AASAN RISHTE PRIVATE LIMITED

Name

AASAN RISHTE PRIVATE LIMITED

Legal name

Aasan Rishte Private Limited

Website

https://aasanrishte.com

Company type

Private

Founded year

2026

Operating status

Operating

Ownership category

akta.pro rank

Headquarters

HQ city

Hyderabad

HQ country

India

HQ region

Asia

Offices1 record

Markets served

GTM type

B2C

Offering type

Software

Cost components

Technology or R&D, Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Premium Subscription Plans: Annual subscription tiers (Free, Basic ₹1,450/year, Premium ₹2,901/year, VIP Elite ₹5,805/lifetime) providing tiered access to profile viewing, contact information, messaging, and matchmaking assistance. Core revenue driver.
2. Freemium Model: Free tier provides limited browsing (blurred profiles), 5 interests per day, and up to 3 family chat connections. Designed to drive conversion to paid tiers.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels4 records

Core offering

Aasan Rishte operates a Muslim matrimonial platform that connects eligible Muslims and families seeking halal marriage partners. The platform provides verified profiles, mutual-interest proposal mechanics, family-inclusive Guardian Mode, and tiered membership plans (Free, Basic, Premium, VIP Elite) with additional concierge matchmaking for Elite members, delivered via web and native mobile applications.

Product overview

Aasan Rishte is a unified Muslim matrimonial platform accessible via web browser and native mobile apps (Android/iOS). The core service offers tiered membership plans (Free, Basic, Premium, VIP Elite) providing graduated access to profile browsing, interest proposal sending, messaging, and contact reveal features. Aasan Rishte differentiates through Guardian Mode for family involvement and Elite concierge matchmaking. The Free tier enables limited discovery while paid plans unlock unlimited communications, priority visibility, verified badges, and personal matchmaking support.

Differentiator

Problem solved

Functional benefit

Products and services

• Aasan Rishte Muslim Matrimony Platform A unified Muslim matrimonial platform accessible via web browser and native mobile apps (Android on Google Play and iOS on Apple App Store). The platform facilitates halal matchmaking between marriage-eligible Muslims with tiered membership plans providing graduated access to profile browsing, interest proposal sending, messaging, and contact reveal features. Differentiators include Guardian Mode for family involvement, verified profile badges, and concierge matchmaking for Elite members.

Quantifiable outcome

• 50,000+ verified members on the platform
• +1 more outcomes

Named customers2 records

Segments5 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Feature5 records

Partnerships

Three partnerships are on record, tiered core.

• RazorpaycoreTechnology or IntegrationPayment processing partner. Handles all subscription payment collection securely via Razorpay's hosted payment page. Razorpay is PCI-DSS Level 1 certified. Aasan Rishte does not store card or bank credentials - only receives payment confirmation webhook to activate plans. Essential infrastructure partner for the subscription revenue model.
• SupabasecoreTechnology or IntegrationInfrastructure provider for database and authentication services. Uses Supabase's secure one-time email link authentication system (no passwords stored). Supabase manages session state via browser local storage. Operates under appropriate data processing agreements with Aasan Rishte.
• VercelcoreTechnology or IntegrationHosting provider for the web platform. Ensures reliable web presence and fast page loads. Operates under appropriate data processing agreements with Aasan Rishte.

Scale indicators4 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Muzz: Muzz (formerly Muzmatch) is the leading global Muslim dating and marriage app, explicitly referenced on Aasan Rishte's FAQ. Same target customer (marriage-intent Muslims), same global diaspora footprint, and overlapping tiered subscription model — the closest direct competitor.
• Salams (formerly Minder): Salams is a Muslim-focused dating and marriage app targeting young professionals in the global Muslim diaspora. Overlapping product (profile-based matching with halal positioning) and overlapping geographies, including strong presence in North America and Europe.
• Nikah.com: Nikah.com is a US-headquartered Muslim matrimonial platform targeting the global Muslim diaspora, with explicit shariah-compliant positioning. Directly comparable product and overlapping diaspora customer base in North America, UK, and Gulf.
• Pure Matrimony: Pure Matrimony is an India-based Muslim matrimonial platform operating in Tamil Nadu and broader South India with verified profiles and family-oriented matchmaking. Comparable Muslim-focused matrimonial product, though geographically narrower than Aasan Rishte's diaspora reach.
• Hawaya: Hawaya is an Egypt-founded Muslim marriage app focused on the MENA region and global diaspora, with values-driven matching and family-friendly features. Directly comparable product category and overlapping target demographic of marriage-intent Muslims.

Broad incumbents

• TrulyMadly: TrulyMadly is an Indian dating app with verified profiles and trust-focused positioning aimed at serious relationship-seekers. Overlapping Indian customer segment and overlapping verification-and-safety value proposition, though secular rather than faith-specific.
• Jeevansathi.com: Jeevansathi is a leading Indian matrimonial platform owned by InfoEdge. Broad-based (not Muslim-specific) but serves overlapping marriage-intent customers in the same Indian geography, including a dedicated Muslim matrimonial section.
• QuackQuack: QuackQuack is an India-focused dating and matchmaking platform with a broad (non-religion-specific) positioning and growing Muslim user base. Comparable matchmaking product category and overlapping Indian customer segment.
• Shaadi.com: Shaadi.com is India's largest broad-based matrimonial platform operated by People Group. While not Muslim-specific, it serves the same customer need (marriage matchmaking) for the Indian market and is a primary alternative for Muslim users in Hyderabad/Telangana where Aasan Rishte is focused.

Emerging players

• Second Love: Second Love is an emerging Indian matchmaking platform focused on second marriages for divorcees and widowed individuals. Aasan Rishte explicitly courts the same segment (divorcees and widowed Muslims), making it a directly comparable niche product in an adjacent geography (India).

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks7 records

Key highlights7 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about AASAN RISHTE PRIVATE LIMITED