Brewgooder
Brewgooder is a Scottish B Corp certified craft brewery that sells a portfolio of beers via DTC subscriptions and major UK retailers, with every purchase funding clean water and community projects through The Brewgooder Foundation.
- Company typePrivate
- Founded2016
- HeadquartersEdinburgh, United Kingdom
- Headcount1–10
- GTM typeB2C
- OfferingHardware or Manufacturing
What Brewgooder does
Brewgooder is a Scottish craft beer company founded in 2016 and headquartered in Glasgow (legal entity Altruist Brands Ltd, registered in Scotland), operating as a B Corp certified private limited company. It produces and sells a portfolio of craft beers that includes a core range (Goood Beer Session Pale, American Pale, IPA, Tropic, Juicy), the Sun & Stone Lager collaboration with Palestinian brewery Taybeh Brewing Co., the Dripp fruit beer collection, and limited releases such as the Fairtrade Fonio Session IPA. The company's most notable proprietary innovation is the world's first Fairtrade-certified brewing supply chain for climate-resilient fonio grain, sourced from cooperatives in northern Guinea in partnership with the Fairtrade Foundation and Brooklyn Brewery. Operations also include the Work in Progress bursary at Heriot-Watt University to support diversity in brewing.
The revenue model combines direct-to-consumer sales through an online shop and a subscription service (monthly, bi-monthly, or quarterly delivery with 10% discount on 24-packs and 20% discount on 48-packs) with wholesale distribution through major UK retailers, including Co-op (1,600+ stores stocking Sun & Stone), Tesco (national rollout of Goood Beer four-packs), Waitrose (71 stores), Sainsbury's, and British Airways, alongside more than 2,000 UK bars, pubs, and shops. Pricing spans £20–£27 per 12-pack of 330ml/440ml cans at entry tier, scaling to £76.80 for 48-packs of premium SKUs. Every beer sold supports The Brewgooder Foundation, which has channelled more than £100,000 in donations since 2016 and reports 145,000+ lives impacted through clean water and community projects.
The company holds B Corp certification (since 2018), Living Wage Employer accreditation (since 2019), and achieved the world's first Fairtrade certification for a fonio-based beer in 2024. Distribution is currently UK-only, with international shipping unavailable due to stated Brexit-related logistical constraints. Leadership comprises co-founders Alan Mahon and James Hughes, with Andy Cray (former Molson Coors Chief Commercial & Strategy Officer for Europe and EMEA & APAC) serving as Chair of the Board. The company is not publicly listed and only one early-stage funding round (Equity Gap, 2018) is disclosed.
Brewgooder firmographics
Firmographics- Name
- Brewgooder
- Legal name
- Altruist Brands Ltd
- Website
- https://brewgooder.com
- Company type
- Private
- Founded year
- 2016
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Brewgooder is a Scottish B Corp certified craft brewery that sells a portfolio of beers via DTC subscriptions and major UK retailers, with every purchase funding clean water and community projects through The Brewgooder Foundation.
- Ownership category
- akta.pro rank
Brewgooder industry classification
Industry- Product category
- Craft Beer
- NAICS
- Breweries (31212)
- SIC
- Malt Beverages (2082)
- akta.pro primary industry
- Beer Brewing & Brands (CRADAIAA)
- akta.pro secondary industry
- Packaging & Production Breweries (Limited/No On-site Service) (THAFALAB)
Keywords
Where Brewgooder is headquartered
LocationHeadquarters
- HQ city
- Edinburgh
- HQ country
- United Kingdom
- HQ region
- Europe
Offices1 record
Markets served
Brewgooder business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure, Others
Revenue model
- Direct Beer Sales: Direct-to-consumer and wholesale sales of craft beers through online shop, subscriptions, and retail partnerships with major UK supermarkets including Co-op, Tesco, Waitrose, and Sainsbury's.
