What Puidukoda does

Puidukoda OÜ is an Estonian planing mill founded in 1997 that produces and markets value-added softwood (Nordic spruce and pine) planed materials. The company operates two production facilities in Estonia — the Karksi factory (Viljandimaa) and the Näpi factory (Lääne-Virumaa, acquired from Stora Enso in December 2023) — with combined annual production capacity exceeding 225,000 m³ and a 35,000 m³ warehouse for rapid order fulfillment. Its product portfolio spans exterior cladding (13 SKUs), garden/terrace timber, four-sided planed structural timber, thermally modified timber, interior cladding and flooring (marketed under the Woodmood sub-brand), and heating briquettes/pellets under the GREEN FLAME Premium brand.

The production platform is built around fully automated lines for sorting, sawing, planing, end-matching, thermofoiling, painting (12-minute three-coat cycle), and Koppers-based vacuum-pressure impregnation. Capital investments include a €4.5 million new production hall opened at Karksi in June 2023, an automated painting line, and a 30,000+ m³/year autoclave, with renewable energy infrastructure (solar PV and battery storage) co-funded by EU NextGenerationEU grants.

Puidukoda generates revenue primarily through B2B hardware sales of planed timber, with pricing structured around project-based minimum orders (100 m² for painted products; 30 m³ for custom planing) and unit pricing for warehouse stock. Distribution operates through a network of authorized resellers and wholly-owned subsidiaries in Poland (Puidukoda Polska, est. 2004) and the UK (Puidukoda LTD, est. 2023), combined with a direct sales team organized by geographic market. Approximately 80% of production is exported to more than 40 countries across Europe, Asia, the Middle East, and the Americas. Since 2013, the company has been a subsidiary of the French family-owned timber conglomerate Groupe Rose (operating under sister entity Protac).

Name

Puidukoda

Legal name

Puidukoda OÜ

Website

https://puidukoda.eu

Company type

Private

Founded year

1997

Operating status

Operating

Headcount range

101–250 employees

Short description

Puidukoda produces value-added softwood planed materials including exterior cladding, interior paneling, thermo timber, terrace boards, and heating briquettes for construction, retail, and architectural customers across 40+ countries.

Ownership category

akta.pro rank

Product category

Softwood Planed Timber Products

NAICS

Wood Product Manufacturing (321)

SIC

Millwood, Veneer, Plywood, & Structural Wood Members (2430)

akta.pro primary industry

Plywood & Panel Products Distribution (Plywood, OSB, MDF, Particleboard) (IMAMAIAC)

akta.pro secondary industries

Engineered Wood Products Distribution (LVL, I-joists, Glulam, CLT) (IMAMAIAD), Biomass Briquette Manufacturing (EUAAAJAB), Wood Pellet Manufacturing (EUAAAJAA)

Keywords

• Softwood planed materials
• Exterior cladding boards
• Thermo timber products
• Wood briquettes pellets
• Construction timber supply

Headquarters

HQ city

London

HQ country

United Kingdom

HQ region

Europe

Offices5 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Infrastructure, Marketing or Sales, Technology or R&D

Revenue model

1. Planed Wood Products Sales: Core revenue from production and sale of high value-added softwood planing materials including exterior cladding, interior cladding, garden timber, terrace boards, construction timber, and planed all-around products
2. Post-Processing Services: Additional revenue from value-added services including painting, cabling/cross-cutting, end-matching, and impregnation treatment
3. Heating Materials: Sales of wood briquettes and pellets made from processed wood waste, marketed under GREEN FLAME Premium brand

Pricing tiers

Go-to-market motion3 records

Distribution channels5 records

Marketing channels6 records

Core offering

Puidukoda produces and markets value-added softwood (spruce and pine) planed materials including exterior cladding, interior paneling, thermo timber, garden timber and terrace boards, planed all-around construction timber, and heating materials (wood briquettes and pellets). The company operates modern, fully automated production lines for sorting, sawing, planing, thermofoiling, painting, and impregnation, with combined annual capacity exceeding 225,000 m³ across its Karksi and Näpi factories.

