Customer Thermometer
Customer Thermometer is a UK-based SaaS company offering an email-embedded, 1-click customer and employee feedback survey platform with real-time reporting, 100+ enterprise integrations, and a freemium-to-monthly-subscription model, serving over 10,000 teams across 160+ countries.
- Company typePrivate
- Founded2010
- HeadquartersBrighton, United Kingdom
- Headcount1–10
- GTM typeB2B
- OfferingSoftware
What Customer Thermometer does
Customer Thermometer (legal entity Customer Thermometer Technology Ltd) is a UK-based SaaS company, founded in 2010 and headquartered in Fairwarp, East Sussex, that operates an email-based customer feedback survey platform. Its core product is a 1-click survey mechanism embedded directly into email signatures, CRM records, helpdesk tickets, and ITSM workflows, designed to capture in-the-moment customer and employee feedback. The platform supports multiple survey formats — CSAT, NPS, Likert scale, employee satisfaction, guest satisfaction, and tablet surveys (iOS/Android, online and offline) — together with a real-time reporting dashboard covering CSAT, NPS, league tables, comment streams, geolocation of responses, and scheduled reports, plus a Response Drivers analytics module that maps reasons behind feedback to positive or negative sentiment.
Underlying the product is a single-codebase web application with a comprehensive API and webhooks (Thermometer Webhooks), supported by 100+ pre-built integrations across enterprise ecosystems, notably Salesforce, Zendesk, ServiceNow, ConnectWise, Kaseya, Autotask, Slack, Microsoft Outlook, and 70+ other services. Infrastructure is delivered through Microsoft Azure, Cloudflare, Rapidswitch/iomart data centers, with Socketlabs and Sinch for SMTP delivery, Stripe for payments, and Recurly for subscription management. The platform is GDPR compliant and documents ISO 27001-aligned technical and organizational security measures including TLS encryption, Bitlocker, replicated Active/Active data centers, and an SCC-based Data Processing Agreement.
The business model is a freemium-to-subscription SaaS model: a free account offers 10 surveys with no credit card required, after which customers upgrade to paid monthly plans with a credit allowance, billed via Stripe under month-to-month recurring terms (initial 1-month term, renewable monthly unless terminated). Distribution is product-led and self-serve through the website, augmented by integration-marketplace listings, an API channel, a reseller program, and webinars via eWebinar. The company targets both enterprise buyers (Adobe, BBC, BT, HP, L'Oréal, NHS, Glossier, Lands' End, ParentPay, Dollar Shave Club are referenced) and IT services/MSP operators using platforms such as ConnectWise, Kaseya, and ServiceNow, with the company reporting 10,000+ teams and customers in 160+ countries. Ownership is private and bootstrapped — no parent company, subsidiaries, investors, funding rounds, or M&A activity are disclosed in the source data.
Customer Thermometer firmographics
Firmographics- Name
- Customer Thermometer
- Legal name
- Customer Thermometer Technology Ltd
- Website
- https://customerthermometer.com
- Company type
- Private
- Founded year
- 2010
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Customer Thermometer is a UK-based SaaS company offering an email-embedded, 1-click customer and employee feedback survey platform with real-time reporting, 100+ enterprise integrations, and a freemium-to-monthly-subscription model, serving over 10,000 teams across 160+ countries.
- Ownership category
- akta.pro rank
Where Customer Thermometer is headquartered
LocationHeadquarters
- HQ city
- Brighton
- HQ country
- United Kingdom
- HQ region
- Europe
Offices1 record
Markets served
Customer Thermometer business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Infrastructure, Personnel, Marketing or Sales, Operations
Revenue model
- SaaS Subscription: Monthly recurring subscription model with tiered pricing based on survey volume. Contracts typically run for an initial 1-month term and continue month-to-month unless terminated with one month's notice. Service fees are charged via recurring credit/debit card payments.
- Free Trial to Paid Conversion: Free account with 10 free surveys for trial. Users can upgrade after trial to receive monthly credit allowance for paid surveys.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Pay-as-you-go | Free Trial Account - 10 free surveys |
| Subscription | Monthly | Paid Plans - Monthly credit allowance |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels5 records
Customer Thermometer product offering
Product offeringCore offering
Customer Thermometer is a cloud-based, email-driven customer feedback survey platform built around a 1-click survey methodology. It embeds surveys directly into email signatures, CRM ticket workflows, and ITSM tools to capture in-the-moment customer and employee feedback, with a real-time reporting dashboard covering CSAT, NPS, TempTracking, and league tables. The product is sold as a SaaS subscription with a freemium entry point of 10 free surveys.
