What CHASE MACMILLAN ESTATES LIMITED does

Chase Macmillan Estates Limited is an independent UK estate and letting agency established in 1992 and headquartered in a single physical branch at Sai Mai House, 181 Kenton Road, Harrow (HA3 0EY). The firm operates exclusively in the London Borough of Brent & Harrow, primarily covering HA0, HA1, HA2, HA3 and HA7 postcodes, and serves residential property sellers, buyers, landlords, and tenants. Service lines include residential sales, residential lettings (Let Only at 7% + VAT and Full Management at 13% + VAT), tenant referencing and documentation, tenancy renewal processing, free market valuations, and a commercial property service targeting high net worth investors. All revenue is transaction-based, derived from commissions on completed sales, ongoing management fees as a percentage of monthly rent collected, and renewal fees (minimum £350 + VAT).

The underlying technology stack is conventional for a UK independent agency: a Homeflow-powered website with property search functionality, Leaflet/OpenStreetMap map integration, online valuation request forms, and registration/login flows for saved properties and alerts. Property listings are syndicated to Rightmove, Zoopla, and Primelocation as the primary top-of-funnel distribution channels. Back-office integrations include FCC Paragon for tenant referencing, The Deposit Protection Service and MyDeposits for statutory tenancy deposit protection, and standard digital marketing tooling (Google Analytics, Google Tag Manager, Google AdWords, Bing Ads, Facebook Ads, LinkedIn, PPC Protect) for lead generation and click-fraud mitigation.

The business operates with 1-10 employees as a privately held, founder/management-owned company with no disclosed parent, subsidiaries, funding rounds, or institutional investors. Compliance posture is established via Propertymark CMP membership (Reg:C0009823), The Property Ombudsman registration, NAEA Propertymark membership, MyDeposits scheme membership, and Cyber Essentials certification, alongside Data Protection Act registration and Money Laundering Regulations 2007 compliance. The competitive positioning is built on three decades of local presence, staff living within the served areas, and multi-channel marketing reach, with no proprietary technology, AI/ML capabilities, or differentiated digital product offering.

Name

CHASE MACMILLAN ESTATES LIMITED

Legal name

Chase Macmillan Estates Limited

Website

https://chasemacmillan.co.uk

Company type

Private

Founded year

1992

Operating status

Operating

Headcount range

1–10 employees

Short description

Chase Macmillan Estates Limited is an independent UK estate and letting agency founded in 1992, operating from a single Harrow branch. It provides residential sales, lettings, full property management, and commercial property services to buyers, sellers, landlords, and tenants in the Kenton and Harrow area.

Ownership category

akta.pro rank

Product category

Residential Real Estate Services

NAICS

Offices of Real Estate Agents and Brokers (53121), Offices of Real Estate Agents and Brokers (5312)

SIC

Real Estate Agents & Managers (For Others) (6531), Real Estate (6500)

akta.pro primary industry

Buyer Representation Services (BPAJAAAJ)

Keywords

• Residential property sales
• Lettings services
• Property management
• Estate agency
• Property valuation

Headquarters

HQ city

London

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Technology or R&D, Others

Revenue model

1. Let Only Service Commission: Commission-based service for landlords where Chase Macmillan handles tenant sourcing, referencing, and tenancy agreement preparation but does not manage the property ongoing. Fee is calculated as a percentage of the agreed rental value.
2. Full Management Service Commission: Comprehensive property management service including tenant vetting, rent collection, property inspections, maintenance coordination, and compliance management. Fee is a higher percentage of rental income.
3. Property Sales Commission: Commission from residential property sales transactions. The company provides sales services including market appraisals, property marketing, viewings, and sales progression support.
4. Renewal and Extension Fees: Fees charged for tenancy renewals and extensions after the initial 12-month period. Minimum charge of £350 plus VAT per renewal.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels7 records

Core offering

Chase Macmillan Estates is an independent residential estate and letting agency based in Kenton, Harrow, providing residential property sales, lettings (introduction-only and full management), property valuations, and commercial property services for high-net-worth investors. The firm markets properties through its own website (powered by Homeflow) and the major UK portals (Rightmove, Zoopla, Primelocation), conducts viewings, negotiates transactions, and handles ongoing landlord services including tenant referencing, rent collection, and deposit protection registration.

Product overview

Chase Macmillan Estates Limited is an independent estate and letting agent established since 1992, operating as a single-location agency in Kenton, Harrow. The company offers a unified real estate services portfolio centered on residential property sales and lettings as core services. The service offering spans the complete property transaction lifecycle: property valuation and marketing for sellers, tenant sourcing and referencing for landlords, and full property management for those preferring outsourced oversight. Additionally, the company provides commercial property services for high net worth clients and investors, covering commercial premises, new developments, and land. Supplementary offerings include educational resources for buyers and compliance advisory services. The company operates exclusively through its Harrow branch office, using Homeflow-powered digital infrastructure for property listings and client management.

