EARTH9 LIMITED

What EARTH9 LIMITED does

EARTH9 LIMITED is a UK-based social enterprise operating a direct-to-consumer carbon mitigation platform founded in 2021 by four co-founders including Darren Baggett (CEO). The company sells verified carbon credits, tree-planting subscriptions, and ocean-plastic recovery credits to individuals and businesses, with a stated commitment to reinvest at least 51% of profits back into nature-based projects and early-stage climate technology. The core product lines are Planet Positive Individuals (annual subscriptions from £5/year), Planet Positive Workforce (monthly per-employee business plans tiered by lifestyle at £8.60–£20/month), Tree Planting, Ocean Plastic Recovery, and Planet Together (a school-focused programme with Nporium). All payments are self-serve via Stripe on earth9.org, with no reseller or marketplace channel.

The platform's technical foundation is a proprietary carbon-footprint calculation methodology that uses government-backed data (Our World In Data, Oxford University) to map employee commute and lifestyle profiles to whole-tonne carbon credit purchases, layered on top of Verra-registered carbon credits independently rated by BeZero and Sylvera. Carbon offset certificates are issued as NFTs for a blockchain-verifiable retirement record. Earth9 does not source or sell unverified credits and partners with Eden Reforestation Projects (280 sites in 10 countries, 977 million+ trees) for reforestation and Second Life (Verra-certified ocean plastic recovery in Thailand) for marine plastic removal. The company has also made two seed investments in UK climate technology companies — Promethean Particles (MOF-based carbon capture) and Wastewater Fuels (microbial electrolysis cells) — via TSP Ventures.

The business model is predominantly low-friction subscription and one-off purchases priced at the consumer level (individual £5–£15/year, business £8.60–£20/month per seat, ocean plastic £30/month or £150 one-off, tree planting from £1 for 5 trees). Customer segments served include environmentally conscious UK consumers, SMEs and businesses subscribing on behalf of workforce, schools (via Planet Together), Web3/NFT projects seeking verified offsets, and ocean plastic supporters. The company is accredited by Social Enterprise Mark CIC and operates with a 1–10 employee headcount, no disclosed institutional funding, and no public revenue figures.

Name

EARTH9 LIMITED

Legal name

EARTH9 LIMITED

Website

https://earth9.org

Company type

Private

Founded year

2021

Operating status

Operating

Headcount range

1–10 employees

Short description

Earth9 Limited is a UK-based social enterprise operating a direct-to-consumer carbon mitigation platform that sells Verra-verified carbon credits, tree-planting subscriptions, and ocean-plastic recovery services to individuals, SMEs, schools, and Web3 projects, with at least 51% of profits reinvested into nature-based projects and climate technology.

Ownership category

akta.pro rank

Product category

Carbon Mitigation Services

NAICS

Environmental Consulting Services (54162), Environmental Consulting Services (541620), Support Activities for Forestry (1153)

SIC

Services-Commercial Physical & Biological Research (8731), Forestry (800)

akta.pro primary industry

Project-Originated Carbon Credit Marketing & Offtake (Primary Market) (EUAGAIAC)

akta.pro secondary industries

Carbon Removal Credits Trading (DAC, BECCS, Biochar, Mineralization) (EUAGAIAL), Carbon Sequestration & Forest Carbon Credits (AFAMAMAA), Soil Carbon & Regenerative Agriculture Removal (Soil Organic Carbon Credits) (EUABAFAG), Carbon Accounting, Verification & Registry Services (MRV, Audits, Certification) (IMAMAJAE)

Keywords

• Carbon mitigation services
• Verified carbon credits
• Reforestation subscriptions
• Ocean plastic recovery
• Climate technology investments

Headquarters

HQ city

London

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Operations, Personnel, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Carbon credit sales: Earth9 sells verified carbon credits (rated by Sylvera and BeZero, verified by Verra) to individuals and businesses to offset their unavoidable carbon emissions. Credits are purchased and retired on the customer's behalf with a Verra certificate provided as proof.
2. Tree planting subscriptions and one-off purchases: Customers can purchase monthly subscriptions (Nature Lover: 25 trees, Climate Warrior: 50 trees, Planet Superhero: 100 trees) or make one-off purchases starting at £1 for 5 trees. Proceeds fund Eden Reforestation Projects globally.
3. Ocean plastic recovery credits: Monthly subscriptions (£30/month for 40kg ocean plastic recovery) and one-off payments (£150 for 200kg) support the Second Life Verra-certified ocean plastic recovery project in Thailand islands.
4. Planet Positive Workforce team subscriptions: Business subscription tiers (Home Worker: £8.60/month, Commuter: £11.80/month, Jet-Setter: £20/month) based on employee profile and commuting habits. Team pricing starts from £42.83 for 5 people/month.
5. Climatech venture investments (inbound): Earth9 makes investments in early-stage climate technology companies (Promethean Particles, Wastewater Fuels) via partnership with TSP Ventures, reinvesting a portion of profits to support technologies that permanently remove CO2 from the atmosphere.

