Pastors' Wives and Women in Ministry (PWM)

What Pastors' Wives and Women in Ministry (PWM) does

Pastors' Wives and Women in Ministry (PWM) is a faith-based non-profit ministry founded in 1989 by Dr. Lois Evans and operating under the parent organization The Urban Alternative, a Christian Bible teaching ministry co-founded by Dr. Tony Evans and Dr. Lois Evans in 1982. The ministry serves a vertical persona — women married to pastors and women serving in ministry leadership — with a focus on Senior Pastors' Wives, and addresses pain points such as isolation, burnout, identity loss, and family-ministry balance. Following Dr. Lois Evans' passing in December 2019, the ministry continues under family leadership, with her daughter Chrystal Evans Hurst carrying forward the editorial and speaking role alongside her sister Priscilla Shirer.

The platform is a content-and-community ecosystem rather than a technology product. Core offerings include a free webinar series (Lois Evans Live), an audio content library ('Moments with Lois and Friends'), a gated private community for Senior Pastors' Wives ('A Safe Place'), a public Facebook group, an online Prayer Wall, a Recipe Corner, a Networking Guide, a multi-state Christian Counselor Directory, an online book club via Zoom, and the annual in-person First Lady Conference. Paid products are primarily books, DVD Bible study kits (notably 'Seasons of a Woman's Life'), and sermon series bundles distributed through the affiliated Tony Evans online bookstore. The technology stack is conventional: a WordPress-based website with content categories (Equip, Marriage and Family, Empower, Encourage), webinar hosting, and social/community layers with no app presence and no proprietary AI/ML capability.

Revenue mechanics are donation-led, supplemented by one-time product sales and a freemium book club model. The ministry does not disclose financial figures, does not charge for primary content, and relies on gifts — often with tiered thank-you merchandise — to fund operations. Distribution is global in reach (U.S., Caribbean, China, India, South America, Europe, West Africa) but executed from a single Dallas, TX headquarters (PO Box 4000) and primarily through digital channels. Operating structurally as a sub-brand of The Urban Alternative gives PWM shared back-office, donor file, and bookstore infrastructure, which materially lowers operating cost but also limits independent scalability and obscures stand-alone financial reporting.

Name

Pastors' Wives and Women in Ministry (PWM)

Legal name

LoisEvans.org (operated by The Urban Alternative)

Website

https://loisevans.org

Company type

Private

Founded year

1982

Operating status

Operating

Short description

Pastors' Wives and Women in Ministry (PWM) is a Dallas-based non-profit, founded in 1989 by Dr. Lois Evans and operating under The Urban Alternative, that delivers webinars, gated online communities, an annual First Lady Conference, books, and DVD Bible studies to Senior Pastors' Wives and women in ministry leadership.

Ownership category

akta.pro rank

Product category

Faith-Based Ministry Support Services

NAICS

Religious Organizations (8131), Religious Organizations (81311), Religious, Grantmaking, Civic, Professional, and Similar Organizations (813)

akta.pro primary industry

Faith-Based Education & Formation (Seminaries, Religious Schools, Catechesis) (BPAGAJAD)

Keywords

• Pastoral support resources
• Ministry community building
• Faith-based content
• Bible study resources
• Christian women ministry

Headquarters

HQ city

Dallas

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Product Sales: Sale of books, Bible study materials, and ministry resources through the online bookstore (store.tonyevans.org). Includes DVD Bible study kits, books authored by Lois Evans and featured authors, and the Parenting on Purpose sermon series.
2. Donations and Offerings: The ministry operates primarily through donations and charitable contributions from supporters. Donors receive ministry materials as thank-you gifts for their contributions.
3. Book Club Participation: Online book club gatherings via Zoom with replays available in private Facebook group. Participants purchase their own copies of selected books.

Go-to-market motion2 records

Distribution channels4 records

Marketing channels8 records

Core offering

Pastors' Wives and Women in Ministry (PWM) is a faith-based ministry platform that provides resources, online communities, conferences, and content specifically designed to support pastors' wives and women in ministry leadership. The ministry operates an integrated ecosystem including webinars, an annual First Lady Conference, a protected online community (A Safe Place), a book club, audio messages, Bible study materials, a counseling directory, and a curated bookstore of books and resources.

