MANYATTA LIMITED

What MANYATTA LIMITED does

Manyatta Limited designs and sells handmade beaded leather belts and a small range of complementary accessories, operating a direct-to-consumer e-commerce business under the Manyatta Belts® brand from a registered UK office in Moreton Pinkney (company number 09370533). The company's core proposition is bespoke and traditional Maasai-style beaded belts — each assembled from upwards of 6,000 individually sown beads on Kenyan-tanned leather with locally produced buckles — targeting UK and international sports clubs, private members' clubs, livery companies, military regiments, British public schools, and nation/diaspora gifting segments. Production is carried out by Maasai women artisans in the Ngong Hills and Amboseli National Park, with leather processed at a tannery in Thika, Kenya; the company markets the resulting supply chain as fair-wage and ethically sourced.

The product portfolio spans Traditional Maasai designs (Turkana, Lamu, Tsavo, Samburu, Earth), custom Club belts by vertical (golf, polo, rugby, cricket, sailing, rowing, university, social, horse racing, racket sports, private members' clubs, winter sports), Regimental belts (Foot Guards, Royal Scots Dragoon Guards, Light Dragoons, Royal Marines, Black Watch and others), School belts (Eton, Radley, Rugby, Christ's), Nation belts, Countryside animal-design belts, hand-beaded dog and cat collars, and a co-branded baseball cap. Standard belts retail at $116 across all sizes (24″–50″ waist), dog collars at $28–$48 by size, and the cap at $35; all revenues flow through one-time consumer purchase or bespoke commission pricing with no subscription, licensing, or recurring monetisation layer.

The go-to-market motion is exclusively direct-to-consumer via the Shopify-powered manyatta.co.uk storefront for standard SKUs, with bespoke commissions for clubs, schools, regiments, and associations handled through direct email and phone contact with co-founders Stuart Squire and Theo Shepherd-Smith — the same channel that, per company history, originated the business in 2014 after founder Stuart Squire commissioned an MCC-coloured belt that drew colleague commissions. Distribution is single-channel (no wholesale, no marketplace listing, no third-party retailer); marketing relies on Instagram, Facebook, Pinterest, a blog ('Manyatta Moments'), email newsletter, and word-of-mouth referrals among member networks. The customer base is described as 'hundreds of associations' including MCC, Eton College, Radley College, Harlequins, Leicester Tigers, Lord's Taverners, Royal Yacht Squadron, Beaufort Polo Club, Lloyd's Golf Club, West Sussex Golf Club, and various Foot Guards regiments. The company has no disclosed external funding, no disclosed headcount beyond two director-founders, and no public financial reporting.

Name

MANYATTA LIMITED

Legal name

Manyatta Limited

Website

https://manyatta.co.uk

Company type

Private

Founded year

2014

Operating status

Operating

Headcount range

1–10 employees

Short description

Manyatta Limited designs and sells handmade Maasai beaded leather belts (~$116) and accessories directly to UK and international sports clubs, schools, military regiments, private members' clubs, and consumers via manyatta.co.uk, with artisan production in Kenya.

Ownership category

akta.pro rank

Headquarters

HQ city

Moreton Pinkney

HQ country

United Kingdom

HQ region

Europe

Offices4 records

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Marketing or Sales, Personnel

Revenue model

1. Hand-Beaded Belt Sales: One-time purchase of hand-crafted Maasai beaded belts sold directly through the company's e-commerce website. Belts are priced at $116 with custom commissions available for additional fees.
2. Pet Accessories Sales: Dog and cat collars sold at various price points ($28-$48) depending on size. Hand beaded using the same technique as belts.
3. Apparel Accessories: Baseball caps priced at $35 to complement the belt collection.
4. Sample Sale Products: Reduced price sample products at various price points ($76 and above) for discontinued or overstocked items.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels7 records

Core offering

Manyatta Limited designs and sells handmade Maasai beaded leather belts through a direct-to-consumer e-commerce store, offering standard traditional designs alongside custom commissions tailored to the colors of clubs, schools, regiments, and associations. The company also sells beaded pet collars and accessories, with each belt featuring over 6,000 individually sewn beads produced by Maasai artisans in Kenya.

Product overview

Manyatta Limited offers handcrafted Maasai beaded belts and accessories. The core product line includes Traditional belts (Turkana, Lamu, Tsavo, Samburu, Earth), Club belts for sports and private members clubs, Regimental belts for military units, School belts for educational institutions, Nation belts featuring country flags, and Animal design belts. The product portfolio also includes Dog & Cat Collars and a Baseball Cap accessory. All belts are hand-beaded by Maasai women in Kenya using traditional techniques, with approximately 6000 beads per belt, and are crafted from Kenyan leather with locally sourced buckles. The company operates on a made-to-order basis for custom club and regiment belts, while maintaining stock of traditional designs.