Product overview

Puidukoda is a planing mill producing high value-added softwood (spruce and pine) planed materials. The product portfolio consists of six main categories: (1) Välisvooder (Exterior Cladding) with 13 products including PACE, UYS/S, UYV, UYV/S, UYV2/S, UYKH, UTK, PTGH, UTP, UYL, LOGLAP, UTK/R, ECB; (2) Aiapuit ja terrass (Garden Timber and Terrace) with 5 products including 4R3, AIALIPP, DECK, ROMB, UTK; (3) Nelikant höövelmaterjal (Planed All Around) with 4 products including S4S, C24, S4S/S; (4) Termopuit (Thermo Timber) with 8 products including 4R3, DECK, LATID, ROMB, UTK/2, UTK/3, UTS, UTV; (5) Sisetooted (Interior Products) with 11 products including NORDIC, VAHA, LAKK, RUSTIK, KONTRAST, DRAGON, PTGV, STP, HLL, STV; and (6) Küttematerjalid (Heating Materials) with 2 products (GREEN FLAME Premium). Additional offerings include WOODMOOD premium pre-finished sub-brand and a customer self-service portal. Post-processing options include painting, cross-cutting, end-jointing, and impregnation.

Differentiator

Problem solved

Functional benefit

Brands

• Woodmood: Premium painted and finished wood products brand offering ready-finished cladding, interior timber, and flooring solutions. Features end-jointing technology for minimal material waste and various color tones including Stockholm White, Fossil Gray, Duck Egg Blue, Moss Gray, and Elegant Charcoal. Products include Nordic (STK, STS), VAHA, LAKK, RUSTIK, KONTRAST, DRAGON, PTGV, STP, HLL, STV profiles.

Products and services

• Välisvooder (Exterior Cladding) Exterior cladding boards made from Nordic spruce and pine for residential and commercial facades, offering durability and aesthetics with various finishes and treatments. Includes 13 product profiles: PACE, UYS/S, UYV, UYV/S, UYV2/S, UYKH, UTK, PTGH, UTP, UYL, LOGLAP, UTK/R, ECB.
• Aiapuit ja terrass (Garden Timber and Terrace) Garden timber and terrace boards sustainably sourced from Nordic coniferous wood, designed for landscaping projects including decking, fencing, and garden structures. Product profiles include 4R3, AIALIPP, DECK, ROMB, UTK.
• Nelikant höövelmaterjal (Planed All Around) Four-sided planed timber with precise dimensions and consistent quality finish, suitable for construction projects. Product profiles include S4S, C24, S4S/S.
• Termopuit (Thermo Timber) Thermally modified wood products processed at high temperatures for stability, durability and weather resistance, suitable for both interior and exterior use. Product profiles include 4R3, DECK, LATID, ROMB, UTK/2, UTK/3, UTS, UTV.
• Sisetooted (Interior Products) Interior cladding and floor boards crafted from Nordic wood, adding warmth and elegance to interiors with various profiles and finishes. Product profiles include NORDIC (STK), NORDIC (STS), VAHA, LAKK, RUSTIK, KONTRAST, DRAGON, PTGV, STP, HLL, STV.
• Küttematerjalid (Heating Materials) Environmentally friendly heating solutions made from pressed wood waste, including GREEN FLAME Premium wood briquettes and pellets with high heat output and low ash emissions.
• WOODMOOD Premium Sub-Brand Premium pre-finished wood products brand featuring factory-applied paints, lacquers and waxes with end-jointing technology for minimal installation waste. Available in profiles including NORDIC (STK/STS), VAHA, LAKK, RUSTIK, KONTRAST, DRAGON, PTGV, STP, HLL, STV in color tones such as Stockholm White, Fossil Gray, Duck Egg Blue, Moss Gray and Elegant Charcoal.
• Customer Self-Service Portal (Iseteenindusportaal) Online B2B customer portal at app.puidukoda.eu (with GoSwift integration) for submitting orders, tracking shipments, and managing accounts.
• Post-Processing Services Value-added post-processing services for planed timber including painting (automated three-coat lines with 12-minute cycle), cross-cutting (cabling), end-matching (otsatapp), and vacuum-pressure impregnation using Koppers wood protection technology for moisture, insect and rot resistance.
• PACE Series Exterior Cladding Exterior cladding product line with two alternating profiles creating dimensional surface texture and visual depth for architectural facades.
• Thermo Timber Collection Expansion Expanded thermo timber range with three new cross-sections and two new surface treatments (brushed and metallic grey).