- Subscription Model: Monthly, bi-monthly, or quarterly subscription delivery of beers with 10% discount on 24-pack and 20% discount on 48-pack options. Customers can pause, edit, or cancel at any time.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Goood Beer - 3.3% ABV Session Pale |
| Subscription | Monthly | Goood Beer Subscription |
| Unit Pricing | Pay-as-you-go | American Pale - 5% ABV |
| Unit Pricing | Pay-as-you-go | IPA - 5.1% ABV |
| Unit Pricing | Pay-as-you-go | Tropic - Tropical Pale 4% ABV |
| Unit Pricing | Pay-as-you-go | Juicy - Session Haze 3.4% ABV |
| Unit Pricing | Pay-as-you-go | Sun & Stone Lager - 4.5% ABV (Taybeh collaboration) |
| Unit Pricing | Pay-as-you-go | Mixed Pack - Core Range variety |
| Unit Pricing | Pay-as-you-go | Dripp Peach - 4% ABV Fruit Beer |
| Unit Pricing | Pay-as-you-go | Dripp Guava - 4% ABV Fruit Beer |
| Unit Pricing | Pay-as-you-go | Dripp Passion Fruit - 4% ABV Fruit Beer |
| Unit Pricing | Pay-as-you-go | Peachy Daze - Hazy Peach IPA 4.6% ABV |
| Unit Pricing | Pay-as-you-go | Passion Project - Passionfruit Pale Ale 5.9% ABV |
| Unit Pricing | Pay-as-you-go | Goood Office Beers - 48 x 330ml |
| Unit Pricing | Pay-as-you-go | Mixed Office Beers - 48-pack variety |
| Unit Pricing | Pay-as-you-go | Solidarity Tee - White |
Go-to-market motion2 records
Distribution channels7 records
Marketing channels6 records
Brewgooder product offering
Product offeringCore offering
Brewgooder produces and sells a portfolio of craft beers through direct-to-consumer e-commerce, a subscription service, and wholesale distribution via major UK retailers (Co-op, Tesco, Waitrose, Sainsbury's). Each beer sold supports community projects through The Brewgooder Foundation, including clean water access, food redistribution, and humanitarian initiatives. The product range includes a core range of session pale, IPAs, and lagers, plus limited releases such as the world's first Fairtrade Fonio Session IPA.
Product overview
Brewgooder is a Scottish craft beer company operating as a B Corp certified business with a social impact mission. The company offers a portfolio of craft beers through a core range (Goood Beer Session Pale, American Pale Ale, IPA, Tropic, Juicy, Sun & Stone Lager), a fruit beer collection (Dripp), limited seasonal releases, mixed bundles, office packs, and merchandise. Every beer sold supports community projects through The Brewgooder Foundation, focusing on clean water, food access, and community empowerment. Products are available direct-to-consumer via subscription and online shop, as well as through major UK retailers including Tesco, Co-op, Sainsbury's, and Waitrose.
Differentiator
Problem solved
Functional benefit
Brands
- Dripp: Fruit beer line featuring flavours like Peach, Guava, and Passion Fruit
- Goood Beer
- Sun & Stone
- Fairtrade Fonio Session IPA
Products and services
- Goood Beer Session Pale A crisp, easy-drinking 3.3% ABV session pale ale made with barley, oats, hops, and yeast. Suitable for vegans; designed for consumers who want a lower-ABV craft beer.
- American Pale Ale A light and piney 5% ABV American pale ale brewed with Amarillo and Cascade hops, with balanced citrus flavour reminiscent of classic North American pale ales.
- IPA - India Pale Ale A crisp and hoppy 5.1% ABV West Coast-style India Pale Ale with flavours of grapefruit and lime for a refreshing finish.
Quantifiable outcome
- 145,000 lives impacted through Brewgooder Foundation community projects
- +4 more outcomes
Companies that use Brewgooder
Customer profileNamed customers10 records
Segments4 records
Ideal customer profiles3 records
Brewgooder technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature1 record
Brewgooder partnerships and signals
Strategic signalPartnerships
22 partnerships are on record, tiered core, flagship and minor.
- Taybeh Brewing Co.corePalestinian microbrewery collaboration producing Sun & Stone lager - a 4.5% Mediterranean-style lager inspired by the region's warm sun and rugged limestone hills. Brewed with German hops. Proceeds support Taybeh's West Bank community and DEC humanitarian appeal. Madees Khoury, Middle East's first and only female brewmaster, visited Glasgow for launch.
