What Amari Metals does

Amari Metals is a B2B metals distribution company headquartered in Tallinn, Estonia, operating as a subsidiary of the UK-headquartered Amari Metals Europe Ltd. group since September 2012. The company distributes stainless steel, aluminium, copper, bronze, brass, and nickel alloy products in sheet, plate, bar, tube, and profile forms to industrial customers across the Baltic region. Its primary physical asset is a 1,100 square meter warehouse in Tallinn, which the company operates as the largest dedicated stainless steel warehouse in the Baltic states, holding approximately 500 SKUs in stock at any given time.

The company holds exclusive distribution agreements with two named upstream suppliers — Outokumpu, a major global stainless steel producer, and Sverdrup Steel of Norway — for the Estonian market. It also operates in-house value-added processing capabilities, specifically sheet brushing and protective film-coating lines that enable cut-to-size delivery for customers needing finished or surface-protected sheet material. The combination of multi-metal inventory depth, supplier exclusivity, and light processing services positions Amari Metals as a specialty regional distributor rather than a commodity reseller.

Amari Metals runs a sales-led B2B go-to-market with quote-based pricing; revenue and unit volumes are not publicly disclosed. The company is led by CEO Marko Peetsalu and operates with a small team of 1-10 employees, consistent with a focused niche distributor. Its customer base spans industrial fabricators, OEMs, and construction-sector buyers across Estonia and the broader Baltic region.

Name

Amari Metals

Legal name

Amari Metals OÜ

Website

https://amarimetals.ee

Company type

Private

Founded year

1995

Operating status

Operating

Headcount range

1–10 employees

Short description

B2B metals distributor based in Tallinn, Estonia, supplying stainless steel, aluminium, copper, bronze, and nickel alloy products to industrial fabricators and OEMs across the Baltic region from a 1,100 sqm warehouse holding roughly 500 SKUs.

Ownership category

akta.pro rank

Product category

Industrial Metals Distribution

NAICS

Metal Service Centers and Other Metal Merchant Wholesalers (423510)

SIC

Wholesale-Metals Service Centers & Offices (5051), Wholesale-Metals & Minerals (No Petroleum) (5050)

akta.pro primary industry

Steel Products Trading & Service Centers (Flat, Long, Pipe & Tube, Rebar) (IMAKAJAB)

akta.pro secondary industry

Aluminum Trading, Marketing & Distribution (IMAKACAK)

Keywords

• Stainless steel distribution
• Aluminium product sales
• Non-ferrous metals wholesale
• Metal processing services
• Industrial metal supply

Headquarters

HQ city

Tallinn

HQ country

Estonia

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Revenue model

1. Metal Products Distribution: Amari Metals generates revenue through the wholesale distribution of stainless steel, aluminium, copper, bronze, and nickel alloys. Revenue is derived from product sales with pricing that includes alloy surcharges and VAT, typically with 14-day payment terms.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels1 record

Core offering

Amari Metals is a wholesale distributor and processor of stainless steel, aluminium, copper, bronze, and nickel alloy products, operating the largest stainless steel warehouse in the Baltics (1,100 sqm) in Tallinn, Estonia. The company stocks more than 500 products for industrial customers and offers in-house sheet brushing and film-coating services for surface finishing.

Product overview

Amari Metals is a B2B metals trading company offering stainless steel and aluminium products. The product portfolio includes stainless steel sheets, plates, pipes, and profiles in various grades (such as 1.4301, 1.4404, 904L, 253MA, 310S), as well as aluminium sheets, plates, profiles, and specialty items like 5 Bar Thread anti-slip products and decorative (Deco) patterned sheets. The company operates the largest stainless steel warehouse in the Baltics (1,100 sqm) with approximately 500 products in stock. In-house services include sheet brushing and film-coating capabilities. The company distributes Outokumpu and Sverdrup Steel products exclusively in Estonia.

Differentiator

Problem solved

Functional benefit

Products and services

• Stainless Steel Sheets Standard stainless steel flat sheets distributed to industrial buyers; Amari stocks the largest range in the Baltics with short lead times and widths up to 2000 mm available from stock.
• Stainless Steel Plates Thicker stainless steel plates supplied to industrial manufacturers for fabrication and structural uses.
• Stainless Steel Pipes Stainless steel pipes and tubes distributed for piping, structural, and process applications across industrial sectors.
• Stainless Steel Profiles Stainless steel profile sections (e.g., angles, channels, flats) supplied to fabrication and construction customers.
• Decorative (Deco) Stainless Steel Sheets Specialty decorative stainless steel sheets supplied to designers and architects for aesthetic and architectural applications.
• 5 Bar Thread Stainless Steel Sheets Patterned stainless steel sheets with a 5-bar tread pattern for anti-slip flooring, ramps, and vehicle/industrial flooring applications.
• Aluminium Products (Sheets, Plates, Profiles, 5 Bar Thread) Aluminium sheets, plates, profiles, and patterned 5 bar tread sheets distributed to industrial buyers; sheets up to 2000 mm available from stock.
• Non-Ferrous Metals (Copper, Bronze, Nickel Alloys) Copper, bronze, and nickel alloy semi-finished products supplied to industrial customers for specialized fabrication and process applications.
• Sheet Brushing and Film-Coating Services In-house surface finishing services including sheet brushing and protective film-coating, performed on stainless steel and aluminium sheets at the Tallinn facility.

