consist of traditional Bhangra Folk & Fitness classes and Bhangracise fitness classes, complemented by add-on modules including Corporate Workshops, Folk Workshops, School & College Workshops, and Events services. Students can choose between offline physical classes at their Noida studio or online classes, with the same quality of instruction across both formats. The studio also provides event services including wedding choreography and cultural performances.

Differentiator

Problem solved

Functional benefit

Products and services

• Bhangra Folk & Fitness Classes Traditional Punjabi Bhangra folk dance classes taught in a fun, friendly and interactive manner, covering basic dance steps and traditional forms including Sammi, Jhummar, Luddi, Jindua, and Malwai Giddha. Minimum age for registration is 5 years.
• Bhangracise Fitness Classes
• Corporate Workshops
• Folk Workshop
• School & College Workshops
• Event Choreography & Performances
• Online Classes

Quantifiable outcome

• Time Magazine rated Bhangra as the best full body workout on the planet
• +3 more outcomes

Named customers4 records

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

One partnership is on record.

• Bhangra ArenacoreStrategic or Co-development Partner · 1 January 2026Collaboration between Bhangra Junction and Bhangra Arena for joint Bhangra events and performances. Both teams performed together on stage with 'unmatched energy' showcasing combined talent and expertise in traditional Bhangra dance.

Scale indicators9 records

Recent moves4 records

Expansion highlights5 records

Direct peers

• Zumba Fitness: Global leader in dance-based group fitness with a proprietary branded workout format (Zumba). Directly comparable to Bhangra Junction's Bhangracise in product category, fitness positioning, and instructor-led class delivery model.
• The Danceworx: Indian dance studio chain founded by Ashley Lobo offering Latin, contemporary, and Bollywood dance training across studios in India. Comparable physical studio dance education model targeting urban fitness and cultural learners.
• Masala Bhangra Workout: Bhangra-based dance fitness program founded by Sarina Jain with certified instructor training. Directly competitive in the same Bhangra-fitness niche targeting diaspora communities globally.
• Dance to EvOLvE: Children's dance education franchise operating group classes in schools and studios. Comparable in school-workshop and group-class delivery structure, especially for the educational-institution segment.
• StepUp Dance Academy: Dance education provider offering structured group classes in multiple genres. Comparable subscription-style class delivery and instructor-led format targeting adult learners.
• BollyX Fitness: Bollywood-inspired dance fitness program with certified instructor network and franchise-style licensing model. Closest analog to Bhangracise as a South Asian cultural dance fitness format competing for similar diaspora and cultural-fitness consumers.

Others

• ClassPass: Multi-studio fitness subscription marketplace aggregating dance, yoga, and gym classes. Comparable distribution channel for individual dance/fitness consumers and competitive threat to single-studio subscription models.
• Mindbody: SaaS booking and business management platform for fitness studios and dance schools. Indirect peer as the technology backbone many dance/fitness studios use; relevant for understanding studio-class commerce dynamics.

Regional players

• IPA Studios / Indian Performing Arts Network: Network of Indian cultural arts schools (dance, music) serving diaspora markets globally. Comparable in cultural-dance education positioning and diaspora community workshops, though primarily operating outside India.

Broad incumbents

• Shiamak Davar Dance Academy: India's largest dance academy chain offering contemporary, Bollywood, and fitness dance formats across multiple cities. Comparable multi-format dance education model with broader genre coverage and national footprint.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/@manvsng
• Facebookfacebook.com/Bhangrajunctionfolkfitness
• Instagraminstagram.com/bhangrajunction_folk_fitness

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Bhangra Junction Ltd.