Pricing tiers

Go-to-market motion2 records

Distribution channels1 record

Marketing channels1 record

Core offering

Earth9 operates a carbon mitigation platform that sells verified carbon credits, tree planting subscriptions, and ocean plastic recovery credits to individuals and businesses. It uses a proprietary carbon footprint calculation methodology to size each customer's emissions, then purchases and retires Verra-certified credits on their behalf, with proof provided as an NFT. At least 80% of customer money flows to nature-based projects and at least 51% of the company's profits are reinvested into nature-based solutions and early-stage climate technology.

Product overview

Earth9 is a carbon mitigation platform offering multiple subscription-based products for individuals, businesses, and schools. The core offering includes Planet Positive Workforce for business team subscriptions, Planet Positive Individuals for personal subscriptions, and specialized products for tree planting and ocean plastic recovery. All offerings are built around verified carbon credits rated by third-party organizations, with at least 51% of profits reinvested into nature-based projects and early-stage climate technology. The platform uses Stripe for payment processing and partners with organizations including Eden Reforestation Projects, Second Life, Verra, Sylvera, and BeZero.

Differentiator

Problem solved

Functional benefit

Brands

• Planet Together: A programme brought to Earth9 and Nporium to help schools balance their carbon footprint, involving collaboration from teachers, children and parents to measure, reduce and mitigate carbon emissions.
• Planet Positive Individuals
• Planet Positive Workforce

Products and services

• Planet Positive Individuals Subscription and one-off contribution product for individuals to mitigate their personal carbon footprint through a choice of reforestation, ocean plastic removal, or carbon credits. Plans start at £5/year (300 trees or 4,000 bottles or 4.44t CO2e), with £10/year (600 trees or 8,000 bottles or 8.89t CO2e) and £15/year (900 trees or 12,000 bottles or 13.33t CO2e) tiers.
• Planet Positive Workforce Per-seat monthly subscription product for businesses to help team members mitigate their personal carbon footprint, with plans tailored to employee work style: Home Worker (8 tonnes CO2e/year, £8.60/month), Commuter (11 tonnes CO2e/year, £11.80/month), and Jet-Setter (17 tonnes CO2e/year, £20/month). Team pricing starts from £42.83/month for 5 people.
• Tree Planting Subscription and one-off tree planting service delivered through Eden Reforestation Projects across 280 sites in 10 countries (Haiti, Honduras, Indonesia, Kenya, Madagascar, Mozambique, Nepal). Monthly subscription tiers: Nature Lover (25 trees), Climate Warrior (50 trees), Planet Superhero (100 trees). One-off options start at £1 for 5 trees, with proceeds supporting local fair-wage employment.
• Ocean Plastic Recovery Ocean plastic recovery and recycling service supporting the world's first Verra-certified ocean plastic recovery project (Second Life) operating in Thailand (Krabi, Chiang Mai, Ranong). Monthly subscription at £30 recovers 40kg (2,000 bottles) per month; one-off payments recover 200kg (10,000 bottles) for £150 minimum. 1 plastic credit equals 1 tonne of plastic recovered and recycled.
• Planet Together Carbon neutral programme for schools that brings parents, children, and teachers together to measure, reduce, and offset carbon emissions through educational and engaging activities aligned with the UN Sustainable Development Goals.
• Carbon Credits Verified carbon credits sourced from high-quality Verra-certified projects (Rimba Raya, Kariba REDD+, Katingan Mentaya), independently rated by Sylvera and BeZero. Credits are purchased and retired on the customer's behalf with a Verra certificate, and offset certificates are issued as NFTs. Available as standalone purchases or via packaged individual and business subscriptions.

Quantifiable outcome

• 977 million+ trees produced, planted and protected across 280 sites in 10 countries
• +6 more outcomes

Named customers3 records

Segments5 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

Feature3 records

Partnerships

Eight partnerships are on record, tiered core and minor.

