Feng Shui Association of Canada

What Feng Shui Association of Canada does

Funeral Service Association of Canada (FSAC) is a national non-profit professional association founded in 1921, headquartered at 2 Meridian Rd, Toronto. It serves as the unified national voice for Canada's deathcare profession, representing funeral homes, cemeteries, crematoriums, suppliers, individual funeral directors/embalmers, funeral service students, and the Canadian public seeking funeral guidance. The organization operates as a federation working in collaboration with ten provincial associations from British Columbia to Newfoundland, including the Corporation des thanatologues du Québec, and extends bilingual service in English and French. Its 100+ year mandate, centenary milestone (2021), and Honourary Patron appointment of former Governor General Michaëlle Jean (2022) anchor a strong brand and political-relationship footprint.

FSAC delivers value through a portfolio of member-facing products and public resources. Core offerings include the FSAC Academy online learning platform for self-paced continuing education and Certified Funeral Service Practitioner (CFSP) designation management, a public Member Directory of FSAC-affiliated funeral homes, an industry Job Board, the rotating annual FSAC Summit & Exhibitor Showcase, and member benefit programs through partnerships with Cooperators (home/business/auto insurance), General Motors, John Deere, and Entandem (combined SOCAN/RE:SOUND music licensing). Public-facing content covers Government of Canada death benefits, grief resources, and burial/cremation guidance; additional resources include accredited education directories, provincial licensing boards, and an international immigration and credential recognition pathway. The underlying technology is a web-based association platform spanning fsac.ca, the members.fsac.ca member portal, fsacacademy.com, Stripe and GiveXpert for payment processing, and standard CMS/analytics tooling (Google Analytics, AddThis). There are no proprietary AI/ML or data-advantage components disclosed.

Revenue derives primarily from tiered annual membership subscriptions (Supplier membership; Funeral Home/Cemetery/Crematorium membership Levels A through I; Student membership), one-time Job Board posting fees ($149 CAD per 30-day posting for non-members, complimentary for members), and secondary store transactions through the member store. The organization does not publicly disclose financial figures. Governance is exercised through an elected Board of Directors representing the Central, Eastern, and Western regions, supported by an Executive Director.

Name

Feng Shui Association of Canada

Legal name

Funeral Service Association of Canada (Association des services funéraires du Canada)

Website

https://fsac.ca

Company type

Private

Founded year

1921

Operating status

Operating

Short description

Funeral Service Association of Canada (FSAC) is a national non-profit professional association representing Canadian funeral homes, cemeteries, crematoriums, suppliers, and individual deathcare professionals, delivering advocacy, continuing education through FSAC Academy, member benefits, an industry job board, the annual Summit, and public funeral-planning resources.

Ownership category

akta.pro rank

Product category

Professional Association Services

NAICS

Professional Organizations (81392), Business Associations (813910), Religious, Grantmaking, Civic, Professional, and Similar Organizations (813)

SIC

Services-Membership Organizations (8600)

akta.pro primary industry

Bereavement, Grief & Family Support Services (Hospice-Linked) (HLAFAEAO)

Keywords

• Professional association membership
• Deathcare industry advocacy
• Funeral service education
• Continuing education certification
• Member directory services

Headquarters

HQ city

Etobicoke

HQ country

Canada

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Membership Fees: FSAC generates revenue through annual membership fees from funeral homes, cemeteries, crematoriums, suppliers, and individual professionals. The association offers different membership levels (Supplier, Funeral Homes/Cemeteries/Crematoriums Levels A-I, Students) with associated fees.
2. Job Board Postings: FSAC charges for job postings on its job board: FSAC members can post jobs free of charge for 30 days, while non-members pay $149.00 for a 30-day posting.
3. Store/Product Sales: The association operates a member store (members.fsac.ca/en/store) for products and services to members.

Pricing tiers

Distribution channels5 records

Marketing channels8 records

Core offering

FSAC is the national professional association representing Canada's deathcare profession. It recruits funeral homes, cemeteries, crematoriums, suppliers, and individual funeral directors/embalmers as members, delivering benefits including advocacy, professional development through the FSAC Academy, networking at summits, member discounts, and a public-facing member directory for Canadians seeking funeral services.

Product overview

The Funeral Service Association of Canada (FSAC/ASFC) is a national professional association for Canada's deathcare industry, offering a platform-based portfolio of member services, public resources, and professional development programs. The core offering includes an online Member Directory for consumers to find funeral homes, the FSAC Academy for continuing education with CFSP certification, and a Job Board for recruitment. Additional products include the annual FSAC Summit & Exhibitor Showcase, awards and bursaries (Award of Merit, National Scholarship, Lorne Palmer Bursary), member benefits (Entandem music licensing, insurance discounts), advocacy services, and public education resources covering death benefits, grief support, and burials/cremations. The association also provides accredited education listings, licensing board directories, and international credential recognition pathways. FSAC operates member-only services through its website including a store and exclusive resources.

