DLMDD LIMITED
DLMDD is a London-based boutique creative agency, founded in 2018, that provides sonic branding, music supervision, bespoke composition, and music strategy to major global enterprise brands across aviation, finance, retail, F&B, and government, and recently expanded into multisensory scent branding through Scent by DLMDD.
- Company typePrivate
- Founded2018
- HeadquartersPeterborough, United Kingdom
- Headcount11–50
- GTM typeB2B
- OfferingServices
What DLMDD LIMITED does
DLMDD Limited is a London-headquartered boutique creative agency specializing in sonic branding, music supervision, bespoke composition, re-records, and music strategy. Founded in 2018 by Max De Lucia, Greg Moore, Sascha Darroch-Davies, and Jeremy Newton, the firm operates from The Ministry on Borough Road in London and describes itself as "an agency of advertising-wired musicians making brands famous for how they sound." The agency serves enterprise-level global brands across aviation (Singapore Airlines, LNER), banking (Standard Chartered, Betway), retail and e-commerce (Amazon, Primark, Zalando, Dunelm, Depop), food and beverage (Cadbury, KFC, Müller, Bisto, HECK), automotive (MINI), insurance (Direct Line), government (TfL, National Highways, Department for Education), travel (GetYourGuide), and technology (Babbel, Rightmove).
The firm's product surface comprises five core sound services plus a 2025-launched multisensory extension. The core offering builds distinctive sound identities (sonic logos, jingles, brand soundscapes, UX sounds), curates licensed music for campaigns, composes original scores, re-records existing tracks with new lyrics or arrangements, and provides strategic consulting on brand audio architecture. In November 2025, DLMDD launched Scent by DLMDD and the Olfactive Atlas — a world-first technology that pairs bespoke fragrance design with meticulously composed soundscapes for immersive brand experiences — in partnership with global fragrance house Quintessence Fragrances. Proprietary elements include a research methodology co-developed with SoundOut measuring the ROI of sonic logos, and YouGov-validated consumer data on Gen Z purchase intent. The agency has won a Cannes Lions Grand Prix (alongside Atlantic New York) and recognition for "best audio logo" (Cadbury).
DLMDD operates a sales-led go-to-market, selling directly to enterprise brand owners and through partnerships with major creative agencies including TBWA, VCCP, M&C Saatchi, FCB Inferno, Anomaly, Creature, and Forsman & Bodenfors. Pricing is bespoke and project-based, not publicly disclosed, with multi-year contracts on flagship identities such as the Direct Line bugle (relaunched after 10 years at 43% recognition). The company is privately held with no external institutional investors or parent entity disclosed, and is co-owned by the four founding partners who remain active. Geographic footprint spans EMEA (UK, UAE via the Dubai launch) and Asia Pacific (Singapore Airlines work), and the firm has no disclosed financial figures, no funding rounds, and no recorded M&A activity.
DLMDD LIMITED firmographics
Firmographics- Name
- DLMDD LIMITED
- Legal name
- DLMDD Limited
- Website
- https://dlmdd.com
- Company type
- Private
- Founded year
- 2018
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- DLMDD is a London-based boutique creative agency, founded in 2018, that provides sonic branding, music supervision, bespoke composition, and music strategy to major global enterprise brands across aviation, finance, retail, F&B, and government, and recently expanded into multisensory scent branding through Scent by DLMDD.
- Ownership category
- akta.pro rank
DLMDD LIMITED industry classification
Industry- Product category
- Brand Sonic and Multisensory Design Services
- NAICS
- Other Sound Recording Industries (51229)
- akta.pro primary industry
- Enterprise/B2B Music Streaming (Business Background Music) (MPAIACAJ)
Keywords
Where DLMDD LIMITED is headquartered
LocationHeadquarters
- HQ city
- Peterborough
- HQ country
- United Kingdom
- HQ region
- Europe
Offices1 record
Markets served
DLMDD LIMITED business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Technology or R&D, Marketing or Sales
Revenue model
- Sonic Branding Projects: Creating complete sound identities for brands including sonic logos, jingles, and brand soundscapes. Projects are typically bespoke, one-time engagements with major brands.
