What FUSEFABRIC LIMITED does

Fusefabric Limited is a London-headquartered, Shopify Platinum Partner professional services firm specializing in end-to-end enterprise e-commerce transformations for large retailers. The company was co-founded by Simon Hamblin (former CTO of ASOS.com for 8+ years and Interim CTO of Missoma) and PJ Jassal (former CTO of ASOS.com, where he helped grow revenue from £70m to £800m+ over six years), positioning the firm as a CTO-led consultancy selling transformation programs directly to enterprise technology leaders. Revenue is generated primarily through professional services engagements — Advisory & Design, Business Transformation, Shopify e-commerce Build & Deliver, and Systems Integration (built around the Patchworks iPaaS) — supplemented by a small but growing set of productized assets: Fused (Figma-to-theme design-to-code workflow), Enterprise Connect (managed Shopify integration accelerator), AI Studio (AI consultancy, agentic workflows, and pre-built retail agents), and Store Unity (a Shopify App Store listing).

The technology stack is centered on the Shopify platform with a stated 90% Shopify-native / 10% strategic customization approach, layered with proprietary integration tooling, AI services that span text, image, and structured-data modalities, and a network of third-party ecosystem partners (Deloitte Digital for delivery scale, OneStock for Distributed Order Management, Patchworks for iPaaS, Avalara for tax, Global-e/Adyen for cross-border payments). Go-to-market is enterprise field sales targeting CTOs and Heads of Digital at multi-channel and international retailers, with named engagements including Boden's full legacy-to-Shopify replatforming, Flying Tiger Copenhagen's 27-country/18-language expansion, World of Books' parallel-run A/B migration, and Missoma's digital transformation. Distribution is augmented by a strategic alliance with Deloitte Digital (November 2025) and the Shopify partner ecosystem. Pricing is quote-based and not publicly disclosed; the Store Unity app introduces a small subscription/recurring revenue stream via Shopify's billing system.

As of 2025, the firm has approximately 85+ employees (tripled within roughly one year), is governed under English & Welsh law as a private limited company, holds consecutive UK eCommerce Large Agency of the Year awards (2024, 2025) and the 2025 European Innovative Agency of the Year award, and operates without disclosed external institutional funding, M&A, or restated financials.

Name

FUSEFABRIC LIMITED

Legal name

fusefabric Limited

Website

https://fusefabric.com

Company type

Private

Founded year

2020

Operating status

Operating

Headcount range

11–50 employees

Short description

Fusefabric is a London-based Shopify Platinum Partner providing enterprise e-commerce transformation, systems integration, and technical consulting for large retailers, co-founded by former ASOS CTOs PJ Jassal and Simon Hamblin.

Ownership category

akta.pro rank

Product category

E-commerce Implementation & Integration Services

NAICS

Computer Systems Design and Related Services (54151)

akta.pro primary industry

System Integration & Connectors (BPAMAOAC)

akta.pro secondary industry

Connector/Adapter Frameworks & Integration Runtimes (HDAEACAJ)

Keywords

• Shopify enterprise implementation
• E-commerce platform replatforming
• Systems integration services
• Digital transformation consulting
• Shopify Platinum Partner

Headquarters

HQ city

Richmond

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Others

Revenue model

1. Professional Services - Advisory & Strategy: Technical strategy, digital architecture, and business process design services. Led by former CTOs with expertise in enterprise e-commerce transformations.
2. Shopify E-commerce Design, Build & Deliver: End-to-end Shopify platform implementation including storefront design, UX optimization, and platform build using Shopify 2.0. Agile delivery approach for fast time-to-market.
3. Systems Integration Services: Building connectors and integrations connecting e-commerce platforms with WMS, ERP, CRM, and finance tools. Services include integration design, implementation using platforms like Patchworks, and ongoing support.
4. AI Services: AI consultancy, use-case discovery workshops, proof-of-concept delivery, custom agentic workflows, and pre-built retail agents. AI-first approach embedded across the business.
5. Store Unity App: Shopify app with paid plans billed via Shopify's billing system. Part of the tool ecosystem designed to simplify complexity for enterprise retailers.

