FATENSHOPPER LTD

What FATENSHOPPER LTD does

FATENSHOPPER LTD is a United Kingdom-incorporated private limited company operating the FemmeWardrobe direct-to-consumer online womenswear brand. It sells a curated assortment of eight women's apparel products across four categories — Casual, Work & Office, Activewear, and Evening Dresses — at unit prices ranging from $5.00 (sale joggers) to $224.95 (Urban Chic Ensemble), with free worldwide shipping and easy returns. The company is headquartered at Flat 3, 41 Foxley Lane, Purley CR8 3EH, with a stated city of London, and operates with no disclosed headcount, management team, or funding history.

The technology stack is a commodity, off-the-shelf e-commerce configuration: WordPress with WooCommerce shopping-cart functionality, Stripe integrated as the payment processor with stored-card support, and standard product-page assets with size and color selectors plus discount-code support. There is no mobile app, no public API, and no proprietary technical features. Social presence is claimed on Facebook, Twitter, Instagram, and Pinterest, but the listed social URLs are placeholder anchors rather than live profiles, and the lone on-site testimonial ("Sarah M.") and zero product-page reviews indicate the brand has not yet built a meaningful review or community footprint.

The business model is straightforward one-time-purchase retail with no subscription, tier, or membership layer; revenue is generated per unit sold at the listed price. Go-to-market is pure DTC with no wholesale, marketplace, or B2B distribution disclosed, and marketing is limited to on-site content, organic social (largely unbuilt), and customer testimonials. No revenue figures, GMV, traffic, or unit volumes are disclosed, and ownership, cap table, and investor information are entirely absent from available sources, leaving the financial profile and corporate governance of FATENSHOPPER LTD substantially unverified.

Name

FATENSHOPPER LTD

Legal name

FATENSHOPPER LTD

Website

https://fatenshopper.com

Company type

Private

Founded year

2026

Operating status

Operating

Short description

FATENSHOPPER LTD operates FemmeWardrobe, a direct-to-consumer online womenswear store selling eight curated products across casual, work, activewear, and evening categories to individual women shoppers worldwide via a WordPress/WooCommerce storefront with Stripe checkout.

Ownership category

akta.pro rank

Product category

Online Womenswear Retail

NAICS

Clothing and Clothing Accessories Retailers (45811)

SIC

Retail-Women's Clothing Stores (5621)

akta.pro industry

PRIMARYCRAAABAB

Women’s Apparel Retail

Consumer Products & Retail/Apparel, Footwear & Accessories/Apparel Retail (Specialty & Mass)

Keywords

• Womenswear apparel
• Online fashion retail
• E-commerce clothing store
• Direct-to-consumer fashion
• Sustainable womens fashion

Headquarters

HQ city

London

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Supply Chain, Marketing or Sales, Operations, Technology or R&D, Personnel

Revenue model

1. Direct Product Sales: One-time purchase model where customers buy individual fashion items at listed prices. Products include women's apparel across casual, work/office, activewear, and evening dress categories. Prices range from budget items ($5.00 sale items) to premium pieces ($224.95).

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels6 records

Core offering

FATENSHOPPER LTD operates FemmeWardrobe, an online direct-to-consumer womenswear e-commerce store selling a curated catalogue of eight women's apparel products across casual, work/office, activewear, and evening dress categories. Products are listed individually with size and color variants, sold through a WordPress/WooCommerce storefront with Stripe payment processing and free worldwide shipping.

Product overview

FATENSHOPPER LTD operates FemmeWardrobe, an online fashion e-commerce platform offering a curated collection of women's clothing. The product portfolio consists of eight distinct fashion products organized into four categories: Casual (Bohemian Rhapsody Attire, Power Suit Ensemble), Work & Office (Timeless Classic Collection, Relaxed Fit Joggers), Activewear (Professional Pinstripe Blazer, Weekend Wanderlust Wardrobe), and Evening Dresses (Urban Chic Ensemble, Midnight Gala Maxi Dress). The offering is a single unified e-commerce platform without modular add-ons or platform-plus-modules architecture—customers browse and purchase individual products directly through the website.

