What DEADBEAT STORE LTD does

DEADBEAT STORE LTD is a UK-incorporated direct-to-consumer e-commerce fashion brand that designs and sells rock'n'roll-themed streetwear, recycled 925 sterling silver jewellery, and a small accessory range through its own Shopify storefront at deadbeatstore.com. The company was founded by Will Hutchinson, whose two-decade design career includes merchandise for Coldplay, The Strokes, Moby, The Libertines, Placebo, Madness, and Teenage Fanclub, and operates today as a family collaboration with his brother Ollie and Julie. Its catalogue of 67 SKUs splits roughly between 14 organic-cotton screen-printed t-shirts (unisex XS-5XL and skinny-fit S-XL) and 52 silver jewellery items (ear stud gift packs, necklaces, and combined sets in oxidised, platinum-plated, 24K gold-plated, and cubic zirconia variants), with a single black tote bag accessory.

The underlying technology is conventional for the category: high-quality screen printing on 100% GOTS organic cotton manufactured climate-neutrally by Continental Clothing using wind and solar power, paired with e-coated and oxidised recycled 925 sterling silver finishing for jewellery. No proprietary software, AI, or data assets are disclosed; distribution is handled through a Shopify storefront with regional fulfilment from the UK (next-day delivery mainland) and France (avoiding EU customs charges), free-shipping thresholds at £40 UK / €40 EU, and payment options including Shop Pay, PayPal, Klarna, and major credit cards across 18+ European countries.

The business model is straightforward unit-pricing DTC e-commerce at price points from £6 (tote bag) through £15-£35+ (jewellery gift packs) to £20-£22 (t-shirts). The addressable customer is segmented into rock-music enthusiasts, women and teens, and eco-conscious fashion buyers; revenue is one-time per transaction with no subscription or recurring layer. Sustainability is positioned as a brand pillar via Fair Wear, REACH, SEDEX, NAJ, PTEA Vegan, and Climate Neutral certifications, an Ecologi tree-per-order partnership, and recyclable packaging — though no institutional capital, headcount beyond the founding family, or revenue figures have been disclosed.

Name

DEADBEAT STORE LTD

Legal name

DEADBEAT STORE LTD

Website

https://deadbeatstore.com

Company type

Private

Founded year

2013

Operating status

Operating

Short description

UK-based direct-to-consumer e-commerce brand selling rock'n'roll-themed organic cotton streetwear and recycled 925 silver jewellery through its own Shopify storefront, founded by Will Hutchinson with two decades of music-industry design experience.

Ownership category

akta.pro rank

Product category

Streetwear and Jewellery

NAICS

Jewelry Retailers (458310), Clothing, Clothing Accessories, Shoe, and Jewelry Retailers (458)

SIC

Retail-Jewelry Stores (5944), Retail-Apparel & Accessory Stores (5600), Costume Jewelry & Novelties (3960)

akta.pro primary industry

Fashion/Costume Jewelry Retail (CRAKAGAB)

akta.pro secondary industries

Sustainable / Ethical Apparel & Accessories Wholesale (CRAOADAJ), Everyday Fashion Jewelry (Earrings/Necklaces/Bracelets/Rings) (CRAKABAA), Tech & Utility Accessories (Phone Cases, Watch Bands, Key Holders) (CRAAAJAK), Ethical/Sustainable & Recycled Materials Jewelry Manufacturing (CRAKAIAM)

Keywords

• Rock and roll streetwear
• Recycled silver jewellery
• Organic cotton apparel
• Eco-friendly fashion
• Music inspired t-shirts

Headquarters

HQ city

United Kingdom

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Marketing or Sales, Personnel, Technology or R&D

Revenue model

1. Direct Product Sales: Direct-to-consumer sales of rock'n'roll themed apparel and jewellery through the company's ecommerce platform. Products include t-shirts, accessories, and silver jewellery sold at various price points (£6-£40+).

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels3 records

Core offering

DEADBEAT STORE LTD designs and sells rock and roll-inspired streetwear, recycled silver jewellery, and fashion accessories through its own Shopify e-commerce store. The product range comprises screen-printed organic cotton t-shirts (unisex and skinny fit), 925 recycled sterling silver ear stud gift packs and necklaces, and a black tote bag accessory. The company focuses on eco-friendly, ethically manufactured fashion for fans of rock, punk, indie, and skater culture.

Product overview

DEADBEAT STORE LTD operates as a UK-based e-commerce fashion brand selling rock and roll inspired streetwear and jewellery. The product portfolio consists of two main categories: (1) eco-friendly screen-printed t-shirts made from 100% GOTS-certified organic cotton featuring bold rock and roll themed graphics including skulls, lucky cats, lightning bolts, cityscapes, and crosses; and (2) 925 recycled sterling silver jewellery including ear stud gift packs and necklaces with rock and roll motifs in various finishes (oxidised, gold plated, platinum plated, cubic zirconia). The t-shirts are available in unisex regular fit (sizes XS-5XL) and women's/teens skinny fit (sizes S-XL). Jewellery products are supplied in 100% recycled black gift boxes. A single accessory item (black tote bag) completes the current product range.

