GTU LTD

What GTU LTD does

Go Travel Un Limited (GTU LTD) is a privately-held Hong Kong-incorporated travel technology corporation founded in 2011 that operates a portfolio of five wholly-owned travel brands covering the full booking value chain — from price-comparison metasearch through consumer cashback to creator-driven affiliate distribution. The company serves approximately 20 million monthly active users across 35 key markets, with particularly deep positions in Eastern Europe and Central Asia anchored by the Aviasales brand, which Skift named among the Top 25 Most Promising Travel Startups in 2021.

The technology stack comprises flight and hotel metasearch engines (Jetradar, Aviasales, HotelLook) that aggregate fares and inventory from airlines, OTAs, and hotel booking systems; a consumer cashback mobile application (WayAway) that returns a share of booking economics to end travelers; and a three-sided affiliate marketing platform (Travelpayouts) that connects travel brands with content creators and routes booking traffic. Engineering and product development is concentrated in a 1,000+ person workforce split between the Hong Kong headquarters and a Phuket, Thailand R&D office.

GTU monetises primarily through three streams: affiliate referral commissions on flight and hotel bookings redirected to partner airlines and online travel agencies, transaction-fee revenue share on WayAway cashback bookings, and marketplace commissions from Travelpayouts' affiliate network. Distribution is product-led and self-serve — direct-to-consumer apps and web platforms — rather than enterprise sales. The company's only disclosed institutional capital event is a $43 million joint investment by Elbrus Capital and iTech Capital into the Aviasales subsidiary in 2021, with no subsequent funding rounds, IPO activity, or M&A disclosed in the available source material.

Name

GTU LTD

Legal name

Go Travel Un Limited

Website

https://gtu.ltd

Company type

Private

Founded year

2011

Operating status

Operating

Short description

Go Travel Un Limited (GTU LTD) is a Hong Kong-incorporated travel technology corporation operating five brands — WayAway, Travelpayouts, Jetradar, Aviasales, and HotelLook — serving 20 million monthly active users across 35 markets via flight and hotel metasearch, cashback rewards, and travel affiliate marketing.

Ownership category

akta.pro rank

Product category

Online Travel Metasearch

NAICS

Travel Agencies (561510)

akta.pro industry

PRIMARYBPAMAIAB

Air Travel Booking Platforms (Flights)

Business & Public Services/Web, Mobile & Digital Platforms/Travel, Mobility & Booking Platforms

SECONDARYTHALAEAJ

Price Tracking, Alerts & Deal Discovery (Fare Prediction/Watchlists)

Travel & Hospitality/Travel Technology & Distribution Services/Travel Metasearch & Fare Comparison Platforms

SECONDARYTHALAKAA

Loyalty Program Management Platforms (Earn/Burn, Rules Engine, Member Lifecycle)

Travel & Hospitality/Travel Technology & Distribution Services/Travel Loyalty, Rewards & Customer Engagement Platforms

Keywords

• Travel metasearch engines
• Flight search comparison
• Hotel deal comparison
• Travel affiliate marketing
• Cashback travel rewards

Headquarters

HQ city

Hong Kong

HQ country

Hong Kong SAR China

HQ region

Asia

Offices2 records

Markets served

GTM type

B2B and B2C

Offering type

Digital Commerce or Content

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure

Revenue model

1. Travel Booking Commissions: Earnings from flight and hotel bookings through metasearch and affiliate links. Revenue generated when users complete bookings through partner airlines and online travel agencies.
2. Cashback Revenue Share: WayAway app generates revenue through negotiated commissions from travel providers, sharing a portion with users as cashback incentives to drive loyalty and repeat bookings.
3. Travelpayouts Platform Fees: Affiliate marketing platform monetizes through commission sharing arrangements with travel brands and content creators in the network.

Go-to-market motion1 record

Distribution channels5 records

Marketing channels4 records

Core offering

GTU LTD operates a multi-brand travel technology platform that aggregates flight and hotel deals from hundreds of airlines, online travel agents, and booking systems for comparison shopping. Its portfolio includes the WayAway cashback mobile app, the Travelpayouts affiliate marketing network connecting travel brands with content creators, and three metasearch engines — Jetradar (global flights), Aviasales (Eastern Europe/Central Asia flights), and HotelLook (hotel deals). The company earns revenue through referral commissions when users complete bookings through partner links and through affiliate network fees from travel brand partners.

