GDC MEDIA LIMITED
GDC Media Limited, a subsidiary of Nasdaq-listed Gambling.com Group, operates a global portfolio of free gambling comparison and review portals plus sports data services (OddsJam, OpticOdds, RotoWire), earning revenue through affiliate referrals of new depositing customers to regulated online casinos and sportsbooks and through B2B data subscriptions.
- Company typePrivate
- Founded2006
- HeadquartersDublin, Ireland
- Headcount—
- GTM typeB2B and B2C
- OfferingServices
What GDC MEDIA LIMITED does
GDC Media Limited is the non-U.S. operating subsidiary of Gambling.com Group Limited (Nasdaq: GAMB), a marketing and sports data services company for the global regulated online gambling industry. The group publishes a portfolio of free-to-use informational portals — including Gambling.com (flagship, present in 9 countries and 4 languages), Casinos.com, BonusFinder, FreeBets.com, Bookies.com, WhichBingo, RotoWire, OddsJam, and 17+ state-specific U.S. brands such as BetOhio and BetMichigan — that provide comparisons, reviews, and guides directing consumers to regulated operators. Its sports data services, materially expanded through the January 2025 acquisition of OddsJam and OpticOdds, deliver real-time odds, betting analytics, and fantasy sports content to consumers and enterprise partners via websites, mobile apps, and APIs.
The underlying technology stack combines content publishing platforms, SEO infrastructure, and real-time odds/feeds powering both consumer experiences and B2B subscriptions. The group employs generative AI and natural-language-processing tools across content production — articles, product descriptions, social media posts, and AI-enhanced images and video — to scale output across its multi-country portfolio. Headcount of 600+ across offices in Dublin (HQ), Malta, Charlotte, Madison, Las Vegas, New York, Serbia, and Costa Rica supports a hybrid model of editorial, commercial, technology, and compliance teams.
The business operates a B2B2C model with three revenue streams: performance-based affiliate marketing (the company earns a commission for each new depositing customer delivered to regulated online casinos and sportsbooks), recurring B2B subscriptions for sports data services to enterprise customers, and B2C premium subscriptions (notably RotoWire). Most consumer-facing content is free, with a freemium monetization layer on premium tiers. In 2024 the group generated $127.1M in sales and delivered 476,000+ new depositing customers to operator partners, with Q1 2025 reported as a record quarter.
GDC MEDIA LIMITED firmographics
Firmographics- Name
- GDC MEDIA LIMITED
- Legal name
- GDC Media Limited
- Website
- https://gdcgroup.com
- Company type
- Private
- Founded year
- 2006
- Operating status
- Operating
- Short description
- GDC Media Limited, a subsidiary of Nasdaq-listed Gambling.com Group, operates a global portfolio of free gambling comparison and review portals plus sports data services (OddsJam, OpticOdds, RotoWire), earning revenue through affiliate referrals of new depositing customers to regulated online casinos and sportsbooks and through B2B data subscriptions.
- Ownership category
- akta.pro rank
GDC MEDIA LIMITED industry classification
Industry- Product category
- Performance Marketing Services
- NAICS
- Media Buying Agencies (541830), Gambling Industries (7132)
- akta.pro primary industry
- Sportsbook Affiliate & Comparison Sites (MPAEAMAA)
- akta.pro secondary industries
- Affiliate, Media Buying & Performance Marketing for Sports Betting (MPAEACAH), SEO/Content Publishing Networks for Betting Leads (MPAEAMAG)
Keywords
Where GDC MEDIA LIMITED is headquartered
LocationHeadquarters
- HQ city
- Dublin
- HQ country
- Ireland
- HQ region
- Europe
Offices9 records
Markets served
GDC MEDIA LIMITED business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations
Revenue model
- Affiliate Marketing Revenue: Primary revenue stream - the company earns revenue by delivering new depositing customers (NDCs) to regulated online casinos and sportsbooks. This is performance-based marketing where payment is tied to successful customer acquisitions.
- Sports Data Services: B2B subscription services providing real-time odds and sports betting analytics to enterprise partners, including OddsJam and RotoWire platforms delivered via websites, mobile apps, and APIs.
- B2C Content Subscriptions: Premium fantasy sports content and statistical libraries available through subscription models on platforms like RotoWire.
- Advertising Revenue: Revenue generated from advertising placements on the company's portfolio of websites and digital platforms.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Monthly | Freemium model with premium subscription tiers |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels7 records
GDC MEDIA LIMITED product offering
Product offeringCore offering
GDC Media Limited operates a portfolio of free-to-use informational and comparison websites for regulated online gambling operators, providing affiliate and performance marketing services to deliver new depositing customers. It also runs subscription-based real-time sports betting odds analytics through OddsJam and fantasy sports news and data services through RotoWire, with operations spanning 9 countries and 4 languages.
