Gelato Estonia OÜ
- Company typePrivate
- Founded2015
- HeadquartersTallinn, Estonia
- Headcount1–10
- GTM typeB2B
- OfferingSoftware
Gelato Estonia OÜ firmographics
Firmographics- Name
- Gelato Estonia OÜ
- Legal name
- Gelato Estonia OÜ
- Website
- https://gelatogroup.com
- Company type
- Private
- Founded year
- 2015
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Ownership category
- akta.pro rank
Gelato Estonia OÜ industry classification
Industry- Product category
- Print on Demand Platform
- NAICS
- Commercial Printing (except Screen and Books) (323111), Software Publishers (5132)
- SIC
- Service Industries For The Printing Trade (2790)
- akta.pro primary industry
- Business, Professional & Reference Print-on-Demand (Manuals, Standards, Handbooks) (MPAJANAF)
Keywords
Where Gelato Estonia OÜ is headquartered
LocationHeadquarters
- HQ city
- Tallinn
- HQ country
- Estonia
- HQ region
- Europe
Markets served
Gelato Estonia OÜ business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Operations, Technology or R&D, Personnel, Marketing or Sales, Infrastructure
Revenue model
- Print-on-demand transaction fees: Gelato charges sellers for each product produced and shipped. Sellers pay only when they receive an order - no upfront costs, no inventory required. The platform acts as a marketplace connecting sellers with print providers.
- Gelato+ Premium Membership: Subscription membership offering 20% off premium apparel brands (Lane Seven, Cotton Heritage, Allmade, Sport-Tek, Port & Company, SOL's) plus free shipping benefits on orders.
- Enterprise/Platinum Services: Dedicated enterprise tier with custom quotes, personalized sales support, and enhanced services for high-volume pro sellers and businesses.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Pay-as-you-go | Free Platform Access |
| Subscription | Monthly | Gelato+ Premium Membership |
| Transaction based/ take rate | Pay-as-you-go | Platinum/Enterprise Tier |
Go-to-market motion5 records
Distribution channels6 records
Marketing channels6 records
Gelato Estonia OÜ product offering
Product offeringCore offering
Gelato Estonia OÜ develops and maintains the software infrastructure and tools for Gelato's global print-on-demand platform. The platform connects creators, sellers, and businesses with a network of 140+ print providers across 32 countries, enabling local production and distribution of customized products including apparel, mugs, posters, canvas prints, calendars, phone cases, and cards.
Product overview
Gelato operates a global print on demand platform that connects creators, sellers, and businesses with a network of 140+ print providers across 32 countries. The core platform enables on-demand production of customized products including T-shirts, hoodies, mugs, posters, canvas prints, calendars, phone cases, and cards. Gelato+ is a premium subscription membership offering 20% discounts across premium apparel brands (Lane Seven, Cotton Heritage, Allmade, Sport-Tek, Port & Company, SOL's). GelatoConnect is an all-in-one software module for the print industry providing workflow automation and efficiency tools. CreateAI is a generative AI feature for design creation. The platform integrates natively with major ecommerce platforms including Shopify, Etsy, WooCommerce, Wix, Squarespace, BigCommerce, Amazon, and TikTok Shop. Gelato Platinum is the enterprise tier for pro sellers seeking enhanced growth.
Differentiator
Problem solved
Functional benefit
Brands
- GelatoConnect: All-in-one software solution for the print industry, offering efficiency, cost reduction, and automation tools.
- Gelato+
Products and services
- Gelato Platform Global print on demand platform that connects creators and sellers with 140+ print providers across 32 countries, enabling local production and distribution of customized products with no setup fees or inventory requirements.
- GelatoConnect All-in-one software solution for the print industry that elevates efficiency, cuts costs, and automates workflows for print producers, including integrated Apparel and Estimator tools.
- Gelato+ Premium Membership Premium subscription membership offering 20% off across premium apparel brands (Lane Seven, Cotton Heritage, Allmade, Sport-Tek, Port & Company, SOL's) plus free shipping benefits on orders.
- Gelato Platinum Enterprise tier for pro sellers and businesses offering enhanced services, custom quotes, dedicated sales support, and claimed 25%+ faster business growth.
Quantifiable outcome
- 90% of orders produced locally
- +3 more outcomes
Companies that use Gelato Estonia OÜ
Customer profileSegments5 records
Ideal customer profiles5 records
Gelato Estonia OÜ technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration8 records
AI capability2 records
Feature4 records
Gelato Estonia OÜ partnerships and signals
Strategic signalPartnerships
Eleven partnerships are on record, tiered core.
- ShopifycoreNative Shopify app integration enabling merchants to seamlessly add Gelato POD products to their stores. The app has a 4.8/5 rating based on 801 reviews on the Shopify App Store.
- EtsycoreDirect integration with Etsy marketplace allowing sellers to list and fulfill POD products through Gelato's global network.
- AmazoncoreIntegration with Amazon marketplace enabling POD product listings and fulfillment through Gelato's production network.
- TikTok ShopcoreIntegration with TikTok Shop for social commerce POD fulfillment, enabling creators to sell custom products directly on TikTok.
- WooCommercecoreWordPress/WooCommerce integration for POD product management and fulfillment.
