ThumbsUp

What ThumbsUp does

ThumbsUp is a privately held technology company founded in 2024 and headquartered in Yerevan, Armenia. It sells a contactless, computer-vision-based customer feedback system targeted at physical businesses with high-volume customer interactions. The core product uses AI to detect a customer's hand gesture — thumbs up scored as 100, thumb left scored as 0 — and to validate that each vote comes from a unique individual without storing any facial or personal identity data, producing a feedback score in roughly one second per interaction. The hardware device ships bundled with every subscription plan, making this a hardware-software bundled offering rather than pure software.

The platform layers three software components on top of the device: a live manager dashboard with demographic and employee-performance analytics, an AI Assistant that accepts natural-language queries and generates reports, infographics, and trend recommendations, and an employee management module that handles scheduling and a real-time leaderboard. Proprietary capabilities explicitly named are AI-validated authenticity (anti-spam uniqueness checks), live operational alerts, and AI spam protection. Pricing is structured as three monthly subscription tiers — Basic at $99/month (1 device), Premium at $299/month (up to 5 devices), and Enterprise from $1,999/month (unlimited devices, custom hardware, AI-powered employee analytics, priority support) — with VAT excluded.

The go-to-market motion is hybrid: product-led, frictionless self-serve for single-location SMBs, complemented by sales-assisted enterprise engagement for multi-location accounts. The company targets eight verticals — restaurants, cafes and takeaway, beauty and salons, healthcare, fitness centers, retail, auto services, and public services — without disclosing named customers, headcount beyond the 1–10 range, funding history, or revenue figures. Distribution is direct via the company website and contact channels ([email protected], +374 55 13 81 70), with no disclosed partnerships, resellers, or integrations.

Name

ThumbsUp

Legal name

ThumbsUp

Website

https://thumbsup.digital

Company type

Private

Founded year

2024

Operating status

Operating

Headcount range

1–10 employees

Short description

ThumbsUp is a Yerevan-based company that sells a contactless, AI-driven gesture-recognition feedback device and analytics dashboard to physical businesses such as restaurants, salons, clinics, and retail outlets. Customers respond with a thumbs-up or thumb-left gesture scored instantly, and managers receive live sentiment, demographic, and employee-performance analytics.

Ownership category

akta.pro rank

Product category

Customer Feedback Software

NAICS

Marketing Research and Public Opinion Polling (541910)

SIC

Services-Prepackaged Software (7372)

akta.pro primary industry

Biometric Input Devices (Fingerprint/Face/Iris Scanners) (HDACAFAI)

Keywords

• Contactless feedback systems
• Gesture recognition technology
• Customer experience analytics
• AI feedback platform
• Employee performance tracking

Headquarters

HQ city

Yerevan

HQ country

Armenia

HQ region

Asia

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Supply Chain, Marketing or Sales, Operations, Infrastructure

Revenue model

1. Subscription - Basic Plan: Monthly subscription for single-location small and mid-size businesses. Includes 1 device, email support, logo customization, live dashboard, and employee leaderboard. Priced at $99/month.
2. Subscription - Premium Plan: Monthly subscription for growing businesses. Includes up to 5 devices, full analytics suite, real-time support, logo/color customization, and real-time feedback alerts. Priced at $299/month.
3. Subscription - Enterprise Plan: Monthly subscription for large organizations with unlimited devices, full hardware customization, custom alert thresholds, performance insights, AI-powered employee analytics, and priority support. Starting at $1,999/month.
4. Hardware Sales: Premium hardware is included with all plans. The device captures customer gestures and transmits feedback data to the dashboard.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels3 records

Core offering

ThumbsUp sells a contactless, gesture-based customer feedback system that pairs a proprietary hardware device with an AI-powered analytics dashboard. A customer simply shows a thumbs up (scored 100) or thumb left (scored 0) at the device; feedback is captured in about one second without apps, QR codes, typing, or language input. Data is delivered in real time to a cloud dashboard with an AI Assistant, demographic analytics, employee performance tracking, and spam/duplicate-vote protection. The offer is delivered through tiered subscriptions (Basic, Premium, Enterprise) that include the hardware.

Product overview

ThumbsUp is a unified platform that combines contactless customer feedback collection with AI-powered analytics and employee management. The core product is the gesture-based feedback system that captures customer satisfaction through simple hand gestures, which is supported by an AI Assistant & Smart Analytics module for generating reports and uncovering trends, a Live Dashboard for real-time monitoring, and Employee Management features for workforce control. The system is delivered as a hardware-software combination with tiered pricing plans (Basic, Premium, Enterprise) scaling from 1 device to unlimited devices.

Differentiator

Problem solved

Functional benefit

Products and services

• ThumbsUp Contactless Gesture Feedback System A hardware-plus-software feedback product for customer-facing physical businesses. A customer shows a thumbs up (score 100) or thumb left (score 0) at the bundled device; the system captures the gesture in roughly one second and streams it into a real-time dashboard with an AI Assistant, demographic analytics, employee performance tracking, and spam/duplicate-vote protection. Sold via monthly subscription at $99 (Basic), $299 (Premium), or from $1,999 (Enterprise).

Quantifiable outcome

• 10x faster feedback collection (1 second vs 30+ seconds)
• +3 more outcomes

Segments8 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability5 records

Feature6 records

Scale indicators6 records

Recent moves5 records

Expansion highlights4 records

Broad incumbents

• Qualtrics: Experience management (XM) platform spanning customer, employee, and product experience. Competes with ThumbsUp for CX analytics budget at large enterprises and offers much richer survey-based instrumentation.
• SurveyMonkey: General-purpose survey and feedback platform widely used by SMBs and enterprises. Competes at the customer-feedback collection layer that ThumbsUp also targets, but with a survey-centric rather than gesture-centric UX.
• Medallia: Enterprise customer experience management platform used by large multi-location brands. Overlaps with ThumbsUp's Enterprise tier ambitions (unlimited locations, employee analytics) but serves a much broader, text-and-survey-based feedback use case.
• InMoment: Customer experience intelligence platform combining survey, social, and operational data with AI analytics. Competes for the same multi-location CX analytics budget as ThumbsUp's Enterprise tier.

Direct peers

• AskNicely: Customer feedback and Net Promoter Score platform purpose-built for frontline service teams in multi-location businesses (retail, restaurants, services). Overlaps directly with ThumbsUp's employee-management + customer-feedback combination.
• Smileybox: In-store smiley-button customer satisfaction terminals used in UK retail and hospitality. Direct competitor in the physical-button/gesture-style instant feedback category that ThumbsUp also addresses.
• HappyOrNot: Market-leading physical feedback terminals (smiley-face buttons) deployed in retail, healthcare, and transit. The closest direct analog to ThumbsUp's in-location contactless feedback device, competing for the same wallet with a more mature global installed base.
• Customer Thermometer: 1-click temperature-style feedback tools (email, tablet, kiosk) targeting frontline customer experience. Closely comparable to ThumbsUp on the 'ultra-low-friction, single-question' feedback philosophy for customer-facing businesses.

Emerging players

• Tellephant: Tablet-based in-store customer feedback and survey solution for restaurants and retailers. Directly comparable on the in-location feedback terminal use case ThumbsUp targets, though with touchscreen rather than contactless gesture input.
• Feedier: Multi-channel customer feedback collection and analytics platform with kiosk/tablet support. Comparable to ThumbsUp on the multi-channel feedback collection + analytics use case, particularly for retail and service businesses.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about ThumbsUp