Schroeder Sales
Schroeder Sales is a New Mexico-based lighting manufacturers' representative agency representing 96 lighting manufacturers and 13,797 commercial and architectural products to municipal, commercial construction, and institutional customers across the state.
- Company typePrivate
- Founded1974
- HeadquartersAlbuquerque, United States
- Headcount1–10
- GTM typeB2B
- OfferingServices
What Schroeder Sales does
Schroeder Sales is a manufacturers' representative (lighting agency) headquartered in Albuquerque, New Mexico, founded in 1974 and celebrating 50 years of continuous operation in October 2024. The company represents 96 lighting manufacturers through a line card covering 13,797 commercial and architectural lighting products, serving municipal, commercial construction, and institutional customers across the state of New Mexico. Its product breadth spans LED step and brick lights, wall packs, floodlights (including the selectable Lumark XSF and TRX lines), recessed downlights (Portfolio, MOJO Illumination), linear luminaires (Edison Lighting Group), emergency lighting (Isolite, AtLite), sports and arena lighting (Ephesus ArenaVision), healthcare lighting (Fail-Safe CVEN2), and specialty fixtures. The agency does not develop proprietary technology and instead operates on the Lighting Exchange (照明Exchange) platform for its public line card, product search, sample request workflow, and curated industry news.
The business model is commission-based manufacturer representation: Schroeder Sales does not take inventory or set end-customer pricing, but instead earns commissions from manufacturers on each sale it facilitates, sourced through a direct sales team of 11 employees covering project specification, quoting, project management, and lighting controls support. Named customer references include municipal projects (City of Aztec pedestrian bridge, Los Alamos County central relight, Taylor Ranch Community Center upgrade), commercial construction (Bradbury Stamm Construction), and master-planned community work (Mesa Del Sol site lighting supplied via Valmont Structures). Customer mix is distributed across government and enterprise buyers rather than concentrated in a single account.
The agency is privately held by its principals (David Schroeder, Charlene Schroeder, and Carrie Stansbery) with no disclosed external investors, no funding events, and no merger or acquisition activity. Day-to-day operations are supported by sales representatives (John Tomlinson, Chris Wright), project managers (Garrett Hewett, Darlon Lewis, Gabrielle Ramirez), controls specialists (Larry Trujillo, Matt Nidel), and a social media coordinator (RaeLeigh Stansbery), collectively bringing over 221 years of combined experience and including architectural, engineering, and electrical trade backgrounds. Strategic positioning centers on long-tenured manufacturer relationships (average rep tenure with manufacturers of 20 years), Quick Ship capabilities for time-sensitive orders, and industry affiliation with IES, AIA, U.S. Green Building Council, and the International Dark Sky Association.
Schroeder Sales firmographics
Firmographics- Name
- Schroeder Sales
- Legal name
- Schroeder Sales, Inc.
- Website
- https://schroedersales.com
- Company type
- Private
- Founded year
- 1974
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Schroeder Sales is a New Mexico-based lighting manufacturers' representative agency representing 96 lighting manufacturers and 13,797 commercial and architectural products to municipal, commercial construction, and institutional customers across the state.
- Ownership category
- akta.pro rank
Where Schroeder Sales is headquartered
LocationHeadquarters
- HQ city
- Albuquerque
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Schroeder Sales business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel
Revenue model
- Manufacturer Representative Commissions: As a lighting agency, Schroeder Sales operates on a manufacturer representative model, earning commissions from the lighting manufacturers they represent. They facilitate sales of commercial and architectural lighting products to customers in New Mexico.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Pay-as-you-go | Quick Ship Program |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels4 records
Schroeder Sales product offering
Product offeringCore offering
Schroeder Sales is a manufacturers' representative lighting agency operating in New Mexico. The company represents 96 lighting manufacturers and provides access to approximately 13,797 commercial and architectural lighting products through its line card. Core services include sales representation, product quoting, project management, and a Quick Ship expedited-fulfillment program for time-sensitive orders.
