DLMDD LIMITED

What DLMDD LIMITED does

DLMDD Limited is a London-headquartered boutique creative agency specializing in sonic branding, music supervision, bespoke composition, re-records, and music strategy. Founded in 2018 by Max De Lucia, Greg Moore, Sascha Darroch-Davies, and Jeremy Newton, the firm operates from The Ministry on Borough Road in London and describes itself as "an agency of advertising-wired musicians making brands famous for how they sound." The agency serves enterprise-level global brands across aviation (Singapore Airlines, LNER), banking (Standard Chartered, Betway), retail and e-commerce (Amazon, Primark, Zalando, Dunelm, Depop), food and beverage (Cadbury, KFC, Müller, Bisto, HECK), automotive (MINI), insurance (Direct Line), government (TfL, National Highways, Department for Education), travel (GetYourGuide), and technology (Babbel, Rightmove).

The firm's product surface comprises five core sound services plus a 2025-launched multisensory extension. The core offering builds distinctive sound identities (sonic logos, jingles, brand soundscapes, UX sounds), curates licensed music for campaigns, composes original scores, re-records existing tracks with new lyrics or arrangements, and provides strategic consulting on brand audio architecture. In November 2025, DLMDD launched Scent by DLMDD and the Olfactive Atlas — a world-first technology that pairs bespoke fragrance design with meticulously composed soundscapes for immersive brand experiences — in partnership with global fragrance house Quintessence Fragrances. Proprietary elements include a research methodology co-developed with SoundOut measuring the ROI of sonic logos, and YouGov-validated consumer data on Gen Z purchase intent. The agency has won a Cannes Lions Grand Prix (alongside Atlantic New York) and recognition for "best audio logo" (Cadbury).

DLMDD operates a sales-led go-to-market, selling directly to enterprise brand owners and through partnerships with major creative agencies including TBWA, VCCP, M&C Saatchi, FCB Inferno, Anomaly, Creature, and Forsman & Bodenfors. Pricing is bespoke and project-based, not publicly disclosed, with multi-year contracts on flagship identities such as the Direct Line bugle (relaunched after 10 years at 43% recognition). The company is privately held with no external institutional investors or parent entity disclosed, and is co-owned by the four founding partners who remain active. Geographic footprint spans EMEA (UK, UAE via the Dubai launch) and Asia Pacific (Singapore Airlines work), and the firm has no disclosed financial figures, no funding rounds, and no recorded M&A activity.

Name

DLMDD LIMITED

Legal name

DLMDD Limited

Website

https://dlmdd.com

Company type

Private

Founded year

2018

Operating status

Operating

Headcount range

11–50 employees

Short description

DLMDD is a London-based boutique creative agency, founded in 2018, that provides sonic branding, music supervision, bespoke composition, and music strategy to major global enterprise brands across aviation, finance, retail, F&B, and government, and recently expanded into multisensory scent branding through Scent by DLMDD.

Ownership category

akta.pro rank

Product category

Brand Sonic and Multisensory Design Services

NAICS

Other Sound Recording Industries (51229)

akta.pro primary industry

Enterprise/B2B Music Streaming (Business Background Music) (MPAIACAJ)

Keywords

• Sonic branding services
• Music supervision
• Bespoke composition
• Multisensory brand identity
• Audio logo design

Headquarters

HQ city

Peterborough

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales

Revenue model

1. Sonic Branding Projects: Creating complete sound identities for brands including sonic logos, jingles, and brand soundscapes. Projects are typically bespoke, one-time engagements with major brands.
2. Music Supervision: Supervising and curating music for advertising campaigns, selecting and licensing existing tracks or facilitating re-recordings
3. Bespoke Composition: Commissioning original music compositions for brand campaigns, commercials, and marketing materials
4. Re-Records: Re-recording existing songs with modified lyrics or new versions for brand campaigns, including securing artist approvals and producing new vocal tracks
5. Scent Branding (Scent by DLMDD): Multisensory brand identity services combining bespoke fragrance design with sound, targeting luxury retail and premium brand experiences
6. Music Strategy: Strategic consulting on brand sound positioning, music selection frameworks, and sonic brand architecture

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels7 records

Core offering

DLMDD is a London-based creative agency that develops sonic branding, music supervision, bespoke composition, re-records, and music strategy for global brands. The agency creates distinctive sound identities — sonic logos, jingles, brand soundscapes, and campaign soundtracks — and in 2025 expanded into multisensory brand identity through 'Scent by DLMDD', pairing bespoke fragrances with composed soundscapes via the Olfactive Atlas.

Product overview

DLMDD LIMITED is a London-based sonic branding agency operating as a creative services firm rather than a software platform. The company offers five core sound-related services: Sonic Branding (creating brand sound identities), Music Supervision (curating campaign music), Bespoke Composition (custom music creation), Re-Records (re-recording existing songs for campaigns), and Music Strategy (strategic audio consulting). In November 2025, DLMDD expanded into multisensory branding through 'Scent by DLMDD', partnering with Quintessence Fragrances to offer combined sound and scent brand identity services. Notable clients include Singapore Airlines, Cadbury, Amazon, Standard Chartered, TfL, MINI, Direct Line, and Dunelm. The agency has won industry recognition including a Cannes Lions Grand Prix.

