Farm24

What Farm24 does

Farm24 OÜ (Estonian private limited company, registration 11679957) is a niche e-commerce retailer specializing in livestock and agricultural equipment for the Nordic/Baltic region. Founded approximately 16 years ago and headquartered in Ambla, Estonia, the company operates a multilingual online storefront across at least Finland (farm24.fi), Estonia (farm24.ee), Latvia (farm24.lv), and an English-language site (farm24.net), with support in Finnish, Estonian, English, and Latvian. The catalog aggregates 1,700+ products sourced from 22 countries, ranging from low-cost consumables (~€3 salt stones) to capital equipment (€18,000+ milking systems), and spans milking equipment, ventilation, fencing, animal handling, calf housing, watering/feeding, biosecurity, spare parts, and adjacent home-and-garden categories such as saunas, ATV accessories, and small tractors.

The platform functions primarily as an authorized reseller for a network of international agricultural manufacturers — La Buvette, LEDFIN, Latter, Agricow, EasySwing, Multifan/AirBreeze, Galebreaker, Kurtsan, Lely, Miraco, Cri-Man, DeLaval, and FINK — with a dedicated spare-parts catalog underpinning an aftermarket recurring-revenue stream. The technology stack is a standard multilingual webstore with self-serve checkout, customer accounts, a bonus/loyalty program, blog-driven content marketing, email newsletter, and SEO-led acquisition. Delivery is handled through parcel lockers (DPD/Smartpost from €17 + VAT), home delivery (from €25 + VAT), and Schenker/Ahola freight for heavier equipment.

Farm24's commercial model is direct-to-consumer transactional e-commerce with pay-as-you-go unit pricing. The company serves three principal customer segments — hobby farmers/small-scale animal keepers (poultry, sheep, goats, rabbits, pets), professional livestock farmers (cattle, dairy, horse, sheep operations), and dairy farms — primarily as SMB and mid-market buyers. The operating model exposes the company to long-tail customer concentration (no enterprise anchors), seasonal demand, and currency/regulatory fragmentation across markets, but it does not require significant fixed cost beyond the storefront infrastructure and inventory.

Name

Farm24

Legal name

FARM24 OÜ

Website

https://farm24.fi

Company type

Private

Founded year

2009

Operating status

Operating

Headcount range

1–10 employees

Short description

Farm24 OÜ is an Estonian e-commerce retailer selling 1,700+ livestock and agricultural equipment products across multilingual Finland, Estonia, Latvia, and English-language storefronts, serving hobby farmers, professional livestock operations, and dairy farms as an authorized reseller for 13+ international equipment brands.

Ownership category

akta.pro rank

Product category

Agricultural and Livestock Equipment Retail

NAICS

Farm and Garden Machinery and Equipment Merchant Wholesalers (42382)

SIC

Farm Machinery & Equipment (3523)

akta.pro primary industry

Livestock & Dairy Equipment (IMAHACAG)

akta.pro secondary industry

Animal Handling & Housing Equipment (Stalls, Headlocks, Chutes, Gates) (AFAAAIAK)

Keywords

• Livestock equipment retail
• Agricultural e-commerce
• Dairy milking equipment
• Animal husbandry supplies
• Farm spare parts

Headquarters

HQ city

Ambla

HQ country

Estonia

HQ region

Europe

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Operations, Marketing or Sales, Personnel, Technology or R&D, Infrastructure

Revenue model

1. E-commerce Product Sales: Farm24 generates revenue through direct online sales of livestock and agricultural equipment. Products include milking machines, animal handling equipment, fencing, ventilation, watering systems, feeding equipment, and farm supplies. The business operates on a per-transaction model where customers purchase individual products through the website.
2. Delivery and Logistics Services: Revenue is also generated through delivery fees charged to customers. Options include parcel locker delivery (starting 17€ + VAT), home delivery (starting 25€ + VAT), and Schenker/Ahola freight services where pricing is calculated based on weight and dimensions.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels4 records

Core offering

Farm24 is a multilingual online retailer selling livestock and agricultural equipment directly to hobby and professional farmers across Finland, Estonia, and Latvia. The catalog spans milking equipment, ventilation and lighting systems, electric fencing, animal housing, drinking and feeding systems, hoof care tools, cattle brushes, biosecurity products, feed and minerals, and OEM spare parts. Customers browse and order through country-specific webstores with multiple delivery options including parcel lockers, home delivery, and freight services.