Product overview
Customer Thermometer is a cloud-based customer feedback platform built around a 1-click email survey methodology. The core product is the Customer Thermometer platform which embeds surveys into email workflows (Outlook signatures, Salesforce, Zendesk, ServiceNow, ConnectWise, Autotask, Slack, and 100+ other integrations) to capture in-the-moment feedback. The platform includes multiple survey types: 1-click email surveys, NPS surveys, CSAT surveys, Likert scale surveys, employee satisfaction surveys, guest satisfaction surveys, and tablet surveys. Response Drivers is an analytics module that maps feedback reasons to sentiment. The reporting dashboard provides real-time metrics including CSAT, NPS, TempTracking, league tables, geolocation, and scheduled reports. The platform targets organizations of all sizes globally, with notable usage in IT services, hospitality, government, and enterprise sectors, achieving 80%+ response rates compared to industry averages of <10%.
Differentiator
Problem solved
Functional benefit
Products and services
- Customer Thermometer Platform Core SaaS platform that enables organizations to send 1-click customer and employee satisfaction surveys embedded in emails, capturing real-time in-the-moment feedback. Includes dashboard, league tables, geolocation of responses, and 100+ integrations.
- 1-Click Email Surveys Core survey mechanism allowing respondents to provide feedback with a single click from within email signatures or transactional emails, designed to maximize response rates.
- Net Promoter Score (NPS) Surveys
- Customer Satisfaction (CSAT) Surveys Customer satisfaction measurement tool using emoji-style response icons for quick feedback capture across multiple customer touchpoints.
- Employee Satisfaction Surveys Internal staff engagement survey tool enabling organizations to measure employee satisfaction and internal service levels.
- Tablet Surveys iOS and Android-compatible tablet survey app enabling in-person feedback capture online or offline, with branded interface and real-time reporting.
- Guest Satisfaction Surveys Hospitality and service industry feedback tool for capturing guest experience at touchpoints such as check-out or service completion.
- Likert Scale Surveys Survey capability supporting 5-point, 7-point, and 9-point Likert scales for measuring attitudes, opinions, and experiences with customizable response options.
- Customer Thermometer API & Webhooks Developer-facing API with documentation and supporting webhooks enabling custom integrations and automated actions in third-party applications based on survey responses.
Quantifiable outcome
- 80%+ response rates vs near-zero for traditional multi-question surveys
- +4 more outcomes
Companies that use Customer Thermometer
Customer profileNamed customers10 records
Segments4 records
Ideal customer profiles3 records
Customer Thermometer technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration9 records
Feature6 records
Customer Thermometer partnerships and signals
Strategic signalPartnerships
15 partnerships are on record, tiered core.
- Microsoft AzurecoreInfrastructure provider using Microsoft Operations Limited (Dublin, Ireland) for cloud infrastructure services supporting the Customer Thermometer platform.
- CloudflarecoreInfrastructure and security provider used for website and product protection, providing security and protection against threats.
- StripecoreCredit card payment processor for subscription billing and payment processing.
- SocketlabscoreSMTP provider for email delivery services.
- SinchcoreSMTP provider for email delivery services.
- RecurlycoreSubscription provisioning platform for managing recurring billing and subscriptions.
- Rapidswitch/iomartcoreInfrastructure provider through iomart Hosting Ltd for data center services.
- SalesforcecorePre-built integration for Salesforce customer satisfaction surveys and CRM data sync.
- ZendeskcorePre-built integration for Zendesk customer satisfaction surveys and support ticket feedback.
- ServiceNowcorePre-built integration for ServiceNow customer satisfaction surveys and IT service management feedback.
- ConnectWisecorePre-built integration for ConnectWise customer satisfaction surveys for MSPs.
- KaseyacorePre-built integration for Kaseya Service Desk ticket surveys.
- SlackcoreSlack integration for real-time feedback alerts and team notifications.
- AutotaskcorePre-built integration for Autotask customer satisfaction surveys.
- Microsoft OutlookcoreOutlook email signature survey integration for embedding feedback requests in emails.
Scale indicators3 records
Recent moves6 records
Expansion highlights3 records
Customer Thermometer competitors and assessment
Company assessmentDirect peers
- Delighted (Qualtrics): Delighted is a lightweight NPS/CSAT platform — one of the closest direct competitors to Customer Thermometer in the 1-click email survey category. Its planned sunset (June 2026) creates both inbound migration demand and competitive renewal pressure on remaining vendors like CT.