Differentiator

Problem solved

Functional benefit

Brands

• Scent by DLMDD: Scent branding division offering multisensory brand identity services including bespoke fragrance design

Products and services

• Sonic Branding Creation of distinctive sound identities for brands including sonic logos, jingles, brand voices, UX sounds, and brand soundscapes that make brands recognizable by sound alone. Delivered to enterprise brands such as Singapore Airlines, Cadbury, Standard Chartered, Direct Line, and Rightmove.
• Music Supervision Selection and curation of music for advertising campaigns, including licensing existing tracks and facilitating re-recordings. Provided to brand clients such as Primark, Dunelm, and Heide Park.
• Bespoke Composition Custom original music composition for brand campaigns, commercials, and marketing materials, including brand songs and tailored audio content. Delivered for clients such as Amazon, Bisto, and Müller.
• Re-Records Re-recording of existing songs with modified lyrics, new arrangements, or artist collaborations for brand campaigns, including artist approvals and new vocal production. Examples include LNER's Freedom All The Way with re-recorded Fatboy Slim vocals and Heide Park's Expect the Unexpected.
• Music Strategy Strategic consulting on brand sound positioning, music selection frameworks, and sonic brand architecture to maximize the impact of sonic branding investments for enterprise clients.
• Scent by DLMDD (Olfactive Atlas) Multisensory brand identity service combining bespoke fragrance design with immersive composed soundscapes for luxury retail and premium brand experiences. Premiered in partnership with Quintessence Fragrances at Dubai World Trade Centre, with first project being Fortnum & Mason's Biscuitorium sensory identity.

Quantifiable outcome

• Brands with recognized sonic logos are on average 5% more valuable
• +3 more outcomes

Named customers26 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability2 records

Feature4 records

Partnerships

Nine partnerships are on record, tiered flagship, core, notable, community, media and industry.

• Quintessence FragrancesflagshipStrategic or Co-development Partner · 5 November 2025Global fragrance house partnership for multisensory brand identity creation. DLMDD premiered its pioneering Olfactive Atlas technology in creative partnership with Quintessence Fragrances at the Dubai World Trade Centre. The partnership combines bespoke fragrance design with immersive sound worlds for brand experiences.
• SoundOutcoreStrategic or Co-development PartnerResearch partnership conducting the first study of its kind to measure the value and ROI of sonic logos in marketing. DLMDD and SoundOut co-authored research showing brands with recognized sonic logos are 5% more valuable.
• YouGovcoreStrategic or Co-development PartnerResearch partnership conducting study on sonic branding impact on consumer behavior. DLMDD partnered with YouGov to reveal that 1 in 5 young adults are more inclined to buy from brands with sonic identities.
• Wunderman ThompsonnotableStrategic or Co-development PartnerCollaborative research partnership on Future of Sound study, featuring 14 emerging trends in sound from health to new sound territories and opportunities for branding.
• Spotify AdvertisingnotableStrategic or Co-development PartnerResearch collaboration partner in Future of Sound report created in collaboration with Wunderman Thompson.
• Alliance for Women Film Composers (AWFC)communityGTM or Marketing PartnerCommunity partnership connecting women film composers to the sonic branding and advertising music industries. DLMDD hosted joint summer mixer event with AWFC.
• Music Venue TrustcommunityGTM or Marketing PartnerCharity partnership supporting grassroots music venues. DLMDD's Jeremy Newton featured in Music Week writing about the grassroots sector's manifesto, supporting the music venue ecosystem.
• The DrummediaGTM or Marketing PartnerMedia coverage featuring DLMDD as a leading agency in the sensory branding revolution. The Drum featured DLMDD's expansion into scent as part of poly-sensory branding trend coverage.
• The Fragrance FoundationindustryGTM or Marketing PartnerIndustry organization partnership. DLMDD's Scent team attended The Fragrance Foundation's Hot on the Scent 2026 event in London.

Scale indicators6 records

Recent moves7 records

Expansion highlights6 records

Direct peers

• Made Music Studio: New York-based sonic branding agency creating sound logos, brand themes, and strategic audio systems. Comparable to DLMDD across service offering and target client (enterprise brands seeking distinctive audio identities).
• Man Made Music: US-based sonic branding and strategic music consultancy founded by Joel Beckerman, known for sound identities and research-driven approaches. Direct peer to DLMDD in strategy-led sonic branding for large enterprises.
• Sixième Son: French sonic branding and strategic sound design agency serving global brands. Direct peer to DLMDD offering sonic identities, audio logos, and brand sound strategy with a comparable boutique-agency model.
• Antfood: Music and sound design studio with offices in Brooklyn and Amsterdam producing sonic identities, brand soundscapes, and original compositions. Directly competes with DLMDD in the bespoke sonic branding category for advertising and brand work.
• MassiveMusic: Amsterdam-headquartered global music and sonic branding agency offering sonic logos, music supervision, and bespoke composition for major brands. Closest direct competitor to DLMDD across service mix, client caliber, and global reach.
• Sonixphere: Chicago-based sound design and sonic branding studio serving agencies and brands with original music, sound logos, and audio post-production. Comparable boutique agency competing for similar enterprise brand work.
• JSM Music: Global music supervision, licensing, and bespoke composition agency with offices in New York and London. Directly comparable to DLMDD's music supervision and bespoke composition service lines for advertising clients.
• amp sound branding: Hamburg-based sonic branding agency creating audio identities for European and global brands. Direct peer to DLMDD with overlapping services in sonic logos, brand soundscapes, and strategic audio.
• Audiobrain: New York-based sonic branding and audio strategy agency creating sound identities and strategic music platforms for brands. Direct peer to DLMDD in the sonic identity and audio strategy category.

Emerging players

• Elias Studio: Sweden-based sound design and sonic branding studio with a growing international footprint. An emerging peer to DLMDD in bespoke sonic identities, with partial overlap in client caliber and service mix.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/dlmdd
• Instagraminstagram.com/dlmdd_agency

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about DLMDD LIMITED