LORUS SOFTWARE LIMITED

What LORUS SOFTWARE LIMITED does

Lorus Software Limited is a UK-based private software company founded in 2009 and headquartered in Croydon, Surrey. The company operates as a small IT consultancy and software developer with a focused niche in the sports sector, offering three core product surfaces: the AllSportDB.com web platform, which contains details of thousands of sports events worldwide spanning football, marathon running, skiing, cycling, judo, and fencing; the AllSportDB Live iOS application (distributed via the Apple App Store, App ID 1541527180); and the AllSportDB Live Android application (distributed via Google Play). The products enable sports fans to track and follow events globally and, where available, access information on official live streaming.

Beyond the consumer-facing AllSportDB products, Lorus Software offers sports event management services and custom web/software development for sports organizations. The company also participates in major international sporting events — Summer and Winter Olympic and Paralympic Games and World University Games — through sports volunteering, which functions as a community engagement and brand-awareness channel rather than a commercial revenue stream. The company is privately held, bootstrapped (no external funding rounds disclosed), and operates with no disclosed parent company, institutional investors, named enterprise customers, or headcount. The company's own website footer reads "© Lorus Software Limited 2009 - 2022," with no publicly disclosed revenue, pricing, or financial statements.

Name

LORUS SOFTWARE LIMITED

Legal name

Lorus Software Limited

Website

https://lorus-software.co.uk

Company type

Private

Founded year

2009

Operating status

Operating

Short description

Lorus Software Limited is a UK-based private software company founded in 2009 that develops the AllSportDB sports event database (web and mobile) and offers IT consultancy and event management services to sports fans and sports organizations globally.

Ownership category

akta.pro rank

Product category

Sports Event Management Software

NAICS

Spectator Sports (71121), Software Publishers (513210)

SIC

Services-Computer Programming, Data Processing, Etc. (7370), Services-Miscellaneous Amusement & Recreation (7990)

akta.pro primary industry

Sports OTT Aggregators & Bundling Services (MPAKAOAB)

Keywords

• Sports event management
• Event management software
• Sports database platform
• Mobile sports apps
• IT consultancy services

Headquarters

HQ city

Croydon

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure

Revenue model

1. AllSportDB Subscription / Access: The AllSportDB.com platform and associated mobile apps provide access to sports event data and live streaming information, likely on a subscription or freemium basis. Exact revenue model mechanics are not publicly disclosed.

Go-to-market motion2 records

Distribution channels3 records

Marketing channels1 record

Core offering

Lorus Software Limited is an IT consultancy and software developer that operates the AllSportDB sports event database platform via AllSportDB.com and the AllSportDB Live mobile apps for iOS and Android. The company also provides bespoke software development, online solutions, website design, and sports event management services to organizations running sporting events.

Product overview

Lorus Software Limited operates a sports-focused product portfolio consisting of AllSportDB.com as the core web platform, supplemented by two mobile applications (AllSportDB Live for iOS and Android) that provide live streaming information. The products are designed for sports fans to track and follow sports events including football, marathon running, skiing, cycling, judo, and fencing.

Differentiator

Problem solved

Functional benefit

Brands

• AllSportDB: Sports database platform containing details of thousands of sports events around the world for sports fans to track their favourite sports.
• AllSportDB Live

Products and services

• AllSportDB.com Web-based sports event database platform providing centralized access to sports event schedules, results, and related information for sports fans and enthusiasts.
• AllSportDB Live (iOS App) Native iOS mobile application delivering AllSportDB sports event schedules, results, and information to sports fans on Apple iPhone and iPad devices via the App Store.
• AllSportDB Live (Android App) Native Android mobile application delivering AllSportDB sports event schedules, results, and information to sports fans on Android devices via Google Play.
• Sports Event Management Services Sports event management services provided to sporting organizations, leveraging the team's operational experience at major international events such as the Olympic, Paralympic, and World University Games.
• Custom Software and Web Development Bespoke software development and website design services for organizations, with a specialization in designing online solutions for sports events management.

Segments2 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Scale indicators1 record

Recent moves4 records

Expansion highlights3 records

Emerging players

• Eventbrite: Eventbrite is a general-purpose event management and ticketing platform used by sports organizers including running events. It overlaps with Lorus Software's sports event organization services as a broader event technology player.
• Race Roster: Race Roster is a race registration and event management platform focused on running, cycling, and endurance events. It overlaps with Lorus Software's sports event management services for marathon running and cycling.
• Let's Do This: Let's Do This is an endurance event marketplace and registration platform covering marathons, triathlons, and cycling events. It is an emerging parallel to Lorus's marathon and cycling event management capabilities.

Regional players

• TeamSnap: TeamSnap provides sports team management, scheduling, and communication software, primarily for amateur sports organizations. It is a comparable software-led sports event management offering with a different geographic focus than Lorus Software.

Broad incumbents

• ESPN: ESPN is a leading global sports media network with comprehensive scores, schedules, and live event coverage across web and mobile. It is a broader incumbent that competes with AllSportDB in sports event information and live streaming discovery.
• BBC Sport: BBC Sport is a major UK-based sports news and live coverage platform that aggregates scores, schedules, and live streams. As a UK peer, it competes in the same home market as Lorus Software for sports fan attention.

Direct peers

• LiveScore: LiveScore is one of the world's largest live sports data and score apps, covering thousands of events across multiple sports. It is a direct competitor to AllSportDB in delivering real-time sports event information to fans via mobile apps.
• Active Network (Active.com): Active Network provides event registration and management software for sports events including marathons, cycling, and running. It is a direct peer in Lorus Software's stated sports event management services.
• SofaScore: SofaScore provides live scores, statistics, and event data across multiple sports disciplines via web and mobile apps. It competes head-to-head with AllSportDB in cross-sport event tracking and live sports information delivery.
• FlashScore: FlashScore offers live scores, results, and event information for a wide range of sports globally. It is a direct competitor to AllSportDB's core value proposition of centralized multi-sport event tracking.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights5 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about LORUS SOFTWARE LIMITED