- Typeform: Typeform is a self-serve, design-led survey and form platform popular with SMBs and marketers. It competes head-to-head with Customer Thermometer in the easy-to-use, PLG-driven survey category for capturing customer and employee feedback.
- SurveyMonkey: SurveyMonkey is a leading online survey platform with a self-serve freemium model, NPS/CSAT capabilities, and enterprise integrations — overlapping directly with Customer Thermometer's customer feedback use case. Notably, GetFeedback (a SurveyMonkey brand) is being sunset, which Customer Thermometer is positioning to capture.
- Wootric (InMoment): Wootric is a customer feedback (NPS/CSAT) platform acquired by InMoment, focused on in-product and email micro-surveys. It overlaps directly with Customer Thermometer's lightweight survey positioning.
- GetFeedback (SurveyMonkey): GetFeedback is a Salesforce-native customer feedback platform — a direct NPS/CSAT competitor with deep CRM integration similar to CT's Salesforce integration. Its planned sunset (December 2026) is a clear migration target for Customer Thermometer.
- AskNicely: AskNicely is a frontline-focused NPS/CSAT platform with deep integrations into service operations (similar to CT's MSP/IT-services wedge). It targets many of the same enterprise and mid-market buyers for real-time customer feedback.
Others
- Trustpilot: Trustpilot is a leading consumer review platform used by enterprises (including some CT customers) to collect and publish public reviews. It is an adjacent — rather than directly competing — channel for customer feedback and word-of-mouth.
Broad incumbents
- Qualtrics: Qualtrics is the dominant enterprise experience management platform, offering NPS/CSAT alongside text analytics, journey orchestration, and AI-driven insights. It is a direct competitor for enterprise CX budgets and is also sunsetting Delighted — another competitor Customer Thermometer is targeting.
- Medallia: Medallia is a large enterprise experience management platform with surveys, speech/text analytics, and contact-center integrations. It competes with Customer Thermometer in enterprise CX deployments and sets the bar for broader insight capabilities.
Emerging players
- Hotjar: Hotjar offers on-site surveys, feedback widgets, and behavior analytics for SMBs and digital teams — an adjacent but overlapping customer feedback approach. It competes for the same self-serve buyer evaluating lightweight feedback tools.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights6 records
Customer concentration
Customer Thermometer social profiles
Digital presenceCustomer Thermometer compliance and trust
Trust signalCompliance2 records
Customer Thermometer financial estimates
Financial estimateRevenue estimate
Valuation estimate
Customer Thermometer leadership team
Management profileNumber of profiles
Profiles3 records
Customer Thermometer funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Customer Thermometer M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Customer Thermometer
What does Customer Thermometer do?
Customer Thermometer is a cloud-based, email-driven customer feedback survey platform built around a 1-click survey methodology. It embeds surveys directly into email signatures, CRM ticket workflows, and ITSM tools to capture in-the-moment customer and employee feedback, with a real-time reporting dashboard covering CSAT, NPS, TempTracking, and league tables. The product is sold as a SaaS subscription with a freemium entry point of 10 free surveys.
Is Customer Thermometer a public or private company?
Customer Thermometer is a private company. It is classified as unknown and is currently operating.
When was Customer Thermometer founded?
Customer Thermometer was founded in 2010. It employs 1 to 10 people.
Where is Customer Thermometer based?
Customer Thermometer is headquartered in Brighton, United Kingdom, in the Europe region.
How does Customer Thermometer make money?
Two revenue lines are on record. SaaS Subscription is the primary driver. The others are free Trial to Paid Conversion.
Who are Customer Thermometer's main competitors?
Direct peers on record are Delighted (Qualtrics), Typeform, SurveyMonkey, Wootric (InMoment), GetFeedback (SurveyMonkey) and AskNicely. Trustpilot is listed as an others. Broad incumbents are Qualtrics and Medallia. Hotjar is listed as an emerging player.
Does Customer Thermometer have an API?
Yes. Customer Thermometer offers an API for integrating their survey system with third-party applications. The API documentation is available at the dedicated API documentation page. The platform also supports webhooks (Thermometer Webhooks) allowing users to trigger actions inside other applications based on survey responses. Developer documentation is at www.customerthermometer.com/integration/api-documentation.