Patchworks
Patchworks is a Nottingham-based iPaaS provider founded in 2014 that connects ecommerce, ERP, WMS, PIM and marketplace systems for over 1,700 retail and brand customers via 500+ prebuilt connectors and AI-assisted integration tooling.
- Company typePrivate
- Founded2014
- HeadquartersNottingham, United Kingdom
- Headcount51–100
- GTM typeB2B
- OfferingSoftware
What Patchworks does
Patchworks is a Nottingham-headquartered Integration Platform as a Service (iPaaS) provider, founded in 2014, that connects and automates data flows between ecommerce storefronts, ERP systems, warehouse management platforms, 3PL networks, PIMs, CRMs and marketplaces for retail and consumer brands. The platform is API-first (MACH Alliance member), built on serverless infrastructure, and offers 500+ certified prebuilt connectors alongside a no-code Connector Builder, a visual Process Flows canvas, and a comprehensive Core REST API with OpenAPI specification. AI capabilities have become a strategic centerpiece: Patchworks AI Studio, the Implementation Agent, AI Scripting and a hosted MCP Server enable natural-language authoring of integrations and expose commerce data to external AI assistants such as Claude, ChatGPT and Gemini.
The company serves over 1,700 retail and brand customers, including enterprise logos such as Gymshark, Belstaff, Mint Velvet, Castore, Pentland Brands and Miniature Market. Documented customer outcomes include a 64% increase in daily operational volume at Mint Velvet during Black Friday, pricing-execution time reduced from 5 hours to 2-3 minutes at Castore, and pricing error rates cut from 30-35% to 1-2% across 35 Shopify stores. Patchworks distributes through enterprise field sales, a self-serve Marketplace, and a Partner Program that includes an Embedded iPaaS offering for agencies and tech providers.
Revenue mechanics are anchored in tiered SaaS subscriptions with annual billing, supplemented by Marketplace transactions. The company reached £5M in ARR by January 2026 and has raised approximately £14M across five funding rounds since 2021, led by Gresham House Ventures (£10.5M cumulative) with Palatine Growth Credit joining the October 2025 £5M round. The most recent capital is earmarked for North American expansion (US, Canada) and continued AI development, while CEO Jim Herbert (appointed March 2023) has overseen the transition from a services-heavy model to a scalable SaaS platform.
Patchworks firmographics
Firmographics- Name
- Patchworks
- Legal name
- Patchworks
- Website
- https://wearepatchworks.com
- Company type
- Private
- Founded year
- 2014
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Patchworks is a Nottingham-based iPaaS provider founded in 2014 that connects ecommerce, ERP, WMS, PIM and marketplace systems for over 1,700 retail and brand customers via 500+ prebuilt connectors and AI-assisted integration tooling.
- Ownership category
- akta.pro rank
Patchworks industry classification
Industry- Product category
- Integration Platform as a Service (iPaaS) for Retail and eCommerce
- NAICS
- Computer Systems Design and Related Services (5415), Computer Systems Design Services (541512), Software Publishers (513210), Computer Systems Design and Related Services (54151)
- SIC
- Services-Computer Integrated Systems Design (7373), Services-Computer Programming, Data Processing, Etc. (7370), Services-Prepackaged Software (7372)
- akta.pro primary industry
- iPaaS (Cloud Integration Platforms) (HDAEAIAB)
- akta.pro secondary industries
- iPaaS & Workflow Automation (BPAMAOAB), iPaaS / Cloud Data Integration (HDAEACAD), AI Integration & Orchestration Platforms (Connectors, Workflow, iPaaS for AI) (HDAEANAI), Integration-Centric Low-Code (Workflow + iPaaS) (HDAEAKAC)
Keywords
Where Patchworks is headquartered
LocationHeadquarters
- HQ city
- Nottingham
- HQ country
- United Kingdom
- HQ region
- Europe
Offices2 records
Markets served
Patchworks business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Infrastructure, Marketing or Sales, Operations
Revenue model
- SaaS Subscription: Subscription-based SaaS model with tiered pricing based on usage and feature access. The company has reached £5 million ARR indicating recurring revenue from subscription model.
