Sportity
Sportity OÜ is an Estonian software company that provides a cloud-based digital notice board app and accreditation system for sports event organisers, used by international federations such as FIA, FIM, ISU, and WorldAquatics across 50+ countries.
- Company typePrivate
- Founded2014
- HeadquartersTallinn, Estonia
- Headcount1–10
- GTM typeB2B
- OfferingSoftware
What Sportity does
Sportity OÜ is an Estonian privately held software company, founded in 2014 and headquartered in Tallinn, that builds cloud-based digital infrastructure for sports event organisers. Its core product, the Sportity App, is a free mobile application (iOS and Android) that functions as a digital notice board: organisers upload documents, regulations, schedules, and results via a web-based admin panel, and participants access the content through push notifications after entering a shared event password, with no account creation required and offline document availability. The company complements this with the Sportity Accreditation System, a web-based module providing role-based access zones, QR-coded check-in and check-out, badge printing, and integrated management of accommodation, meals, and transportation, plus a Digital Accreditation smartphone companion for security and contact tracing.
The business model is freemium on the user side and subscription-based on the organiser side, with three channel package tiers — Event Channel (single event), Series/Championship (multi-event), and Full-Year Channel (year-round club/federation use) — sold directly via the website, with a 10-day or one-month free trial. Pricing is quote-based and not publicly disclosed. Sportity sells through a hybrid go-to-market that combines product-led growth (free app store distribution), direct website sales, and a federation-endorsed channel partner model in which international and national governing bodies mandate or designate Sportity as the official platform for their member events.
Sportity's client base is concentrated in international and national sports federations, including flagship relationships with FIA, FIM, ISU, and WorldAquatics, and a long tail of national motorsport federations (Motorsport South Africa, Motorsport Australia, Motorsport Kenya, American Rally Association) alongside federations in roller sports, badminton, winter sports, and cycling. The company states that its solutions are used in more than 50 countries and that exports exceed 90% of revenue annually. It operates as a bootstrapped, privately held entity with no disclosed venture capital funding, acquisitions, or leadership changes in the available data.
Sportity firmographics
Firmographics- Name
- Sportity
- Legal name
- Sportity OÜ
- Website
- https://sportity.com
- Company type
- Private
- Founded year
- 2014
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Sportity OÜ is an Estonian software company that provides a cloud-based digital notice board app and accreditation system for sports event organisers, used by international federations such as FIA, FIM, ISU, and WorldAquatics across 50+ countries.
- Ownership category
- akta.pro rank
Sportity industry classification
Industry- Product category
- Sports Event Management Software
- NAICS
- Other Spectator Sports (711219)
- SIC
- Services-Amusement & Recreation Services (7900)
- akta.pro primary industry
- Venue & Event Presentation (Game Presentation, In-Venue Entertainment) (MPAKAKAD)
Keywords
Where Sportity is headquartered
LocationHeadquarters
- HQ city
- Tallinn
- HQ country
- Estonia
- HQ region
- Europe
Offices1 record
Markets served
Sportity business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Marketing or Sales, Infrastructure, Operations
Revenue model
- Channel Package Sales (Event / Series / Full-Year): Sportity sells channel packages to event and club organisers. Three tiers exist: Event Channel (for single events, with pre-event, event, and post-event document posting limits), Series/Championship (grouping multiple Event Channels under one password), and Full-Year Channel (for clubs or federations sharing information year-round). The app itself is free for end-user participants.
- Free App (User Acquisition): The Sportity mobile app is provided free of charge to event participants and attendees. This creates a land-and-expand dynamic where organiser-side paid channels are required to publish content, while user adoption is frictionless (no account required, just an event password).
- Professional Services (Demo and Onboarding): Sportity offers personalised demo and onboarding support to prospective customers, including a contact-us form for custom package requests, and a dedicated 'Request a demo' CTA on the accreditation page.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Multi-year contract | Event Channel — single event package |
| Subscription | Multi-year contract | Series / Championship — multi-event package |
| Subscription | Annual | Full-Year Channel — year-round club/federation package |
| Freemium | Monthly | Free User App |
Go-to-market motion3 records
Distribution channels3 records
Marketing channels5 records
Sportity product offering
Product offeringCore offering
Sportity provides cloud-based software for sports event organisers, comprising the Sportity App (a free digital infoboard mobile application where organisers push documents, regulations, schedules, and results to participants via password-protected channels and push notifications) and the Sportity Accreditation System (a web-based platform for role-based access zones, QR code badge printing, participant management, and accommodation, meals, and transportation logistics).