Differentiator

Problem solved

Functional benefit

Products and services

• Member Directory Online searchable directory of FSAC member funeral homes, cemeteries, and crematoriums, allowing Canadian consumers to find professional deathcare services in their area.
• FSAC Academy Online continuing education platform providing self-paced virtual training courses for funeral service professionals across Canada, with automatic certificate delivery and continuing education credits.
• Job Board Platform for posting and searching job opportunities in the deathcare profession across Canada, including funeral director, embalmer, and administrative roles. Members post free; non-members pay $149 for 30-day posting.
• FSAC Summit & Exhibitor Showcase Annual national conference bringing together deathcare professionals from across Canada for education, networking, and industry exhibits, with venues rotating across Canadian cities.
• FSAC Store Online member-only store for purchasing merchandise, renewing memberships, and accessing exclusive member resources.
• Certified Funeral Service Practitioner (CFSP) Designation National professional designation recognized in Canada and the United States for funeral service professionals, requiring 180 hours of activities across academic, professional service, career review, and community education categories.
• Entandem Music License Program Discounted music licensing program negotiated by FSAC providing combined SOCAN and RE:SOUND licenses through Entandem for background music, telephone on-hold, and virtual events at reduced member rates.
• Member Benefits Program Collection of exclusive member benefits including Cooperators insurance rates, GM/John Deere discounts, recruitment resources, and advocacy updates.
• FSAC Membership Annual membership for funeral homes, cemeteries, crematoriums, suppliers, and individual professionals, offering tiered levels (Supplier, Levels A-I for funeral homes/cemeteries/crematoriums, Students) with associated fees and benefits including advocacy, professional development, networking, and discounts.

Quantifiable outcome

• 100 years of national representation since 1921
• +1 more outcomes

Named customers5 records

Segments7 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

Partnerships

17 partnerships are on record, tiered major, core, minor and moderate.

• Michaëlle Jean (Honourary Patron)majorOthers · 1 January 2022The Right Honourable Michaëlle Jean, Canada's 27th Governor General (2005-2010), was appointed as FSAC's Honourary Patron in 2022. As former Commander-in-Chief of Canada and former UNESCO Special Envoy and Secretary General of La Francophonie, she helps strengthen the Association's credibility and models leadership ideals for the profession.
• Journey to Serve Campaign (Funeral Service Foundation, ICCFA Educational Foundation)majorStrategic or Co-development Partner · 1 January 2021Collaborative recruitment campaign launched in 2021 to engage military veterans for careers in funeral service. FSAC supports this initiative to address workforce shortages in the profession. Partners include Funeral Service Foundation, ICCCA Educational Foundation, and funeral homes, cemeteries, crematories, vendors, and financial partners across the industry.
• British Columbia Funeral AssociationcoreStrategic or Co-development PartnerBCFA is one of FSAC's key provincial partners representing funeral professionals in British Columbia. FSAC collaborates with provincial associations to strengthen the collective voice and foster unity within the profession across Canada.
• Alberta Funeral Services Association (AFSA)coreStrategic or Co-development PartnerAFSA represents funeral professionals in Alberta and works collaboratively with FSAC on provincial and national priorities for the deathcare profession.
• Saskatchewan Funeral & Cremation Service Providers AssociationcoreStrategic or Co-development PartnerProvincial partner in Saskatchewan collaborating with FSAC on regional and national issues affecting the funeral service profession.
• Manitoba Funeral Service AssociationcoreStrategic or Co-development PartnerProvincial partner representing funeral professionals in Manitoba, working with FSAC on advocacy and professional development initiatives.
• Ontario Funeral Service Association (OFSA)coreStrategic or Co-development PartnerOFSA represents funeral professionals in Ontario and collaborates with FSAC on national advocacy and professional standards.
• Ontario Association of Cemetery & Funeral Professionals (OACFP)coreStrategic or Co-development PartnerOACFP represents cemetery and funeral professionals in Ontario, partnering with FSAC on industry standards and advocacy.
• Corporation des thanatologues du QuébeccoreStrategic or Co-development PartnerQuebec's funeral service professional association, working with FSAC to represent the profession nationally while maintaining Quebec-specific interests.
• PEI Funeral Directors & Embalmers AssociationminorStrategic or Co-development PartnerProvincial partner for Prince Edward Island representing funeral directors and embalmers, collaborating with FSAC on national issues.
• Funeral Service Association of Nova Scotia (FSANS)coreStrategic or Co-development PartnerFSANS represents funeral professionals in Nova Scotia and works with FSAC on provincial and national advocacy initiatives.
• Newfoundland Funeral Service AssociationminorStrategic or Co-development PartnerProvincial partner for Newfoundland and Labrador, collaborating with FSAC on national representation and professional development.
• Arbor Memorial / Chapel Lawn Funeral HomemajorChannel Partner/ Reseller/ DistributorArbor Memorial operates funeral homes across Canada including Chapel Lawn Funeral Home in Winnipeg. They actively recruit through FSAC's job board and represent a major player in Canada's funeral services sector.
• Entandem (SOCAN + RE:SOUND)majorGTM or Marketing PartnerFSAC negotiated discounted music licensing rates for members through Entandem, a joint venture between SOCAN and RE:SOUND. Members receive both SOCAN and RE:SOUND licenses with a single annual payment at reduced rates for background music, telephone on-hold music, and internet/online streaming of virtual events.
• CooperatorsmajorGTM or Marketing PartnerFSAC members receive exclusive rates on home, business, and auto insurance through Cooperators, a Canadian insurance provider.
• General Motors (Buick, Cadillac, Chevrolet, GMC)moderateGTM or Marketing PartnerFSAC members benefit from exclusive discounts on several Buick, Cadillac, Chevrolet, and GMC models.
• John DeeremoderateGTM or Marketing PartnerFSAC members and employees are eligible for upgraded John Deere Rewards membership unlocking extra discounts on equipment, parts, and merchandise.