Product overview

Go Travel Un Limited operates a multi-brand travel technology platform comprising five distinct products. The portfolio includes WayAway (a cashback and flight deals app), Travelpayouts (the largest travel affiliate marketing platform globally), Jetradar (a flight search engine aggregating hundreds of airfares), Aviasales (a metasearch for Eastern Europe and Central Asia), and HotelLook (a hotel deal comparison search engine). Together these products serve 20 million monthly active users across 35 markets, with the platform leveraging affiliate partnerships to connect travelers with flights, hotels, and cashback rewards.

Differentiator

Problem solved

Functional benefit

Brands

• WayAway: An app allowing users to get cashback on all travel deals. Users of WayAway can find the best flight options and get money back for all travel expenses including flight deals.
• Travelpayouts
• Jetradar
• Aviasales
• HotelLook

Products and services

• WayAway A mobile app that enables users to earn cashback on travel deals and find the best flight options, getting money back on travel expenses including flight bookings. Targeted at individual travelers seeking rewards on their bookings.
• Travelpayouts An affiliate marketing platform that connects travel brands, content creators, and travelers, enabling content monetization for publishers and customer acquisition for travel brands.
• Jetradar A flight search engine that allows one-click searches across hundreds of airfares from airlines and online travel agents. Targeted at travelers comparing flight options.
• Aviasales An air ticket metasearch engine focused on Eastern Europe and Central Asia markets, allowing travelers to find and compare flight deals.
• HotelLook A hotel deal comparison search engine that aggregates listings from major booking systems, enabling travelers to find competitive hotel prices.

Quantifiable outcome

• 20M+ monthly active users across product portfolio
• +2 more outcomes

Named customers2 records

Segments3 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Scale indicators4 records

Recent moves5 records

Expansion highlights5 records

Broad incumbents

• Expedia Group: Expedia Group operates global OTAs (Expedia, Hotels.com, Vrbo) and a metasearch property (Trivago). It is both a major supplier feed for HotelLook/Jetradar and a structural competitor in travel comparison and booking.
• Booking Holdings: Booking Holdings owns Booking.com, Priceline, Kayak, Agoda, and OpenTable, making it one of the world's largest online travel portfolios. GTU's metasearch and affiliate model sits upstream of Booking's OTA inventory, creating both a partner relationship and competitive tension.
• Google Travel: Google Flights and Google Hotels are embedded metasearch surfaces on the dominant search engine. They are not a transactional peer but represent the most important competitive and traffic-referral force shaping the economics of every independent metasearch player including Jetradar and Aviasales.
• Trip.com Group: Trip.com Group is a Chinese-headquartered global travel conglomerate operating Trip.com, Ctrip, Skyscanner, and Qunar. Skyscanner is a direct competitor to Aviasales/Jetradar, particularly in APAC and European cross-border travel.

Emerging players

• Hopper: Hopper is a mobile-first travel app offering flight, hotel, and car rental deals with price prediction and fintech-driven booking. It competes with WayAway on cashback/deal-driven consumer engagement and overlaps with Aviasales on price-discovery mechanics.
• Wego: Wego is a travel metasearch and booking platform focused on the Middle East and North Africa, with growing presence in APAC. It competes with Aviasales in flight discovery and comparison for cross-border travel from emerging markets.

Direct peers

• Skyscanner: Skyscanner is a global flight, hotel, and car rental metasearch platform, now owned by Trip.com Group. It is one of the closest direct competitors to Aviasales and Jetradar in the consumer flight comparison category and uses a comparable affiliate revenue model.
• Kayak: Kayak is a leading flight and hotel metasearch engine owned by Booking Holdings, comparing fares across hundreds of suppliers globally. It directly competes with Jetradar and Aviasales in flight comparison and uses an analogous click-out/affiliate monetization model.
• Momondo: Momondo is a metasearch brand operating under Booking Holdings alongside Kayak, focused on price comparison for flights, hotels, and cars. It overlaps directly with HotelLook and Aviasales in flight and hotel comparison shopping.
• Kiwi.com: Kiwi.com is a Czech-origin flight and ground transport booking platform known for virtual interlining. It shares Eastern European heritage with Aviasales and competes in flight search/discovery, though with a stronger booking (rather than click-out) orientation.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about GTU LTD