- WixcoreWix platform integration enabling POD product listings for Wix store owners.
- SquarespacecoreSquarespace integration for POD product management and automated fulfillment.
- BigCommercecoreBigCommerce platform integration for POD product listings and fulfillment.
- 60+ Logistics PartnerscoreGlobal network of 60+ logistics partners ensuring product delivery worldwide, complementing the local production network.
- Premium Apparel Brands (Lane Seven, Cotton Heritage, Allmade, Sport-Tek, Port & Company, SOL's)coreGelato partners with leading apparel brands to offer premium products exclusively through Gelato+ membership with 20% discount and enhanced quality standards.
- GelatoPrint (Global Print Provider Network)coreNetwork of 140+ print providers across 32 countries that produce POD products locally, forming the core of Gelato's production infrastructure.
Scale indicators6 records
Recent moves6 records
Expansion highlights6 records
Gelato Estonia OÜ competitors and assessment
Company assessmentEmerging players
- Canva: Design platform expanding into print and merchandise fulfillment via Canva Print. Comparable as an enabler for creators producing custom print products, and a potential design-side competitor to Gelato's CreateAI.
Direct peers
- SPOD (Spreadshirt): Print-on-demand platform with its own production facilities and marketplace, offering apparel and accessories to sellers. Comparable on product category, seller integrations, and global fulfillment.
- Teespring (Spring): Creator-focused POD platform for selling custom apparel and merchandise, tightly integrated with social channels. Comparable target customer (individual creators) and product category.
- Printful: Direct POD competitor operating its own global production network for apparel and accessories with deep Shopify/Etsy integrations. Most comparable to Gelato on product breadth and seller audience, though historically less distributed.
- CustomCat: POD platform specializing in apparel and accessories with Shopify and Etsy integrations. A focused direct competitor for the same creator/ecommerce seller segment as Gelato.
- Zazzle: Long-standing custom products marketplace covering apparel, paper goods, and gifts with a global creator base. Overlaps with Gelato on custom merchandise breadth and consumer-direct selling.
- Redbubble: POD marketplace for independent artists selling art-driven merchandise globally. Comparable creator/marketplace model and product range, though more marketplace-driven than Gelato's seller-tooling focus.
- Printify: Marketplace-style POD platform aggregating third-party print providers, with native integrations to major ecommerce platforms. Closely comparable to Gelato's network-of-providers model and seller go-to-market.
Broad incumbents
- Cimpress (VistaPrint): Mass customization incumbent behind VistaPrint, operating large-scale printing and serving SMBs and enterprises with marketing/promo products. Overlaps with Gelato on small-business custom printing, though at much larger scale and with centralized production.
- Amazon Merch on Demand: Amazon-owned POD program letting creators publish custom apparel and products on Amazon's marketplace. Comparable end-product and target creator, and a platform-level incumbent that influences the ecosystem Gelato integrates into.
Market position
Strengths5 records
Weaknesses1 record
Competitive moat5 records
Key risks5 records
Key highlights7 records
Customer concentration
Gelato Estonia OÜ financial estimates
Financial estimateRevenue estimate
Valuation estimate
Gelato Estonia OÜ leadership team
Management profileNumber of profiles
Gelato Estonia OÜ funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Gelato Estonia OÜ M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Gelato Estonia OÜ
What does Gelato Estonia OÜ do?
Gelato Estonia OÜ develops and maintains the software infrastructure and tools for Gelato's global print-on-demand platform. The platform connects creators, sellers, and businesses with a network of 140+ print providers across 32 countries, enabling local production and distribution of customized products including apparel, mugs, posters, canvas prints, calendars, phone cases, and cards.
Is Gelato Estonia OÜ a public or private company?
Gelato Estonia OÜ is a private company. It is classified as unknown and is currently operating.
When was Gelato Estonia OÜ founded?
Gelato Estonia OÜ was founded in 2015. It employs 1 to 10 people.
Where is Gelato Estonia OÜ based?
Gelato Estonia OÜ is headquartered in Tallinn, Estonia, in the Europe region.
How does Gelato Estonia OÜ make money?
Three revenue lines are on record. Print-on-demand transaction fees are the primary driver. The others are gelato+ Premium Membership and enterprise/Platinum Services.
Who are Gelato Estonia OÜ's main competitors?
Canva is listed as an emerging player. Direct peers are SPOD (Spreadshirt), Teespring (Spring), Printful, CustomCat, Zazzle, Redbubble and Printify. Broad incumbents are Cimpress (VistaPrint) and Amazon Merch on Demand.
Does Gelato Estonia OÜ have an API?
Yes. Gelato offers an API for developers to integrate with their print on demand platform. The API documentation is available at dashboard.gelato.com/docs/. Authentication uses OpenID Connect protocol with a client_id of 'api-dashboard'. The API enables order management, product creation, and integration with the print on demand network. Developer documentation is at dashboard.gelato.com/docs.
What industry is Gelato Estonia OÜ in?
Gelato Estonia OÜ's product category is Print on Demand Platform. Its primary akta.pro industry code is MPAJANAF, Business, Professional & Reference Print-on-Demand (Manuals, Standards, Handbooks). Its NAICS code is 323111 and its SIC code is 2790.