Product overview

Farm24 is a multi-category e-commerce platform serving the Nordic/Baltic agricultural and hobby farming market, offering a unified online storefront across Estonia, Finland, Latvia, and Lithuania. The product portfolio is organized into three broad areas: (1) Livestock & Animal Equipment — the core offering covering cattle, sheep, goat, poultry, horse, and pet supplies, including milking equipment (portable and fixed milking machines, pulsators, liners, collectors, milk filters, milk coolers), animal housing (calf igloos, pens, hutches, chicken coops), fencing (electric fences, posts, wires, insulators), ventilation (Multifan AirBreeze helicopter fans, frequency converters, Abbi-Simply switches, DCC-Touch controllers, SECCO roof chimneys, chimney electric motors), LED lighting, flooring (rubber mats, cubicle beds), hoof care (Latter SVP2 trimming chutes), watering/heating (POLYCLEAN water heaters, drinking cups, troughs, basins), feeding (automatic feeders, hay racks, mineral feeders Mineralrocker/Pitstop BASIS), biosecurity (disinfection mats, FINK cleaning chemicals), and animal handling (cattle crushes, squeeze chutes); (2) Spare Parts — a dedicated section for LATTER brand chain scrapers, DeLaval, Kurtsan, Puli-Sistem, La Buvette, Miraco, Lely, Farm24-branded cattle brushes, and SVP2 spare parts; and (3) Home & Garden — hobby farming supplies (small animal feeders, pet supplies), ATV/UTV accessories, generators, saunas, clothing, and garden tools. The company serves approximately 1,850+ customers across 22 countries with 1,700+ products.