Differentiator

Problem solved

Functional benefit

Products and services

• Traditional Maasai Beaded Belts Handcrafted beaded belts made by Maasai women in Kenya featuring authentic Kenyan designs including Turkana, Lamu, Tsavo, Samburu, and Earth colourways. Each belt uses approximately 6,000 individually sewn beads and Kenyan leather, sold to individual consumers through the company website.
• Custom Club Belts Bespoke beaded belts commissioned by sports clubs, private members clubs, social clubs, and other associations in their specific club colours and designs. Includes belts for golf, polo, rugby, cricket, sailing, rowing, universities, horse racing, racket, and winter sports clubs.
• Regimental Belts Belts designed for military regiments and corps including Royal Scots Dragoon Guards, Household Division Foot Guards, Royal Marines, Army Air Corps, The Black Watch, King's Royal Hussars, and Queen's Royal Hussars, featuring traditional stable belt patterns in regimental colours.
• School Belts Beaded belts created for British public schools and alumni associations, including house belts and Old Boy/Old Girl belts. Schools served include Eton College, Radley College, Christ School NC, Christ's College Christchurch, and Rugby School.
• Nation Belts Beaded belts featuring national flag designs for countries and national associations, including Barbados, Ukraine, Scotland, Zimbabwe, St Vincent and the Grenadines, and Tanzania.
• Animal Design (Countryside) Belts Beaded belts featuring British countryside animal designs including Fox, Brown Trout, Hare, Berkeley, Cotswold, Pheasant, and Stowe Hare patterns, celebrating British rural themes.
• Dog & Cat Collars Hand-beaded pet collars using the same Maasai beadwork technique as the belts, available in Samburu, Lamu, Tsavo, Earth, and Turkana designs. Sizes range from cat (9"–11") to large dog (17"–21"), priced $28–$48.
• Manyatta Baseball Cap A baseball cap designed to complement the beaded belt collection, priced at $35.

Quantifiable outcome

• Thousands of individually sewn beads per belt
• +1 more outcomes

Named customers13 records

Segments8 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

One partnership is on record.

• West Sussex Golf ClubminorGTM or Marketing Partner · 1 January 2024Manyatta partnered with West Sussex Golf Club to create their very own Maasai belt in the club's colours. West Sussex is described as one of the prestigious UK golf clubs. The partnership represents Manyatta's approach of working with clubs to develop custom designs.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Mulberry: British heritage leather goods brand producing premium bags, small leather goods, and accessories. Comparable as a UK-rooted luxury leather accessories brand with D2C distribution and global reach.
• Dents: British heritage leather accessories maker (gloves, belts, small leather goods). Comparable as a long-established UK leather accessories brand with D2C and wholesale channels.
• Asprey: British luxury heritage brand producing leather goods and accessories for an ultra-premium, prestige-oriented customer. Comparable positioning and D2C-led model in British luxury leather accessories.
• New & Lingwood: British heritage outfitter for Eton College and other institutions, producing shirts, ties, and formal accessories. Comparable institutional customer base (notably schools and clubs).
• Benson & Clegg: British heritage maker of club ties, badges, and regimental accessories for military units, livery companies, and clubs. Comparable as a long-standing UK supplier of identity-coded formal accessories to the same institutional customer base.
• Budd Shirtmakers: British shirtmaker serving public schools, military regiments, and private members' clubs with custom formal wear. Comparable customer segments and custom commission model.

Direct peers

• Anderson's: Italian maker of handcrafted leather belts with deep heritage. Comparable on product category (premium handmade belts) and customisation capability, though serving a more European luxury market.
• Parker Clay: Ethical leather bag and accessories brand produced in Africa with a social-impact narrative. Comparable to Manyatta for ethical African-made leather goods marketed to Western consumers via D2C.
• Ettinger: British heritage leather goods maker producing belts, wallets, and small leather accessories. Comparable to Manyatta as a UK-based premium leather accessories brand serving a traditional, prestige-oriented customer base.
• Sidai Made: Kenya-based ethical leather and saddle maker working with Maasai and other artisan communities. Closest peer given shared Kenyan artisan supply chain, ethical positioning, and leather accessories focus.

Market position

Strengths1 record

Weaknesses5 records

Competitive moat4 records

Key highlights7 records

Customer concentration

• Xtwitter.com/manyattabelts
• YouTubeyoutube.com/@manyattabelts
• Facebookfacebook.com/manyattabelts
• Instagraminstagram.com/manyattabelts

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about MANYATTA LIMITED