What ONCE AND FUTURE LTD does

Once & Future Ltd is a privately held, London-based multidisciplinary creative studio founded in 2012 that produces motion design, visual effects, post-production, and live-action commercial content for brands and media clients. The studio operates from a single headquarters at 138-140 Southwark Street, London, with a headcount of 1-10 employees, functioning as a boutique production house rather than a scaled agency. Its core capabilities span CGI and 3D animation, visual effects compositing, motion graphics, brand animation, character design, and live-action film production, with documented technical strengths in 3D camera tracking, CG lighting, and rendering for broadcast and cinema work.

The company serves a diverse but predominantly enterprise client base across luxury fashion (Christian Louboutin, with multiple campaigns including LoubiWorld, Beauté, Christmas films, and exhibitions), entertainment (Disney Store, Star Wars), technology (Apple, YouView), healthcare (NHS, Zoliance), automotive (Vespa), broadcast (Setanta, ITV), tourism (Bahamas Tourism), and sports betting (Payumi/William Hill). Notable portfolio signals include work featured at the Toronto Film Festival and on Vogue Videos, alongside collaborations with Hollywood director Paul W.S. Anderson and international shoots across the UK, USA, France, Bahamas, South Korea, Spain, and Croatia.

Revenue is generated entirely through project-based creative commissions under custom professional-services pricing, with no disclosed recurring contracts, public pricing, or institutional funding. Go-to-market is direct enterprise engagement supported by a website portfolio, showreel, and industry referrals. Once & Future appears to be an independent, founder-run studio with no parent company, venture backing, or disclosed ownership structure, operating without formal management team disclosures, certifications, patents, awards, or AI/ML capabilities in the provided data.

Name

ONCE AND FUTURE LTD

Legal name

Once & Future

Website

https://onceandfuture.tv

Company type

Private

Founded year

2012

Operating status

Operating

Headcount range

1–10 employees

Short description

Once & Future is a London-based boutique creative studio (1-10 employees, founded 2012) producing motion design, CGI, VFX, and live-action commercial content for enterprise brands including Christian Louboutin, Apple, Disney, and NHS on a project-commission basis.

Ownership category

akta.pro rank

Product category

Creative Production Services

NAICS

Motion Picture and Video Production (512110), Postproduction Services and Other Motion Picture and Video Industries (51219), Motion Picture and Sound Recording Industries (512)

SIC

Services-Motion Picture & Video Tape Production (7812), Services-Allied To Motion Picture Production (7819)

akta.pro primary industry

Video Production & Post-Production (BPAFAIAB)

akta.pro secondary industries

Content Production (Video, Design, Copy, Studio) (BPAFAAAF), Motion Graphics & Title Design (MPADACAD), 3D/CGI Animation Production (MPADACAB), Animation Production (2D/3D/Stop-Motion) (MPAAAMAD)

Keywords

• Creative studio services
• Motion design production
• Commercial campaign production
• Post-production services
• Broadcast title sequences

Headquarters

HQ city

London

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales

Revenue model

1. Creative Production Services: Project-based creative production for digital campaigns, commercials, title sequences, branded content, and promotional films. Revenue is generated through individual client commissions for specific creative projects rather than recurring contracts.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

London-based multidisciplinary creative studio producing motion design, CGI, animation, VFX, post-production, and broadcast title sequences for premium brand campaigns, entertainment clients, and broadcasters. The studio delivers end-to-end creative production from concept through delivery, including character design, commercial spots, and channel branding.

Product overview

Once & Future is a London-based multidisciplinary creative studio specializing in digital campaign content and visual storytelling. The company operates as a service-based studio rather than a software product company, offering five core service categories: CGI/VFX Production Services, Commercial & Branded Content Production, Broadcast Title Sequences & Graphics, Motion Graphics & Animation, and Recruitment & Corporate Films. Their portfolio demonstrates cross-industry expertise working with luxury fashion brands (Christian Louboutin), technology companies (Apple, YouView), entertainment franchises (Disney, Star Wars), healthcare organizations (NHS, Zoliance), automotive (Vespa), sports broadcasters (Setanta), and tourism boards (Bahamas).

Differentiator

Problem solved

Functional benefit

Products and services

• Brand CGI Christmas Campaign Full CGI-driven Christmas campaign animation produced for Christian Louboutin, showcasing high-end computer-generated character and motion design work.
• Character Design & Development Character design, look development, and animation services created for Disney-branded entertainment properties.
• Payumi Commercial Spot Commercial advertising spot produced for Vespa's Payumi product line, combining motion design with CGI to showcase the vehicle.
• YouView Commercial Campaign Broadcast commercial production for YouView, the UK TV platform, delivering motion graphics and creative direction.
• Greenlight Commercial Campaign Commercial creative and production work delivered for Greenlight, including campaign development and motion design execution.
• Britain's Favourite View Title Sequence Title sequence design and broadcast graphics package created for ITV's Britain's Favourite View television programme.
• Bahamas Tourism Campaign Tourism promotional campaign created for the Bahamas, combining motion design with location-based visual storytelling.
• Sporty Henry Production Creative production services delivered for the Sporty Henry entertainment/brand property.
• CGI & VFX Production Computer-generated imagery and visual effects production service delivered to brands, broadcasters, and entertainment clients.
• Motion Graphics & Design Motion graphics design and animation service for broadcast, digital, and brand channels, covering title sequences, promos, and channel branding.

Named customers13 records

Segments4 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

One partnership is on record.

• GreenlightminorStrategic or Co-development PartnerOnce & Future was approached by digital agency Greenlight to create a brand animation for the launch of their One Hydra SEO platform. This represents a client-agency relationship where Once & Future provided creative production services for Greenlight's product launch.

Scale indicators2 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• Psyop: Creative production studio specializing in commercials, VFX, and animation for major brands. Directly comparable offering overlap on CGI-driven commercial and broadcast work.
• Moving Picture Company (MPC): London-based VFX and post-production studio with major advertising, broadcast, and film work. Directly comparable on commercial VFX, CGI, and post-production services; significantly larger scale and broader global footprint.
• Untold Studios: London-based creative studio producing VFX, CGI, and design-driven commercials and content. Directly comparable boutique positioning with premium brand clients.
• Nexus Studios: London-based independent creative studio producing commercials, branded content, animation, and title sequences. Closest size and positioning match to Once & Future, with overlapping brand and broadcast client base.
• Unit9: London-headquartered multidisciplinary production studio with VFX, animation, and interactive capabilities. Comparable in offering mix (commercials, branded content, broadcast) and creative-agency operating model.
• The Mill: Global VFX and creative content studio with London roots, producing commercials, brand content, and broadcast graphics. Direct competitor in the premium CGI/VFX/commercial space Once & Future operates in.
• Framestore: London-headquartered VFX, CGI, and creative studio producing commercials, broadcast graphics, and brand content. Directly comparable to Once & Future on multidisciplinary VFX/commercial work for premium brands, though at substantially greater scale.
• Passion Pictures: London-based production company with strong animation and commercials portfolio, often working with luxury and cultural brands. Comparable on creative-driven commercial production and animation capability.

Broad incumbents

• Hogarth Worldwide: Global production and creative-content company (WPP-owned) producing brand and advertising content at scale. Overlaps on commercial and branded content production but at much larger, network-level scope.
• RSA Films: Ridley Scott-associated global commercial and content production company. Overlaps with Once & Future on premium commercial production and Hollywood-tier director access, but at materially larger scale and broader scope.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/onceandfuture

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about ONCE AND FUTURE LTD