Freebird
Freebird is a loan management SaaS platform serving individual money lenders, MFIs, NBFCs, and mobile retailers across India, the US, and the UAE, with WhatsApp and SMS reminders, UPI/NACH payment collection, Superkey Android device locking for EMI enforcement, and compliance-ready audit reporting.
- Company typePrivate
- Founded2022
- HeadquartersVisakhapatnam, India
- Headcount1–10
- GTM typeB2B
- OfferingSoftware
What Freebird does
Freebird is a loan management SaaS platform developed and operated by Tilicho Fintech Private Limited, an Indian private limited company headquartered in Visakhapatnam, Andhra Pradesh. The platform targets individual money lenders, microfinance institutions (MFIs), non-banking financial companies (NBFCs), mobile retailers, and EMI-based consumer lenders managing roughly 10 to 1,000+ borrowers across India, the United States, and the United Arab Emirates. The product is delivered through a browser-based web dashboard, native Android (100K+ Google Play downloads) and iOS applications, and supporting mobile apps for field agents and borrowers. Freebird automates the lending workflow from origination through repayment: borrower onboarding, EMI schedule generation, automated WhatsApp and SMS reminders at T-3, T-1, and due-date cadences, UPI and NACH payment collection with auto-reconciliation, optional Superkey Android device locking for EMI-based device financing, CIBIL credit bureau checks, and immutable audit trails exportable to PDF and Excel. Security infrastructure includes AES-256 encryption at rest, TLS 1.3 in transit, biometric mobile authentication, and role-based access controls.
The business model is subscription-based across three tiers scaled by active loan count — Lite (up to 50 active loans), Professional (up to 500), and Team (unlimited, custom-priced for MFIs/NBFCs) — with a one-time lifetime purchase option also available. Go-to-market combines product-led growth for the SMB/individual segment (7-day free trial, no credit card, month-to-month billing) with a sales-assisted motion for the Team plan that includes dedicated account managers, guided onboarding, and custom pricing by portfolio size and geography. Marketing is primarily content-driven, with an active SEO/blog buildout, comparison content against named competitors (Lendsqr, LoanPro, Dista Collect), WhatsApp as the primary sales and support channel, and Google Play / App Store discoverability for long-tail individual lender acquisition. The company is founder-controlled (three named directors: Chandrahassan Vantaku, Katkuri Ravindar, Sri Hemakiran Mokhamatam) with no disclosed institutional funding rounds.
The platform's competitive position rests on domain specialization for the 10-1,000 borrower segment that enterprise loan platforms underserve, mobile-first architecture that compresses deployment to a day for individuals and one to four weeks for institutions, and Superkey Android device locking as a proprietary enforcement mechanism unique to Freebird. Operating metrics cited include 100K+ downloads, 6,000+ loans added in the trailing 30 days, 66K+ payments logged in the trailing 30 days, and a 4.6 App Store rating; the only disclosed revenue figure is ₹12,37,431.03 monthly (July 2026) on the public dashboard. No external investors, partnerships, awards, or AI/ML capabilities are documented in the source material.
Freebird firmographics
Firmographics- Name
- Freebird
- Legal name
- Tilicho Fintech Private Limited
- Website
- https://usefreebird.com
- Company type
- Private
- Founded year
- 2022
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Freebird is a loan management SaaS platform serving individual money lenders, MFIs, NBFCs, and mobile retailers across India, the US, and the UAE, with WhatsApp and SMS reminders, UPI/NACH payment collection, Superkey Android device locking for EMI enforcement, and compliance-ready audit reporting.
- Ownership category
- akta.pro rank
Freebird industry classification
Industry- Product category
- Loan Management Software
- NAICS
- Software Publishers (5132)
- SIC
- Services-Prepackaged Software (7372)
- akta.pro primary industry
- SME Credit Underwriting, Scoring & Risk Analytics (FSAKAGAL)
Keywords
Where Freebird is headquartered
LocationHeadquarters
- HQ city
- Visakhapatnam
- HQ country
- India
- HQ region
- Asia
Offices1 record
Markets served
Freebird business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Marketing or Sales, Infrastructure, Operations
Revenue model
- Subscription - Lite Plan: Monthly subscription covering up to 50 active loans. Includes core features: PDF/Excel data export, enhanced security (PIN, TouchID, FaceID), image attachments, multi-currency support, dark mode, priority email support. Target: individual money lenders just getting started. Pricing shared during sales conversation; no public price point disclosed.