Product overview
Gambling.com Group operates a portfolio of free-to-use websites offering trusted comparisons, guides, and reviews of regulated online gambling websites, alongside sports data services that equip consumers and power enterprises in sports betting and fantasy sports. The core product suite includes Gambling.com (flagship informational portal), RotoWire (fantasy sports content and data tools), OddsJam (real-time odds platform), Bookies.com (player alerts and statistics), Casinos.com (casino reviews), BonusFinder (bonus comparisons), FreeBets (betting promotions), and WhichBingo (bingo reviews). The portfolio extends through 20+ state-specific sports betting guides (BetOhio, BetMichigan, BetCarolina, etc.) covering U.S. regulated markets, plus international brands for Ontario, Sweden, and Mexico. The Group's sports data services provide real-time odds and insights for consumers and enterprise partners through websites, mobile apps, and paid subscriptions. The company earns revenue through affiliate marketing, sending new depositing customers to regulated online casinos and sportsbooks. The company also employs AI technologies across content creation processes.
Differentiator
Problem solved
Functional benefit
Brands
- Gambling.com: Flagship industry-defining site operating across 9 countries and 4 languages for consumer information on online gambling
- RotoWire
- Bookies.com
- Casinos.com
- BonusFinder
- FreeBets
- OddsJam
- WhichBingo
- Spotlight Vegas
- AmericanGamblingAwards
Products and services
- Affiliate Marketing Services Performance-based affiliate marketing service that delivers new depositing customers to licensed/regulated online gambling operators via the company's portfolio of owned informational and comparison websites. Targeted at marketing and affiliate teams at sportsbook and casino operators in 9 countries and 4 languages.
- Informational and Comparison Websites A portfolio of free-to-use informational and comparison websites covering online gambling topics, designed to convert consumer intent into referrals to regulated operators. Targeted at individual online gamblers researching sportsbook and casino offerings.
- OddsJam Subscription-based real-time sports betting odds analytics platform providing consolidated odds across sportsbooks for line-shopping, strategy, and pricing decisions. Targeted at professional and serious sports bettors and at sportsbook trading/analytics teams.
- RotoWire Subscription-based sports news, projections, and data service for fantasy sports players across multiple leagues and formats. Targeted at individual fantasy sports and DFS players seeking an information edge.
Quantifiable outcome
- 476,000+ new depositing customers delivered to partners in 2024
- +2 more outcomes
Companies that use GDC MEDIA LIMITED
Customer profileNamed customers4 records
Segments4 records
Ideal customer profiles3 records
GDC MEDIA LIMITED technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability4 records
Feature3 records
GDC MEDIA LIMITED partnerships and signals
Strategic signalPartnerships
Seven partnerships are on record, tiered core and minor.
- OddsJam and OpticOddscoreAcquired on January 1, 2025, expanding the company's suite of sports data products with real-time odds information and analytics platforms.
- GDC America, Inc.coreLicensed to operate certain GDC websites in the United States, including operating gambling information portals for the regulated U.S. market.
- OddsJam, Inc.coreGroup Member company that owns certain GDC websites. Its U.S. operations are sub-licensed to GDC Media Limited and OpticOdds, Inc.
- Roto Sports, Inc.coreGroup Member operating certain GDC websites in the United States under a sub-license from GDC America.
- OpticOdds, Inc.coreLicensed to operate certain OddsJam websites in the United States, contributing to sports data services operations.
- Media PartnersminorEntities with whom the company has agreements to work in partnership and provide services. Users may consent to receive marketing communications from Media Partners.
- Regulated Online Gambling OperatorscoreOperators of online gambling websites to whom the company provides affiliate marketing services, delivering new depositing customers in exchange for compensation.
Scale indicators7 records
Recent moves7 records
Expansion highlights6 records
GDC MEDIA LIMITED competitors and assessment
Company assessmentBroad incumbents
- Sportradar: Sportradar is a publicly listed global sports data and technology provider offering odds feeds, AV streaming, and betting content services to sportsbooks and media companies. It competes most directly with GDC's OddsJam/OpticOdds B2B sports data arm, and indirectly as an incumbent in the sports data supply chain.
- Genius Sports: Genius Sports is a publicly listed sports data and technology company providing real-time data feeds, trading services, and content to sportsbooks and media partners globally. It is an incumbent in the same B2B sports data category GDC is expanding into with OddsJam and OpticOdds.