- Co-op GroupcorePrimary retail distribution partner for Sun & Stone lager with over 1,600 stores stocking the product. Also distributes other Brewgooder products including FILLA beer collaboration.
- Disasters Emergency Committee (DEC)coreDEC Middle East Humanitarian Appeal receiving significant donations from Sun & Stone lager proceeds supporting Gaza, Lebanon, West Bank, and Syria communities.
- Camden Town BrewerycoreFILLA beer collaboration - Tropical Haze IPA with mango and pineapple notes, exclusively available in Co-op stores. Supports Hubbub's community fridge network across UK.
- HubbubcoreCreative charity inspiring environmental action. FILLA beer supports ten selected community fridges within UK, addressing food waste reduction and community connectivity. UK wastes 10 million tonnes of food per year.
- Fairtrade FoundationflagshipCertification partnership for Fonio Session IPA - first Fairtrade-certified beer using fonio grain. 67 farmers signed up to cooperative with two-thirds joining since certification. Social premiums fund community projects.
- YO! SushiminorShibuya Rice Lager collaboration with artwork inspired by iconic Shibuya crossing. Crisp and fresh lager perfect for Japanese cuisine pairing.
- PinterminorHome brewing innovation collaboration allowing consumers to brew 10 pints of Hazy IPA fresh in their fridge, replacing 17 cans or bottles with less waste.
- Brooklyn BreweryflagshipFonio Session IPA collaboration with Garrett Oliver, Brooklyn Brewery Brewmaster. UK's first at-scale fonio grain beer using West African super-grain. Sales enable clean water systems for fonio farming communities.
- JustdiggitcoreClimate impact organization partnered for Made to Roam IPA. Every 4-pack sold enables regreening of 20 square metres of land across Africa. Project restores trees and retains water sources.
- PassengercoreSustainable outdoor clothing brand collaborating on Made to Roam IPA - Pacific northwest style with fruit and piney finish. Every can plants 1 tree.
- King Tut's Wah Wah HutcoreGlasgow music venue partnership for King Tut's Premium Lager - crisp, fresh 4.4% dry-hopped pilsner. Every sale supports Brewgooder Foundation mission to empower 1 million lives.
- Twisted FoodcoreTwisted IPA collaboration - 4.8% piney and punchy IPA with chinook and centennial hops. In partnership with Co-op and Fareshare, every 4-pack sold helps share food with people across UK.
- FaresharecoreFood redistribution charity partnered with Twisted IPA sales to help share food with people across UK.
- Your Local PantrycoreCharitable partner receiving £20,000+ from Twisted IPA sales to support local communities across UK through food access.
- Social BitecoreChristmas partnership to tackle hunger. Customers could add £5 meal vouchers to orders supporting Social Bite's mission.
- Vault CityminorSour beer collaboration - Vault City is sour beer specialist.
- Bruichladdich DistilleryminorB Corp distillery partnership for barrel aged whisky sour collaboration. Brewed in Portobello, Edinburgh.
- Heriot-Watt UniversitycoreWork in Progress Bursary partnership supporting Black, Asian and Minority Ethnic students on Brewing and Distilling course. £2,000 per year for four years. Improves diversity in brewing industry.
- Williams Bros. BrewingminorTrusted brewing partner for Ardbeg collaboration 'The Shortie' - smoky porter capturing Ardbeg's signature character with notes of bitter dark chocolate, malty biscuit, and dry espresso coffee.
- ArdbegminorIslay distillery contributing peat for 'The Shortie' porter collaboration. Global Gathering campaign brought together 250+ drinksmakers.
- The Brewgooder FoundationflagshipBrewgooder's own non-profit entity that funds clean water projects, community initiatives, and impact programs. Every beer sold since 2016 supports foundation projects.
Scale indicators9 records
Recent moves5 records
Expansion highlights6 records
Brewgooder competitors and assessment
Company assessmentDirect peers
- Beavertown Brewery: London craft brewery with national UK retail presence and a strong brand identity. Comparable to Brewgooder in craft positioning, can-format product range, and supermarket distribution strategy.
