What Home Slice Pizza does

Home Slice Pizza is an independently owned, founder-controlled restaurant company founded in November 2005 in Austin, Texas by Jen Scoville Strickland, Joseph Strickland, and Terri Hannifin Buis. The company operates four brick-and-mortar locations serving authentic New York-style pizza by the slice and whole pie, along with salads, subs, desserts, and a curated adult beverage program: the original South Congress dine-in restaurant (1415 S. Congress Ave., 2005), the More Home Slice counter-service takeout shop across the parking lot (1421 S. Congress Ave., 2010), the North Loop dine-in location at 501 East 53rd Street (2018), and the Houston Midtown restaurant at 3701 Travis Street, which opened in December 2022 as the first unit outside Austin.

The core product is hand-tossed pizza made from dough that is cold-fermented for 72 hours and stone-baked to produce a foldable NY-style slice; gluten-free options are limited to non-pizza items such as Buffalo wings, certain salads, and Rice Krispy Treats. The company's "technology" is principally culinary craft rather than software, supplemented by a commodity stack of third-party tools — ChowNow for online ordering, Toast for digital gift cards and likely POS, WooCommerce for the branded merchandise storefront, UberEats for on-demand delivery, Diligent Delivery for catering fulfillment, and Eventbrite for the annual Carnival O' Pizza anniversary event.

The business operates multiple revenue streams: dine-in restaurant sales (transaction-based), counter takeout and slice sales, large-order/event catering (20+ guests) with a $55 plus tax delivery fee and a 15% service charge, physical and digital gift card sales via Toast, and branded merchandise (apparel, glassware, accessories) priced from $8 to $80. Catering is geographically constrained to a 20-mile delivery radius per order. The company also runs annual community events, including the 20th Anniversary Carnival O' Pizza scheduled for November 15, 2025, and a Pride merchandise collection with partial proceeds donated to LGBTQIA+ organizations. There is no disclosed venture capital, private equity, or franchise ownership, and the company is estimated at 251–500 employees across its Texas footprint.

Name

Home Slice Pizza

Legal name

Home Slice Pizza

Website

https://homeslicepizza.com

Company type

Private

Founded year

2005

Operating status

Operating

Headcount range

251–500 employees

Short description

Home Slice Pizza is an independently owned Austin-founded (2005) pizzeria group operating four brick-and-mortar restaurants across Austin and Houston, serving authentic NY-style pizza by the slice and pie alongside salads, catering, and branded merchandise to walk-in, carryout, and event customers in Texas.

Ownership category

akta.pro rank

Headquarters

HQ city

Austin

HQ country

United States

HQ region

North America

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Infrastructure, Marketing or Sales, Technology or R&D

Revenue model

1. Dine-in restaurant sales: Revenue from dine-in service at three full-service locations (South Congress, North Loop, Houston Midtown), selling NY-style pizza by the slice or whole pie plus salads, subs, desserts, beer, wine, and cocktails. Hours vary by location; Houston Midtown operates 11AM–11PM Sun–Thu and 11AM–12AM Fri–Sat.
2. Takeout and slice counter sales: Counter-service "More Home Slice" location at 1421 S. Congress Ave, Austin, sells pizza by the slice and whole pies for carryout, with additional parking in the adjacent church lot.
3. Catering and large event orders: Catering orders for 20+ people via online form or phone; pickup or delivery through Diligent Delivery (within 20 miles, $55 delivery fee + tax per delivery, 15% service charge shared with team). Includes pizza, salads, subs, desserts, bottled beverages, lemonade/tea, beer, and wine.
4. Merchandise e-commerce sales: Branded merchandise sold via WooCommerce storefront: shirts (13 SKUs, $20–$30), hats (3 SKUs at $25), glassware (8 SKUs at $15–$24), gift cards ($10–$200), socks/bandanas/patches/baby onesies ($8–$20), and a hoodie ($80).
5. Gift card sales: Physical Home Slice Gift Cards (denominations $10–$200) and digital gift cards sold via Toast, redeemable across all locations.
6. Third-party marketplace delivery commissions: Regular delivery orders fulfilled through UberEats (subject to marketplace commission economics); online ordering powered by ChowNow.

Pricing tiers

Go-to-market motion1 record

Core offering

Home Slice Pizza operates an independent, multi-location neighborhood pizzeria selling authentic NY-style pizza by the slice or whole pie, alongside salads, subs, desserts, and a curated adult beverage program. Offerings are delivered through dine-in service at three full-service restaurants and one counter-service takeout shop (More Home Slice), with event catering for groups of 20+ and a branded merchandise e-commerce store as secondary revenue channels.

