REFAD

What REFAD does

REFAD (주식회사 레페드 / REFAD Co., Ltd.) is a Seoul-headquartered IMC (Integrated Marketing Communications) agency delivering BTL, MICE, corporate event, and global conference production for multinational corporations, Korean conglomerates, government ministries, embassies, and international NGOs operating in Korea and the broader APAC region. The company operates with a 16-person senior in-house team covering planning, design, video, technical production, and IT under a single-project-manager accountability model, eliminating the multi-vendor coordination friction typical of Korean event production. Its defining delivery capability is trilingual operations in Korean, English, and Chinese — with native-speaker staff producing run-of-show documents, scripts, signage, MC cues, simultaneous interpretation coordination, and HQ-ready post-event reports, rather than treating Chinese as a bolt-on translation layer added to a bilingual baseline.

REFAD's technical foundation comprises two proprietary elements: a patent-pending system for event concept-based stage layout and run-of-show generation intended to institutionalize repeatable production quality, and a 3D visualization pipeline built on Rhino, KeyShot, and Enscape that enables client and stakeholder alignment on stage and spatial concepts before physical construction. Product offerings span BTL event services, MICE production, global conference services, in-house event website development, 3D stage visualization, and multi-currency invoicing (USD/EUR/KRW with Korean VAT compliance and HQ-ready accounting summaries).

The business model is project-based professional services with a USD 25,000+ minimum engagement, hourly rates of USD 100–149, and milestone-based billing (deposit at contract signing, progress payments during production, balance after delivery). Go-to-market is enterprise field sales — direct outreach to multinational subsidiaries, Korean conglomerate event teams, ministry contacts, embassy communications officers, and NGO program managers — augmented by website inquiry, WhatsApp for international prospects, and a downloadable English company profile PDF. The company claims 700+ projects delivered for 60+ global and Korean clients, including Samsung Fire & Marine Insurance, LG Energy Solution, Kakao, OKESTRO, Atlas Copco, Schneider Electric Korea, Ulthera/Merz Aesthetics, UNICEF Korea, and the UAE and Swedish embassies. In 2026, REFAD received the Forbes Korea Consumer-Selected Best Brand Award in the Corporate MICE category.

Name

REFAD

Legal name

주식회사 레페드 (REFAD Co., Ltd.)

Website

https://refad.co.kr

Company type

Private

Founded year

2025

Operating status

Operating

Headcount range

11–50 employees

Short description

REFAD is a Seoul-based IMC agency delivering trilingual (KR/EN/CN) BTL, MICE, and corporate event production for Fortune 500 multinationals, Korean conglomerates, embassies, government ministries, and UN agencies, with end-to-end in-house senior-team delivery, USD/EUR/KRW invoicing, and a patent-pending run-of-show system.

Ownership category

akta.pro rank

Product category

MICE and BTL Event Production Services

NAICS

Advertising Agencies (541810)

SIC

Services-Advertising Agencies (7311)

akta.pro primary industry

CRM Strategy, Implementation & Managed Services (MPAAAIAD)

Keywords

• BTL event production
• MICE agency services
• Corporate event management
• Trilingual event operations
• Global conference production

Headquarters

HQ city

Seoul

HQ country

South Korea

HQ region

Asia

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales

Revenue model

1. Event Production Services: Project-based professional services for BTL, MICE, corporate events, diplomatic receptions, and government forums. Billed via milestone payment structure (deposit at contract signing, milestone payments during production, final balance after delivery). Supports USD/EUR/KRW invoicing with Korean VAT documentation.

Pricing tiers

Go-to-market motion2 records

Distribution channels2 records

Marketing channels3 records

Core offering

REFAD is a Seoul-based IMC (Integrated Marketing Communications) agency delivering end-to-end BTL marketing events, MICE (Meetings, Incentives, Conferences, Exhibitions) productions, and global conferences under a single PM, all-in-house model. Operations are trilingual by default in Korean, English, and Chinese, with native-speaker delivery across run-of-show, scripts, signage, MC cues, and HQ-ready reports. The agency serves multinational Fortune 500 subsidiaries, Korean conglomerates, embassies, government ministries, and UN/NGO clients in Korea and the APAC region.

Product overview

REFAD is a Korean IMC (Integrated Marketing Communications) agency offering end-to-end event production services rather than a software product company. The core offering combines BTL marketing, MICE events, and global conference services delivered through a unified in-house team. Key specialized capabilities include Trilingual Event Operations (KR/EN/CN) as a standard delivery model, USD/EUR/KRW Invoicing for foreign headquarters, Event Website Development built by their in-house web team, and 3D Stage Visualization using Rhino/KeyShot/Enscape. The company serves diverse sectors including Fortune Global 500 industrial clients, UN agencies, diplomatic missions, government bodies, and Korean conglomerates, with projects ranging from corporate channel partner festivals to minister-level OECD forums.

Differentiator

Problem solved

Functional benefit

Products and services

• BTL Event Services
• MICE Event Production
• Global Conference Services
• Trilingual Event Operations (KR/EN/CN)
• Event Website Development
• 3D Stage Visualization
• Multi-Currency Invoicing for Foreign HQ

Quantifiable outcome

• 700+ projects delivered with end-to-end in-house production
• +5 more outcomes

Named customers12 records

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Scale indicators6 records

Recent moves5 records

Expansion highlights2 records

Direct peers

• GPJ (George P. Johnson Experience Marketing): Global experience marketing agency producing brand experiences, conferences, and trade shows for enterprise and technology clients worldwide. Comparable in producing high-production-value B2B events and brand activations for Fortune 500 multinationals.
• Pico Event Management Korea: Global brand activation and event management firm with strong APAC presence, including Korea. Closely comparable in delivering end-to-end MICE, corporate events, and brand experiences for multinational enterprises, including stage design and on-site production.
• MKG (Meredith Kluska Group / MKG Events): Experiential marketing agency producing brand experiences, corporate events, and immersive activations for global enterprise clients. Comparable in delivering creative-led event production with integrated design, video, and technical capabilities.
• Opus Agency (part of MCH Group): Experiential agency producing brand experiences, conferences, and large-scale events for enterprise and tech clients. Comparable in delivering integrated event experiences for global brands, particularly technology and B2B enterprise segments.
• Sparks (Weber Shandwick): Global experiential and brand experience agency within Weber Shandwick, focused on event production, brand activations, and consumer engagement for enterprise clients. Comparable in delivering integrated event experiences for Fortune 500 brands with multilingual execution.

Broad incumbents

• Cheil Worldwide: South Korea's largest advertising and marketing communications agency, part of the Samsung Group. Operates a broad portfolio across creative, digital, and experiential marketing including event production for global brands — directly comparable end-to-end IMC scope though at much larger scale.
• Dentsu Korea (Event/CXM divisions): Korean arm of global advertising holding company Dentsu, offering integrated marketing communications including event production and brand activations. Comparable in serving multinational clients in Korea with multi-language execution, though as part of a broader portfolio.
• Freeman (Korea operations): Large global event experience and brand activation company with APAC presence. Comparable in delivering end-to-end event production for Fortune 500 enterprises with multilingual and cross-border execution.
• Innocean Worldwide: Korean global marketing and communications company affiliated with Hyundai Motor Group. Provides integrated brand communications including event production and brand activation for multinational clients in Korea and APAC — comparable in serving chaebol and global enterprise clients with on-the-ground Korean execution.
• Jack Morton Worldwide: Global brand experience agency under IPG producing events, brand activations, and immersive experiences for multinational clients including APAC markets. Comparable in enterprise event production and brand experience design with international rollout capability.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/refadkr

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about REFAD