- Northern Monk: Northern England craft brewery with strong identity, DTC e-commerce, and UK supermarket listings. Direct peer in modern UK craft with comparable scale, distribution footprint, and brand-led growth model.
- BrewDog: Scottish craft brewery also founded in Scotland with strong DTC e-commerce and global bar/retail footprint. Direct competitor in UK craft beer with overlapping supermarket distribution and similar craft-credentials positioning, though at significantly larger scale.
- Camden Town Brewery: London-based craft brewery with national UK supermarket distribution and a similar modern craft positioning. Camden Town is also an active collaboration partner of Brewgooder (FILLA Tropical Haze IPA), making it both a peer and a co-marketing counterparty.
- Toast Brewing: UK craft beer brand built explicitly around social and environmental impact (each beer supports a different cause). Closest direct peer to Brewgooder in purpose-driven craft positioning and B Corp-style ethos, though at smaller scale.
Broad incumbents
- Diageo: Global alcoholic beverages conglomerate and the largest UK beer/spirits supplier. Broad incumbent setting category pricing, retailer relationships, and promotional standards that Brewgooder must compete within.
- Molson Coors: Global brewing incumbent whose former senior executive (Andy Cray) now chairs Brewgooder's board. Comparable as the dominant scale player in UK beer retail that Brewgooder competes against for shelf space and consumer occasions.
Emerging players
- Brooklyn Brewery: US craft brewery and partner on Brewgooder's Fairtrade Fonio Session IPA. Comparable as a craft innovation-led brand, but operates at significantly larger scale and primarily in the US market.
- Vault City Brewing: Scottish sour beer specialist that has collaborated with Brewgooder. Comparable as a small Scottish craft producer focused on differentiated styles, though with a more specialized sour-beer niche.
Others
- Williams Bros. Brewing: Scottish contract brewer and beer brand owner. Brewgooder relies on Williams Bros. as a production partner, making them an ecosystem counterparty and a comparable Scottish craft producer rather than a direct DTC competitor.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Brewgooder social profiles
Digital presenceBrewgooder compliance and trust
Trust signalCompliance3 records
Brewgooder financial estimates
Financial estimateRevenue estimate
Valuation estimate
Brewgooder leadership team
Management profileNumber of profiles
Profiles4 records
Brewgooder funding detail
Funding detailFunding overview
Funding rounds1 record
Investors1 record
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Brewgooder M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Brewgooder
What does Brewgooder do?
Brewgooder produces and sells a portfolio of craft beers through direct-to-consumer e-commerce, a subscription service, and wholesale distribution via major UK retailers (Co-op, Tesco, Waitrose, Sainsbury's). Each beer sold supports community projects through The Brewgooder Foundation, including clean water access, food redistribution, and humanitarian initiatives. The product range includes a core range of session pale, IPAs, and lagers, plus limited releases such as the world's first Fairtrade Fonio Session IPA.
Is Brewgooder a public or private company?
Brewgooder is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Brewgooder founded?
Brewgooder was founded in 2016. It employs 1 to 10 people.
Where is Brewgooder based?
Brewgooder is headquartered in Edinburgh, United Kingdom, in the Europe region.
How does Brewgooder make money?
Two revenue lines are on record. Direct Beer Sales are the primary driver. The others are subscription Model.
Who are Brewgooder's main competitors?
Direct peers on record are Beavertown Brewery, Northern Monk, BrewDog, Camden Town Brewery and Toast Brewing. Broad incumbents are Diageo and Molson Coors. Emerging players are Brooklyn Brewery and Vault City Brewing. Williams Bros. Brewing is listed as an others.
Does Brewgooder have an API?
No public API is recorded for Brewgooder.
What industry is Brewgooder in?
Brewgooder's product category is Craft Beer. Its primary akta.pro industry code is CRADAIAA, Beer Brewing & Brands, with a secondary code of THAFALAB, Packaging & Production Breweries (Limited/No On-site Service). Its NAICS code is 31212 and its SIC code is 2082.