Gelato Estonia OÜ

Name

Gelato Estonia OÜ

Legal name

Gelato Estonia OÜ

Website

https://gelatogroup.com

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

1–10 employees

Ownership category

akta.pro rank

Product category

Print on Demand Platform

NAICS

Commercial Printing (except Screen and Books) (323111), Software Publishers (5132)

SIC

Service Industries For The Printing Trade (2790)

akta.pro primary industry

Business, Professional & Reference Print-on-Demand (Manuals, Standards, Handbooks) (MPAJANAF)

Keywords

• Print on demand
• Custom merchandise
• Ecommerce fulfillment
• Print producer network
• Apparel printing

Headquarters

HQ city

Tallinn

HQ country

Estonia

HQ region

Europe

Markets served

GTM type

B2B

Offering type

Software

Cost components

Operations, Technology or R&D, Personnel, Marketing or Sales, Infrastructure

Revenue model

1. Print-on-demand transaction fees: Gelato charges sellers for each product produced and shipped. Sellers pay only when they receive an order - no upfront costs, no inventory required. The platform acts as a marketplace connecting sellers with print providers.
2. Gelato+ Premium Membership: Subscription membership offering 20% off premium apparel brands (Lane Seven, Cotton Heritage, Allmade, Sport-Tek, Port & Company, SOL's) plus free shipping benefits on orders.
3. Enterprise/Platinum Services: Dedicated enterprise tier with custom quotes, personalized sales support, and enhanced services for high-volume pro sellers and businesses.

Pricing tiers

Go-to-market motion5 records

Distribution channels6 records

Marketing channels6 records

Core offering

Gelato Estonia OÜ develops and maintains the software infrastructure and tools for Gelato's global print-on-demand platform. The platform connects creators, sellers, and businesses with a network of 140+ print providers across 32 countries, enabling local production and distribution of customized products including apparel, mugs, posters, canvas prints, calendars, phone cases, and cards.

Product overview

Gelato operates a global print on demand platform that connects creators, sellers, and businesses with a network of 140+ print providers across 32 countries. The core platform enables on-demand production of customized products including T-shirts, hoodies, mugs, posters, canvas prints, calendars, phone cases, and cards. Gelato+ is a premium subscription membership offering 20% discounts across premium apparel brands (Lane Seven, Cotton Heritage, Allmade, Sport-Tek, Port & Company, SOL's). GelatoConnect is an all-in-one software module for the print industry providing workflow automation and efficiency tools. CreateAI is a generative AI feature for design creation. The platform integrates natively with major ecommerce platforms including Shopify, Etsy, WooCommerce, Wix, Squarespace, BigCommerce, Amazon, and TikTok Shop. Gelato Platinum is the enterprise tier for pro sellers seeking enhanced growth.

Differentiator

Problem solved

Functional benefit

Brands

• GelatoConnect: All-in-one software solution for the print industry, offering efficiency, cost reduction, and automation tools.
• Gelato+

Products and services

• Gelato Platform Global print on demand platform that connects creators and sellers with 140+ print providers across 32 countries, enabling local production and distribution of customized products with no setup fees or inventory requirements.
• GelatoConnect All-in-one software solution for the print industry that elevates efficiency, cuts costs, and automates workflows for print producers, including integrated Apparel and Estimator tools.
• Gelato+ Premium Membership Premium subscription membership offering 20% off across premium apparel brands (Lane Seven, Cotton Heritage, Allmade, Sport-Tek, Port & Company, SOL's) plus free shipping benefits on orders.
• Gelato Platinum Enterprise tier for pro sellers and businesses offering enhanced services, custom quotes, dedicated sales support, and claimed 25%+ faster business growth.

Quantifiable outcome

• 90% of orders produced locally
• +3 more outcomes

Segments5 records

Ideal customer profiles5 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration8 records

AI capability2 records

Feature4 records

Partnerships

Eleven partnerships are on record, tiered core.