- Marketplace Transaction: Revenue generated from the Patchworks marketplace where customers can purchase connectors, blueprints, process flows, and custom scripts. Customers can submit and potentially monetize their own marketplace offerings.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Multiple subscription tiers with varying limits |
Go-to-market motion3 records
Distribution channels3 records
Marketing channels5 records
Patchworks product offering
Product offeringCore offering
Patchworks sells a cloud-based Integration Platform as a Service (iPaaS) that lets retailers and brands connect storefronts, ERPs, WMS/3PL networks, PIM, CRM, and marketplaces in real time using a no-code visual Process Flows builder and 500+ prebuilt certified connectors. The platform adds AI-assisted integration building (AI Assistant / Implementation Agent), a Model Context Protocol server for AI agent connectivity, and an Embedded iPaaS capability for agencies and tech providers to manage integrations inside their own products. Revenue is generated via tiered SaaS subscriptions and a marketplace where customers and partners can purchase or publish connectors, blueprints, process flows, and custom scripts.
Product overview
Patchworks offers a unified iPaaS (Integration Platform as a Service) product portfolio for eCommerce and retail businesses. The core offering is the Patchworks iPaaS platform, which provides no-code/low-code integration capabilities connecting storefronts, ERPs, WMS, and 3PL networks. The platform includes key modules: Process Flows (visual workflow builder), AI Assistant (natural language integration builder), Connector Builder (no-code API connector creation), Data Transformations (data formatting functions), API and Webhooks (REST API access), MCP Server (AI agent connectivity), Shapes (visual building blocks), Accelerators (quick-start connectors), Embedded iPaaS (white-label integration management), and the Marketplace (blueprints, connectors, and scripts). AI Studio extends capabilities with Implementation Agent for automated integration generation. Add-on modules like Stockr provide real-time multi-store inventory management. The Core API enables programmatic platform access.
Differentiator
Problem solved
Functional benefit
Products and services
- Patchworks iPaaS Platform Cloud-based Integration Platform as a Service (iPaaS) for retail and e-commerce businesses. Connects storefronts, ERPs, WMS/3PL networks, PIM, CRM, and marketplaces in real time using a visual Process Flows builder, 500+ certified connectors, an AI Assistant, an MCP Server, and a REST Core API with OpenAPI specification. Sold as tiered annual subscriptions and is the core revenue-generating product.
- Embedded iPaaS White-label / embedded version of the Patchworks iPaaS that enables agencies, consultancies, and technology providers to manage integrations directly within their own product. Lets partners offer integration management, resell or white-label Patchworks-powered solutions, and expand their service offerings without external dependencies.
- Patchworks Partnership Programme Partnership programme for agencies and tech providers that want to build and manage integrations for retail clients using the Patchworks platform. Provides no external dependencies, expanded service offerings, flexibility beyond out-of-the-box solutions, and improved efficiency and transparency, and feeds the partner channel alongside direct sales and the self-serve marketplace.
Quantifiable outcome
- 99% CSAT and NPS of 83
- +7 more outcomes
Companies that use Patchworks
Customer profileNamed customers6 records
Segments3 records
Ideal customer profiles3 records
Patchworks technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration132 records
AI capability5 records
Feature8 records
Patchworks partnerships and signals
Strategic signalScale indicators11 records
Recent moves7 records
Expansion highlights6 records
Patchworks competitors and assessment
Company assessmentDirect peers
- Celigo: Celigo is an iPaaS vendor with deep roots in ecommerce and ERP integrations (NetSuite, Shopify, Amazon, Salesforce). It is the closest direct competitor to Patchworks — same target buyer (mid-market and enterprise retail/ecom brands), same connector-led approach, and overlapping integration catalog.
- Workato: Workato is an enterprise iPaaS / workflow automation platform used heavily for ERP, CRM, and commerce integrations. It competes with Patchworks on enterprise retail/ecom deals and has overlapping ERP connector coverage, with broader cross-vertical reach.
- Boomi: Boomi is a long-standing iPaaS vendor (now part of Francisco Partners) with broad enterprise integrations across ERP, CRM, and commerce stacks. It overlaps directly with Patchworks in NetSuite, SAP, and Shopify integration scenarios for enterprise retailers.
