GET THE BOYS A LIFT COMMUNITY INTEREST COMPANY

What GET THE BOYS A LIFT COMMUNITY INTEREST COMPANY does

Get The Boys A Lift Community Interest Company (GTBAL) is a UK-registered Community Interest Company founded in 2016, headquartered in Haverfordwest, Pembrokeshire, Wales, and operating a second venue in Tenby opened in 2025. The organization runs a hybrid social-enterprise model that combines free mental health counselling for individuals aged 17 and over — including The Freedom Programme on controlling and coercive behaviour and a weekly Men 2 Men Talking Group — with two physical coffee shops and a sustainable clothing line sold via Shopify. Approximately 30% of income derives from fundraising and donations, with fixed donation tiers ranging from £5 to £50 and a monthly giving option.

The product portfolio consists of apparel (hoodies, tees, sweatshirts, beanies, caps, and a dedicated kids' line) priced between £25 and £40 per item, alongside café sales and community initiatives such as Pay It Forward and an annual End of Summer Ball. Distribution spans a global Shopify e-commerce channel, two UK physical locations, and free online counselling intake via Microsoft Forms. The go-to-market is community-led, relying on organic social media (Twitter/X, Facebook, Instagram, TikTok), word-of-mouth, local events, and partnerships with regional Welsh brands such as Coaltown and Old Eltons.

GTBAL operates under an asset-locked CIC structure that legally requires profits to be reinvested in community services rather than distributed to shareholders. No institutional funding, headcount data, or revenue figures are disclosed in available sources, and the technology stack is non-proprietary — Shopify for commerce and Microsoft Forms for service intake — with no AI/ML capabilities identified. Strategic direction is signalled by the Tenby expansion, growing apparel line, regional brand collaborations, and formalized event programming, all indicative of a small-scale but steadily broadening community operation rather than a venture-backed growth business.

Name

GET THE BOYS A LIFT COMMUNITY INTEREST COMPANY

Legal name

GET THE BOYS A LIFT COMMUNITY INTEREST COMPANY

Website

https://gtbal.co.uk

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

1–10 employees

Short description

GTBAL is a UK Community Interest Company that combines free mental health counselling — including The Freedom Programme and a men's talking group — with two Welsh coffee shops and a sustainable clothing line sold online.

Ownership category

akta.pro rank

Product category

Community mental health and social enterprise services

NAICS

Snack and Nonalcoholic Beverage Bars (722515), Community Food Services (624210)

SIC

Retail-Eating & Drinking Places (5810), Services-Social Services (8300)

akta.pro primary industry

Independent Neighborhood Cafes (THAFADAC)

Keywords

• Sustainable apparel retail
• Free mental health counselling
• Community cafe services
• Community interest company
• Social enterprise fundraising

Headquarters

HQ city

Haverfordwest

HQ country

United Kingdom

HQ region

Europe

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Supply Chain, Others

Revenue model

1. Clothing and Merchandise Sales: Sale of sustainable clothing items including hoodies, t-shirts, sweatshirts, beanies, and accessories through their e-commerce platform and physical locations.
2. Coffee Shop and Cafe: In-person sales of coffee, tea, hot chocolate, cakes, and other refreshments at their Haverfordwest and Tenby locations.
3. Donations: Monetary donations from supporters. Fundraising equates to 30% of GTBAL's income, making it a significant revenue stream. Monthly giving options available via email inquiry.
4. Pay It Forward: Community kindness initiative where customers can purchase coffee/treats for others in need, creating a chain of generosity within the community.
5. Events: Revenue from community events such as the End of Summer Ball, scheduled for October 10th 2026.

Pricing tiers

Go-to-market motion3 records

Distribution channels3 records

Marketing channels7 records

Core offering

GTBAL operates a community hub combining two physical coffee shops in Haverfordwest and Tenby, a sustainable apparel e-commerce and in-store retail line, and free mental health counselling and outreach programmes. The organization also runs the Freedom Programme for those affected by controlling or coercive behaviour, the Men 2 Men Talking Group, and a Pay It Forward community kindness initiative. Fundraising accounts for approximately 30% of its income, supporting the CIC's mission to break mental health stigma.

Product overview

GTBAL is a community-focused organization operating primarily as an e-commerce retail business selling sustainable clothing and accessories, alongside community support services. The core product portfolio consists of apparel items including hoodies, t-shirts, long-sleeve tops, sweatshirts, beanies, caps, and children's clothing, sold under the Worldwide Range, Staple, and limited edition lines. The clothing line features both the core staple products (Staple Hood, Staple Tee 24, Staple Beanie) and seasonal/limited collections (Gone Swimmin, NICE IN THE SUN, The Lil Wave). Beyond retail, GTBAL offers mental health counselling services and community support programs including The Freedom Programme and Men's Talking Group. The company also operates physical café spaces in Haverfordwest and Tenby, and runs community initiatives like Pay It Forward and fundraising programs.

Differentiator

Problem solved

Functional benefit

Brands

• GTBAL Worldwide: A product line featuring worldwide-themed clothing including beanies, tees, sweatshirts, and kids apparel.
• Freedom Programme
• MEN 2 MEN
• Pay It Forward

Products and services

• Free Online Counselling
• The Freedom Programme
• Men 2 Men Talking Group

Quantifiable outcome

• 30% of income from fundraising

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Two partnerships are on record, tiered minor and core.

• CoaltownminorStrategic or Co-development PartnerCollaboration partner for GTBAL x Coaltown product line. This appears to be a limited edition collaboration product.
• Microsoft FormscoreTechnology or IntegrationProvides the online platform infrastructure for counselling sign-ups and The Freedom Programme enrollment. Used for confidential client intake.

Scale indicators3 records

Recent moves7 records

Expansion highlights6 records

Direct peers

• Change Please: UK coffee brand that trains and employs people affected by homelessness and reinvests profits into missions; comparable social-enterprise coffee model to GTBAL.
• Toast Ale: UK brewer and cafe operator turning surplus bread into beer and donating profits to reduce food waste; similar UK social-enterprise food/beverage hybrid.
• Brewgooder: UK craft brewer donating 100% of profits to clean-water projects; a UK social-enterprise food/beverage operator with a mission-driven commercial model analogous to GTBAL.
• The Big Issue: Iconic UK social enterprise offering vendors the opportunity to earn an income through magazine sales; comparable UK mission-led community-impact retail model.
• Luminary Bakery: London-based bakery and cafe providing skills training and employment for women affected by the criminal justice system; comparable cafe-plus-social-outcome model.
• Social Bite: Scottish coffee shop chain that employs and supports people affected by homelessness and runs a 'Pay It Forward' model; directly comparable to GTBAL's cafe-plus-social-mission hub in the UK.

Broad incumbents

• Mind: UK-wide mental health charity providing advice, support and campaigning; an adjacent incumbent in the same counselling/mental-health mission space as GTBAL.
• CALM (Campaign Against Living Miserably): UK charity focused on male suicide prevention with a helpline and community programmes; overlaps with GTBAL's Men 2 Men Talking Group on male mental health.

Emerging players

• Hubbub Foundation: UK environmental charity running community behaviour-change campaigns; comparable community-led, awareness-driven UK non-profit operating model.
• The Bread and Butter Thing: UK community food organisation redistributing surplus food via membership-based hubs; overlaps with GTBAL's community-hub and food-service activities.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/gettheboysalift
• Facebookfacebook.com/gettheboysalift
• Instagraminstagram.com/gettheboysalift
• TikToktiktok.com/@gtbalourplace
• LinkedInlinkedin.com/company/gtbal

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

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