Emerging players
- RotoGrinders: RotoGrinders is a fantasy sports and sports betting community/content platform offering premium picks, DFS tools, and educational content. It overlaps with RotoWire in the fantasy sports content subscription space, particularly for daily fantasy and sports betting enthusiasts.
- Action Network: Action Network is a US sports betting content, picks, and odds comparison platform, now owned by BetMGM. It overlaps with GDC's Bookies.com and OddsJam offerings in real-time odds, expert picks, and subscription content for US sports bettors.
Direct peers
- Better Collective: Better Collective is a publicly listed Danish sports betting affiliate and iGaming media company operating dozens of comparison and content sites (e.g., bettingexpert, VegasInsider). It is the closest direct competitor to GDC Media with nearly identical business model: performance-based affiliate referrals to regulated sportsbooks and casinos, portfolio of country and state specific brands, and adjacent data services.
- Oddschecker: Oddschecker is the leading UK sportsbook odds comparison site, owned by Flutter Entertainment (Sky Betting & Gaming). It competes directly with GDC's FreeBets and Gambling.com flagships in sportsbook affiliate traffic and operator referrals, with comparable comparison and bet-tipping functionality.
- Catena Media: Catena Media (formerly Nasdaq Stockholm listed) operates a portfolio of sports betting and casino affiliate sites (AskGamblers, CasinoGuru, Bookies.com historical) delivering NDCs to regulated operators in Europe and the US. Direct head-to-head competitor with overlapping operator relationships and a comparable SEO-driven content publishing approach.
- Covers.com: Covers is a long-established sports betting media and odds comparison platform (Covers.com, StatFox) operating affiliate, picks, and content services for US sports bettors. Direct competitor in the US sports betting affiliate and content category served by GDC's Bookies.com and state-specific sites.
Others
- The Athletic: The Athletic (acquired by the New York Times) is a subscription-based sports journalism outlet with significant overlap in sports analytics and audience. While not a direct gambling affiliate, it is an adjacent sports content and subscription media business sharing similar SEO and subscription dynamics, and is increasingly intersecting with sports betting coverage.
Regional players
- VSiN (Vegas Sports Information Network): VSiN is a US-focused sports betting media and content company producing broadcasts, podcasts, and digital content for sports bettors. It competes in the sports betting content and picks category overlapping with Bookies.com and OddsJam, though primarily US-focused with strong Vegas media roots.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat6 records
Key risks5 records
Key highlights6 records
Customer concentration
GDC MEDIA LIMITED social profiles
Digital presenceGDC MEDIA LIMITED financial estimates
Financial estimateRevenue estimate
Valuation estimate
GDC MEDIA LIMITED leadership team
Management profileNumber of profiles
GDC MEDIA LIMITED subsidiaries and ownership
Company hierarchySubsidiaries4 records
GDC MEDIA LIMITED funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
GDC MEDIA LIMITED M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about GDC MEDIA LIMITED
What does GDC MEDIA LIMITED do?
GDC Media Limited operates a portfolio of free-to-use informational and comparison websites for regulated online gambling operators, providing affiliate and performance marketing services to deliver new depositing customers. It also runs subscription-based real-time sports betting odds analytics through OddsJam and fantasy sports news and data services through RotoWire, with operations spanning 9 countries and 4 languages.
Is GDC MEDIA LIMITED a public or private company?
GDC MEDIA LIMITED is a private company. It is classified as corporate owned and is currently operating.
When was GDC MEDIA LIMITED founded?
GDC MEDIA LIMITED was founded in 2006.
Where is GDC MEDIA LIMITED based?
GDC MEDIA LIMITED is headquartered in Dublin, Ireland, in the Europe region.
How does GDC MEDIA LIMITED make money?
Four revenue lines are on record. Affiliate Marketing Revenue is the primary driver. The others are sports Data Services, B2C Content Subscriptions and advertising Revenue.
Who are GDC MEDIA LIMITED's main competitors?
Broad incumbents on record are Sportradar and Genius Sports. Emerging players are RotoGrinders and Action Network. Direct peers are Better Collective, Oddschecker, Catena Media and Covers.com. The Athletic is listed as an others. VSiN (Vegas Sports Information Network) is listed as a regional player.
Does GDC MEDIA LIMITED have an API?
No public API is recorded for GDC MEDIA LIMITED.
What industry is GDC MEDIA LIMITED in?
GDC MEDIA LIMITED's product category is Performance Marketing Services. Its primary akta.pro industry code is MPAEAMAA, Sportsbook Affiliate & Comparison Sites, with a secondary code of MPAEACAH, Affiliate, Media Buying & Performance Marketing for Sports Betting. Its NAICS code is 541830.