- Subscription - Professional Plan: Monthly subscription covering up to 500 active loans. Includes all Lite features plus: automated reminders to borrowers, personalized loan reports, multiple file attachments per loan, customizable tags, priority support. Target: growing lending businesses. Pricing shared during sales conversation; no public price point disclosed.
- Subscription - Team Plan: Custom-priced monthly subscription for unlimited active loans. Includes all Professional features plus: multiple team members, centralized loan management, advanced permissions, Admin panel and Agent App, dedicated account manager, guided onboarding. Target: MFIs, NBFCs, and field teams. Pricing varies by borrower volume, features selected, and regional requirements.
- Lifetime Purchase Option: One-time perpetual license purchase option confirmed by existing users. Enables lenders to move off recurring monthly billing entirely once confident in the platform. Makes Freebird one of the few loan management platforms offering a non-recurring purchase path alongside subscription tiers.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Lite: Up to 50 active loans for individual lenders starting out |
| Subscription | Monthly | Professional: Up to 500 active loans for growing lending businesses |
| Subscription | Monthly | Team: Unlimited loans for MFIs, NBFCs, and field teams |
Go-to-market motion2 records
Distribution channels5 records
Marketing channels6 records
Freebird product offering
Product offeringCore offering
Freebird is a mobile-first loan management SaaS platform that helps individual money lenders, microfinance institutions (MFIs), NBFCs, mobile-shop EMI retailers, and EMI-based consumer lenders onboard borrowers, generate EMI schedules, automate WhatsApp and SMS payment reminders, collect repayments via UPI/NACH auto-debit, and export immutable compliance-ready audit logs. It is delivered through a web dashboard plus native Android and iOS apps (including an offline-capable field-agent app and an optional borrower app) and is sold under Lite, Professional, and Team subscription tiers.
Product overview
Freebird is loan management software built as a unified platform for individual money lenders, MFIs, NBFCs, mobile shops, and EMI-based consumer lending businesses. The platform comprises the Freebird core platform (web dashboard and mobile apps), the Superkey Android device-locking add-on for EMI-based device financing, and three pricing tiers (Lite, Professional, Team) scaled by active loan count. Users interact via the web app, Android app, iOS app, or field agent/borrower mobile apps. The system automates WhatsApp/SMS reminders, UPI/NACH payment collection, EMI scheduling, and compliance reporting across the lending lifecycle.
Differentiator
Problem solved
Functional benefit
Brands
- Superkey: Android device locking feature for EMI-based device financing. Allows lenders to remotely lock financed Android devices when EMI payments are overdue and unlock automatically upon payment.
Products and services
- Freebird Loan Management Platform Unified loan management platform for individual money lenders, MFIs, NBFCs, mobile shops, and EMI-based consumer lenders. Provides borrower onboarding, EMI scheduling, automated WhatsApp and SMS reminders, UPI/NACH payment collection with auto-reconciliation, real-time cash-flow dashboards, and immutable compliance-ready audit logs, delivered via web and native mobile apps.
- Superkey Android Device Locking Standalone Android device-locking add-on for EMI-based device financing. Remotely locks financed Android devices when EMI payments are overdue and auto-unlocks upon payment, using device-level lock control keys that survive factory resets on supported Android versions. Provides passive enforcement for mobile shops and consumer-durable EMI lenders. Not available on iOS.
- Freebird Web App Browser-based loan management dashboard at usefreebird.web.app. Provides real-time cash flow visibility, portfolio health metrics, overdue account tracking, and one-click export to Excel and PDF for audit and compliance reporting. Self-serve onboarding for Lite and Professional plans.
- Freebird Android App Native Android application distributed via Google Play Store (100K+ downloads). Provides borrower management, payment recording, loan tracking, and field-agent functionality with offline capability that syncs to the central dashboard when connectivity returns.
- Freebird iOS App (Loan Book / Debt Manager) Native iOS application distributed via Apple App Store. Enables lenders to track loans, send reminders, and manage borrowers from iPhone or iPad, serving iOS users in India, the US, and the UAE.
- Freebird Field Agent App Android mobile app for field agents conducting on-ground loan disbursements and collections. Works offline in low-connectivity areas, syncs to the central dashboard when online, and includes GPS tracking, task assignment, and cash collection receipt generation for MFI and NBFC field teams.