Product overview
Schroeder Sales is New Mexico's premier lighting agency representing 96 manufacturers with access to approximately 13,797 commercial and architectural lighting products. The company celebrated 50 years of business in October 2024. As a lighting agency, they represent multiple manufacturer brands including Cooper Lighting Solutions, HALO, Lumark, iO Lighting, Isolite, Vista Pro Commercial, Boca Lighting and Controls, PrentaLux, MOJO Illumination, Fail-Safe, AtLite, Ephesus, RSA, Portfolio, and others. The portfolio spans LED brick lights, wall packs, floodlights, recessed downlights, linear luminaires, emergency lighting, high bay fixtures, track lighting, and architectural lighting solutions. The company offers products for commercial, industrial, hospitality, healthcare, retail, and institutional applications. They provide Quick Ship options for fast delivery.
Differentiator
Problem solved
Functional benefit
Products and services
- Line Card / Manufacturer Representation Core agency service representing 96 commercial and architectural lighting manufacturers (including Cooper Lighting Solutions, HALO, Lumark, iO Lighting, Isolite, Boca Lighting and Controls, PrentaLux, Vista Pro, MOJO Illumination, Fail-Safe, AtLite, Ephesus, RSA, Portfolio, Valmont Structures, Edison Lighting Group, and others) to commercial and architectural customers in New Mexico.
- Quick Ship Program Expedited-order program that enables time-sensitive commercial and architectural lighting product fulfillment for projects with tight deadlines.
- Lighting Project Management Project management assistance provided by on-staff project managers (Garrett Hewett, Darlon Lewis, Gabrielle Ramirez) for complex multi-product commercial and architectural lighting projects, including specification, quoting coordination, and delivery scheduling.
- HSLBK LED Brick Lights (HALO) Horizontal mount LED step light that replicates the size of brick, with housing and hanger bars for ease of mounting, available in multiple color finishes with four faceplate inserts.
- Crosstour Series (Lumark) Lumark wall pack luminaire series providing architectural style with energy efficient LEDs, low-profile rugged die-cast aluminum construction, universal back box, and sealed optical compartment.
- MiniO Flex-Optic (iO Lighting) Architectural miniature luminaire from iO Lighting that maintains the minimalistic MiniO form factor while illuminating curvatures in architectural details.
- WXP Outdoor Emergency Light (Isolite) Isolite architectural outdoor emergency light combining design with performance; sleek, glare-free, and built for extreme conditions to deliver reliable illumination.
- Hp Recessed Series (MOJO Illumination) MOJO Illumination ultra slim modern LED luminaire available in 2x2, 2x4, and 1x4 configurations with regressed center lens aperture; 3-inch deep profile suitable for shallow plenum applications.
- Fluxyn Series - Surface Mount (PrentaLux) PrentaLux expressive surface-mounted lighting family of flush mounts and wall sconces for hospitality, multi-family, and commercial environments, built using additive manufacturing with a modular customization platform.
- Decorative High Bay Select (PrentaLux) PrentaLux design-forward decorative high bay lighting delivering selectable performance up to 36,000 lumens, five selectable CCTs, field-selectable distributions, and expanded shade selections.
- XSF All-Selectable Flood (Lumark) Lumark all-selectable floodlight offering 144 configurations per SKU with four selectable wattages from 3,840 to 49,500 lumens, three selectable CCTs from 3000K to 5000K, and three selectable beam angles.
- TRX Selectable Tracer Floodlight (Lumark) Lumark selectable tracer floodlight delivering precise accent lighting with 36 configurations in a single SKU, available in two housing sizes and two finish colors with knuckle and yoke mounting options.
- In-Grade Sign Illumination (Vista Pro) Vista Pro Commercial Lighting 1142-GB engineered for durability and performance in recessed sign lighting applications.
- Color-Changing Illumination (Boca Lighting and Controls) Boca Lighting and Controls color-changing solutions bringing architectural elements to life with vibrant, dynamic displays of light.
Companies that use Schroeder Sales
Customer profileNamed customers5 records
Segments1 record
Ideal customer profiles2 records
Schroeder Sales technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Schroeder Sales partnerships and signals
Strategic signalPartnerships
Eight partnerships are on record, tiered core and notable.
- Cooper Lighting SolutionscoreMajor manufacturer partner representing multiple brands including HALO, Lumark, Metalux, Corelite, AtLite, McGraw-Edison, Portfolio, WaveLinx, NeoRay, Ephesus Lighting, Fail-Safe, IRiS, RSA, MWS, Invue, Fifth Light, and others through their comprehensive line card.