Differentiator

Problem solved

Functional benefit

Products and services

• Milking Equipment (Portable, Fixed, and Mobile Machines) Portfolio of milking machines and accessories for cattle, sheep, and goats, including portable milking machines with 2 milking units and 30L stainless steel bucket, fixed single and double milking machines with oil-type vacuum pumps and pneumatic pulsators, mobile milking machines with hot-dip galvanized vacuum tanks, fixed milking bucket machines, and 300cc collectors. Target users are hobby sheep/goat milkers and professional dairy farms.
• Multifan AirBreeze Ventilation Systems Helicopter fan ventilation systems including Multifan AirBreeze fans up to 1500mm with up to 48,150 m³/h airflow, frequency converters controlling up to 8 fans, Abbi-Simply 5-step manual switches (0-10V) for up to 10 fans, and DCC-Touch temperature control systems. SECCO natural ventilation roof chimneys (840x840mm and 1060x1060mm sizes) and chimney electric motors (50Hz) extend the lineup. Designed for barns, stables, and livestock facilities.
• Agridoor Door and Curtain Systems Agricultural building door systems including Agridoor Classic (Rollerdoor), Agridoor Classic Plus with manual and electric variants, Rollerscreen, PVC strip curtains, Trackscreen, and Farmflex, plus Galebreaker spare parts. Designed for barn and livestock facility openings.
• LEDFIN LED Lighting Systems LED lighting solutions for agricultural buildings and livestock facilities, including LED UFO StableGlow (100W, 190 lm/W) and The 8th GE Tri-proof 50W (180 lm/W) luminaires, plus accessories. Sourced from LEDFIN, a manufacturer specializing in agricultural and stable lighting.
• POLYCLEAN Drinking Water Heaters and Troughs Electric drinking water heaters for livestock in cold climates, including POLYCLEAN 2x80W and POLYCLEAN Nordic 2x180W models. Paired drinking cups, heated drinking troughs, pasture drinking systems, and RST Victoria stainless steel drinking basins are available as part of the same category.
• La Buvette Feeding and Watering Equipment French-made feeding and watering equipment for livestock distributed through Farm24 in the Finnish and Baltic markets, including waterers and drinking systems with spare parts support.
• Calf Housing, Igloos, and Pens Calf vests, igloos, hutches, and pens including Calf-House, CalfOtel, and Kurtsan models with accessories for individual and group calf housing.
• Electric Fencing Systems Electric fence systems for livestock containment, including fence energizers, posts, wires/ropes, and insulators.
• OEM Spare Parts Catalog Spare parts for multiple agricultural equipment brands, including Latter chain scraper BP parts, DeLaval parts, fan parts, chimney parts, SVP2 parts, Kurtsan milking machine parts, Puli-Sistem parts, La Buvette parts, Miraco parts, Lely parts, and Farm24-branded cattle brush spare parts (cattle brushes from Latter, Agricow, and EasySwing).
• Feed and Minerals Complete feed and mineral products for chickens, quails, cattle, sheep/goats, and rabbits, including GMO-free options.
• Biosecurity and Cleaning Chemicals Disinfection mats and disinfectant chemicals for biosecurity in livestock facilities, including FINK brand cleaning products: Qualiton A alkaline cleaner, Qualiton SO acidic cleaner, Vitrino 620 acidic foam cleaner, and Uddercare foam concentrate.
• Cattle Brushes Mechanical cattle brushes and cow brushing stations from Latter, Agricow, and EasySwing, including Farm24-branded brushes and spare parts.
• Rubber Mats and Cubicle Beds Rubber stall mats and cubicle beds for livestock housing, including stall mats for manure alleys, milking stalls, waiting areas, and horse stables, with fastening accessories.
• Poultry and Small Animal Equipment Poultry and small animal equipment including OSLO chicken coops, Lumia 8 egg incubators, two-floor quail breeding cages, small animal feeders, and bird net enclosures.
• Generators and Power Equipment Portable power equipment for farms, homes, and work sites, including 5kW inverter generators with electric starters.
• Cri-Man Manure Separation and Handling Equipment Cri-Man brand livestock equipment including manure separators and accessories, with dedicated spare parts section.

Quantifiable outcome

• Serving 1850+ satisfied customers
• +2 more outcomes

Named customers3 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Scale indicators4 records

Recent moves5 records

Expansion highlights4 records

Broad incumbents

• DeLaval: Swedish dairy equipment manufacturer (Tetra Laval) whose milking machines and spare parts are already sold by Farm24. Comparable because it operates direct-to-farmer sales and service channels in the same Nordic/Baltic markets.
• AGCO: Global agricultural equipment manufacturer (Fendt, Massey Ferguson, Valtra) with extensive dealer networks in Europe. Comparable as a broad incumbent whose brands compete for the same farm-equipment wallet.
• Lantmännen: Large Swedish agricultural cooperative selling machinery, inputs, and services across the Nordic region. Overlaps with Farm24 in livestock equipment retail but at much greater scale and with physical service infrastructure.
• BayWa: German agricultural supply and trading group with retail, wholesale, and digital channels across Europe. Comparable as a much larger, broad-line ag retailer that could expand its online footprint into the Nordic/Baltic region.
• Lely: Dutch dairy and livestock equipment manufacturer with direct dealer/service networks across Europe. Comparable as both a Farm24 supplier and a competing sales channel for milking and barn equipment.

Direct peers

• Kramp: Dutch online agricultural parts and equipment wholesaler operating across Europe with a multi-country, multi-language storefront — the closest direct comparable to Farm24's online model for livestock and farm equipment spares.

Regional players

• Valtra: Finnish tractor and farm machinery manufacturer (AGCO subsidiary) serving the Nordic/Baltic region. Comparable regional overlap with Farm24's core markets and similar farm-operator customer base.

Others

• Musti Group: Leading Nordic pet and small-animal retailer (Musti, Peten Koiratarvike, Animail). Adjacent rather than direct — comparable as a Nordic multi-country e-commerce retailer serving animal-keeping households.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Farm24