Quantifiable outcome
- Manual follow-up time reduced from 4 hours/week to under 30 minutes
- +4 more outcomes
Companies that use Freebird
Customer profileNamed customers2 records
Segments5 records
Ideal customer profiles4 records
Freebird technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration7 records
Feature10 records
Freebird partnerships and signals
Strategic signalScale indicators5 records
Recent moves1 record
Expansion highlights7 records
Freebird competitors and assessment
Company assessmentDirect peers
- Lendsqr: Lendsqr is a loan management and lending-as-a-service platform serving micro-lenders and digital lenders in emerging markets. Directly comparable to Freebird as both target small/MFI lenders with end-to-end origination, repayment, and collections software.
- TurnKey Lender: TurnKey Lender is an AI-powered lending automation platform covering origination, decisioning, and servicing for SMB lenders and microfinance institutions. Comparable to Freebird across the full lending lifecycle for similar SMB/MFI customer profiles.
- LoanDisk: LoanDisk is a cloud-based loan management and microfinance software platform, particularly strong in African and Asian markets. Directly comparable to Freebird in target customer (MFIs, SACCOs, small lenders) and core loan servicing functionality.
- Dista Collect: Dista Collect is a field collection and last-mile lending operations platform used by NBFCs and MFIs. Comparable to Freebird on the field agent collections, GPS tracking, and on-ground loan management dimensions.
Emerging players
- FinBox: FinBox is an Indian embedded lending infrastructure platform enabling consumer-facing businesses to offer credit products. Comparable to Freebird as an India-based lending-tech peer, though FinBox focuses more on embedded credit APIs versus Freebird's loan management workflow.
- Creditas: Creditas is a digital lending infrastructure and loan management platform serving SMB lenders. Freebird publishes direct comparison content against Creditas, signaling overlapping customer segments in the SME/micro-lender software category.
Regional players
- Lendingkart: Lendingkart is an Indian SME lending platform operating its own NBFC with proprietary loan management infrastructure. Comparable to Freebird as an India-focused SME/MFI lending peer, though Lendingkart is itself a lender rather than a pure SaaS provider.
Broad incumbents
- LoanPro: LoanPro is a US-based loan servicing software platform serving consumer and commercial lenders with enterprise-grade loan management. Freebird explicitly compares itself against LoanPro in its content marketing, positioning as a more affordable, mobile-first alternative for smaller lenders.
- Perfios: Perfios is an Indian fintech providing lending infrastructure, credit underwriting, and analytics for banks, NBFCs, and fintechs. Comparable as a broader lending-technology incumbent operating in the same India-focused regulatory and customer environment as Freebird.
Others
- Karza Technologies: Karza is an Indian data, credit bureau, and due-diligence infrastructure provider for lenders. Comparable as a fintech enabler in the Indian lending ecosystem; Freebird integrates with CIBIL which overlaps with Karza's data aggregation layer.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks7 records
Key highlights7 records
Customer concentration
Freebird social profiles
Digital presenceFreebird financial estimates
Financial estimateRevenue estimate
Valuation estimate
Freebird leadership team
Management profileNumber of profiles
Profiles3 records
Freebird funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Freebird M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Freebird
What does Freebird do?
Freebird is a mobile-first loan management SaaS platform that helps individual money lenders, microfinance institutions (MFIs), NBFCs, mobile-shop EMI retailers, and EMI-based consumer lenders onboard borrowers, generate EMI schedules, automate WhatsApp and SMS payment reminders, collect repayments via UPI/NACH auto-debit, and export immutable compliance-ready audit logs. It is delivered through a web dashboard plus native Android and iOS apps (including an offline-capable field-agent app and an optional borrower app) and is sold under Lite, Professional, and Team subscription tiers.
Is Freebird a public or private company?
Freebird is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Freebird founded?
Freebird was founded in 2022. It employs 1 to 10 people.
Where is Freebird based?
Freebird is headquartered in Visakhapatnam, India, in the Asia region.
How does Freebird make money?
Four revenue lines are on record. Subscription - Lite Plan is the primary driver. The others are subscription - Professional Plan, subscription - Team Plan and lifetime Purchase Option.
Who are Freebird's main competitors?
Direct peers on record are Lendsqr, TurnKey Lender, LoanDisk and Dista Collect. Emerging players are FinBox and Creditas. Lendingkart is listed as a regional player. Broad incumbents are LoanPro and Perfios. Karza Technologies is listed as an others.
Does Freebird have an API?
No public API is recorded for Freebird.
What industry is Freebird in?
Freebird's product category is Loan Management Software. Its primary akta.pro industry code is FSAKAGAL, SME Credit Underwriting, Scoring & Risk Analytics. Its NAICS code is 5132 and its SIC code is 7372.