BEYOND 90 ANALYSIS LIMITED

What BEYOND 90 ANALYSIS LIMITED does

Beyond 90 Analysis Limited is a UK-based football analytics platform that ingests match event data and produces automated tactical reports describing what players actually do on the pitch, as opposed to where they line up positionally. The company's core technology is a proprietary behavioral profiling system that assigns every player in a squad one of 30 archetypes organized into five families (Creator, Engines, Expressive, Finisher, Warrior), derived from event data covering progression, chance creation, duels, transitions, defending, and set pieces. Reports are delivered digitally within 48 hours of match submission and include a Squad Archetype Dashboard with passing-network visualization and connection-intensity metrics.

The company monetizes through a four-tier pricing structure: a free single-match pilot, a £1,000 per-match one-time analysis, a £2,000/month Team Plan subscription covering all competitive matches of one team, and a £15,000/month Club Plan subscription covering all teams within a club. All tiers exclude VAT and are billed in advance. The go-to-market is direct B2B enterprise sales to UK football clubs, with the free pilot serving as the primary acquisition mechanism. The platform is delivered exclusively through a secure online account-based interface with no public API, SDK, or partner integration surface.

Beyond 90 Analysis Limited is a privately held company incorporated in England & Wales (Company No. 17080893), registered at Llandudno, United Kingdom, and appears to be founder-operated based on the absence of disclosed management team, institutional investors, or headcount data. The company has no disclosed funding rounds, no named customers, and no disclosed revenue, indicating it is at an early operational stage with all commercial activity currently scoped to the United Kingdom football market.

Name

BEYOND 90 ANALYSIS LIMITED

Legal name

Beyond 90 Analysis Limited

Website

https://beyond90.uk

Company type

Private

Founded year

2026

Operating status

Operating

Short description

Beyond 90 Analysis Limited is a UK-based football analytics platform that processes match event data to assign players one of 30 behavioral archetypes and delivers automated tactical reports to professional and semi-professional football clubs via tiered subscriptions.

Ownership category

akta.pro rank

Product category

Sports Performance Analytics

NAICS

Spectator Sports (71121)

SIC

Services-Computer Programming, Data Processing, Etc. (7370), Services-Computer Programming Services (7371)

akta.pro primary industry

Sports Data, Analytics & CRM Services (Fan Data, Insights, Audience Development) (MPAKAKAO)

Keywords

• Football analytics
• Match analysis
• Player profiling
• Tactical reporting
• Squad tracking

Headquarters

HQ city

Llandudno

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations

Revenue model

1. Single Match Analysis: One-time purchase of match analysis at £1,000 per match (excl. VAT). Customers pay per match without recurring commitment. Report delivered digitally within 48 hours.
2. Team Plan Subscription: Monthly subscription at £2,000 per month (excl. VAT) covering all competitive matches per calendar month. Recurring revenue model billed monthly in advance with predictable revenue stream from team-level clients.
3. Club Plan Subscription: Premium monthly subscription at £15,000 per month (excl. VAT) covering all competitive matches of all teams within the club. Highest-tier recurring revenue targeting multi-team football organizations.
4. Pilot (Free Tier): One complimentary match analysis offered to demonstrate platform capabilities and drive conversion to paid plans. No revenue generated but serves as acquisition tool.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels1 record

Core offering

Beyond 90 Analysis provides a football analytics platform that processes match event data to generate automated tactical reports and assign each player one of 30 behavioral archetypes across 5 families (Creators, Engines, Expressive, Finisher, Warrior). The service is offered as a tiered subscription covering single matches, individual teams, or entire clubs, with reports delivered digitally within 48 hours of match submission.

