McGrath Estate Agents Aspley

What McGrath Estate Agents Aspley does

McGrath Estate Agents Aspley is a franchise office of McGrath Limited (ASX: MEA), a publicly listed Australian real estate company, operating from Level 1/Suite 1, Aspley Homemaker City, 815 Zillmere Road, Aspley QLD 4034. The office provides residential property sales, buyer representation, property management, and appraisal services across Brisbane's Northside, with website coverage spanning over 100 suburbs including Aspley, Chermside, Wavell Heights, Everton Park, Nundah, and Boondall. The office is led by principals Alexandra Porter (Lead Sales Agent and Director) and Claire McGrath (Investment Specialist and Director), who together bring 30+ years of combined local real estate experience, supported by a team of approximately 16 sales agents, lead agents, and property managers.

The business operates on two primary revenue streams: transaction-based commissions from residential property sales (houses, units, and townhouses) and recurring property management fees from a managed rental portfolio. Additional services include free sales and rental appraisals that serve as lead generation mechanisms. The technology underpinning operations is a standard real estate listing and property management website platform (mcgrathco.com.au) with integrated inquiry forms, appraisal request systems, and Google Analytics. The office leverages the McGrath brand for credibility and national marketing infrastructure while maintaining localized go-to-market execution through direct agent-client relationships, field sales, and suburb-specific market trend content.

The go-to-market motion is sales-led and direct-to-consumer, combining physical office presence with digital channels including website listings, email newsletters, and content marketing. The office has established minor GTM partnerships with Honey Insurance Pty Ltd (insurance quoting/arrangement) and Oxygen Home Loans (mortgage brokering) to extend service offerings beyond pure real estate transactions. Customer segments are horizontally segmented across home buyers/sellers, property investors/landlords (primary), and renters/tenants (secondary), with the office positioning itself on the proprietary McGrath Sales System methodology, local market expertise, and the credibility of the broader McGrath brand.

Name

McGrath Estate Agents Aspley

Legal name

McGrath Limited

Website

https://mcgrathco.com.au

Company type

Public

Founded year

2023

Operating status

Operating

Headcount range

11–50 employees

Short description

McGrath Estate Agents Aspley is a Brisbane Northside franchise office of publicly listed McGrath Limited, providing residential property sales, property management, and appraisals across 100+ suburbs. Led by principals with 30+ years of combined experience, it serves home buyers, sellers, and property investors.

Ownership category

akta.pro rank

Product category

Residential Real Estate Services

NAICS

Offices of Real Estate Agents and Brokers (531210), Real Estate Property Managers (53131)

SIC

Real Estate Agents & Managers (For Others) (6531)

akta.pro primary industry

Buyer Representation Services (BPAJAAAJ)

Keywords

• Residential real estate sales
• Property management services
• Rental property leasing
• Property sales appraisals
• Real estate agency

Headquarters

HQ city

Aspley

HQ country

Australia

HQ region

Oceania

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Infrastructure, Technology or R&D

Revenue model

1. Real Estate Sales Commission: Commission-based revenue from residential property sales, including houses, units, and townhouses across Brisbane Northside suburbs. Agents facilitate buying and selling transactions with the McGrath Sales System approach.
2. Property Management Services: Ongoing property management fees for landlords including tenant placement, rent collection, property inspections, and maintenance coordination. Led by Claire McGrath with dedicated property managers.
3. Rental Appraisals: Free rental appraisals provided to investors and landlords to assess rental values, with no upfront cost. Serves as lead generation for property management services.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels4 records

Core offering

McGrath Aspley is a residential real estate agency providing sales representation for buyers and sellers, property management for landlords, sales and rental appraisals, and suburb-level market trend reporting across Brisbane's Northside. Led by principals Alexandra Porter and Claire McGrath, the office combines an experienced sales team with a dedicated property management department to serve homeowners, investors, buyers, and tenants.