Segments8 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Five partnerships are on record, tiered core and minor.

• Amari Metals Europe Ltd.coreStrategic or Co-development Partner · 1 September 2012Amari Metals OÜ has been part of the Amari Metals Europe Ltd. family of companies since September 2012. Amari Metals Europe Ltd. is one of the largest non-ferrous metals wholesalers in Europe, with a service center network covering all of Europe. Consolidated expertise and trust-based cooperation enable practical solutions with very short lead times.
• OutokumpucoreChannel Partner/ Reseller/ DistributorAmari Metals is the exclusive distributor of Outokumpu products in Estonia. Outokumpu is a major stainless steel producer. Products include various stainless steel grades (1.4301, 1.4307, 1.4404, 1.4436, 1.4541, 1.4571, 1.4462, 1.4162, 1.4362, 1.4410, 1.4539/904L, 1.4835/253MA, 1.4845/310S, 1.4547/254SMO).
• Sverdrup SteelcoreChannel Partner/ Reseller/ DistributorAmari Metals is the exclusive distributor of Sverdrup Steel products in Estonia. Sverdrup Steel is a stainless steel supplier.
• Avesta Sheffield GroupminorOthersThe company was originally established in May 1995 as a sales company for the Avesta Sheffield Group in the Baltics. The official opening was on February 27, 1996. In January 2001, Outokumpu Steel and Avesta Sheffield's stainless steel groups merged to form AvestaPolarit.
• Outokumpu Stainless (former)minorOthersIn 2003, after merging with the Outokumpu group, the parent company was renamed Outokumpu Stainless. On January 12, 2004, all group activities were consolidated under the Outokumpu name. In 2006, copper production was sold and focus shifted solely to stainless steel.

Scale indicators3 records

Recent moves6 records

Expansion highlights3 records

Broad incumbents

• ThyssenKrupp Materials Services: Europe's largest steel and metals service-center group, offering stainless, aluminium, copper, and special alloys with extensive processing capabilities. Directly comparable product portfolio and B2B service-center model, but operating at continental rather than regional scale.
• Sandvik Materials Technology: Producer and distributor of advanced stainless steels and special alloys for demanding industrial applications. Overlaps with Amari Metals' high-grade stainless range (e.g., 254SMO, 904L) used in chemical, energy, and food-processing segments.
• Wieland Group: European leader in copper, brass, and copper-alloy semis, with global service-center and distribution footprint. Overlaps with Amari Metals' copper, bronze, and nickel-alloy offering, but Wieland is a primary semi-finished producer rather than a regional stockist.
• Aperam: Global stainless steel producer and distributor headquartered in Europe, offering a full range of flat and long stainless products. Comparable in product mix to Amari Metals' stainless range, but operates upstream at mill level rather than as a regional service center.
• Voestalpine Steel Service Center: European steel and specialty metals service-center network offering cutting, coating, and processing for industrial customers. Comparable B2B service-center model and value-added processing orientation to Amari Metals, with multi-metal and multi-sector exposure.
• Acerinox: Major European stainless steel manufacturer with global distribution. Overlaps with Amari Metals' stainless product portfolio; comparable in grade coverage and end-market exposure, but Acerinox is an integrated producer rather than a regional stockist.

Direct peers

• Klöckner & Co: One of Europe's largest independent metals and steel service-center distributors, operating multi-metal B2B distribution with value-added processing (cutting, coating). Closely comparable business model to Amari Metals' sheet brushing, film-coating, and stockist operations, only at much larger scale.
• Amari Metals Europe Ltd. Parent group and one of Europe's largest non-ferrous metals wholesalers, with service-center coverage across Europe. Sister entities of Amari Metals OÜ share the same multi-metal (stainless, aluminium, copper, bronze, nickel alloys) wholesale and processing model in other European geographies.

Others

• Outokumpu: World's second-largest stainless steel producer and Amari Metals' principal supplier under an exclusive Estonian distribution agreement. Comparable product portfolio and customer overlap, but a key upstream partner rather than a direct competitor.

Regional players

• Norsk Hydro: Norway-based integrated aluminium producer and distributor with strong Nordic/Baltic presence. Overlaps with Amari Metals' aluminium sheet, plate, and profile offering, but Norsk Hydro is an upstream mill and serves a broader Nordic and European market.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat2 records

Key risks5 records

Key highlights6 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Amari Metals