What MAX GAMING LIMITED does

MaxGaming, legally registered as MAXFPS AB in Sweden (registration number 556665-1708) with headquarters in Stockholm, operates a direct-to-consumer e-commerce platform specializing in gaming peripherals, console accessories, custom keyboard components, and esports merchandise. The company sells through nine dedicated regional storefronts serving Sweden, Norway, Denmark, Finland, Germany, the Netherlands, Belgium, an EU site, and an international/US-facing site under us.maxgaming.com, with worldwide shipping capability. Its catalog spans PC peripherals (mechanical and gaming keyboards, mice, headsets, mousepads, streaming equipment), full custom mechanical keyboard parts (barebones, switches, keycaps, cases, plates, PCBs, stabilizers, lube), console accessories for PlayStation, Xbox, and Nintendo Switch, mobile gaming accessories, trading card games (Pokémon, One Piece, Magic: The Gathering, Yu-Gi-Oh!, Football cards), and a Home & Leisure assortment. The platform also carries MaxMount, MaxGaming's first-party sub-brand of monitor stands, headphone stands, and controller accessories launched in 2019.

The business operates as a multi-category gaming retailer rather than a manufacturer, sourcing inventory through relationships with multiple global distributors and esports organizations that provide access to limited-edition and team-branded merchandise. Revenue is generated entirely through one-time hardware sales at fixed unit prices; gift cards in denominations ranging from $10 to $2,000 are sold as a supplementary offering, and there are no subscription or recurring revenue streams. Marketing is concentrated in email newsletters to a base of more than 400,000 gamers, supplemented by organic search optimization and social media presence on Facebook, X, and Instagram. Operational signals indicate a financially stable, mature private company: MaxGaming holds a Secure E-commerce certification from Svensk Distanshandel and has been awarded an AAA credit rating by a credit rating agency. The company is privately held with no disclosed funding rounds, no parent company, no external institutional backing, and no management team details or headcount figures present in the available data.

Name

MAX GAMING LIMITED

Legal name

MAXFPS AB

Website

https://us.maxgaming.com

Company type

Private

Founded year

2006

Operating status

Operating

Short description

MaxGaming (MAXFPS AB) is a Swedish direct-to-consumer e-commerce retailer serving individual gamers worldwide with gaming peripherals, console accessories, custom keyboard components, and esports merchandise across multiple regional storefronts.

Ownership category

akta.pro rank

Product category

Gaming Peripherals & Accessories E-commerce

NAICS

Hobby, Toy, and Game Retailers (45912)

SIC

Retail-Hobby, Toy & Game Shops (5945), Retail-Computer & Computer Software Stores (5734)

akta.pro primary industry

Hobby Games & Miniatures Retail (Tabletop RPGs, Wargaming) (CRALAFAH)

Keywords

• Gaming peripherals
• Gaming accessories
• Console accessories
• Custom keyboards
• Esports merchandise

Headquarters

HQ city

Bolton

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Supply Chain, Operations, Marketing or Sales, Technology or R&D, Personnel

Revenue model

1. Product Sales: MaxGaming generates revenue through one-time product sales of gaming peripherals, PC components, console accessories, and related items. Customers purchase individual products at listed prices with options for various payment methods. No subscription or recurring revenue streams are employed.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

MaxGaming operates a multi-regional e-commerce platform that sells gaming peripherals, console accessories, custom keyboard components, mobile gaming accessories, and esports-branded merchandise to individual gamers worldwide. The company sources products from multiple global distributors and brands, and also offers its own MaxMount branded line of gaming and office accessories.