Product overview

Home Slice Pizza is a single-brand, multi-location independent pizzeria offering authentic NY-style pizza by the slice or pie. Its portfolio is anchored by four brick-and-mortar restaurant outlets serving as the core product delivery channel: the original South Congress Dine-In (1415 S. Congress Ave., Austin, opened 2005), the More Home Slice counter/takeout shop across the lot (1421 S. Congress Ave., Austin, opened 2010), North Loop (501 East 53rd St., Austin, opened 2018), and Houston Midtown (3701 Travis Street, Houston, opened December 2022) — its first location outside Austin. Complementing the restaurants, the company operates a Catering & Large Orders service (for events of 20+ people, with delivery via Diligent Delivery) and a branded Merchandise Shop (shirts, hats, glassware, gift cards, accessories) processed through the Toast gift card platform and online ordering through ChowNow. The company also hosts annual community events such as Carnival O' Pizza, with the 20th Anniversary edition slated for November 15, 2025.

Differentiator

Problem solved

Functional benefit

Brands

• More Home Slice: Takeout and by-the-slice pizza operation located across the parking lot from the South Congress dine-in restaurant.
• Queen of Pies

Products and services

• Authentic NY-Style Pizza Hand-tossed, homemade pizza sold by the slice or whole pie with a crisp, stone-baked Neapolitan-style crust and large foldable NY-style slices. Dough is fermented 72 hours; toppings are authentic Italian-inspired varieties. Sold for dine-in or carryout across all four Home Slice locations.
• Catering & Large Orders Corporate and event catering service for groups of 20 or more, offering pizzas, salads, subs, desserts, and alcoholic beverages (alcohol available to-go with takeout food orders under Texas law). Pickup or delivery via Diligent Delivery within an 18–20 mile radius; $55 + tax delivery fee per order and 15% service charge shared with team apply to event orders. No staffed catering service offered.
• Home Slice Shop (Branded Merchandise & Gift Cards) Direct-to-consumer branded merchandise storefront selling shirts (13 SKUs, $20–$30), hats (3 SKUs at $25), glassware (8 SKUs at $15–$24 including pint glasses, mugs, tumblers, Pride Pint Glass), hoodies ($80), and accessories such as socks, bandanas, patches, and baby onesies ($8–$20). Physical gift cards ($10–$200) and digital gift cards sold via Toast, redeemable across all locations. Pride 2025 collection items include partial proceeds donated to LGBTQIA+ organizations.

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration5 records

Feature4 records

Recent moves10 records

Expansion highlights6 records

Broad incumbents

• Blaze Pizza: National fast-casual build-your-own pizza chain with a craft positioning and dine-in locations in Texas. Comparable to Home Slice in the 'fast-casual artisan pizza' category and overlapping dine-in/delivery occasion set, but operating at significantly greater scale.
• MOD Pizza: National fast-casual pizza chain with artisan-style positioning and dine-in restaurants across multiple states including Texas. Comparable to Home Slice as a multi-location dine-in pizza operator targeting similar everyday-occasion customers, though at a more value-oriented price point.
• Pieology Pizzeria: National fast-casual pizza franchise with dine-in and digital ordering. Overlaps with Home Slice on casual dine-in pizza occasions and Texas market presence, but competes primarily on speed/customization rather than craft authenticity.
• Domino's Pizza: Largest U.S. pizza chain with extensive delivery and carryout in Austin and Houston. Competes with Home Slice for the takeout/delivery occasion (especially via UberEats and ChowNow) and shapes consumer price expectations in the category.

Regional players

• Frank & Angela's Pizzeria: Independent NY-style pizzeria in Austin serving the same neighborhood customer as Home Slice. Closest direct head-to-head comparable on cuisine style, format, and local market.
• Tony C's Pizza & Beer Garden: Texas-based pizzeria and beer garden concept with Austin-area locations. Comparable as an independent, multi-unit Texas pizza operator with full-service dining, beer program, and event catering similar to Home Slice's format.

Direct peers

• Mellow Mushroom: Multi-unit pizza franchise with a craft/artisan positioning and dine-in full-service format, including a strong beer program. Comparable to Home Slice in menu structure (pizza, subs, salads), dine-in atmosphere, and Texas market presence.
• Via 313 Pizza: Austin-based pizzeria specializing in Detroit-style pizza with multiple locations across Texas. Directly comparable to Home Slice as an independent, craft-focused, founder-led pizza brand competing in the same Austin/Houston market for the same dine-in and takeout occasions.
• DeSano Pizzeria: Authentic Neapolitan/NY-style pizzeria with locations in Austin and other cities. Competes with Home Slice for the same 'authentic craft pizza' consumer, similar price tier, and similar dine-in/catering occasion set.

Others

• Sprinkles Cupcakes: National dessert brand whose Houston production-bakery operations share overlapping back-of-house leadership pedigree with Home Slice (Cynthia Goolsby came from Sprinkles). Comparable as an adjacent craft food brand with a similar multi-city dine-in/retail hybrid model.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks7 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/homeslicepizza
• LinkedInlinkedin.com/company/home-slice-pizza

Revenue estimate

Valuation estimate

Number of profiles

Profiles14 records

Subsidiaries1 record

Funding overview

Funding rounds1 record

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Home Slice Pizza