Product overview

Pastors' Wives and Women in Ministry (PWM) is a ministry platform operated by Lois Evans under The Urban Alternative. The offering consists of a unified ecosystem of resources for pastors' wives, including Lois Evans Live (webinars), the PWM Resources hub (bookstore, book club, counseling directory, ministry links), Moments with Lois and Friends (audio messages), The First Lady Conference, A Safe Place (private community for Senior Pastors' Wives), a Prayer Wall, a Networking Guide, Recipe Corner, Counselor Directory, and Bible study materials. The portfolio is anchored by video/audio content and community features, with books and physical products available through the associated store.

Differentiator

Problem solved

Functional benefit

Brands

• A Safe Place: A protected online community specifically for Senior Pastors' Wives to connect with each other, discuss topics and share wisdom.
• Moments with Lois and Friends
• PWM Book Club

Products and services

• The First Lady Conference

Quantifiable outcome

• The ministry has served women internationally across the United States, Caribbean, China, India, South America, Europe, and West Africa.
• +1 more outcomes

Named customers3 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Six partnerships are on record, tiered core and minor.

• The Urban AlternativecoreStrategic or Co-development PartnerThe Urban Alternative is a Christian Bible teaching and resource ministry founded over 40 years ago by Dr. Tony Evans. It is the parent organization of the Pastors' Wives Ministry, co-founded by Dr. Lois Evans and Dr. Tony Evans in 1982. The ministry operates under The Urban Alternative's umbrella, sharing staff, resources, and distribution channels including the online bookstore.
• Kingdom Agenda Pastors (KAP)minorStrategic or Co-development PartnerKingdom Agenda Pastors is a Fellowship of Men who serve as Senior and Associate Pastors, sharing the Kingdom Agenda philosophy. Listed as an affiliate ministry on LoisEvans.org.
• National Church Adopt-a-School InitiativeminorStrategic or Co-development PartnerAn initiative that helps churches partner with local schools to transform individuals, families and communities through one-day training events. Listed as an affiliate ministry.
• Oak Cliff Bible FellowshipcoreStrategic or Co-development PartnerThe home church of Dr. Tony Evans where Dr. Lois Evans served in the office of the Senior Pastor. This is where the ministry originated and continues to have deep connections through the Evans family.
• Just Between UsminorGTM or Marketing PartnerA magazine for Christian women launched almost 20 years ago with a vision to encourage and equip women for a life of faith. Listed as a helpful ministry link.
• Global Pastors' Wives NetworkminorStrategic or Co-development PartnerDr. Lois Evans served as the 1st President of the Global Pastors' Wives Network, representing international connections with pastors' wives worldwide.

Scale indicators5 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• IF:Gathering: Christian women's ministry providing Bible study content, conferences, and an online community — comparable model of digital content plus large annual gathering serving a similar target persona.
• Priscilla Shirer / Going Beyond Ministries: Bible teaching ministry led by Priscilla Shirer (Dr. Lois Evans' daughter), producing books, Bible studies, conferences, and digital content — directly comparable product mix and persona targeting.
• Proverbs 31 Ministries: Faith-based women's ministry offering Bible studies, devotionals, conferences (She Speaks), and online community — overlapping directly with PWM in serving Christian women with content, community, and event-based support.
• Lysa TerKeurst / Proverbs 31: Author and speaker with a personal ministry producing books, Bible studies, and conferences for Christian women — comparable content + community + book sales flywheel.
• Angie Smith / (in)courage: Online Christian women's community producing devotionals, books, conferences, and daily content — comparable digital-first community + authored content + event model.

Broad incumbents

• MOPS International (MomCo): Large nonprofit serving mothers, including ministry leaders' wives, with local chapter model, conferences, and online community — overlapping audience with broader scope and stronger institutional infrastructure.
• Focus on the Family: Broad Christian family ministry producing podcasts, articles, counseling referrals, and conferences — overlapping on marriage/family support content used by pastors' wives and adjacent to PWM's resource hub.
• Women of Faith: Faith-based women's ministry historically known for large conferences, books, and digital content for Christian women — comparable flagship conference + content library model.

Others

• American Association of Christian Counselors (AACC): Professional association offering Christian counseling resources — listed as a PWM partner and adjacent ecosystem player providing specialized support services referenced by PWM users.

Emerging players

• Just Between Us Magazine: Christian women's magazine and online community providing faith-based encouragement for women — directly listed as a PWM affiliate ministry and overlapping content/community format.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xtwitter.com/MrsLoisEvans
• YouTubeyoutube.com/loisevans
• Facebookfacebook.com/LoisEvansPWM
• Instagraminstagram.com/pastorswivesministry

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Pastors' Wives and Women in Ministry (PWM)