Differentiator

Problem solved

Functional benefit

Products and services

• Residential Property Sales Estate agency service facilitating the sale of residential properties (houses, flats, apartments) in Kenton, Harrow and surrounding areas. Includes free market valuations, comprehensive marketing campaigns on major property portals and local press, viewings, negotiation, and sales progression support through to completion.
• Residential Lettings Letting agency service connecting landlords with prospective tenants for residential properties. Includes tenant sourcing, referencing, tenancy agreement preparation, negotiation, key handover, and initial rent/deposit collection. Charged at 7% + VAT for the introduction-only service.
• Full Property Management Service Comprehensive property management service at 13% + VAT covering all letting functions plus monthly rent collection, rent arrears pursuit, property inspections, repairs coordination, annual PAT testing, gas safety checks, and deposit protection registration. Targeted at overseas landlords and clients who prefer outsourced oversight.
• Property Valuation Free comprehensive market appraisal service providing property valuations based on extensive local market knowledge. Used by sellers to inform pricing decisions and by landlords seeking rental guidance.
• Commercial Property Services Specialized services for high-net-worth clients covering commercial premises sales and lettings, new development opportunities, and land acquisition. Positioned as an investment-focused offering.
• Tenant Referencing and Documentation Service Processing of tenant applications including identity verification, financial qualification checks via referencing providers such as FCC Paragon, and preparation of tenancy agreements. Covers reference checks, initial procedures, and compliance documentation.
• Tenant Deposit Protection Registration of tenancy security deposits with Government-authorised schemes (The Deposit Protection Service and MyDeposits) to ensure legal compliance. Included as part of the full management service.

Named customers6 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration18 records

Partnerships

One partnership is on record.

• The Deposit Protection ServicecoreOthersGovernment authorised scheme for protecting tenancy security deposits. Chase Macmillan registers landlord deposits with this scheme as part of their property management service, ensuring compliance with legal requirements.

Scale indicators3 records

Recent moves5 records

Expansion highlights3 records

Direct peers

• Winkworth: UK estate and letting agency operating through a franchise/branch network with strong London and Home Counties presence. Comparable as a similarly structured high-street agency competing for the same residential sales, lettings and management mandates in the Harrow/Brent corridor.
• Foxtons: London-focused high-street estate and lettings agency with branch network across the capital. Directly comparable as a sales/lettings/management agent operating in London boroughs, including North-West London neighbourhoods adjacent to Chase Macmillan's Harrow catchment.
• Chestertons: London-focused estate and letting agency offering sales, lettings, property management and chartered surveying. Comparable mid-market London residential agency competing for sellers, landlords and tenants in North-West London postcodes.
• Kinleigh Folkard & Hayward (KFH): London-focused estate and letting agency (part of the Lomond group). Comparable as a multi-branch London residential agency providing sales, lettings and full management across boroughs overlapping the Harrow catchment.
• Douglas & Gordon: Independent London-focused estate and letting agency with branches across central and outer London. Comparable residential sales, lettings and management offering competing for the same North-West London landlords and vendors.

Broad incumbents

• Hunters: National UK estate and letting agency network operating through a franchise model. Comparable as a scaled, multi-branch competitor providing sales, lettings and management services across London and the Home Counties, applying shared marketing and compliance infrastructure.
• Savills: Global real estate services firm with strong London residential presence. Comparable as a broader incumbent offering residential sales, lettings and management alongside commercial and investment services, competing for higher-value mandates in the same geography.
• Knight Frank: Global real estate consultancy with a substantial London residential sales, lettings and property management arm. Comparable as a broad incumbent competing at the upper end of the same London residential market, particularly relevant for the firm's high-net-worth commercial/investment segment.
• Connells Group: UK's largest network of estate and letting agencies (including Your Move, Barnard Marcus, Reeds Rains). Comparable as a scaled competitor that can absorb marketing and compliance costs that constrain a single-branch operator like Chase Macmillan.

Emerging players

• Purplebricks: Online/hybrid estate agent offering fixed-fee sales and lettings without a local branch. Comparable as a primary disruptor of the traditional high-street commission model, directly threatening the take-rate economics (7%–13% + VAT) Chase Macmillan relies on.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/chase-macmillan

Compliance6 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about CHASE MACMILLAN ESTATES LIMITED