• ShopifycoreTechnology or IntegrationNative Shopify app integration enabling merchants to seamlessly add Gelato POD products to their stores. The app has a 4.8/5 rating based on 801 reviews on the Shopify App Store.
• EtsycoreTechnology or IntegrationDirect integration with Etsy marketplace allowing sellers to list and fulfill POD products through Gelato's global network.
• AmazoncoreTechnology or IntegrationIntegration with Amazon marketplace enabling POD product listings and fulfillment through Gelato's production network.
• TikTok ShopcoreTechnology or IntegrationIntegration with TikTok Shop for social commerce POD fulfillment, enabling creators to sell custom products directly on TikTok.
• WooCommercecoreTechnology or IntegrationWordPress/WooCommerce integration for POD product management and fulfillment.
• WixcoreTechnology or IntegrationWix platform integration enabling POD product listings for Wix store owners.
• SquarespacecoreTechnology or IntegrationSquarespace integration for POD product management and automated fulfillment.
• BigCommercecoreTechnology or IntegrationBigCommerce platform integration for POD product listings and fulfillment.
• 60+ Logistics PartnerscoreTechnology or IntegrationGlobal network of 60+ logistics partners ensuring product delivery worldwide, complementing the local production network.
• Premium Apparel Brands (Lane Seven, Cotton Heritage, Allmade, Sport-Tek, Port & Company, SOL's)coreStrategic or Co-development PartnerGelato partners with leading apparel brands to offer premium products exclusively through Gelato+ membership with 20% discount and enhanced quality standards.
• GelatoPrint (Global Print Provider Network)coreChannel Partner/ Reseller/ DistributorNetwork of 140+ print providers across 32 countries that produce POD products locally, forming the core of Gelato's production infrastructure.

Scale indicators6 records

Recent moves6 records

Expansion highlights6 records

Emerging players

• Canva: Design platform expanding into print and merchandise fulfillment via Canva Print. Comparable as an enabler for creators producing custom print products, and a potential design-side competitor to Gelato's CreateAI.

Direct peers

• SPOD (Spreadshirt): Print-on-demand platform with its own production facilities and marketplace, offering apparel and accessories to sellers. Comparable on product category, seller integrations, and global fulfillment.
• Teespring (Spring): Creator-focused POD platform for selling custom apparel and merchandise, tightly integrated with social channels. Comparable target customer (individual creators) and product category.
• Printful: Direct POD competitor operating its own global production network for apparel and accessories with deep Shopify/Etsy integrations. Most comparable to Gelato on product breadth and seller audience, though historically less distributed.
• CustomCat: POD platform specializing in apparel and accessories with Shopify and Etsy integrations. A focused direct competitor for the same creator/ecommerce seller segment as Gelato.
• Zazzle: Long-standing custom products marketplace covering apparel, paper goods, and gifts with a global creator base. Overlaps with Gelato on custom merchandise breadth and consumer-direct selling.
• Redbubble: POD marketplace for independent artists selling art-driven merchandise globally. Comparable creator/marketplace model and product range, though more marketplace-driven than Gelato's seller-tooling focus.
• Printify: Marketplace-style POD platform aggregating third-party print providers, with native integrations to major ecommerce platforms. Closely comparable to Gelato's network-of-providers model and seller go-to-market.

Broad incumbents

• Cimpress (VistaPrint): Mass customization incumbent behind VistaPrint, operating large-scale printing and serving SMBs and enterprises with marketing/promo products. Overlaps with Gelato on small-business custom printing, though at much larger scale and with centralized production.
• Amazon Merch on Demand: Amazon-owned POD program letting creators publish custom apparel and products on Amazon's marketplace. Comparable end-product and target creator, and a platform-level incumbent that influences the ecosystem Gelato integrates into.

Market position

Strengths5 records

Weaknesses1 record

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Gelato Estonia OÜ