- Music Supervision: Supervising and curating music for advertising campaigns, selecting and licensing existing tracks or facilitating re-recordings
- Bespoke Composition: Commissioning original music compositions for brand campaigns, commercials, and marketing materials
- Re-Records: Re-recording existing songs with modified lyrics or new versions for brand campaigns, including securing artist approvals and producing new vocal tracks
- Scent Branding (Scent by DLMDD): Multisensory brand identity services combining bespoke fragrance design with sound, targeting luxury retail and premium brand experiences
- Music Strategy: Strategic consulting on brand sound positioning, music selection frameworks, and sonic brand architecture
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Multi-year contract | Custom project-based pricing |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels7 records
DLMDD LIMITED product offering
Product offeringCore offering
DLMDD is a London-based creative agency that develops sonic branding, music supervision, bespoke composition, re-records, and music strategy for global brands. The agency creates distinctive sound identities — sonic logos, jingles, brand soundscapes, and campaign soundtracks — and in 2025 expanded into multisensory brand identity through 'Scent by DLMDD', pairing bespoke fragrances with composed soundscapes via the Olfactive Atlas.
Product overview
DLMDD LIMITED is a London-based sonic branding agency operating as a creative services firm rather than a software platform. The company offers five core sound-related services: Sonic Branding (creating brand sound identities), Music Supervision (curating campaign music), Bespoke Composition (custom music creation), Re-Records (re-recording existing songs for campaigns), and Music Strategy (strategic audio consulting). In November 2025, DLMDD expanded into multisensory branding through 'Scent by DLMDD', partnering with Quintessence Fragrances to offer combined sound and scent brand identity services. Notable clients include Singapore Airlines, Cadbury, Amazon, Standard Chartered, TfL, MINI, Direct Line, and Dunelm. The agency has won industry recognition including a Cannes Lions Grand Prix.
Differentiator
Problem solved
Functional benefit
Brands
- Scent by DLMDD: Scent branding division offering multisensory brand identity services including bespoke fragrance design
Products and services
- Sonic Branding Creation of distinctive sound identities for brands including sonic logos, jingles, brand voices, UX sounds, and brand soundscapes that make brands recognizable by sound alone. Delivered to enterprise brands such as Singapore Airlines, Cadbury, Standard Chartered, Direct Line, and Rightmove.
- Music Supervision Selection and curation of music for advertising campaigns, including licensing existing tracks and facilitating re-recordings. Provided to brand clients such as Primark, Dunelm, and Heide Park.
- Bespoke Composition Custom original music composition for brand campaigns, commercials, and marketing materials, including brand songs and tailored audio content. Delivered for clients such as Amazon, Bisto, and Müller.
- Re-Records Re-recording of existing songs with modified lyrics, new arrangements, or artist collaborations for brand campaigns, including artist approvals and new vocal production. Examples include LNER's Freedom All The Way with re-recorded Fatboy Slim vocals and Heide Park's Expect the Unexpected.
- Music Strategy Strategic consulting on brand sound positioning, music selection frameworks, and sonic brand architecture to maximize the impact of sonic branding investments for enterprise clients.
- Scent by DLMDD (Olfactive Atlas) Multisensory brand identity service combining bespoke fragrance design with immersive composed soundscapes for luxury retail and premium brand experiences. Premiered in partnership with Quintessence Fragrances at Dubai World Trade Centre, with first project being Fortnum & Mason's Biscuitorium sensory identity.
Quantifiable outcome
- Brands with recognized sonic logos are on average 5% more valuable
- +3 more outcomes
Companies that use DLMDD LIMITED
Customer profileNamed customers26 records
Segments4 records
Ideal customer profiles3 records
DLMDD LIMITED technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability2 records
Feature4 records
DLMDD LIMITED partnerships and signals
Strategic signalPartnerships
Nine partnerships are on record, tiered flagship, core, notable, community, media and industry.
- Quintessence FragrancesflagshipGlobal fragrance house partnership for multisensory brand identity creation. DLMDD premiered its pioneering Olfactive Atlas technology in creative partnership with Quintessence Fragrances at the Dubai World Trade Centre. The partnership combines bespoke fragrance design with immersive sound worlds for brand experiences.
- SoundOutcoreResearch partnership conducting the first study of its kind to measure the value and ROI of sonic logos in marketing. DLMDD and SoundOut co-authored research showing brands with recognized sonic logos are 5% more valuable.
- YouGovcoreResearch partnership conducting study on sonic branding impact on consumer behavior. DLMDD partnered with YouGov to reveal that 1 in 5 young adults are more inclined to buy from brands with sonic identities.
- Wunderman ThompsonnotableCollaborative research partnership on Future of Sound study, featuring 14 emerging trends in sound from health to new sound territories and opportunities for branding.
- Spotify AdvertisingnotableResearch collaboration partner in Future of Sound report created in collaboration with Wunderman Thompson.
- Alliance for Women Film Composers (AWFC)communityCommunity partnership connecting women film composers to the sonic branding and advertising music industries. DLMDD hosted joint summer mixer event with AWFC.