Quantifiable outcome

• Production capacity exceeds 225,000 m³ per year
• +5 more outcomes

Named customers8 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature6 records

Partnerships

Eight partnerships are on record, tiered minor and core.

• Stora EnsominorOthers · 21 December 2023Sold Näpi sawmill premises to Puidukoda in December 2023. Transaction included land, buildings, and wood processing equipment, enabling Puidukoda to expand production capacity.
• Puidukoda LTDcoreChannel Partner/ Reseller/ Distributor · 1 January 2023Wholly-owned subsidiary established in 2023 for UK market operations. Located at 65 London Wall, London, UK. Represents 15+ years of market presence in the UK.
• Puidukoda Polska Sp. z o.o.coreChannel Partner/ Reseller/ Distributor · 1 January 2004Wholly-owned subsidiary established in 2004 for Polish market distribution. Operates warehouses in Pisz, Konin region (Weglewos), and Lublin. Focuses on modern, technologically advanced production solutions to increase efficiency.
• ProtaccoreStrategic or Co-development PartnerPart of the Rose Group, Protac focuses on production, impregnation, finishing and marketing of planed material throughout France. Puidukoda is a subsidiary of Protac and benefits from shared expertise and market presence.
• PuumarketcoreChannel Partner/ Reseller/ DistributorPrimary Estonian retail partner distributing full Puidukoda product range including Woodmood finished products. Maintains sample displays and showrooms in Tartu and Tallinn (Mustamäe) locations.
• Tarim Korea Co.minorChannel Partner/ Reseller/ DistributorReseller partner for South Korean market, located at Seoul, Korea.
• Sitaram Ferozilal JainminorChannel Partner/ Reseller/ DistributorReseller partner for Indian market, located in New Delhi.
• SKH (SKH-KOMO Certification)minorOthersAccredited and independent certification body that assesses wood protection treatment companies according to BRL 0601 standard. Issues KOMO quality mark for vacuum and pressure-treated wood.

Scale indicators8 records

Recent moves9 records

Expansion highlights6 records

Broad incumbents

• Stora Enso: Stora Enso is a Finnish-Swedish forest products conglomerate that sold its Näpi sawmill to Puidukoda in December 2023. They overlap in planed softwood, engineered wood, and sawmilling, but Stora Enso is a far larger diversified player serving packaging, biomaterials, and wood products globally.
• Sodra: Swedish forest cooperative with significant sawmilling and planed timber operations across the Nordics. Comparable in raw material sourcing (Nordic softwood) and European B2B distribution model.
• SCA (Svenska Cellulosa Aktiebolaget): Swedish forest products company with sawmill operations producing planed softwood alongside pulp, paper, and forestland ownership. Large incumbent with overlapping sawmilling capacity.
• Holmen: Swedish forest industry group with sawmill and planed timber operations supplying European construction markets. Broad incumbent with comparable planed softwood output.

Direct peers

• Mayr-Melnhof Holz: Austrian sawmill group producing planed softwood, glulam, and pellets from spruce and pine. Closely comparable in integrated planing operations, export orientation, and biomass by-product utilization.
• VIDA AB: Swedish sawmill operator producing planed softwood products for European building materials and packaging markets. Comparable scale and product portfolio in planed timber and value-added cladding.
• Pfeifer Holding: Austrian timber manufacturer producing sawn timber, glued solid timber, and planed products for construction and industrial customers. Comparable in product mix, geographic focus, and family-owned corporate structure.
• Binderholz: Austrian family-owned sawmill and engineered wood products group producing solid timber, CLT, glulam, and planed products. Direct competitor in value-added softwood planing across European construction markets.
• Setra Group: Swedish wood products company producing planed, profiled, and value-added softwood products primarily for the European construction market. Direct competitor in planed cladding and interior paneling categories.
• Bergs Timber: Swedish sawmill group producing planed and further-processed softwood products for European and global markets. Direct competitor in planed timber with similar export orientation and product range.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

Compliance10 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles22 records

Subsidiaries2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Puidukoda