Go-to-market motion2 records

Distribution channels3 records

Marketing channels7 records

Core offering

Fusefabric is a Shopify Platinum Partner that advises, designs, transforms, builds and integrates enterprise e-commerce platforms for large retailers. Its core deliverable is end-to-end digital transformation on Shopify — covering strategy, storefront design/UX, platform build (Shopify 2.0), systems integration with WMS/ERP/CRM/finance tools, and ongoing AI-enabled optimization — augmented by proprietary accelerators (Fused, AI Studio, Enterprise Connect, Store Unity) and embedded delivery teams (Fuse Squads).

Product overview

Fusefabric is a Shopify Platinum Partner offering enterprise e-commerce transformation services. The company operates as a services firm with specialized product modules including AI Studio (AI-first solutions with consultancy, agentic workflows, and retail agents), Fused (design-to-code implementation using Figma-to-theme workflows), Fuse Squads (flexible embedded development teams), Enterprise Connect (prebuilt Shopify integration accelerator), and Store Unity App (Shopify-native unified commerce application). Core services span advisory and design, business transformation, Shopify e-commerce build and delivery, and systems integration. The company was founded by two former CTOs (PJ Jassal and Simon Hamblin) and holds Shopify Platinum Partner status as Europe's leading Enterprise Shopify Partner.

Differentiator

Problem solved

Functional benefit

Brands

• AI Studio: AI-first approach engine delivering AI solutions for enterprise brands including AI consultancy, use-case discovery workshops, proof-of-concept delivery, custom agentic workflows, and pre-built retail agents.
• Fused
• Store Unity
• Enterprise Connect
• Fuse Forward

Products and services

• Advisory & Design Services Professional services engagement under which Fusefabric works with CTOs and technology leaders to develop technical strategy, design digital architecture and streamline business processes for enterprise e-commerce businesses.
• Business Transformation Services End-to-end business transformation services for enterprise retailers covering strategic planning, cost estimation, design and execution of e-commerce transformation programs.
• Shopify E-Commerce Design, Build & Deliver Full Shopify storefront design, user experience optimization and platform build services using Shopify 2.0, delivered with an agile methodology for fast time-to-market.
• Systems Integration Services Integration design, implementation and support services connecting Shopify and other e-commerce platforms with enterprise systems such as WMS, ERP, CRM and finance tools.
• AI Studio AI-first product offering providing AI consultancy services, use-case discovery workshops, proof-of-concept delivery, custom agentic workflows, and pre-built retail AI agents for enterprise brands, focused on eCommerce product enrichment, imagery and customer engagement.
• Fused Design-to-Code Methodology Fusefabric's proprietary design-to-code approach for Shopify implementations, using a Figma-to-theme workflow where every component is designed, validated and tested in Figma before theme generation to reduce development time while preserving performance, SEO and accessibility.
• Enterprise Connect Prebuilt Shopify integration accelerator and fully managed business orchestration platform that handles product synchronization, order processing, dispatch management, returns automation, and real-time stock management between enterprise systems and Shopify.
• Fuse Squads Flexible delivery model providing dedicated onshore and nearshore Shopify expert teams that can scale up or down, embedding within client teams under a 'one team' operating model for cost-effective development resources.
• Store Unity App Shopify-native app developed by Fusefabric designed to simplify complexity and help brands scale with confidence on Shopify, with paid plans billed through Shopify's billing system.

Quantifiable outcome

• 5x sales growth for clients (Flying Tiger Copenhagen)
• +5 more outcomes

Named customers4 records

Segments3 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration14 records

AI capability9 records

Feature5 records

Partnerships

Five partnerships are on record, tiered flagship and core.