• Wastewater FuelscoreStrategic or Co-development Partner · 22 October 2022Earth9's second climate technology investment is in Wastewater Fuels, a wastewater treatment and hydrogen generation technology company. Inspired by Co-Founder Daniel Carlotta-Jones' work at the University of Warwick, Wastewater Fuels has developed patented Microbial Electrolysis Cell (MEC) technology that applies electrical current to electrode-colonised microbes to treat waste while releasing hydrogen. Early trials show electrical efficiencies far beyond conventional electrolysis. Investment made via partnership with TSP Ventures.
• Promethean ParticlescoreStrategic or Co-development Partner · 13 October 2022Earth9's first climate technology investment is in Promethean Particles, a nanomaterials and carbon capture spin-out from the University of Nottingham. The company has developed a continuous flow manufacturing process for producing high-value metal-organic frameworks (MOFs) with internal surface areas up to 7,000 m²/g for large-scale carbon capture. Promethean Particles is conducting trials with Drax Power and other large industrial partners. Investment made via partnership with TSP Ventures.
• Eden Reforestation ProjectscoreStrategic or Co-development PartnerEarth9 partners with Eden Reforestation Projects for large-scale reforestation. 50% of trees are planted in Haiti, Honduras, Indonesia, Kenya, Madagascar and Mozambique, and 50% in Nepal. Eden uses an 'Employ to Plant' methodology providing fair wage employment to local communities. Eden operates across 280 sites in 10 countries and has planted over 977 million trees in the Earth9 partnership context. Eden has achieved Platinum Seal of Transparency on Candid/GuideStar and is verified by Preferred By Nature.
• Second Life (PUR Projet group)coreStrategic or Co-development PartnerEarth9 partners with Second Life, the world's first Verra-certified ocean plastic recovery and recycling project. Second Life works with local collectors and recycling initiatives in Thailand islands (Krabi, Chiang Mai, Ranong) to recover and recycle ocean-bound plastic. Since January 2020, the project has recovered over 2,389,000 kg of ocean plastic. Launched in 2020 by Tristan Lecomte in partnership with French cosmetics brand Caudalie, Second Life is part of the PUR Projet group operating in over 40 countries.
• NporiumminorStrategic or Co-development PartnerEarth9 partners with Nporium to bring Planet Together, a school carbon neutral programme that involves collaboration between parents, children, and teachers to measure, reduce and mitigate carbon emissions in educational settings.
• VerracoreTechnology or IntegrationEarth9 exclusively uses Verra-verified carbon credits and projects. Verra is the world's leading voluntary greenhouse gas programme. Verra's public registry system ensures credits are real, permanent, additional, and cannot be sold more than once. Rimba Raya was the first validated REDD+ project under Verra's VCS Program.
• BeZero and SylveracoreTechnology or IntegrationAll Earth9 carbon credit projects are independently rated by both BeZero and Sylvera, providing dual quality assurance to customers on credit ratings, additionality, over-crediting risk, non-permanence, and other quality dimensions.
• Rebel StudiosminorGTM or Marketing PartnerEarth9 worked with Rebel Studios to help the EY3K0N NFT collection mitigate its carbon footprint — 1,000 tonnes of CO2 offset via Kariba REDD+ and 10,000 trees planted via Eden Reforestation. Rebel Studios also committed to making its entire 10-person team carbon neutral for 2 years via forward carbon credit purchases.

Scale indicators15 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Klima: Consumer-facing carbon offset app enabling individuals to calculate footprints and purchase offsets. Direct competitor in the individual subscription carbon offset space with similar D2C model.
• Cloverly: Carbon offset API and marketplace providing verified credits and emissions calculations for businesses. Direct competitor with overlapping carbon footprint calculation and credit retirement services.
• tentree: Canadian sustainable apparel brand that plants trees with each purchase, selling nature-based climate impact directly to consumers. Comparable D2C model combining commerce with reforestation and carbon offsetting.
• Treeapp: Tree planting app partnering with Eden Reforestation Projects (same partner as Earth9) to plant trees for individuals and businesses. Direct competitor sharing the same underlying reforestation infrastructure.
• Patch: Carbon credit marketplace and API serving businesses with high-quality verified credits. Direct competitor in the B2B carbon offset space, focused on developer-first integrations similar to Earth9's digital-native approach.
• Ecologi: UK-based D2C platform offering tree planting subscriptions and carbon offsets to individuals and businesses. Direct competitor with similar mission-driven positioning and overlapping customer base (UK consumers and SMEs).
• Lune: Carbon offset API platform enabling businesses to embed high-quality offset purchases at checkout. Direct competitor in the carbon-as-a-service space with similar developer-first and API-driven approach.

Emerging players

• Charm Industrial: Carbon removal technology company using biomass conversion and deep well injection. Comparable as part of Earth9's climate tech investment thesis and adjacent carbon removal ecosystem player.

Broad incumbents

• South Pole Group: Major carbon credit developer and consultancy offering project origination, advisory, and offset purchasing. Broader incumbent that overlaps with Earth9's verification and project sourcing capabilities.
• Watershed: Enterprise carbon accounting and reduction platform serving large corporations. A scaled incumbent offering broader carbon management capabilities that overlap with Earth9's workforce subscription but at enterprise scale.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/earth9org

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about EARTH9 LIMITED