Differentiator

Problem solved

Functional benefit

Products and services

• db DEADBEAT T-Shirts (Various Designs) Eco-friendly screen-printed t-shirts made from 100% organic cotton, featuring rock and roll themed motifs including skulls, lucky cats, lightning bolts, cities, and crosses. Available in Unisex Black/White T-Shirts (sizes XS-5XL) priced at £22 and Skinny Fit T-Shirts for Women and Teen's (sizes S-XL) priced at £20. Manufactured by Continental Clothing using renewable wind and solar power, Fair Wear and PTEA Vegan certified.
• 925 Sterling Silver Ear Studs (Various Gift Packs) Recycled 925 sterling silver ear stud gift packs featuring rock and roll inspired designs including skulls, lightning bolts, hearts, roses, swallows, nautical knots, anchors, barbed wire, and gothic crosses. Available in various finishes including oxidised, platinum plated, 24K gold plated, and cubic zirconia stone options. Priced from £15 to £35+.
• 925 Sterling Silver Necklaces and Necklace/Ear Stud Gift Packs 925 recycled sterling silver necklaces and combined necklace/ear stud gift sets featuring rock and roll themed pendants including lightning bolts, anchors, roses, and skulls with cubic zirconia stones. Includes the Rock-Solid 925 Silver Lightning Bolt Necklace.
• Black Tote Bag A simple black tote bag by db deadbeat, the only accessory product in the current collection. Priced at £6.

Named customers5 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

Four partnerships are on record, tiered core and minor.

• Continental ClothingcoreStrategic or Co-development PartnerManufacturer of Deadbeatstore's organic cotton t-shirts. Continental Clothing operates using renewable green energy from wind and solar power. Their facility is PTEA Vegan approved and they are members of Fair Wear, ensuring ethical labour conditions for workers. This is a core manufacturing partnership essential to Deadbeatstore's climate-neutral and ethical production claims.
• Fair WearminorOthersFair Wear is a non-profit organisation that works to improve labour conditions for garment workers. Deadbeatstore is a member of Fair Wear, indicating commitment to ethical labour practices in their supply chain.
• EcologiminorStrategic or Co-development PartnerEnvironmental organisation that Deadbeatstore is proud to be an early member of. The company funds a tree for every order placed through Ecologi, contributing to reforestation efforts as part of their sustainability commitment.
• National Association of Jewellers (NAJ)minorOthersDeadbeatstore's jewellery is supported by membership in the National Association of Jewellers, an industry body that provides credibility and standards for jewellery retailers in the UK.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Hype (Brand): UK streetwear brand with bold graphics and youth-focused apparel. Comparable on graphic-driven DTC streetwear and youth-skewed customer, though with broader mainstream positioning and larger scale.
• EMP (Email Merchandise / Electric Motherculture Punk): Large European rock, metal and alternative merchandise retailer offering apparel, band merch and accessories. Comparable as a much larger incumbent serving the same rock/alternative subculture, but with far broader catalogue and licensing deals.
• Represent CLO: UK-founded premium streetwear brand with strong graphics-led identity and a DTC-led model. Comparable on country of origin, direct-to-consumer execution, and graphic-driven apparel, though positioned at a more premium price point and broader streetwear aesthetic.
• ASOS Marketplace: Mass-market UK fashion marketplace with significant alternative, rock and graphic-tee assortment. Comparable on rock-inspired graphic apparel, but a far broader incumbent with vastly larger assortment and marketing budgets.

Direct peers

• Disturbia: UK-based sustainable alternative fashion brand selling gothic, grunge and rock-inspired apparel and accessories DTC. Closely comparable to Deadbeatstore on target customer (alternative/rock music fans), product mix (apparel + accessories), and sustainability positioning.
• Skinnydip London: UK DTC fashion accessories and jewellery brand targeting a young, trend-driven audience. Comparable on jewellery/accessory focus, DTC Shopify execution, and gifting-style product packs, though lighter on ethical credentials.
• Rock Rebel: UK retailer of rock, metal and alternative band merchandise apparel and accessories. Comparable as a UK-based rock-themed apparel/accessories brand, but more focused on licensed band merch and less on original design or sustainability.

Emerging players

• Auren London: UK DTC sustainable jewellery brand targeting Gen Z with recycled silver and gold pieces. Comparable on recycled 925 silver, small-batch DTC model, and gifting-style packs; intersects at the jewellery side of Deadbeatstore's assortment.
• Edge of Ember: UK sustainable jewellery brand using recycled metals and ethical production. Comparable on recycled silver positioning and DTC model; intersects with Deadbeatstore on ethical jewellery credentials but with a more minimal/contemporary design language.
• Loveness Lee: UK-based sustainable demi-fine jewellery brand using recycled silver and ethical supply chains. Directly comparable on recycled 925 silver, sustainability narrative, and small-batch DTC positioning, though with a less subculture-driven aesthetic.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

Compliance5 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about DEADBEAT STORE LTD