- Vista Pro Commercial LightingcoreFeatured manufacturer partner for exterior and sign lighting solutions.
- Boca Lighting and ControlscoreFeatured manufacturer partner offering color-changing solutions and Made in USA products exceeding BABA compliance.
- IsolitecoreFeatured manufacturer partner for emergency and hazardous location lighting products.
- iO LightingcoreFeatured manufacturer partner for architectural lighting including MiniO Flex-Optic products.
- PrentaLuxnotableFeatured manufacturer partner offering Fluxyn Series and Decorative High Bay Select products with sustainable additive manufacturing approach.
- Valmont StructurescorePole manufacturer partner featured in Mesa Del Sol project.
- 照明ExchangecoreTechnology platform partner providing the line card infrastructure, product search, sample request functionality, and news/events platform for the agency.
Scale indicators3 records
Recent moves6 records
Expansion highlights5 records
Schroeder Sales competitors and assessment
Company assessmentBroad incumbents
- Acuity Brands: Parent of Cooper Lighting Solutions, the anchor principal on Schroeder's line card. Operates across the full lighting value chain (manufacturing, controls, services) and is the counterparty that ultimately controls Schroeder's largest revenue stream.
- Sonepar: Global electrical distributor with extensive lighting category presence in North America; competes for commercial project specifications and stock-and-flow business similar to what a rep agency like Schroeder supports.
- Graybar: Large US electrical, lighting, and communications distributor serving contractors and commercial customers with project services that overlap the specifier-support role rep agencies play.
- Hubbell Lighting: Major North American lighting and electrical products manufacturer whose brands (Hubbell, Columbia, Prescolite) compete with the lines Schroeder represents and which sells through its own network of rep agencies.
- Signify: Global lighting manufacturer (formerly Philips Lighting) and one of the largest OEMs competing for the same commercial/architectural specification work that rep agencies like Schroeder feed. Also pushes direct-to-customer channels that threaten the rep model.
- Lutron Electronics: Premium lighting controls manufacturer with a proprietary rep network; competes directly with the controls brands Schroeder represents and is a frequent alternative in commercial specifications.
- Leviton: Major lighting controls and electrical device manufacturer that operates its own rep network; competes with Cooper/Boca controls brands represented by Schroeder and could change rep relationships.
- Rexel: Global electrical distribution company operating branch networks and lighting showrooms; represents a parallel distribution model that competes for commercial contractor business in the same Southwest territory.
- Eaton: Electrical and lighting conglomerate with historical Cooper Lighting connection. Operates across power management and lighting, competing for the same commercial project specifications that drive Schroeder's commissions.
Regional players
- Border States Electric: Regional electrical distributor headquartered in the upper Midwest with branches across the Southwest including New Mexico; competes head-to-head with Schroeder on local commercial and institutional project business.
Market position
Strengths4 records
Weaknesses5 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
Schroeder Sales social profiles
Digital presenceSchroeder Sales financial estimates
Financial estimateRevenue estimate
Valuation estimate
Schroeder Sales leadership team
Management profileNumber of profiles
Profiles4 records
Schroeder Sales funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Schroeder Sales M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Schroeder Sales
What does Schroeder Sales do?
Schroeder Sales is a manufacturers' representative lighting agency operating in New Mexico. The company represents 96 lighting manufacturers and provides access to approximately 13,797 commercial and architectural lighting products through its line card. Core services include sales representation, product quoting, project management, and a Quick Ship expedited-fulfillment program for time-sensitive orders.
Is Schroeder Sales a public or private company?
Schroeder Sales is a private company. It is classified as family owned and is currently operating.
When was Schroeder Sales founded?
Schroeder Sales was founded in 1974. It employs 1 to 10 people.
Where is Schroeder Sales based?
Schroeder Sales is headquartered in Albuquerque, United States, in the North America region.
How does Schroeder Sales make money?
One revenue line is on record: manufacturer Representative Commissions.
Who are Schroeder Sales's main competitors?
Broad incumbents on record are Acuity Brands, Sonepar, Graybar, Hubbell Lighting, Signify, Lutron Electronics, Leviton, Rexel and Eaton. Border States Electric is listed as a regional player.
Does Schroeder Sales have an API?
No public API is recorded for Schroeder Sales.