- Music Venue TrustcommunityCharity partnership supporting grassroots music venues. DLMDD's Jeremy Newton featured in Music Week writing about the grassroots sector's manifesto, supporting the music venue ecosystem.
- The DrummediaMedia coverage featuring DLMDD as a leading agency in the sensory branding revolution. The Drum featured DLMDD's expansion into scent as part of poly-sensory branding trend coverage.
- The Fragrance FoundationindustryIndustry organization partnership. DLMDD's Scent team attended The Fragrance Foundation's Hot on the Scent 2026 event in London.
Scale indicators6 records
Recent moves7 records
Expansion highlights6 records
DLMDD LIMITED competitors and assessment
Company assessmentDirect peers
- Made Music Studio: New York-based sonic branding agency creating sound logos, brand themes, and strategic audio systems. Comparable to DLMDD across service offering and target client (enterprise brands seeking distinctive audio identities).
- Man Made Music: US-based sonic branding and strategic music consultancy founded by Joel Beckerman, known for sound identities and research-driven approaches. Direct peer to DLMDD in strategy-led sonic branding for large enterprises.
- Sixième Son: French sonic branding and strategic sound design agency serving global brands. Direct peer to DLMDD offering sonic identities, audio logos, and brand sound strategy with a comparable boutique-agency model.
- Antfood: Music and sound design studio with offices in Brooklyn and Amsterdam producing sonic identities, brand soundscapes, and original compositions. Directly competes with DLMDD in the bespoke sonic branding category for advertising and brand work.
- MassiveMusic: Amsterdam-headquartered global music and sonic branding agency offering sonic logos, music supervision, and bespoke composition for major brands. Closest direct competitor to DLMDD across service mix, client caliber, and global reach.
- Sonixphere: Chicago-based sound design and sonic branding studio serving agencies and brands with original music, sound logos, and audio post-production. Comparable boutique agency competing for similar enterprise brand work.
- JSM Music: Global music supervision, licensing, and bespoke composition agency with offices in New York and London. Directly comparable to DLMDD's music supervision and bespoke composition service lines for advertising clients.
- amp sound branding: Hamburg-based sonic branding agency creating audio identities for European and global brands. Direct peer to DLMDD with overlapping services in sonic logos, brand soundscapes, and strategic audio.
- Audiobrain: New York-based sonic branding and audio strategy agency creating sound identities and strategic music platforms for brands. Direct peer to DLMDD in the sonic identity and audio strategy category.
Emerging players
- Elias Studio: Sweden-based sound design and sonic branding studio with a growing international footprint. An emerging peer to DLMDD in bespoke sonic identities, with partial overlap in client caliber and service mix.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights6 records
Customer concentration
DLMDD LIMITED social profiles
Digital presenceDLMDD LIMITED financial estimates
Financial estimateRevenue estimate
Valuation estimate
DLMDD LIMITED leadership team
Management profileNumber of profiles
Profiles4 records
DLMDD LIMITED subsidiaries and ownership
Company hierarchySubsidiaries1 record
DLMDD LIMITED funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
DLMDD LIMITED M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about DLMDD LIMITED
What does DLMDD LIMITED do?
DLMDD is a London-based creative agency that develops sonic branding, music supervision, bespoke composition, re-records, and music strategy for global brands. The agency creates distinctive sound identities — sonic logos, jingles, brand soundscapes, and campaign soundtracks — and in 2025 expanded into multisensory brand identity through 'Scent by DLMDD', pairing bespoke fragrances with composed soundscapes via the Olfactive Atlas.
Is DLMDD LIMITED a public or private company?
DLMDD LIMITED is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was DLMDD LIMITED founded?
DLMDD LIMITED was founded in 2018. It employs 11 to 50 people.
Where is DLMDD LIMITED based?
DLMDD LIMITED is headquartered in Peterborough, United Kingdom, in the Europe region.
How does DLMDD LIMITED make money?
Six revenue lines are on record. Sonic Branding Projects are the primary driver. The others are music Supervision, bespoke Composition, re-Records, scent Branding (Scent by DLMDD) and music Strategy.
Who are DLMDD LIMITED's main competitors?
Direct peers on record are Made Music Studio, Man Made Music, Sixième Son, Antfood, MassiveMusic, Sonixphere, JSM Music, amp sound branding and Audiobrain. Elias Studio is listed as an emerging player.
Does DLMDD LIMITED have an API?
No public API is recorded for DLMDD LIMITED.
What industry is DLMDD LIMITED in?
DLMDD LIMITED's product category is Brand Sonic and Multisensory Design Services. Its primary akta.pro industry code is MPAIACAJ, Enterprise/B2B Music Streaming (Business Background Music). Its NAICS code is 51229.