Product overview

Beyond 90 Analysis is a football analytics platform that provides structured event data processing, player archetype analysis, and automated tactical report generation. The platform operates on a tiered subscription model with four plans: Pilot (free single-match trial), Single Match (£1,000 per analysis), Team Plan (£2,000/month for all competitive matches of one team), and Club Plan (£15,000/month for all competitive matches of all teams in the club). The core product centers on a proprietary archetype system that assigns each player a behavioral profile drawn from event data, classifying them into one of 30 distinct archetypes across five families (Creator, Engines, Expressive, Finisher, Warrior). Analysis reports cover multiple dimensions including Overview, Progression, Chance Creation, Duels, Transitions, Defending, Set Pieces, and Archetypes, along with passing network visualizations.

Differentiator

Problem solved

Functional benefit

Products and services

• Pilot (Free Tier) One complimentary match analysis offered to demonstrate the platform's capabilities and drive conversion to paid plans. Subject to availability; provides a single-match tactical report with player archetype assignments. No payment required.
• Single Match Analysis One-time pay-per-match analysis priced at £1,000 per match (excl. VAT). Delivers a comprehensive tactical report with player archetypes, formation analysis, and performance metrics within 48 hours of match submission. Designed for occasional use without subscription commitment.
• Team Plan Subscription Monthly subscription at £2,000 per month (excl. VAT) covering all competitive matches per calendar month for a single team. Provides ongoing tactical analysis, archetype tracking, passing network visualizations, and reports covering Progression, Chance Creation, Duels, Transitions, Defending, Set Pieces, and Archetypes. Billed monthly in advance.
• Club Plan Subscription Premium monthly subscription at £15,000 per month (excl. VAT) covering all competitive matches of all teams within a football club. Provides comprehensive multi-team tactical analysis, squad-wide archetype assignment, and full reporting across all match phases. Billed monthly in advance.

Quantifiable outcome

• Match analysis reports delivered within 48 hours of match submission

Segments1 record

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability2 records

Feature4 records

Recent moves4 records

Expansion highlights4 records

Emerging players

• SkillCorner: Football data company using broadcast tracking to produce physical and tactical metrics for clubs and broadcasters. Comparable because it sells event/behavioral football data to clubs, though it focuses on tracking-derived rather than archetype-based outputs.
• FootyStats: Football statistics and data platform offering match stats, predictions, and analysis to clubs, media, and consumers. Comparable as a football-data vendor focused on tactical and performance metrics, though more consumer/media-oriented.
• InStat: Football and basketball video and data analytics platform serving clubs and federations, with a focus on European and CIS markets. Comparable as a vertically focused sports analytics vendor targeting professional football clubs.

Broad incumbents

• Hudl: Sports video and analytics platform (parent of Wyscout) used by professional and amateur football clubs. Comparable because it bundles tactical analysis, video, and player data into an integrated product sold to the same football-club buyer.
• Genius Sports: Sports data and technology company providing data, content, and connectivity services to sports leagues, betting operators, and media. Comparable as a broad sports-data incumbent whose football products overlap with club-facing analytics use cases.
• Catapult Sports: Athlete-monitoring and performance-analytics platform used across elite football and other team sports. Comparable as a broad incumbent offering data-driven athlete insights, though with a heavier focus on wearable/physical metrics.
• Sportradar: Global sports data and content provider serving leagues, media, and betting operators across multiple sports including football. Comparable as a broad incumbent with sports-data analytics capabilities serving the wider football ecosystem.
• Opta (Stats Perform): Long-established sports data provider covering football and other sports with detailed event data and AI-powered insights. Comparable as a broad incumbent offering overlapping football analytics capabilities to clubs, leagues, and broadcasters.

Direct peers

• StatsBomb: Provides advanced football event data and analytics including 360-degree data and player profiles to professional clubs and media. Directly comparable because it sells behavioral and tactical football data to the same customer segment as Beyond 90 Analysis.
• Wyscout: Football scouting and match-analysis platform serving clubs, agents, and leagues worldwide. Directly comparable because it offers tactical match reports, player data, and video analysis sold to professional football clubs.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights5 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about BEYOND 90 ANALYSIS LIMITED