Product overview
Sportity offers a unified platform consisting of the Sportity App (a digital infoboard for event information sharing) and the Sportity Accreditation System (a comprehensive web-based accreditation management solution). The Digital Accreditation check-in feature operates as a sub-module within the accreditation system. Additional features like Feedback and Polling extend the Sportity App's functionality. The core app provides paperless, instant communication via push notifications with offline access, while the accreditation system handles participant management, badge printing, QR codes, and logistics (accommodation, transportation, meals) through cloud-based software and a companion smartphone app.
Differentiator
Problem solved
Functional benefit
Brands
- Sportity App: Digital infoboard mobile application for event information sharing with push notifications, offline access, and multi-language support.
- Sportity Accreditation System
- Sportity Digital Accreditation
Products and services
- Sportity App A free mobile (iOS/Android) digital infoboard application for sports event information sharing. Organisers create password-protected channels via the admin web panel, upload documents (PDF, JPG, web links, plain text), and push them to participants via push notifications. End users download the app, enter an event password (no signup or personal data required), and access documents offline, including full multi-language support.
- Sportity Accreditation System Web-based accreditation software for sports events, with role-based access zones, badge/card printing with photos, unique QR code generation, participant management modules for hotels, meals, and transportation, filterable reports, and a companion smartphone app for security checks, meal service, and transportation handling. Cloud-based, accessible from any computer or tablet with internet, no specialised equipment required.
Quantifiable outcome
- Information distributed to all participants instantly via push notification, eliminating the need for physical notice boards and printed bulletins
- +5 more outcomes
Companies that use Sportity
Customer profileNamed customers15 records
Segments3 records
Ideal customer profiles2 records
Sportity technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature9 records
Sportity partnerships and signals
Strategic signalPartnerships
15 partnerships are on record, tiered core, flagship and minor.
- Motorsport South Africa (MSA)coreMotorsport South Africa designated Sportity as its official digital notice board and document repository for all MSA National Championship events starting with the 2026 season. The application is provided at no cost to events and organisers. It will streamline communication by providing instant access to regulations, bulletins, schedules, and results. The partnership aligns MSA with international best practices used by the FIA and FIM for world championship events.
- FIA (Fédération Internationale de l'Automobile)flagshipFIA, the governing body for world motorsport, uses Sportity as a digital infoboard and document repository for its world championship events. The FIA logo appears on Sportity's client list, indicating an established partnership in which Sportity is used for official FIA events.
- FIM (Fédération Internationale de Motocyclisme)flagshipFIM, the governing body for world motorcycle racing, uses Sportity for digital communication and document distribution at its international championship events. The FIM logo appears on Sportity's client list.
- ISU (International Skating Union)coreISU, the governing body for international ice skating (figure skating and speed skating), uses Sportity for event information management and digital communication at its world championship events.
- WorldAquaticscoreWorldAquatics, the international federation for aquatic sports, uses Sportity digital infoboard for world championship aquatic events. The WorldAquatics logo appears on Sportity's client list.
- Badminton EuropeminorBadminton Europe uses Sportity for European badminton championship communication and accreditation. Badminton Europe's logo appears on Sportity's client page.
- Motorsport AustraliacoreMotorsport Australia uses Sportity for accreditation and digital event communication. The organisation's logo appears on Sportity's client page.
- Motorsport KenyaminorMotorsport Kenya uses Sportity for event management and digital communication. The organisation's logo appears on Sportity's client page.
- E-Dakar RallycoreThe E-Dakar Rally, one of the world's most prestigious cross-country rally events, uses Sportity for digital communication and document distribution across the rally. The E-Dakar Rally logo appears on Sportity's client page.
- France RollerminorFrance Roller uses Sportity for roller sports event management. The organisation's logo appears on Sportity's client page.
- American Rally AssociationminorAmerican Rally Association uses Sportity for digital rally event information and document sharing. The organisation's logo appears on Sportity's client page.
- EMSO (European Multi-Sport Organisations)minorEMSO uses Sportity for multi-sport event management. The organisation's logo appears on Sportity's client page.
- FISG (Italian Winter Sports Federation)minorFISG uses Sportity for alpine skiing and winter sports events. The organisation's logo appears on Sportity's client page.
