What EDWARD CARTER PROPERTIES LTD does

Edward Carter Properties Ltd is a privately held, Manchester-based residential estate and letting agency founded in 2020, operating from a single city centre office at 125 Deansgate. The company serves three end-markets: residential property buyers and sellers, landlords (including first-time and portfolio investors), and tenants, with the landlord segment structured around three tiered service lines — Tenant Find, Rent Collection, and Fully Managed & Guaranteed Rent, the last of which includes bundled Rent Guarantee & Legal Cover insurance. Ancillary revenue is generated through value-add landlord products (Nil Deposit, Rent on Time, Tenant Evict, landlord insurance) sourced via an insurance partner, Let Alliance.

The business is built on a traditional agency model rather than proprietary technology. Core operations run on PCHomes estate agent software from Estates IT Ltd, which handles listings, applicant matching, and property management. Distribution relies on the physical Deansgate office with extended opening hours, the company's own website, and listings syndicated to the three major UK property portals (Zoopla, OnTheMarket, Prime Location). Customer testimonials and the choice of a prominent city centre location suggest a sales-led, relationship-driven go-to-market with a high-touch, in-person service ethos.

Monetisation combines transaction-based sales commission with recurring letting and management fees, plus referral income from insurance and add-on services. The operating geography is narrowly defined as Greater Manchester, and the company holds sector accreditations (UKALA, Property Redress Scheme, Client Money Protection, My Deposits) that underpin its compliance position. There is no disclosed revenue, no institutional funding, and no parent company; the entity appears to be founder-owned, with a headcount reported as 1-10.

Name

EDWARD CARTER PROPERTIES LTD

Legal name

Edward Carter Properties Ltd

Website

https://edward-carter.co.uk

Company type

Private

Founded year

2020

Operating status

Operating

Headcount range

1–10 employees

Short description

Edward Carter Properties Ltd is a Manchester-based residential estate and letting agency providing property sales, lettings, tiered landlord management, and ancillary landlord insurance products to individual landlords, tenants, buyers, and sellers across Greater Manchester.

Ownership category

akta.pro rank

Product category

Residential Real Estate Services

NAICS

Offices of Real Estate Agents and Brokers (5312), Residential Property Managers (531311), Offices of Real Estate Agents and Brokers (53121)

SIC

Real Estate Agents & Managers (For Others) (6531), Operators Of Apartment Buildings (6513)

akta.pro primary industry

Residential Lease Administration & Tenant Services (BPAJAFAL)

akta.pro secondary industries

Buyer Representation Services (BPAJAAAJ), Residential Investment Property Brokerage (SFR/Small Multifamily) (BPAJAAAE)

Keywords

• Residential property sales
• Lettings and management
• Landlord services
• Estate agency
• Tenant referencing

Headquarters

HQ city

Manchester

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Others

Revenue model

1. Letting and Management Fees: Commission-based fees for landlord services, with three service levels: Tenant Find (finding suitable tenants), Rent Collection (tenant sourcing plus rent management), and Fully Managed & Guaranteed Rent (complete property management including Rent Guarantee & Legal Cover included as standard).
2. Sales Commission: Estate agency fees for property sales, either as set fee or percentage of final purchase price.
3. Additional Landlord Services: Fees for additional services including landlord insurance through Let Alliance, Rent Guarantee insurance, Nil Deposit scheme, Rent on Time collection service, and Tenant Evict legal eviction service.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

Edward Carter Properties Ltd is a Manchester-based estate and letting agency that facilitates residential property sales and lettings, and provides tiered landlord management services (Tenant Find, Rent Collection, and Fully Managed & Guaranteed Rent). The firm also brokers ancillary landlord risk products including Rent Guarantee & Legal Cover, Nil Deposit, Rent on Time rent collection, Tenant Evict legal support, and landlord insurance through partner Let Alliance.

Product overview

Edward Carter Properties Ltd operates as a traditional estate and letting agency in Manchester offering residential property sales and lettings services. The core offering consists of Property Sales and Property Lettings services. For landlords, the company provides tiered service levels: Tenant Find (basic tenant sourcing), Rent Collection (tenant sourcing plus rent management), and Fully Managed & Guaranteed Rent (comprehensive property management with included insurance). Additional ancillary products include Rent Guarantee & Legal Cover, Nil Deposit Scheme, Rent on Time, Tenant Evict, and Landlords Insurance, all provided through their insurance partner Let Alliance. The company also offers an Instant Online Valuation tool for property owners.