- Tray.io: Tray.io (now Tray AI) is a general-purpose iPaaS used by mid-market and enterprise teams for API integration and workflow automation. It competes with Patchworks on enterprise integration deals and is increasingly adding AI-agent orchestration capabilities.
- Make (formerly Integromat): Make is a visual workflow automation platform used by mid-market ecommerce and SaaS teams. It competes with Patchworks on lower-complexity integration scenarios and is often evaluated alongside Patchworks for SMB / mid-market ecommerce brands.
- elastic.io: elastic.io is a European iPaaS focused on B2B integrations across ERP, CRM, and ecommerce. It is a direct comparable to Patchworks as a smaller, integration-centric platform serving mid-market companies with similar connector-led delivery.
- Cyclr: Cyclr is a UK-based embedded iPaaS that lets SaaS platforms offer integrations to their customers. It overlaps with Patchworks' Embedded iPaaS offering and is the closest geographic / category peer for the white-label integration use case.
Broad incumbents
- MuleSoft (Salesforce): MuleSoft, owned by Salesforce, is the largest enterprise iPaaS and competes with Patchworks at the high end of the retail market. It is broader and more expensive, but its Anypoint Platform overlaps directly with Patchworks' API-led connectivity positioning.
- Zapier: Zapier is the largest SMB-focused integration and workflow automation platform. While broader than Patchworks and less commerce-vertical, it competes for the same ecommerce marketing-ops and back-office automation budget, especially in self-serve scenarios.
Emerging players
- n8n: n8n is an open-source workflow automation platform with growing enterprise adoption. It competes at the developer-led, self-hosted edge of Patchworks' market and signals where the AI-agent orchestration category is heading.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Patchworks social profiles
Digital presencePatchworks compliance and trust
Trust signalCompliance2 records
Patchworks financial estimates
Financial estimateRevenue estimate
Valuation estimate
Patchworks leadership team
Management profileNumber of profiles
Profiles2 records
Patchworks funding detail
Funding detailFunding overview
Funding rounds7 records
Investors2 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Patchworks M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Patchworks
What does Patchworks do?
Patchworks sells a cloud-based Integration Platform as a Service (iPaaS) that lets retailers and brands connect storefronts, ERPs, WMS/3PL networks, PIM, CRM, and marketplaces in real time using a no-code visual Process Flows builder and 500+ prebuilt certified connectors. The platform adds AI-assisted integration building (AI Assistant / Implementation Agent), a Model Context Protocol server for AI agent connectivity, and an Embedded iPaaS capability for agencies and tech providers to manage integrations inside their own products. Revenue is generated via tiered SaaS subscriptions and a marketplace where customers and partners can purchase or publish connectors, blueprints, process flows, and custom scripts.
Is Patchworks a public or private company?
Patchworks is a private company. It is classified as venture growth investor backed and is currently operating.
When was Patchworks founded?
Patchworks was founded in 2014. It employs 51 to 100 people.
Where is Patchworks based?
Patchworks is headquartered in Nottingham, United Kingdom, in the Europe region.
How does Patchworks make money?
Two revenue lines are on record. SaaS Subscription is the primary driver. The others are marketplace Transaction.
Who are Patchworks's main competitors?
Direct peers on record are Celigo, Workato, Boomi, Tray.io, Make (formerly Integromat), elastic.io and Cyclr. Broad incumbents are MuleSoft (Salesforce) and Zapier. n8n is listed as an emerging player.
Does Patchworks have an API?
Yes. Patchworks Core API is API-driven - every action performed from the dashboard is associated with an API request. The API supports REST architecture with OpenAPI specification (synced with regular releases) and is available via Postman. Authentication methods include API keys and OAuth 2 (client credentials). The API reference documentation is available at doc.wearepatchworks.com/product-documentation/api-reference/. Developer documentation is at doc.wearepatchworks.com/product-documentation/api-reference.
What industry is Patchworks in?
Patchworks's product category is Integration Platform as a Service (iPaaS) for Retail and eCommerce. Its primary akta.pro industry code is HDAEAIAB, iPaaS (Cloud Integration Platforms), with a secondary code of BPAMAOAB, iPaaS & Workflow Automation. Its NAICS code is 5415 and its SIC code is 7373.