- Cyprus Cycling FederationminorCyprus Cycling Federation uses Sportity for cycling event communication. The organisation's logo appears on Sportity's client page.
- Pajulahti (Finnish Olympic and Paralympic Training Center)minorPajulahti uses Sportity for sports event management and communication. The organisation's logo appears on Sportity's client page.
Scale indicators4 records
Recent moves6 records
Expansion highlights5 records
Sportity competitors and assessment
Company assessmentOthers
- Cvent: Enterprise event management platform for conferences, trade shows, and corporate events. Adjacent rather than direct — operates in the broader event-tech space with registration, attendee communication, and accreditation-like capabilities that could be adapted to sports.
Broad incumbents
- Hudl: Sports video analysis and team communication platform serving thousands of teams and federations across multiple sports. Comparable audience (coaches, organizers, federations) and product-led motion, though focused on video/performance rather than event-day communication.
- Catapult Sports: Public sports performance and athlete monitoring platform serving elite teams and federations globally. Much larger and broader in scope (wearables, analytics) than Sportity, but addresses overlapping federation buyers and could expand into event communication tooling.
- Active Network: Sports registration, events, and activity management platform serving a wide range of event organizers and sports organizations. Much larger incumbent offering broader registration/payment tooling, with potential overlap in sports-event organizer customer base.
Direct peers
- MYLAPS: Sports timing and event technology provider, deeply embedded in motorsport, cycling, skating, and aquatics. Overlapping customer base with Sportity across the same international federations (FIA, FIM, ISU) and complementary role in race-day event infrastructure.
- Stack Sports: Sports technology platform serving youth and amateur sports organizations with registration, websites, and communication tools. Comparable business model of B2B SaaS sold to sports governing bodies and leagues, although focused on grassroots rather than elite international federation events.
- MotorsportReg: Motorsport event registration and management platform used by racers, organizers, and sanctioning bodies in North America. Direct competitor in the motorsport event administration space where Sportity also has significant presence (FIA, FIM, MSA, Motorsport Australia).
- RallySafe: Rally event timing, tracking, and safety management technology used in rally competitions globally. Direct competitor in rally-specific event infrastructure, where Sportity also serves the American Rally Association and E-Dakar Rally.
- Sport:80: Cloud-based sports federation management platform providing membership, events, and governance tools to national governing bodies and international federations. Closest comparable in terms of serving international federations with operational SaaS infrastructure.
Emerging players
- TeamSnap: Team and league management app with scheduling, communication, and registration features serving recreational and youth sports. Comparable product-led growth motion and freemium model to Sportity's app, though aimed at grassroots rather than elite federation events.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks5 records
Key highlights7 records
Customer concentration
Sportity social profiles
Digital presenceSportity financial estimates
Financial estimateRevenue estimate
Valuation estimate
Sportity leadership team
Management profileNumber of profiles
Profiles1 record
Sportity funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Sportity M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Sportity
What does Sportity do?
Sportity provides cloud-based software for sports event organisers, comprising the Sportity App (a free digital infoboard mobile application where organisers push documents, regulations, schedules, and results to participants via password-protected channels and push notifications) and the Sportity Accreditation System (a web-based platform for role-based access zones, QR code badge printing, participant management, and accommodation, meals, and transportation logistics).
Is Sportity a public or private company?
Sportity is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Sportity founded?
Sportity was founded in 2014. It employs 1 to 10 people.
Where is Sportity based?
Sportity is headquartered in Tallinn, Estonia, in the Europe region.
How does Sportity make money?
Three revenue lines are on record. Channel Package Sales (Event / Series / Full-Year) is the primary driver. The others are free App (User Acquisition) and professional Services (Demo and Onboarding).
Who are Sportity's main competitors?
Cvent is listed as an others. Broad incumbents are Hudl, Catapult Sports and Active Network. Direct peers are MYLAPS, Stack Sports, MotorsportReg, RallySafe and Sport:80. TeamSnap is listed as an emerging player.
Does Sportity have an API?
No public API is recorded for Sportity.
What industry is Sportity in?
Sportity's product category is Sports Event Management Software. Its primary akta.pro industry code is MPAKAKAD, Venue & Event Presentation (Game Presentation, In-Venue Entertainment). Its NAICS code is 711219 and its SIC code is 7900.