Differentiator

Problem solved

Functional benefit

Products and services

• Property Sales Service

Named customers7 records

Segments5 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Eight partnerships are on record, tiered core and minor.

• Centrepoint ManchestercoreOthersEdward Carter's chosen charity partner supporting homeless young people. The company donates approximately 10% of monthly fees for managed properties under Centrepoint's 'Sponsor a Room' scheme. For every landlord signing up to a Fully Managed service, Edward Carter sponsors a room with Centrepoint to help provide housing, health support, and life skills for homeless young people.
• Let AllianceminorImplementation/ SI/ Consulting PartnerInsurance partner providing landlord insurance, Rent Guarantee & Legal Cover, Nil Deposit scheme, Rent on Time rent collection service, and Tenant Evict legal eviction services to Edward Carter's landlord clients.
• ZooplaminorChannel Partner/ Reseller/ DistributorMajor UK property listing portal where Edward Carter Properties advertises properties for sale and rent.
• OnTheMarketminorChannel Partner/ Reseller/ DistributorMajor UK property listing portal where Edward Carter Properties advertises properties for sale and rent.
• Prime LocationminorChannel Partner/ Reseller/ DistributorProperty listing portal where Edward Carter Properties advertises properties for sale and rent.
• UK Association of Letting Agents (UKALA)minorOthersLicensed member of UKALA which includes Client Money Protection. UKALA represents letting and management agents and safeguards landlord and tenant interests with strict code of practice.
• Property Redress SchememinorOthersGovernment-authorised consumer redress scheme for property agents. Membership ensures compliance with legal requirements for consumer redress.
• My DepositsminorOthersGovernment-backed tenancy deposit protection scheme. Protects tenancy deposits and provides dispute resolution for landlords and tenants.

Scale indicators3 records

Recent moves6 records

Expansion highlights4 records

Emerging players

• OpenRent: UK online letting platform enabling landlords to advertise and let properties directly, bypassing traditional agents. Competes for the entry-level Tenant Find service tier and represents a structural threat to landlord fee take rates over time.
• Purplebricks: Hybrid online estate agency offering flat-fee sales in Manchester and across the UK. Competes primarily for Edward Carter's residential sales commission revenue via a different (lower-touch, lower-fee) model; an indirect threat to the transactional fee stream.

Broad incumbents

• Bridgfords: Long-established national estate agency (part of the Connells Group) with multiple Manchester branches covering sales, lettings, and management. Overlapping service lines and target segments, with substantially larger marketing and branch infrastructure.
• Hunters: National franchised estate agency group with sales, lettings, and property management services across Greater Manchester. Comparable business model and service mix, but broader portfolio and brand recognition versus Edward Carter's single-city focus.
• Belvoir: UK-wide franchised lettings and sales network with strong Manchester presence. Comparable on residential sales, lettings, property management, and ancillary landlord insurance/Rent Guarantee products through similar insurance partner arrangements.
• Northwood UK: National franchised letting and management network with Manchester offices. Closely comparable on the Guaranteed Rent / full management proposition, including rent guarantee and legal cover bundles that mirror Edward Carter's Let Alliance-backed product.
• Martin & Co: National UK franchised letting and estate agency with multiple Manchester offices. Offers the same tiered service menu (tenant find, rent collection, full management) and competes head-to-head for landlords in Edward Carter's core geography, but at materially larger network scale.

Direct peers

• Ascend Properties: Manchester-focused letting and management specialist offering tiered landlord services (tenant find, rent collection, fully managed) similar to Edward Carter's pricing tiers. Operates in overlapping postcodes (M1, M3, M4, Salford) targeting the same landlord and tenant segments.
• Jordan Fishwick: Established independent Manchester estate and letting agency operating across the same city centre and Greater Manchester submarkets (Chorlton, Didsbury, city centre). Direct comparable on residential sales, lettings, and full management with a comparable headcount-scale, local-knowledge positioning.
• Cities Letting: Manchester-focused letting specialist concentrating on city centre apartments, targeting the same young professional and investor landlord segments in M1, M3, M15 postcodes. Directly comparable offering with a similar scale and tenancy mix.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/edwardcarterproperties
• Instagraminstagram.com/edwardcarterproperties
• LinkedInlinkedin.com/company/edward-carter-properties

Compliance5 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about EDWARD CARTER PROPERTIES LTD