Scale indicators3 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• International Cemetery, Cremation and Funeral Association (ICCFA): Global trade association for cemeteries, cremation, funeral service, and supplier segments. ICCFA is already a documented FSAC partner (Journey to Serve campaign) and shares the same membership, education, and advocacy model at an international scale.
• National Association of Funeral Directors (NAFD): The UK national trade body representing funeral directors and firms. Operates a similar membership, advocacy, and professional standards model as FSAC, and is a useful analog for benchmarking governance and member-benefit strategy in a non-U.S. market.
• National Funeral Directors Association (NFDA): The U.S. national trade association for funeral directors and mortuary professionals. NFDA is the closest international analog to FSAC, offering membership, advocacy, continuing education, awards, and a similar portfolio of services for the American deathcare profession.
• Selected Independent Funeral Homes: U.S.-based international membership organization for independent, family-owned funeral homes. Comparable to FSAC in serving independent deathcare providers with networking, education, and quality standards, with a similar dues-based revenue model.

Broad incumbents

• Arbor Memorial: Canada's largest privately held funeral, cemetery, and cremation provider. Arbor is a major recruiter using FSAC's job board and an active member testimonial source, representing the consolidating incumbent side of FSAC's member base.
• Funeral Consumers Alliance: U.S. consumer-facing non-profit advocating for affordable funeral services and consumer rights in deathcare. Operates in the same deathcare ecosystem as FSAC but with a consumer-advocacy orientation rather than a trade-association orientation.
• Service Corporation International: Largest publicly traded funeral services company in North America. Several FSAC board members (Janet Ricciuti, Simon Dubé) hold senior roles at SCI's Canadian operations, making it both a member-of-record and the dominant large-chain incumbent in FSAC's membership base.

Emerging players

• Canadian Federation of Independent Business (CFIB): Canadian membership organization representing small and medium-sized businesses across sectors. While not deathcare-specific, CFIB competes for the same small-business membership dues and offers overlapping advocacy services that some funeral home members may substitute for FSAC membership.

Regional players

• Corporation des thanatologues du Québec: Quebec's funeral service professional association, formally partnered with FSAC but operating as a distinct regional body. Comparable in scope and function to FSAC within Quebec, illustrating the regional fragmentation that FSAC must federate across.

Others

• Foundation Partners Group: U.S. private equity-backed operator of funeral homes and cemeteries. Adjacent to FSAC's membership base as a large consolidator; relevant for understanding the broader industry consolidation dynamics that shape FSAC's addressable member pool.

Market position

Strengths5 records

Weaknesses4 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/FuneralAssociation
• LinkedInlinkedin.com/company/funeral-service-association-of-canada-asfc
• Instagraminstagram.com/fsac_canada/?hl=en

Revenue estimate

Valuation estimate

Number of profiles

Profiles13 records

Funding overview

Funding rounds

Investors

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M&A

Investments

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Frequently asked questions about Feng Shui Association of Canada