FANDRIVE MOTORSPORT LTD

What FANDRIVE MOTORSPORT LTD does

FanDrive Motorsport Ltd is a UK-based software company that operates a digital fan engagement and race management platform for motorsport championships. The company is headquartered in Bristol, United Kingdom, and was founded in 2025. FanDrive serves three customer constituencies within a motorsport event: championship organizers who need to coordinate race weekend operations, race car drivers who need a digital presence tied to their car, and spectators who want enhanced on-site and remote engagement. The company is the designated official fan engagement platform of Caterham Motorsport UK, covering five championships and more than 150 race cars.

The company's product surface comprises four interconnected components: a core platform, an Organizer Portal web dashboard (organizer.fandrive.net) for managing entry lists, timetables, push notifications, and engagement analytics; a Live Timing Portal (fandrive.app) for real-time race data; and a free consumer mobile application on iOS and Android featuring QR code scanning that converts each race car into a digital touchpoint linking to driver profiles, stats, and sponsor links. The technology stack centers on QR activation, live timing infrastructure, push notifications, and real-time analytics dashboards. Additional features include digital paddock scavenger hunts and personalized weekend feeds for fans following specific cars.

FanDrive's business model is a B2B SaaS subscription targeting motorsport championship organizers, supplemented by a freemium consumer app that supports engagement but is not a direct revenue stream per available evidence. Pricing is quote-based and not publicly disclosed, with sales engagement driven by demo requests via email ([email protected]). The go-to-market is dual-track: product-led growth through the consumer app stores and direct enterprise sales to championship operators. The company is also a member of the Silverstone Technology Cluster, an industry association supporting UK motorsport and automotive technology firms. No funding rounds, headcount, or revenue figures are disclosed in the available data.

Name

FANDRIVE MOTORSPORT LTD

Legal name

FANDRIVE MOTORSPORT LTD

Website

https://fandrive.net

Company type

Private

Founded year

2025

Operating status

Operating

Short description

FanDrive Motorsport is a UK-based software company that provides a digital fan engagement and race management platform for motorsport championships, connecting organizers, drivers, and spectators through QR activation, live timing, and a mobile app.

Ownership category

akta.pro rank

Product category

Motorsport Event Management Software

NAICS

Spectator Sports (71121), Other Spectator Sports (711219)

SIC

Services-Miscellaneous Amusement & Recreation (7990)

akta.pro primary industry

Motorsports Fan Engagement & Membership Programs (Series/Team-Owned) (MPAKAGAI)

akta.pro secondary industries

Fan Communities & Subscription Content Platforms (Membership/Patronage) (BPAMAJAO), Motorsports & Racing Experiences (THAJAFAF)

Keywords

• Motorsport event management
• Fan engagement software
• Race timing systems
• Digital championship platform
• Motorsport mobile apps

Headquarters

HQ city

Bristol

HQ country

United Kingdom

HQ region

Europe

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Championship/Organizer Platform Subscription: B2B SaaS model where motorsport championships and race organizers pay for access to the organizer dashboard, event management tools, and fan engagement features. Pricing appears quote-based with demo-driven sales cycle.

Go-to-market motion2 records

Distribution channels3 records

Marketing channels3 records

Core offering

FanDrive provides a digital race management and fan engagement platform for motorsport championships, consolidating entry lists, live timing, driver profiles, push notifications, engagement analytics, and QR-based fan activation into a single system. The platform replaces fragmented spreadsheets, chat groups, and paper timetables used by championship organizers with a unified dashboard, while fans engage via a free iOS and Android app featuring scan-to-follow and personalized weekend feeds. FanDrive currently powers five championships including the Caterham Seven 270R Championship, connecting 150+ race cars every race weekend.

Product overview

FanDrive is a unified motorsport fan engagement platform comprising four interconnected components: the core FanDrive Platform that powers championship operations, the Organizer Portal for managing events and communications, the Live Timing Portal for real-time race data, and the Fan App for iOS and Android enabling fan engagement through QR scanning, driver following, and personalized content delivery.

Differentiator

Problem solved

Functional benefit

Products and services

• FanDrive Platform

Named customers1 record

Segments3 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

Two partnerships are on record, tiered core and minor.

• Caterham Motorsport UKcoreStrategic or Co-development PartnerFanDrive is the official fan engagement platform of Caterham Motorsport UK, connecting 150+ race cars, drivers, and fans every race weekend. The partnership covers five championships including the Caterham Seven 270R Championship. FanDrive provides entry lists, live timing, driver profiles, and fan experiences as an integrated platform.
• Silverstone Technology ClusterminorOthersFanDrive is a member of the Silverstone Technology Cluster (STC), a business cluster supporting technology companies in the motorsport and automotive sector around Silverstone. STC membership provides networking and business support opportunities within the UK motorsport ecosystem.

Scale indicators3 records

Recent moves5 records

Expansion highlights4 records

Emerging players

• LiveRC: Live streaming and results platform for RC and motorsport events, including timing and event pages. Direct overlap with FanDrive's live-timing and fan-engagement surface for racing events, particularly in the RC and grassroots motorsport segments.

Direct peers

• Sportity: Event information and communication platform used by sports organizers across motorsport and other sports. Closely comparable to FanDrive on the organizer-to-driver/fan information and push-notification surface.
• TSL Timing: UK-based motorsport timing and results systems provider serving championships and race organizers across Britain and Europe. Comparable to FanDrive on the organizer-facing timing and results surface.
• MyLaps: Dutch motorsport timing systems vendor that supplies transponder hardware and timing software to race organizers worldwide. Direct competitor to FanDrive's race-weekend event management and live timing layer, with deep incumbency in the timing category.

Broad incumbents

• Genius Sports: Sports data and technology company providing official data, fan engagement and betting-integrity tech to leagues worldwide. Comparable to FanDrive's digital infrastructure layer for sports properties, but at league/federation scale rather than grassroots championship scale.
• Motorsport Network: Global motorsport media and technology ecosystem (Motor.com, Motorsport.com, Motorsport Images, etc.) covering live timing, stats, and fan content. Overlaps with FanDrive on motorsport fan engagement and live data, but operates at a much broader media scale.
• Sportradar: Global sports data and content company providing live data, fan engagement, and media solutions to sports organizations. Shares the sports-tech infrastructure model with FanDrive, though focused on tier-1 leagues and data distribution.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about FANDRIVE MOTORSPORT LTD