• Deloitte DigitalflagshipImplementation/ SI/ Consulting Partner · 20 November 2025Strategic alliance in Europe combining Deloitte Digital's enterprise change management and transformation strategy with fusefabric's Shopify expertise and Shopify's commerce platform. Working as one delivery team to provide end-to-end transformation from business model design to platform build and post-launch optimization. Provides enterprise clients with aligned strategy, platform, and delivery across every stage.
• OneStockcoreTechnology or Integration · 7 October 2025Strategic partnership combining Shopify's enterprise scalability with OneStock's Distributed Order Management (DOM) platform. Helps enterprise retailers unlock full potential of Shopify with intelligent order management, real-time inventory visibility, AI-driven orchestration, dynamic fulfillment, smart returns, and analytics. Enables retailers to scale faster, serve customers better, and transform omnichannel operations.
• SwankyflagshipStrategic or Co-development Partner · 2 February 2024Partnership creating Shopify's largest European enterprise-focused, full-service agency partner. Combined capabilities deliver comprehensive end-to-end e-commerce transformation services across Europe.
• ShopifyflagshipChannel Partner/ Reseller/ DistributorShopify Platinum Partner with complete Shopify expertise covering everything from retail and user experience to back-end technologies. Offers full range of Shopify services including technical strategy, platform building and integration, and team training. One of Shopify's largest enterprise partners in Europe.
• PatchworkscoreTechnology or IntegrationIntegration implementation partnership using Patchworks as the primary iPaaS platform. Team is trained and certified in Patchworks implementation to deliver robust integrations with flexibility to adapt to client preferred tools.

Scale indicators8 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• DEITY: Digital commerce agency providing end-to-end e-commerce strategy, design, development, and integration services for enterprise retailers. Competes with fusefabric for enterprise commerce transformation mandates across similar verticals.
• Divante (Vue Storefront): E-commerce implementation agency and creator of Vue Storefront, providing storefront development, integrations, and headless commerce services. Competes with fusefabric in enterprise commerce transformation with overlapping system-integration capabilities.
• Vaimo: Global Shopify Plus partner and digital commerce agency delivering enterprise e-commerce implementations, integrations, and omnichannel solutions. Closest global peer to fusefabric in terms of Shopify enterprise focus, services breadth, and European footprint.
• Absolut Custom: Shopify Plus partner focused on enterprise e-commerce design, development, and integration work for retail and DTC brands. Directly comparable peer operating in the same Shopify enterprise ecosystem with overlapping service offerings.
• The Code Company: Shopify Plus agency specializing in enterprise replatforming, custom development, and integrations for large retail brands. Direct peer competing for similar Shopify-led transformation mandates, particularly with international retailers.
• Swanky: UK- and Australia-based Shopify Plus agency with comparable enterprise focus on Shopify design, build, and growth. Recently entered into a flagship partnership with fusefabric creating the largest European enterprise-focused Shopify agency, making them a directly comparable peer in size, capabilities, and target customer.
• Byte (Make Agency): UK-based Shopify Plus agency delivering enterprise e-commerce builds, integrations, and growth services to retail brands. Direct peer competing in the same UK/European Shopify enterprise segment with comparable client profiles.

Broad incumbents

• BORN Group: Global digital agency focused on commerce, content, and experience transformation for enterprise brands. Comparable in delivering enterprise e-commerce builds and integrations, with a wider portfolio across platforms than fusefabric's Shopify-only focus.
• Astound Commerce: Large global digital commerce agency delivering platform-agnostic e-commerce design, build, and integration services for enterprise brands. Comparable in scope of enterprise transformation work but operates across multiple platforms rather than specializing in Shopify.
• Deloitte Digital: Strategic alliance partner and large consultancy with a dedicated digital commerce practice serving Global 2000 retailers. Comparable in addressing enterprise e-commerce transformation but operating at significantly larger scale across multiple platforms and geographies.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/fusefabric

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about FUSEFABRIC LIMITED