Product overview

McGrath Aspley is a residential real estate agency offering a unified service model combining property sales and property management. The core offering consists of sales services for buying and selling properties, supported by property management for rental portfolios. Additional services include sales appraisals for valuation, rental appraisals for investment properties, and suburb-specific market trend reports. The company operates across Brisbane's Northside including Aspley, Chermside, Nundah, Everton Park, Wavell Heights, and Boondall.

Differentiator

Problem solved

Functional benefit

Products and services

• Residential Property Sales Services Real estate sales services including buyer and seller representation, property marketing, and end-to-end sales transaction management for residential properties across Brisbane's Northside suburbs. Targeted at homeowners selling and buyers purchasing residential homes.
• Property Management Services Recurring rental property management services led by business owners, offering tenant sourcing, rent collection, property maintenance, regular inspections, and 24/7 landlord portal access with real-time rental payouts. Targeted at property investors and landlords with rental properties in Brisbane Northside.
• Sales Appraisal Service Free professional property valuation service providing written price estimates based on comparable sales, property condition, and current local market conditions. Targeted at homeowners considering selling in Brisbane's Northside.
• Rental Appraisal Service Free professional assessment of rental property value based on current market conditions, comparable rental properties, and local vacancy rates. Targeted at investment property owners and landlords in Brisbane Northside.

Quantifiable outcome

• Houses typically sell within 13-26 days depending on suburb (e.g., Wavell Heights 26 days, Everton Park 14 days, Boondall 13 days)
• +1 more outcomes

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Two partnerships are on record, tiered minor.

• Honey Insurance Pty LtdminorGTM or Marketing Partner · 1 October 2022Insurance partner integrated into McGrath's services. The Privacy Policy notes that McGrath may quote and arrange insurance quotes through Honey Insurance Pty Ltd (ABN 52 643 672 628) as part of the customer service offering.
• Oxygen Home LoansminorGTM or Marketing PartnerMortgage broker/home loans partner featured on property listing pages. Promoted as helping clients find the right loan for their property purchase.

Scale indicators2 records

Recent moves4 records

Expansion highlights4 records

Direct peers

• Ray White: Australia's largest residential real estate franchise network, with extensive presence across Brisbane and Northside. Competes head-to-head with McGrath Aspley for vendor mandates, buyer representation, and property management.
• LJ Hooker: Long-established Australian residential real estate franchise operating across Brisbane and Queensland. Directly competes with McGrath Aspley in residential sales, property management, and appraisal-driven lead generation.
• Raine & Horne: Australian and New Zealand residential real estate franchise with offices throughout Brisbane. Comparable franchise model, service offering (sales, leasing, property management), and target customer segments.
• Belle Property: Premium Australian residential real estate brand operating in Brisbane and other major metros. Closely comparable to McGrath's premium positioning, competing for higher-value listings and prestige clients in Brisbane Northside.
• Century 21 Australia: Global residential real estate franchise with a substantial Australian and Brisbane footprint. Competes directly on suburban sales, rentals, and property management services.
• Place Estate Agents: Brisbane-headquartered residential real estate agency group. Direct local competitor in the Brisbane Northside catchment, competing for vendor mandates and buyer representation in overlapping suburbs.
• Professionals Real Estate: Australian residential and commercial real estate group with strong Queensland presence. Competes with McGrath Aspley for residential listings, buyer representation, and management mandates in Brisbane suburbs.
• RE/MAX Australia: Global real estate franchise with Australian operations across Brisbane. Comparable franchise structure, full-service residential offering, and suburban market focus.
• Harcourts: Trans-Tasman residential real estate franchise with a growing Brisbane network. Competes directly with McGrath Aspley across sales, rentals, and property management in the Brisbane metropolitan market.

Broad incumbents

• Sotheby's International Realty: Global luxury real estate brand with Australian affiliates. Comparable to McGrath's premium positioning and competes in Brisbane's high-end segments, though broader brand scope and lower suburban density.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/McGrathAspley
• LinkedInlinkedin.com/company/mcgrath-aspley

Revenue estimate

Valuation estimate

Number of profiles

Profiles15 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about McGrath Estate Agents Aspley