Differentiator

Problem solved

Functional benefit

Products and services

• Timeless Classic Collection A collection of classic wardrobe essentials designed for professional work settings, offering a timeless aesthetic with soft, breathable fabrics and relaxed fit silhouettes for everyday office wear. Available in Black/White with size variants L, M, S, XL, XS; priced $124.90 to $134.90.
• Bohemian Rhapsody Attire A bohemian-inspired professional attire collection featuring sleek design and sophisticated cuts with sharp lines and attention to detail, designed to empower the modern woman in professional settings. Available in Black/Green with size variants L, M, S, XL, XS; priced $145.50 to $155.50.
• Midnight Gala Maxi Dress An elegant floor-length evening dress in deep midnight hue with subtle detailing and glamour touches, designed for galas, weddings, and special events, creating a timeless and captivating look. Available in Black/White with size variants L, M, S, XL, XS; priced $175.00 to $180.00.
• Power Suit Ensemble A professional power suit ensemble tailored for the modern empowered woman, featuring clean lines and refined details that blend professionalism with contemporary flair for meetings and professional events. Available in Black/Green with size variants L, M, S, XL, XS; priced $135.50 to $145.50.
• Professional Pinstripe Blazer A meticulously tailored pinstripe blazer featuring a timeless pinstripe pattern that exudes confidence and sophistication, designed for corporate leadership and formal professional events. Priced at $109.99.
• Relaxed Fit Joggers Comfortable and versatile joggers crafted from soft, breathable fabric with a relaxed silhouette, suitable for both leisure and active lifestyles, combining comfort with casual chic fashion. Priced at $5.00 (50% off original $10.00).
• Urban Chic Ensemble A versatile and chic ensemble featuring a classic pinstripe pattern with a structured silhouette and refined details, creating a commanding presence for professional meetings and formal events. Priced at $224.95.
• Weekend Wanderlust Wardrobe A versatile and sophisticated activewear piece featuring a structured silhouette with refined details, combining confidence and sartorial excellence for professional and formal occasions. Priced at $119.95.

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Recent moves4 records

Expansion highlights4 records

Broad incumbents

• Zara: Zara is a global fast-fashion incumbent with a strong DTC e-commerce channel serving women's casual, workwear, and occasion categories — comparable in target customer and category mix, though supported by an integrated retail and supply chain infrastructure.
• Net-a-Porter: Net-a-Porter is a global premium online fashion retailer specializing in luxury and contemporary women's apparel with strong workwear and evening wear offerings — comparable in occasion-based merchandising and DTC premium positioning, though at a much higher price band.
• H&M: H&M is a global apparel incumbent with a massive women's fashion assortment spanning casual, workwear, activewear, and occasion wear sold DTC online — comparable in category breadth and customer demographic, though operating at vastly greater scale and brand recognition.

Direct peers

• ASOS: ASOS is the dominant UK-based online women's fashion retailer offering a vast multi-category catalog across casual, work, activewear, and occasion wear — directly comparable in target customer, occasion-based merchandising, and DTC e-commerce model.
• Shein: Shein is the largest online-only women's apparel retailer globally, offering an enormous catalog across casual, workwear, activewear, and evening at ultra-low price points — directly comparable as a DTC women's fashion destination competing on assortment and price.
• Boohoo: Boohoo is a UK-headquartered online fashion retailer serving trend-driven young women across casual, going-out, and occasion categories at accessible price points — closely matching FemmeWardrobe's customer profile, pricing tiers, and e-commerce-only delivery.
• Nasty Gal: Nasty Gal is an online-first women's fashion brand targeting young women with edgy casual, going-out, and occasion wear — directly comparable in DTC-only model, women-focused positioning, and reliance on Instagram-led demand generation.
• PrettyLittleThing: PrettyLittleThing operates a fast-fashion DTC platform targeting women with occasion-spanning apparel (casual through evening) at aggressive price points — directly comparable in audience, pricing strategy, and reliance on social channels for demand generation.

Regional players

• Reiss: Reiss is a UK-based contemporary fashion retailer with strong workwear and occasion wear collections sold DTC online — comparable in the work/office and evening categories FemmeWardrobe targets, though at higher price points.
• Karen Millen: Karen Millen is a UK-based women's apparel retailer specializing in workwear, occasion wear, and elevated everyday pieces sold through its own e-commerce site — comparable in the professional and evening dress segments that FemmeWardrobe emphasizes.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights5 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about FATENSHOPPER LTD