Product overview

MaxGaming is a comprehensive gaming and esports e-commerce platform operated by MaxFPS AB (Registration number: 556665-1708), offering a wide assortment of gaming products across multiple categories. The platform serves gamers worldwide through regional sites for Sweden, Norway, Denmark, Finland, Germany, EU, Belgium, Netherlands, and International markets. The product portfolio centers on PC peripherals (gaming mice, keyboards, headsets, mousepads), console accessories for PlayStation, Xbox, and Nintendo Switch, custom keyboard components, mobile gaming accessories, and lifestyle products including trading card games and smart home devices. MaxGaming also offers its own MaxMount branded accessories including headphone stands and monitor mounts. The platform features products from over a thousand brands and emphasizes specialized gaming equipment tailored for esports enthusiasts, offering worldwide delivery, secure payment options, and customer support. The company holds Secure E-commerce certification and maintains AAA credit rating.

Differentiator

Problem solved

Functional benefit

Brands

• MaxMount: Brand founded in 2019 in Stockholm, Sweden. Produces affordable and stylish products for gaming and office including monitor stands, headphone stands, phone holders, and controller accessories.

Products and services

• MaxGaming E-commerce Platform Online gaming and esports retail storefront operated by MAXFPS AB, offering a wide assortment of gaming peripherals, console accessories, custom keyboard components, mobile gaming accessories, and lifestyle products for individual gamers worldwide through regional sites for the United States, Sweden, Norway, Denmark, Finland, Germany, EU, Belgium, and Netherlands.
• Gift Cards
• MaxMount Branded Accessories MaxGaming's own brand of gaming and office accessories including headphone stands, monitor mounts, and controller cases designed for gamers and office use.

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• Multiple DistributorscoreChannel Partner/ Reseller/ DistributorMaxGaming works closely with many distributors across the world to source gaming products and esports merchandise, enabling competitive pricing and access to limited edition items.

Scale indicators3 records

Recent moves5 records

Expansion highlights4 records

Regional players

• CDON: Nordic marketplace and e-commerce platform operating across Sweden, Norway, Denmark, and Finland. Comparable as a regional e-commerce competitor in the same Nordic geographies, though broader in category mix.

Broad incumbents

• Coolblue: Major Benelux-based consumer electronics and gaming peripherals retailer with strong e-commerce operations. Comparable as a broadline electronics e-tailer with overlapping gaming peripheral assortment in the Netherlands and Belgium.
• Best Buy: Largest US specialty consumer electronics retailer carrying gaming peripherals, consoles, and accessories across both physical and online channels. Comparable as a broadline gaming and electronics e-tailer serving overlapping customer segments.
• Amazon: Global e-commerce leader with extensive gaming peripherals, console accessories, and TCG categories, including worldwide shipping infrastructure. Comparable as a broadline e-commerce incumbent against whose pricing and selection MaxGaming must compete.
• Micro Center: US specialty retailer focused on computers, PC components, gaming peripherals, and consumer electronics. Comparable as a broadline PC gaming hardware e-tailer with enthusiast customer base.

Direct peers

• Newegg: Major US-based e-commerce retailer specializing in PC components, gaming peripherals, and consumer electronics. Direct competitor in PC gaming hardware and accessories with similar target audience of PC builders and gamers.
• Caseking: Germany-based specialist gaming hardware retailer offering PCs, components, peripherals, and esports merchandise. Directly comparable as a DACH-region gaming peripherals specialist with custom keyboard and esports assortment similar to MaxGaming's.
• Webhallen: Swedish specialty gaming and consumer electronics e-commerce retailer offering gaming peripherals, PC components, and console accessories. Directly comparable as a Nordic-focused gaming e-tailer with overlapping assortment, target customer (PC and console gamers), and business model.
• Komplett: Leading Nordic computer hardware and gaming retailer operating across Sweden, Norway, and Denmark. Highly comparable as a multi-regional gaming peripherals e-tailer serving the same Scandinavian customer base as MaxGaming.
• Overclockers UK: UK specialist retailer of gaming PCs, components, and peripherals including enthusiast mechanical keyboards and custom keyboard parts. Highly comparable business model and product mix, though operating primarily in the UK rather than the Nordics.

Market position

Strengths5 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/wearemaxgaming
• Facebookfacebook.com/wearemaxgaming
• Instagraminstagram.com/wearemaxgaming

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about MAX GAMING LIMITED